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Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'

More than 250 players from the southern hemisphere are now integral to European rugby, fundamentally shaping the landscape of top-flight competitions across France, Scotland, England, Italy, Ireland and Wales. These athletes, drawn from 12 nations including Chile, Zimbabwe and the Cook Islands, have been drawn north by the gravitational pull of financial security and career opportunities, with over 60 hailing from South Africa and 56 from Argentina.Their presence has transformed European rugby, both in terms of quality and the development of local players who compete alongside and against them. This southern exodus continues despite the cultural and rugby significance of these nations, creating a complex dynamic where talent flows north while the sport's soul remains rooted in the south.Fiji exemplifies this tension. While 31 Fijian players currently compete in Europe, the Fijian Drua, with 40 players on their books, recently demonstrated the passion and potential of homegrown talent by defeating the ACT Brumbies 42-27 in front of 10,000 fans in Ba. The match, played despite challenging conditions including a previously flooded pitch, showcased rugby's authentic connection with its supporters.However, this authentic expression of rugby faces an uphill battle against commercial realities. When the Nations Championship brings hemispheres together later this year, Fiji's "home" fixtures will be staged offshore – against Scotland in Edinburgh, England in Liverpool and Wales in Cardiff. Despite Fiji Rugby Union chief executive Koli Sewabu's determination to "make it feel every bit like a home game," the relocation speaks to larger priorities.The financial imperative extends beyond Fiji. At a recent World Rugby meeting, representatives from New Zealand and Australia pushed for greater tempo and less emphasis on set-piece power, only to be blocked by France and South Africa, who possess the most intimidating packs. This diminished influence reflects a broader shift in power dynamics.South Africa, despite exporting more talent to Europe than any other nation and winning four World Cups, faces significant constraints. SA Rugby's chief executive, Rian Oberholzer, acknowledged that neither South Africa nor New Zealand are presently viable World Cup hosts because they "do not generate the revenue World Rugby requires." The Rugby World Cup, he explained, "is the only revenue stream for World Rugby that must fund the whole ecosystem."Argentina faces similar challenges. The Pumas, despite being a formidable international side, struggle to host major tournaments due to the absence of a professional domestic league and the fact that all but three of their most recent squad members play in Europe.This creates a fundamental tension in modern rugby: the sport's most compelling talent and authentic experiences emerge from the southern hemisphere, yet financial decisions increasingly favor northern markets. While rugby needs these financial resources to fund competitions and maintain grassroots development, the balance between authentic connection and commercial imperatives will ultimately determine the game's future trajectory.

The UK's green energy landscape is experiencing a significant shift as Jürgen Maier, the boss of GB Energy, joins other prominent renewable energy leaders in advocating for increased North Sea oil and gas production. This move comes as the UK government faces mounting pressure to address an impending energy cost crisis. Maier, in a social media post on LinkedIn, emphasized that while more North Sea oil and gas may not directly reduce energy costs, which have surged due to escalating tensions in the Middle East, it could bring substantial economic benefits, including more jobs and higher tax revenues. He described himself as “a supporter” of a well-managed energy transition that includes “all energy,” later clarifying in a separate post that he fully supports the government’s ban on new oil and gasfield exploration licences. Maier suggested that utilizing existing fields and tiebacks—allowing new deposits to be extracted from existing infrastructure—aligns with an 'All Energy' approach. This strategy, he argues, would give supply chain companies sufficient time to transition while renewables remain the long-term goal. The comments from Maier follow similar endorsements from other green energy leaders, such as Greg Jackson, the Octopus Energy boss, and Tara Singh, the new chief executive of RenewableUK. Jackson, who sits on the Cabinet Office board, told the Daily Telegraph that the UK needs more “sovereign energy,” which requires practical decisions, including leveraging North Sea resources. Singh argued that Britain should produce more energy “of every kind” and called for taking energy out of the culture wars. Despite these calls, Energy Secretary Ed Miliband has ruled out new licences for the North Sea, though decisions on the Rosebank and Jackdaw fields, which were licensed under the previous government, are still pending. Industry sources expect these fields to be approved soon, potentially beginning production by the end of the year, which could provoke backlash from green groups. The government recently dismissed warnings from Offshore Energies UK that failing to produce more North Sea oil and gas would increase the UK's reliance on imports amid rising global instability. A government spokesperson stated that new licences would not enhance energy security or reduce bills, highlighting that oil and gas prices are set internationally. A Great British Energy spokesperson reiterated the company's focus on driving the clean energy transition to deliver a more secure and independent energy system. They emphasized that oil and gas will remain part of the energy mix for decades, and preserving the skills of oil and gas workers is crucial for a clean energy future.

Revolut, the UK banking app, has reported a 57% increase in profits for 2025, but warned that its support for energy-intensive sectors such as crypto and AI could lead to a reputational risk. The fintech company, which can now launch as a fully fledged UK bank after a five-year wait for regulatory approval, offers crypto trading and has applied for a banking licence in the US.The company's annual report highlighted that cryptocurrency mining and AI datacentres demand large amounts of power, with competition for electricity supplies getting steeper since the US-Israel war on Iran sent energy prices soaring over the past month. Revolut's chief executive, Nik Storonsky, hailed another “landmark year” for the company, which has 68.3 million individual customers and 767,000 business customers.Revolut's growth has been rapid, with revenues climbing 46% to £4.5bn and a £1.7bn pre-tax profit for 2025. The company plans to offer a wider array of banking services in the future, such as lending and other products, and has launched mortgage refinancing in Lithuania. Despite the potential risks, Revolut believes its digital-first approach and emphasis on financial inclusion could lead to it being “relatively insulated and even benefit from an orderly energy transition, relative to traditional financial institutions”.

The Shift in Apple's Navigation Monetization StrategyApple Maps has evolved from a controversial launch to a functional competitor, but the Cupertino giant is now preparing to introduce a new revenue stream that could fundamentally alter the app's user experience. According to reports from Bloomberg, Apple is gearing up to launch search-based advertising in its iOS Maps app later this year, with an official announcement expected as early as this month. This move signals a strategic pivot from Apple's traditional "walled garden" approach to monetization, directly challenging the long-standing dominance of Google Maps in the local search space.How the Ad Model Will FunctionThe proposed advertising model is expected to operate on a bidding system, similar to Google's approach. Businesses will bid for the opportunity to appear in "Top Results" when users search for specific terms, such as restaurants, bars, or retail stores. Unlike traditional banner ads, these placements are contextually relevant, appearing directly within the search results list. This integration aims to provide users with immediate access to local businesses while generating revenue for Apple, a model that Bing Maps has successfully utilized for years.Financial Implications for AppleWhile the specific financial targets have not been disclosed, the introduction of Maps ads represents a significant opportunity for Apple to diversify its revenue streams. As Apple hardware sales face saturation in certain markets, software and services revenue becomes increasingly critical. By monetizing a core utility app like Maps, Apple can capture a slice of the local advertising market, potentially generating billions in annual revenue if the user base engagement remains high.The Privacy Paradox in Location ServicesThe most significant challenge Apple faces with this rollout is the potential erosion of its core brand promise: privacy. Apple has historically differentiated itself from competitors by emphasizing user data protection and the lack of tracking cookies. Introducing ads based on location history and search terms could create a conflict of interest. If users perceive that their location data is being used to serve targeted advertisements, it may undermine the trust that has been carefully cultivated around the Apple ecosystem.Future Outlook: Balancing Revenue and User ExperienceLooking ahead, Apple will need to execute a delicate balancing act. The success of Maps ads will depend heavily on transparency and user control. If Apple can clearly distinguish between organic results and paid placements, and if the ads are genuinely useful rather than intrusive, the transition may be smooth. However, if the ads disrupt the seamless experience of the location history widget or compromise privacy standards, Apple risks alienating its most loyal users. The coming months will be critical in determining whether this revenue strategy strengthens or weakens Apple's position in the tech landscape.

The United States is experiencing rising security concerns as the 2026 FIFA World Cup approaches, with intelligence briefings warning of potential extremist attacks and civil unrest. The event, set to take place in June and July across the US, Canada, and Mexico, is expected to draw hundreds of millions of dollars in revenue and attract massive crowds. **A significant delay in $625 million in federal security grants** has compounded the issue, with officials warning that the stalled funding could hinder preparations and leave the country vulnerable to threats. The grants, part of a Republican-backed spending bill passed in July 2025, were initially expected to be allocated by January 30, but have yet to be distributed. The intelligence briefings, obtained by Reuters, have highlighted the risk of **extremist attacks on transportation infrastructure** and civil unrest related to President Donald Trump's immigration crackdown. There are also concerns about the presence of US Immigration and Customs Enforcement (ICE) officers and potential retaliatory threats. **The Federal Emergency Management Agency (FEMA) announced on Wednesday that it had awarded the grants**, which will be used to bolster security preparations. However, officials have expressed concerns that the delay could impact the ability to prepare for the event, with some warning that it will be 'extremely tight' to get everything in place in time. The security concerns extend beyond the matches themselves, with **FIFA Fan Festival events** also posing a risk. Several World Cup and state officials have expressed concerns about the potential for large crowds to gather and the risk of hostile actions by lone actors or extremist elements. **The event is expected to draw massive crowds and significant attention**, with 104 matches scheduled to take place across the US, Canada, and Mexico. US Representative Nellie Pou, a Democrat representing a district in New Jersey that includes MetLife Stadium, one of the sites where games will be played, said that each of the World Cup's 104 matches would be equivalent to a Super Bowl.

The Pakistan Super League (PSL), the country's top domestic T20 cricket tournament, will take place in empty stadiums due to the recent surge in oil prices. The decision was announced by Pakistan Cricket Board (PCB) chairman Mohsin Naqvi, citing a fuel shortage caused by the Middle East conflict.The league, set to start on Thursday, will now be hosted in only two cities: Lahore and Karachi. The opening match will be played at Gaddafi Stadium in Lahore. The PCB has also cancelled the opening ceremony that was scheduled to take place in Lahore.Pakistan is facing soaring oil prices due to the conflict in the Middle East, prompting the government to advise citizens to restrict their movements. Naqvi stated that it wouldn't be feasible to have 30,000 people in stadiums daily while people are being asked to limit their travel.The PCB will refund tickets to fans who had purchased them and will also compensate franchise owners for the loss of revenue from gate receipts. Naqvi apologized to the four cities – Rawalpindi, Faisalabad, Multan, and Peshawar – that will no longer host PSL games this season.Several foreign players, including Australians Jake Fraser-McGurk and Spencer Johnson, South African Ottneil Baartman, and West Indian Gudakesh Motie, have pulled out of the PSL due to personal reasons. The PCB consulted with Pakistan's Prime Minister Shehbaz Sharif, who is also the PCB patron, and the eight franchises before making the decision to stage the games without spectators.

US President Donald Trump has ordered a pause in attacks on Iran's power infrastructure for five days. The move comes after Trump issued a 48-hour ultimatum to Iran to reopen the critical shipping route through the Strait of Hormuz or risk US attacks on its power plants.Iran's Response to US Ultimatum: Iran threatened to attack power plants in Israel and the Gulf if its own power plants were targeted. The Islamic Revolutionary Guard Corps (IRGC) stated that it would hit power plants in Israel as well as any supplying electricity to military bases hosting US troops and assets in the region.Potential Targets: Iran could target Israeli power plants, including Orot Rabin north of Tel Aviv, with a capacity of around 3,900 megawatts, and Rutenberg in Ashkelon, with a capacity of around 2,250 megawatts. Iran also mentioned that it would target financial entities that finance US military assets, including US Treasury bonds.Energy Infrastructure: Iran's attacks on energy infrastructure in the Gulf have already had significant impacts. Qatar's state-run energy firm, QatarEnergy, halted LNG production following Iranian attacks on its operational facilities, causing an estimated $20bn in lost annual revenue. Saudi Arabia also shut down operations at the Ras Tanura plant, its biggest domestic oil refinery.Financial and Corporate Entities: Iran could target large US companies with Israeli links, including Google, Microsoft, Palantir, IBM, Nvidia, and Oracle. Iranian officials also mentioned that they would target US Treasury bonds and entities that finance US military assets.Other Critical Infrastructure: Iran's foreign minister accused the US of striking a desalination plant on Qeshm Island off the coast of Iran, cutting off the water supply to 30 villages. Bahrain also reported that an Iranian drone caused material damage to one of its desalination plants.

The conflict in the region has intensified, with Iraq becoming a two-way battlefield between armed factions and the United States during its war with Iran. The US carried out strikes against the Shia paramilitary umbrella group, also known locally as Hashed al-Shaabi, late on Sunday after attacks on a US diplomatic and logistics centre at Baghdad International Airport.The attack was carried out after Iraqi security officials said four explosions were heard near Camp Victory, a US logistics centre at the capital’s main airport. No casualties were reported as the positions were deserted.The PMF is part of Iraq’s regular armed forces and includes some pro-Iranian groups. Pro-Iran armed groups have claimed responsibility for attacks on US interests in Iraq and across the region while strikes have also targeted these groups.Economic worries also are weighing heavily after Iraq’s Ministry of Oil last week announced a case of force majeure on all oilfields developed by foreign oil companies, citing disruptions to navigation through the Strait of Hormuz, which have halted most of the country’s crude exports.“Iraq relies on that revenue,” said Nicolas Haque, a reporter from Iraq’s capital. “That’s 90 percent of its revenues, so that’s going to have an impact on people.”US President Donald Trump on Saturday threatened to attack Iran’s power plants if freedom of navigation through the Strait of Hormuz was not fully restored in 48 hours. On Monday, hours before his deadline was to expire, Trump ⁠ordered the US ⁠military to postpone ⁠strikes ⁠against the power plants for five days.