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James Noyes, an early advocate of affordability checks for gamblers, has issued an urgent call for a pause in their rollout, a stance echoed by former gambling minister Stuart Andrew MP. The British Horseracing Authority warns the checks could strip the industry of up to £250 million in annual revenue as punters may avoid providing personal financial data and shift to unregulated markets. Rising Calls to Halt Affordability Checks from Within the Gambling Reform Movement April 13 2026 – Noyes publicly urges a pause via Guardian article. Thursday (date of board meeting) – Gambling Commission expected to approve the checks despite opposition. Stuart Andrew, former gambling minister, aligns with Noyes on the need for a rethink. £250 million Annual Revenue Risk Highlighted by British Horseracing Authority The BHA estimates that mandatory financial risk assessments could divert a significant share of betting spend, potentially costing the racing sector £250 million each year. Potential Shift to Unregulated Black Market Threatens UK Racing Industry If punters are required to disclose salary or asset details, many may turn to offshore or black‑market operators, undermining the industry's financial stability. The Guardian notes that betting on racing is among the safest products, yet the checks are designed primarily for high‑risk casino gaming, risking false‑positive exclusions for bettors. Regulatory Uncertainty Sets the Stage for Future Policy Revisions The Gambling Commission’s history – including the poorly managed Football Index collapse that cost users over £100 million – raises doubts about its capacity to oversee the new checks. With the pilot data showing less than 3 % of accounts would trigger action, but no clear split between gaming and betting customers, the Commission faces pressure to reconsider before a Thursday vote.

Dr. James Noyes, a prominent advocate for gambling reform, has urged the UK government to pause the implementation of affordability checks for online gamblers. Noyes, who initially proposed the idea of affordability checks in 2020, expressed concerns that the current pilot scheme has raised serious questions that need to be addressed before proceeding.Noyes' call for a pause echoes similar concerns raised by senior figures in the horse racing industry, which fears that the checks could disproportionately affect racing bettors and cost the industry tens of millions of pounds in revenue.The Gambling Commission launched a pilot study on financial risk assessments in September 2024 to assess a two-tier system of checks. However, Noyes and others have raised concerns over the lack of transparency and inconsistent data in the pilot scheme.Noyes emphasized that while affordability checks were initially proposed as a worthy idea, their implementation must be carefully considered to avoid impeding the majority of gamblers from engaging in a lawful activity. He also highlighted the need for a gambling ombudsman to ensure proper treatment of consumer redress and rights.A spokesperson for the Gambling Commission stated that the regulator is working on financial risk assessments with a focus on removing friction for consumers. The Commission has yet to publish a final report on the pilot and has not issued an update on its progress since the spring of 2025.

The chief executive of the British Horseracing Authority (BHA), Brant Dunshea, announced that the sport is prepared to consider more direct‑action protests as it confronts the government’s proposal to introduce affordability checks for punters. Last September’s one‑day strike, which forced the cancellation of four meetings, proved decisive: it helped the government abandon a planned increase in betting tax from 15% to 21%, a rise the BHA estimated would have cost the industry £330 million. Following the “Axe the Racing Tax” campaign, the BHA is now urging the government to rethink the affordability checks that could require up to 120,000 regular gamblers to provide personal documentation, according to the Betting and Gaming Council. Independent modelling by EY suggests that as many as 44,000 bettors might migrate to black‑market operators, eroding the industry’s betting turnover by tens of millions of pounds. Betting turnover has already fallen by £2 billion since 2021. The Gambling Commission is slated to decide on the checks next month, while more than 400 racing figures – including trainers and MPs – have signed an open letter to Culture Secretary Lisa Nandy demanding intervention. “Our campaign will continue, and direct action is part of our broader strategy, though we will not discuss specifics publicly,” Dunshea said. He highlighted the power of collective action, noting that the industry’s cultural and economic significance was recognised in the government’s recent budget announcement. Recent pilot schemes, involving three credit‑reference agencies, produced inconsistent outcomes for the same individuals, raising concerns that the checks could push more punters toward illegal markets. Data from Yield Sec shows that the share of the UK gambling market held by black‑market operators surged from 0.43% in 2020 to 9% last year, with £379 million wagered on unlicensed platforms that do not contribute to the exchequer. Dunshea stressed that any affordability measure must be truly frictionless. “Consumers are price‑sensitive and protective of their personal data; any intervention that feels invasive will drive them elsewhere,” he warned. Amid the upcoming Grand National at Aintree, Dunshea expressed surprise at recent comments from the RSPCA regarding horse deaths at Cheltenham, reaffirming the BHA’s commitment to a collaborative relationship with the animal‑welfare charity. He noted that over the past 25 years, the industry has invested £60 million in equine welfare, reducing fatality rates to 0.22% of runners, and emphasized that the BHA will continue to work constructively with the RSPCA despite recent tensions.