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Australia’s 178 billionaires added $25.7 bn to their collective fortunes over the past year, yet Oxfam Australia estimates that 3.7 million Australians still live in poverty, underscoring a stark wealth divide.Record‑Breaking Billionaire Wealth Gains Driven by AI and DatacentresThe 2026 Australian Financial Review Rich List, analysed by Oxfam, shows the number of Australian billionaires rose to 178, up 17 from the previous year. A significant share of the new wealth stems from artificial intelligence ventures and the expansion of datacentres.New entrants include AI‑driven jobs platform founder Katrina Leslie, property developers Anthony El‑Hazouri and Charbel Hazzour, mining magnate Chris Ellison, fashion label White Fox founders Daniel and Georgia Contos, and luxury property developers Adrian and Peter Puljich, alongside long‑time rich list regular Gina Rinehart.$25.7 bn Wealth Increase Quantified: Numbers Behind the GapTotal billionaire wealth now exceeds $686 bn.The increase equals roughly $50,000 a minute over the year.Oxfam reports 3,706,000 Australians in poverty, including 757,000 children under 15.One in three households faced food insecurity in the past year.The 20 richest Australians hold more wealth than the bottom 3 million households combined.Deepening Inequality: How the Wealth Surge Contrasts with Rising PovertyOxfam Australia chief executive Jennifer Tierney warned that “extreme wealth keeps skyrocketing while so many people are struggling to afford the basics.” She noted that the billionaire wealth gain could have lifted nearly a million Australians out of poverty or covered every household’s electricity bill for over a year.The report highlights structural issues in the tax system, with modest reforms to capital gains tax and negative gearing deemed insufficient to curb the growing divide.Outlook: Policy Reforms and Tax Changes Needed to Bridge the DivideTierney calls for a “fairer approach to taxing extreme wealth” to fund affordable housing, healthcare, climate action and broader community support. Without substantive tax reform, the wealth gap is projected to deepen, further entrenching socioeconomic disparities.

Town‑Hall Tour Aims to Re‑anchor Democratic Trade Policy in the MidwestPublic Citizen organized a multi‑state tour of union halls in Michigan, Ohio, Pennsylvania, Wisconsin and Iowa, bringing together UAW leaders and Democratic representatives to discuss the impact of long‑standing trade agreements on local factories.Numbers That Reveal the Scale of the Manufacturing DeclineU.S. manufacturing employment peaked in 1979 at roughly 19.6 million jobs.Current manufacturing jobs stand at about 12.6 million, a loss of over 7 million positions.The Department of Labor attributes more than 950,000 job losses directly to NAFTA.At the International Motors plant in Springfield, Ohio, the workforce fell from over 5,000 in the 1990s to roughly 1,300 today.Why Offshoring Has Become a Political FlashpointWorkers such as Brenda Davis (retired Ford employee) and Morgan Hughes (current GM assembler) describe daily reminders of offshoring—foreign‑made vehicles parked at their facilities and dwindling production orders after tariff volatility. Representative Rashida Tlaib echoed their concerns, calling NAFTA‑style deals a “global race to the bottom” that widened income inequality.Implications for the 2026 Midterm ElectionsThe Midwest historically supplies about one‑third of U.S. manufacturing jobs and has been a decisive swing region in recent presidential cycles. Democrats risk losing these voters again unless they can convincingly propose policies that protect domestic production and address the “jobs‑gone‑away” narrative championed by former President Donald Trump.What the Next Steps Might Look Like for DemocratsAnalysts suggest three strategic moves: (1) push for stricter enforcement of existing trade rules and new safeguards against offshoring; (2) promote incentives for reshoring critical components, especially in the electric‑vehicle supply chain; and (3) partner with labor unions to craft legislation that secures job retraining and wage growth. Successful execution could reshape the party’s blue‑collar appeal ahead of the 2026 contests.

The Global Wildfire Paradox of 2025 Despite a global decline in the total area burned by wildfires in 2025, wealthier nations experienced some of the most destructive fire seasons on record, according to a comprehensive study examining the complex relationship between climate change, land use, and fire impacts. Uneven Distribution of Fire Devastation Catastrophic blazes claimed lives, homes, and jobs last year in California, Canada, Europe, and South Korea. The Scottish "megafire" torched more than 100,000 hectares, contributing to the UK breaking its record for burned area. Meanwhile, the Palisades and Eaton fires in Los Angeles ranked among the most destructive in US history, while record-breaking blazes in Spain and Portugal burned more than half a million hectares. South Korea experienced its biggest and deadliest wildfire season on record. The Declining Global Burn Area Despite these regional disasters, the 335 million hectares burned globally in 2025 represented the second-lowest total since 2002. This reduction is largely attributed to the expansion of African farms that have fragmented landscapes and hampered the spread of large savannah fires. The overall decrease in burned area led to a drop in carbon dioxide emissions to their third-lowest level on record. Economic and Human Cost Concentration While the total burn area decreased, the economic and human impacts became increasingly concentrated. Fires accounted for more than 38% of insured losses from weather disasters in 2025. In southern California and South Korea, high winds and dry vegetation pushed fires through densely populated areas, causing "exceptional mortality, mass evacuations, and major infrastructure losses." The toxic particles spewed by Canadian wildfires in 2023 killed 82,000 people worldwide, according to studies. Climate Amplification of Fire Risk Global heating is creating conditions that allow fires to spread more intensely, particularly at the wildland-urban interface where people are most at risk. Adverse weather, inflamed by carbon pollution, turned some of 2025's fires into explosive infernos. An attribution study found that the extreme weather fueling flames in Portugal and Spain was made 39 times more likely by climate breakdown. "If we continue to warm the planet, large-scale fires will continue to increase," warned David Garcia, an applied mathematician at the University of Alicante. Regional Disparities in Fire Impact The study reveals a growing disconnect between total area burned and real-world impacts. While global burn areas decreased, Canada experienced extreme wildfire emissions for the third year in a row. Since 2023, boreal forests in North America have emitted close to 4 billion tonnes of CO2, exceeding the total emissions of the preceding 15-year period. In the Mediterranean, drought and extreme heat drove severe blazes from Portugal to Turkey. Future Projections and Preparedness Experts warn that as the planet continues to warm, large-scale fires will become more frequent and intense. Adrián Regos, a landscape ecologist at the Biological Mission of Galicia, Spain, noted that last year's events illustrated how a relatively small number of extreme fires could dominate the ecological, social, and economic consequences of an entire fire season. This trend suggests that despite potential reductions in total burn area, the threat to human communities and infrastructure may continue to increase, necessitating improved preparedness and mitigation strategies.

The Global Bauxite Rush and Guinea's ContradictionIn the small village of Bembou Silaty, northwestern Guinea, 38-year-old Mamadou Aliou embodies the central contradiction of Guinea's bauxite boom. Working in the environmental health and safety department for a mining company while simultaneously advocating for his community's rights, Aliou represents the complex relationship between global resource demands and local realities."Before these companies arrived, we cultivated our land, and it sustained us," Aliou told Al Jazeera. "We could cover our daily needs, especially food. But now, when a piece of land is registered and belongs to a mining company, you have nothing there any more."The Strategic Value of Guinea's Bauxite ReservesGuinea holds the world's largest reserves of bauxite, the ore that becomes alumina and ultimately aluminum—a metal essential for car and aircraft frames, windows, wind turbines, and solar panels. Over the past three decades, the country has multiplied its bauxite production tenfold, with more than a dozen ongoing projects currently operating.As the global energy transition demands ever more aluminum, Guinea has found itself in a strategically crucial position. Approximately 75 percent of the bauxite exported by the country over the past decade has ended up in China, which produces 60 percent of the world's aluminum. Companies from Russia, the United States, and the United Arab Emirates have also established significant operations in the country to secure this valuable resource.Economic Disparities and Compensation ChallengesIn the traditional bauxite heartlands of Kindia and Boke, the main roads are notably well-maintained, and steady jobs in technical roles or transport logistics have created economic opportunities for some Guineans. In Bembou Silaty, however, the situation remains starkly different—a quiet village without electricity, where farming methods remain untouched by mechanization.People working in technical roles at the mine can earn up to about $300 a month, a significant sum in Guinea. For other locals who make a living from farming, most don't have a regular wage and rely on the yield from their crops. Across Guinea, an estimated half of the population depends on agriculture for their livelihood.Locals in Bembou Silaty say every hectare claimed by mining is a hectare lost to farming, in a country that spent more than $500m importing rice in 2024. "They give you compensation for your land, but it's not enough, and in the end, it's mismanaged," Aliou said. "Within a month or two, someone who received 50 or 100 million Guinean francs ($5,700-11,400) has nothing left. No land, no money. They have to start over, from below zero."Environmental Degradation and Water ContaminationThe environmental impact of bauxite mining in communities like Bembou Silaty has been profound. Not all homes in the village of about 5,000 have indoor toilets and plumbing. While a new water point serves nearly all residents, the water contains iron contamination.In neighboring villages, the situation is even more dire. "Since the mining companies came, we've had this problem with the water. The children get sick, and the parents too," said Mariama Kindi Diallo, a farmer. "The doctors tell us not to drink the rain or river water. There are no roads, no school, no phone signal. What are we supposed to do? We are asking for help to have a dignified life."Environmental concerns extend beyond water contamination. Surgical holes drilled into the ground mark where mining companies have tested for bauxite—a reminder to farmers that the impact on the land is felt even before extraction begins. In a recent report, Djami Diallo, the Guinean minister of the environment and sustainable development, stated that each year, certain companies had their impact studies and evaluation reports rejected for failing to comply with environmental standards.The Government's Push for Value AdditionTo address these challenges and increase the benefits for Guinea, the government of Mamady Doumbouya, which came to power in a 2021 coup, is attempting to reorganize the mining sector. It is pressing investors to process bauxite within Guinea, ensuring a portion of the value stays in the country.Processing bauxite into aluminum can multiply its price by 37 times. Instability in Iran amid the US and Israel's war has contributed to rising aluminum prices, which surpassed $3,600 per tonne in April. Doumbouya is set to lead the country for the next seven years, after winning the December 2025 elections with nearly 87 percent of the vote.Achieving this transformation, however, requires a huge increase in electricity generation—power that is non-existent in villages like Bembou Silaty and unreliable even in the capital, Conakry. Guinea is working with neighboring Senegal on a solution: Using Senegalese gas to generate enough electricity to process its bauxite on African soil.The Global Trail of Bauxite and MigrationThe story of Guinea's bauxite extends far beyond its borders. More than 3,000km away, in Parets del Valles, Spain, the journey's end plays out. For Spain, Europe's largest consumer of Guinean bauxite, more than 90 percent of its imports come from Guinea.The aluminium produced there feeds the automotive industry and serves both industrial and domestic purposes. In Spain, there is light, hot water, paved roads—all the base elements of a decent life that remain elusive in many parts of Guinea.Increasingly, more boats are leaving directly from Guinea, towards the Canary Islands and on to mainland Europe. According to Frontex, the European Union border security agency, more Guineans arrived in the Canary Islands, Spain, in 2023 (2,324) than in the previous 13 years combined. In 2024 and 2025 combined, another 6,000 Guineans arrived.Many left, following the bauxite trail, hoping to find something more in the places where their resources are both enjoyed and exploited. "If you compare the bauxite we export with what we get in return, the difference is enormous," Aliou reflects. "We gain almost nothing. Just enough to survive."

The LeadPlymouth Argyle has informed the vast majority of their women's first-team players that their contracts will not be renewed this summer, just weeks after they narrowly missed out on promotion to Women's Super League 2. The decision, communicated through an email from chief executive Paul Berne, has left players feeling undervalued despite their successful season.The Abrupt End to a Promising SeasonIn an email sent to almost all of the senior squad, Plymouth's chief executive, Paul Berne, explained that the "difficult decision" to let the players go reflected "the direction of the squad for next season" and went on to thank them and offer them job references. According to multiple sources, the club's decision to let so many players go is primarily a financial one, coming amid plans to significantly reduce the women's team's playing budget in the summer.The Financial Reality Behind the DecisionThe news follows the resignation of the team's head coach, Marie Hourihan, on May 28, and it is believed that the club's budget cuts were a contributing factor towards her decision to resign. The coach was understood to be popular with the players and the supporters. Plymouth finished second in the Southern section of the FA Women's National League this term, missing out on automatic promotion by just one point, behind the champions Watford, who were promoted.Player Response and Communication ConcernsIn a joint statement released on Sunday evening, Plymouth's players expressed their disappointment with how the decision was communicated. "The decision was communicated through a cold, impersonal email, providing us with no opportunity for open, honest or meaningful dialogue and preventing us from gaining clarity on the situation," the players stated. "We feel the staff and players who have given everything for the badge this season should have been treated with greater care, respect and empathy."The Playoff HeartbreakFinishing second saw Plymouth contest May 4's playoff decider against the Northern division runners-up, Wolverhampton Wanderers, who went on to secure a slender 1-0 win over Argyle in Burton, in a game in which Plymouth created several fine chances before hitting the woodwork late on. The vast majority of the squad were understood to be on one-year contracts – as is commonplace across the lower leagues in the women's game – but it was a shock for the players to learn that they were being let go this summer.Future Implications for Women's FootballThe situation at Plymouth highlights the ongoing financial challenges facing women's football, particularly at the lower levels of the game. With players having limited time to find new teams after the season ends, the abrupt nature of these cuts raises questions about how clubs can better support their athletes through transitions. The incident also underscores the importance of transparent communication between clubs and players during times of organizational change.

The Growing Need for Worker Representation in AI ImplementationWorkers urgently need more bargaining power over the way AI is adopted in the workplace to ensure the benefits are fairly shared, according to a TUC-backed report from a leading thinktank. The Institute for Public Policy Research (IPPR) is calling for a package of measures to boost employees' influence at what it calls a "pivotal moment in the history of work".Survey Reveals Mixed Impacts of AI on WorkersThe IPPR report cites survey data showing that while 20% of workers say AI is making their working life better, 21% say it has made it worse – and 4% believe they have already lost a job because of the technology. The thinktank distinguishes between three potential impacts of the technology: augmentation, where it complements human labour; degradation, where it undermines the experience of work; and displacement, where it replaces workers altogether.Call for Statutory Consultation and Worker SupportThe report's recommendations include a statutory duty on employers to consult their workers over the adoption of AI and a "worker support levy," which could be funded by companies or workers themselves. The idea of this levy would be to create a portable "wallet" of benefits that workers could take with them from one job to another – such as union membership, insurance or training – with the broad aim of increasing their bargaining power.Historical Context for Technological TransitionsPaul Nowak, the general secretary of the TUC who has written a foreword to the report, emphasized that "great technological transitions only result in meaningful social progress when they are shaped actively and decisively." He drew parallels to the Industrial Revolution, which saw 50 years of wage stagnation while profits soared, suggesting that "it took the difficult birth of the labour movement to tip technological gains towards workers' interests and broader social wellbeing."Government Stance on AI AdoptionThe government has made clear it is enthusiastic about the adoption of AI in the UK, with Rachel Reeves highlighting it as one of three drivers of stronger economic growth. In her Mais lecture, the chancellor called AI "the defining technology of our era", saying she was determined to "maximise the value added … to the wider economy and the public sector through accelerated adoption."Future Outlook for Worker-AI RelationsAs Labour has already introduced a historic upgrade to workers' rights since coming to power in July 2024, the debate around AI's role in the workplace is likely to intensify. The IPPR's recommendations suggest a growing recognition that technological advancement must be balanced with worker protections and representation to ensure equitable outcomes in the rapidly evolving landscape of work.

A shock government‑backed report this week warned of the danger of a “lost generation” of young people in Britain, as the number of 16‑ to 24‑year‑olds not in education, employment or training (NEETs) rose to more than 1 million, roughly 13.5% of the cohort.Rising NEET Numbers Spark Alarm in the UKOfficial UK statistics show that 13.5% of young people are not in work or college, climbing to 15.8% among 18‑ to 24‑year‑olds – nearly one in six. The report, authored by former Labour cabinet minister Alan Milburn, warns that without decisive action the country could see a sustained “lost generation”.Comparative NEET Rates: UK vs NetherlandsUK NEET rate (16‑24): 13.5% overall, 15.8% for 18‑24 year olds.Netherlands NEET rate (15‑29, adjusted): 5.3% last year, consistently below 5% for over a decade.Potential impact: Matching the Dutch rate could move 600,000 more 18‑ to 24‑year‑olds into learning or earning.Why Dutch Vocational Pathways Keep Youth EngagedThe Dutch system centres on three pillars: strong vocational secondary education (MBO), a welfare safety net that prioritises engagement and rehabilitation, and financial incentives for employers. Around 70% of Dutch 16‑ to 19‑year‑olds in upper secondary education attend an MBO school, and 35% of under‑25s later study at technical or professional universities. By contrast, only 22% of UK 18‑ to 21‑year‑olds were on vocational courses in 2024.Technical education is treated as “the foundation of the economy”, with work‑based learning embedded in curricula – many students combine four days of school with one day of on‑the‑job training.Policy Levers Behind the Dutch Low NEET RateThe 2004 Work and Social Assistance Act devolved welfare programmes to municipalities, creating personalised, localised support that addresses mental health and long‑term illness. Local councils provide tailored engagement programmes, subsidised employment, and specialised training, preventing young people on incapacity benefits from falling through the cracks.Employers receive fiscal incentives, such as payroll‑tax cuts and direct subsidies that cover up to 70% of wages for chronically unemployed youth, as highlighted by the Youth Futures Foundation. Rotterdam’s city council, led by Tim Versnel, funds up to 70% of wages for young chronically unemployed people and offers holistic support covering mental resilience, substance‑use treatment, and financial literacy.What the UK Could Adopt to Reverse the TrendTo emulate the Dutch success, the UK might consider:Expanding vocational pathways and integrating work‑based learning into secondary education.Devolving youth‑welfare services to local authorities for more personalised support.Introducing targeted fiscal incentives for businesses hiring young workers, including wage subsidies and tax relief.Adopting a whole‑of‑life approach that combines education, mental‑health services, and financial literacy for chronically unemployed youth.While cultural and structural differences mean a direct copy is impossible, the Dutch experience offers a roadmap for reducing Britain’s NEET rate and revitalising its youth labour market.

The Lead: A Drama Reflecting Modern HateRussell T Davies's new Channel 4 drama 'Tip Toe' presents a chilling portrayal of how political rhetoric, toxic online bullying, and misinformation can escalate neighborhood conflicts into dangerous confrontations. Set on Manchester's Canal Street—the same location as Davies's groundbreaking 'Queer As Folk'—the series follows an escalating feud between gay bar manager Leo (Alan Cumming) and his reserved, judgmental neighbor Clive (David Morrissey). Unlike the hopeful future depicted in 'Queer As Folk,' 'Tip Toe' captures the current reality where increased visibility has paradoxically led to increased hostility toward LGBTQ+ individuals.The Drama's Core Message: Questioning Post-Visibility SocietyDavies explains that he has never written so furiously in his life, with the central question running through all five episodes being: if inclusion and representation are now a given, what if other people don't like what they see? The drama explores how LGBTQ+ people can find themselves in the firing line, with the election of Trump now giving permission for anyone who is angry to express their views without consequences. As Davies states, "This isn't exclusively a gay problem, but nonetheless we're an easy focus for it. Whatever this anger is, we're a target."The Digital Hate Landscape: Online Bullying and Real-World ConsequencesThe drama's title itself reflects the fear of being able to express oneself in public. "I used to walk into a room and go: 'Ta-da!'" says Melba (Paul Rhys), a close friend of Leo's, in episode one. "Now I tip toe. Just in case." Davies reveals the extent of online abuse he personally faces: "The amount of times online I'm called a groomer and a paedophile [for his support of trans rights] is shocking and maybe actionable, except I think if I took action, I'd make it even worse." This digital harassment fuels real-world tensions, as demonstrated in the escalating conflict between Leo and Clive.The Characters' Complexity: Beyond Simple VillainyUnlike typical portrayals of hate, 'Tip Toe' offers nuanced character development. "We're very, very fair to Clive in this," says Davies. "He's not just the monster next door." The series explores Clive's perspective in episode three, revealing his unhappiness in marriage, financial struggles, and isolation from colleagues. "Instead of having friends and reaching out, he finds validation online," explains David Morrissey, who plays Clive. "They go: it's those people. They're taking your job. It's reinforcing something that he had all the time. So he just becomes angrier and angrier and angrier." This complexity prevents the drama from reducing its characters to simple archetypes.The Cultural Context: From 'Queer As Folk' to 'Tip Toe'The location of 'Tip Toe' on Manchester's Canal Street won't be lost on viewers of Davies's 1999 classic 'Queer As Folk,' which regularly featured scenes shot in the same area and followed the lives of three gay men in a way that not only made being gay seem cool but also reflected a new era of tolerance. Viewers took from it that the future could only be bright. Now, as Davies observes, "We've got this slide back into something as bad as I can remember, if not worse, because now people know what they're doing. In the old days when we used to preach about visibility, if someone punched you in the face, or excluded you... you had the excuse of saying they were ignorant. They were in the dark and we must be visible. And now they've seen us, and now I think that anger and that violence is on the rise."The Future of Representation: Why Dramas Still MatterAlan Cumming defends the need for dramas that remind people of ongoing challenges. "No, because I think that's what dramas are for," he says. "Why do we do the Greeks? Why do we read Shakespeare? They have things to say, and we need to keep hearing the same stories and allegories, because they're important for us as a culture, to hear and to understand and to reinterpret." The series was inspired by Davies's personal experiences of feeling unsafe in his own home after a fan recognized his address from a BBC documentary. "I was fascinated by how startling that was, how porous your house feels," he says. "If it's reaching me, what the fuck is it like on levels where you have less defence and less ability to move and less money, frankly?" This personal concern elevates 'Tip Toe' beyond mere entertainment into a vital cultural commentary on the state of modern society.

The Graduation Contrast: Celebration vs. RealityFor decades, the ritual of graduation in New York City’s Washington Square Park symbolized a seamless transition from academia to the workforce. However, for the class of 2026, that transition has become a precarious journey. While the visual spectacle of caps and gowns remains, the underlying economic reality has shifted dramatically. The joy of the ceremony is increasingly dampened by a 'no-hire, no-fire' environment where the churn of the labor market has stalled, leaving millions of new graduates competing for a shrinking pool of entry-level opportunities.The 'No-Hire, No-Fire' Labor StagnationThe current economic climate is defined by a paradox: there are still millions of open jobs, but the barrier to entry for new graduates has never been higher. According to the United States Bureau of Labor Statistics, while there are 6.9 million open jobs in March, hirings only increased marginally by 655,000 to 5.6 million. This stagnation suggests that the labor market is effectively frozen for new entrants.Job Growth Slowdown: The US economy added an average of 68,000 jobs per month in 2026, a sharp decline from 186,000 in 2024 and 251,000 in 2023.Sectoral Shifts: While healthcare and retail saw growth, white-collar sectors like financial activities and information services shed jobs.The Churn Rate: The quits rate is down, indicating that workers are staying in their positions rather than switching, which leaves little room for new graduates to move up.The Federal Workforce ShrinkageA critical factor exacerbating the shortage of entry-level roles is the drastic contraction of the federal government workforce. Since October 2024, the federal workforce has declined by 348,000, with an additional 9,000 jobs lost in April alone. This exodus is largely driven by government funding cuts, including a $4bn reduction in research funds from the National Institutes of Health (NIH).These cuts have forced major universities, including Duke University and Harvard University, to implement hiring freezes. Consequently, recent graduates like Julie Patel and Molly Howard are not only competing with their peers but also with experienced professionals displaced by these funding cuts, creating a 'last-in, first-out' dynamic in the public health and research sectors.AI as the New GatekeeperPerhaps the most disruptive force reshaping the entry-level landscape is artificial intelligence. The analysis from the Stanford Digital Economy Lab reveals a 16 percent decline in relative employment for early-career workers, particularly in software engineering and customer service. This trend is expected to intensify, with Goldman Sachs forecasting an average of 16,000 jobs cut monthly due to AI advancements.The impact is twofold: entry-level roles are being eliminated and replaced by automation, while demand for experienced workers remains stable. Furthermore, the hiring process itself has become a minefield. Applicants are now facing AI recruiters and an influx of 'fake applicants,' leading to response rates as low as 10 to 12 percent for recent graduates applying to 60 roles.Navigating the Post-Pandemic CycleDespite the grim outlook, experts argue that this is not uncharted territory. The unemployment rate for recent college graduates is currently at 5.6 percent, higher than the general population's 4.2 percent, but historically manageable compared to the 13.4 percent peak during the COVID-19 pandemic. However, underemployment remains a persistent issue at 41 percent.The consensus among university leaders is that while the structural challenges of AI and political uncertainty are new, the resilience of graduates is not. As Christopher Davis of LeMoyne-Owen College notes, the degree may secure an interview, but it is the 'soft skills'—particularly in-person networking—that will ultimately determine success in this hyper-competitive market.