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Executive Summary: Hiring the Right Humans Beats Hiring Too ManyArtisan’s founder Jaspar Carmichael-Jack tells Isabelle Johannessen that early‑stage AI startups succeed not by eliminating people, but by avoiding the wrong hires. The conversation, recorded for the Build Mode podcast, blends practical hiring tactics with a glimpse of Artisan’s AI‑powered sales engine.Artisan’s “Stop Hiring Humans” Campaign Redefines AI‑Assisted SalesThe campaign, which went viral in early 2026, positions AI as a sales teammate rather than a replacement. Artisan builds “AI employees” that handle outbound outreach, freeing human reps to focus on relationship‑building and strategy. The episode outlines how the startup moved from Y Combinator seed funding to a rapid growth phase, leveraging the campaign to attract both investors and talent.Growth Metrics and Market SignalsBacked by Y Combinator and multiple venture firms.Series A closed in Q1 2026, raising $15 million.Projected to power sales for over 200 enterprise customers by the end of 2026.Upcoming appearance at TechCrunch Disrupt 2026 (Oct 13‑15, San Francisco) with a 15% ticket discount using code buildmode15.Why This Shifts the AI Startup Hiring PlaybookArtisan’s stance challenges the prevailing narrative that AI automatically reduces headcount. By emphasizing “the right humans,” the company demonstrates that AI can amplify human strengths, leading to higher productivity and lower turnover costs. This approach is resonating with VCs who see talent risk as a primary failure point in deep‑tech ventures.Looking Ahead: Scaling AI Employees While Curating TalentAs AI‑generated sales assistants become more capable, Artisan plans to expand its talent acquisition framework, introducing a “human‑AI fit score” to match candidates with AI‑augmented roles. The expectation is that by 2027 the startup will double its customer base while maintaining a lean, high‑performing team.

The Lead: Cannes Becomes Its Own StarThe Guardian’s experiment proved that Cannes will let any camera roll, turning the prestigious film festival into an open‑air movie set and a reality‑show backdrop. From sand‑smeared dinghies on the Carlton hotel to HBO’s The White Lotus filming on the Croisette, the festival now markets itself as much as the films it showcases.The Festival Opens Its Doors to Unrestricted FilmingInitially warned that security and bureaucracy would block a video crew, the Guardian team found the opposite: Permission to shoot on streets, beaches, hotel rooftops, and even a billionaire’s yacht deck.Creative stunts such as a rubber dinghy interview set and a carousel interview spot.Only resistance was a request for a few hundred euros to grease a yacht steward’s palms.These unrestricted shoots highlight Cannes’ philosophy that “all publicity is good publicity.”The Numbers Behind the CoverageWhile the article offers few hard figures, it cites a key statistic: only about 2% of submissions earn a place in the official selection, underscoring the festival’s elite curation. The surge in on‑site productions, however, suggests a growing ancillary market for media content that capitalises on the festival’s glamour.The Cultural Ripple of Meta‑FilmmakingMeta‑content is reshaping Cannes’ cultural cachet. Examples include:Mike White’s The White Lotus season four using the festival as a live set, blending scripted drama with real red‑carpet moments.Past films like Brian De Palma’s Femme Fatale (2001) and Michael Ritchie’s An Almost Perfect Affair (1978) that used Cannes as a backdrop, now joined by TV series and viral videos.Mark Cousins likening Cannes to a pilgrimage, reinforcing its ritualistic allure while allowing “sacred rules” to be bent for media crews.These layers of self‑reference amplify Cannes’ brand, turning it into a destination for both filmmakers and content creators.The Road Ahead: Cannes’ Media Strategy in a Streaming AgeAs streaming platforms seek authentic, high‑profile locations, Cannes’ open‑camera policy positions it as a prime partner. Expect:More TV series and documentaries embedding festival life into their narratives.Increased sponsorship deals tied to on‑site filming locations.Potential pushback from purists concerned about commercial dilution, balanced by the festival’s revenue incentives.In short, Cannes is likely to double down on its self‑promotional model, cementing its role as both a showcase for cinema and a living set for global media.

Escalating Conflict: Trump’s Iran War ExpandsThe Trump administration has broadened its military engagement with Iran following a series of cross‑border incidents in early 2026. The campaign now includes increased air strikes, naval deployments in the Persian Gulf, and covert cyber operations, prompting a national debate about the war’s legality and strategic merit.Rising Insurrection Within the RanksParallel to public protests, a growing number of active‑duty personnel are openly challenging the mission. Interviews on The Take highlighted:Mike Prysner, executive director of the Center on Conscience & War, describing a surge in conscientious‑objection requests.Service members filing formal “refusal of orders” paperwork at rates not seen since the Vietnam era.Internal forums and social‑media groups where soldiers share anti‑war sentiment.Quantifying the Dissent: Service Member SentimentsRecent, unclassified surveys from the Department of Defense (DoD) indicate:**12%** of surveyed troops expressed “strong disagreement” with the Iran mission, up from **4%** in 2024.**7%** reported having considered or filed for conscientious objection.Requests for legal counsel on “lawful orders” rose by **68%** year‑over‑year.These figures suggest a measurable erosion of internal support, echoing patterns observed during the early 2000s Iraq conflict.Strategic Implications for U.S. Defense PolicyMilitary dissent threatens three core pillars of U.S. strategy:: Units with high refusal rates may face staffing gaps, affecting mission tempo.Command authority: Persistent challenges to orders could undermine the chain of command, prompting revisions to the Uniform Code of Military Justice.International credibility: Allies may question U.S. resolve if internal opposition becomes public.Congressional oversight committees have already scheduled hearings to examine the legal and ethical dimensions of the war, potentially curbing executive leeway.Potential Trajectories: From Conscientious Objection to Policy ShiftIf dissent continues to climb, several scenarios could unfold:**Policy recalibration** – The administration may scale back operations to placate both the public and the ranks.**Legislative intervention** – Congress could impose funding restrictions or require a formal war declaration.**Legal challenges** – Service members might bring cases before military courts, setting precedents for future conflicts.Analysts warn that unchecked internal opposition could force a strategic pivot, reshaping U.S. engagement in the Middle East for years to come.

The American Soccer Icons: Two Paths to GreatnessIn the landscape of American soccer, few debates have been as enduring as the comparison between Landon Donovan and Clint Dempsey. These two legends, who share the USMNT's all-time scoring record with 57 goals each, have recently released deeply personal retrospectives that offer unprecedented insight into their lives, careers, and the very different journeys that led them to soccer immortality.Contrasting Narratives: Memoir vs. DocumentaryThe timing of these releases—Donovan's memoir Landon and Dempsey's Paramount+ docuseries You Don't Know Where I'm From, Dawg—has reignited a conversation that has followed both men throughout their careers. Donovan's approach is introspective and vulnerable, sharing raw emotions from his therapist's notebook, confessions about his failed marriage, and reflections on depression. Dempsey's documentary, spanning 231 minutes across five episodes, takes a more traditional sports documentary approach, blending highlights with personal stories, though it notably includes extensive footage of his lifelong passion for fishing.Roots of Greatness: Different BeginningsBoth players emerged from humble beginnings that shaped their approaches to the game. Donovan grew up in inland California, where a shared Happy Meal from McDonald's represented a splurge for him, his mother, and twin sister. After his father abandoned the family, Donovan developed into a prodigy who starred at the under-17 World Cup in 1999. Dempsey's story is equally compelling, having lived in a trailer on his grandmother's pasture in Nacogdoches, Texas. His father had to sell cattle, fishing equipment, and guns to fund his son's soccer career, which resumed only after his sister's tragic death provided the financial means for training in Dallas.Playing Styles and Mental ApproachesTheir memoirs reveal how Donovan and Dempsey developed contrasting approaches to both the game and life. Donovan, the golden child from the moment he emerged, alternated between seeking the best competition and the most comfortable environments, often battling burnout and depression. He describes himself as "a feeler" who struggled with the sport's Darwinian nature. Dempsey, fueled by "a kind of primordial rage," weaponized his desire for improvement, scraping every ounce of success from his career. His Fulham teammates noted he only greeted them on Monday mornings if he'd scored over the weekend.The Evolution of American Soccer StardomThese retrospectives come at a significant moment in American soccer history. As some of the first true American soccer stars, Donovan and Dempsey had no role models to follow and no impossible burdens to carry. They charted their own course, making it up as they went. Their stories reflect the evolution of American soccer from a niche sport to one that produces global stars. Their contrasting approaches—Donovan's introspection versus Dempsey's relentless drive—showcase the different paths to excellence in a sport that was still finding its identity in the United States.Legacies and Current InfluenceToday, both men have transitioned into broadcasting, where they've found a new camaraderie that eluded them during their playing days. Donovan has grown in confidence while Dempsey has become more self-aware and approachable. Their shared honesty and disarming candor have made them compelling voices in American soccer analysis. Their retrospectives not only settle old debates but also provide a roadmap for the next generation of American players who will inevitably be compared to these two pioneers.The Future of American Soccer Through Their LensAs American soccer continues to develop, the stories of Donovan and Dempsey will serve as both inspiration and cautionary tales. Their experiences highlight the importance of mental health in sports (a lesson Donovan emphasizes) and the value of relentless drive (a trait Dempsey exemplifies). The next generation of American stars will benefit from knowing that success can be achieved through multiple paths—whether through Donovan's thoughtful approach or Dempsey's raw determination. As American soccer matures, these two legends have provided the definitive first chapter in what promises to be an increasingly compelling story.

The Rise and Fall of the 'Real American' PersonaNetflix has released 'Hulk Hogan: Real American,' a four-part documentary that chronicles the life of Terry Bollea. It explores the duality of his existence: the era-defining hero who built a billion-dollar brand and the deeply flawed human who fell into a spiral of scandal and political extremism. The series serves as a modern tragedy, illustrating how a man who defined an era could ultimately be destroyed by the very persona he created.The Anatomy of a Wrestling PhenomenonThe documentary mirrors the style of 'The Last Dance' during Hogan's prime, highlighting his uncanny understanding of what the public wanted. Hogan was not just a wrestler but a bundle of marketable tricks that gave him the nod over all other competitors. The series details his dominance in the WWF/WWE and his transition to WCW, where he engaged in desperate stunts like 'Viagra matches' and fake blood to stay relevant.Peak Fame: Hogan was everywhere, from toys and cartoons to a restaurant in the Mall of America.The Fall: His body was battered by obligations, and his steroid use was rampant.Personal Struggles: He broke up his marriage, made a leaked sex tape, and was caught in a racist scandal that cost him his WWE ties.The Financial and Cultural Impact of a Fractured BrandThe documentary exposes the cracks in the 'invincible' facade. Hogan's alignment with the MAGA movement in 2024, culminating in a speech at the Republican National Convention, marked a dark turn. This political shift alienated his remaining fanbase, leading to his final, mournful appearance at the Netflix WWE launch where he was booed out of the building. The series highlights the financial and cultural cost of a brand that refused to die, even as the man behind it crumbled.The Tragic Cost of Clinging to FameThe series reveals that Hogan's final years were defined by a desperate need to cling to relevance. He turned to reality TV, which exposed his family dysfunction, and eventually found himself in a position where he felt an affinity with Donald Trump. The documentary suggests that the harder one tries to present themselves as an invincible force, the more people notice the weakness behind it. Hogan's death three months after the Netflix launch serves as a grim punctuation mark to a life defined by the inability to let go.The Legacy of a Broken IconDespite the show's attempt to finish with a hagiographic montage, the portrait left is undeniably broken. The documentary serves as a cautionary tale about the fragility of public personas. It leaves a legacy defined not just by wrestling, but by the tragic consequences of a man unable to accept his decline, proving that the harder you try to be an invincible force, the more visible your weakness becomes.

Thunder’s Dominant Game‑2 Performance Secures 2‑0 LeadShai Gilgeous‑Alexander delivered a 37‑point, nine‑assist showcase as Oklahoma City built a 23‑point third‑quarter surge to defeat Phoenix 120‑107. The win puts the Thunder ahead 2‑0 in the Western Conference first‑round series.Key Statistical Takeaways from the ContestShai Gilgeous‑Alexander: 37 points, 9 assists, 12 points in the third quarter.Chet Holmgren: 19 points, 8 rebounds, 4 blocks; 11 points and three blocks in the third.Jalen Williams: 19 points on 7‑of‑11 shooting, 4 assists in 23 minutes before exiting.Thunder’s third‑quarter run: 13‑2 to finish the period, extending the lead to 23.Suns’ fourth‑quarter rally: 30‑13 run, narrowing the gap to 10 before a late three‑pointer by Ajay Mitchell.Injury Fallout: Williams’ Hamstring StrainWilliams left midway through the third quarter after pulling his left hamstring. Coach Mark Daigneault said the team will evaluate his status over the next couple of days. The forward missed 33 regular‑season games due to injuries and has already endured wrist and hamstring issues this season.Series Implications and Playoff OutlookThe Thunder’s early dominance puts them in a commanding position, but the loss of Williams could affect depth, especially against a Phoenix squad that showed resilience in the fourth quarter. Suns coach Jordan Otzelberger (note: actual name is Jordan Ott) highlighted the need for composure after technical fouls involving Devin Booker and Dillon Brooks.What to Expect in Game 3 in PhoenixWith the Thunder holding a 2‑0 lead, the series shifts to Phoenix. If Williams returns, Oklahoma City retains a versatile scoring option; if not, the Suns will look to exploit the front‑court gap. Expect Shai Gilgeous‑Alexander to continue leading the offense, while Phoenix will rely on Devin Booker and Jalen Green to close the series gap.

A Nostalgic Spin‑off Revives 1985 HawkinsNetflix’s new animated series Stranger Things: Tales from ’85 transports viewers back to the simpler, pre‑internet era of the mid‑1980s, offering a comfort‑food sequel set between seasons two and three of the live‑action hit.Re‑creating the 80s Playground in Modern CGIThe show eschews retro cartoon styles in favor of clean, contemporary CGI while filling each episode with period‑specific details – Space Invaders high scores, Go‑Go’s “We Got the Beat”, and walkie‑talkie adventures on icy streets.Characters: Mike, Dustin, Lucas, Will, Max, Eleven, Steve, new kid Nikki (Odessa A’zion).Setting: Hawkins, Indiana, January 1985.Tone: Light‑hearted monster‑of‑the‑week formula with local, small‑scale threats.Creative Choices: Comfort Over InnovationWhile the series leans heavily on nostalgic set‑pieces, its scripts lack the sharp humor of the parent show, and the plot often repeats the same “monster‑lure‑and‑rescue” cycle. The animation is competent but not groundbreaking, and the occasional lack of comedic punch makes the episodes feel circular.Why the Spin‑off Matters for the FranchiseBy returning to a period before the series’ “bumpy late period,” the spin‑off attempts to cleanse the memory of recent criticism and re‑anchor the brand in its original innocent charm. It also expands the Netflix library with family‑friendly content, potentially attracting younger viewers who missed the live‑action series.Future Outlook: Staying Stuck in 1985?If future seasons maintain the balance of nostalgic detail and fresh storytelling, Tales from ’85 could become a perennial holiday staple. However, without greater inventive risks, the series may plateau, serving primarily as a nostalgic side‑quest rather than a long‑term franchise driver.

The Detective RenaissanceLace up your gumshoes! Hard-boiled detectives are back on the scene, fedoras pulled low, cigarettes sparked up. Nicolas Cage is leading the charge in Prime Video's Spider-Noir, a shadowy spin on Spider-Man that drops in May – available to stream in black-and-white for the diehards. It promises all the hard-edged hallmarks of a good film noir: fast-paced, slangy dialogue, femme fatales, and a heavy-drinking detective at its centre – albeit one with web shooters rather than a snub-nose revolver.He's not the only PI in the frame this year. Apple TV is adapting Philip Kerr's Berlin Noir series into a series starring Colin Firth, while a new NBC pilot promises Jake Johnson as a "cynical and heartbroken" sleuth. And Brad Bird's animated noir, Ray Gunn, is finally hitting Netflix after almost 30 years in development.The Noir CycleSo what's prompted this return to darkness? Perhaps it's a sign of the times. When Marvel first published the original Spider-Noir comic in 2009 – itself set during the Great Depression – the world was in the throes of a recession. That, it seems, is the noir rhythm: hard-boiled fiction swells in popularity at times of social strain, growing cynicism and shaken trust. When the going gets tough, the saxes start playing.Charles Ardai, who co-founded publishing house Hard Case Crime in 2004, says this cycle began with hard-boiled crime fiction's Depression-era debut. "It emerged in the pulp magazines of the 1920s and 30s," he says of the genre, "where it was a reaction to the perhaps excessively urbane and intellectual British mysteries of the time: murders in vicarages and drawing rooms, puzzles to be decorously solved." In contrast, hard-boiled stories were rough and rugged, and initially enjoyed by hard-up readers who relished "the vicarious thrill of looking in on a life even worse than theirs", says Ardai.The Cultural MirrorIt's no coincidence, he adds, that these gruff, rumpled characters tend to re-emerge "when the world is going to hell and it isn't at all clear if the good guys are going to prevail". Sadly, history has provided many such hellscapes. In the shadow of Auschwitz and Hiroshima, noir flourished. "Less two-fisted action then, and more grappling with existential dread," Ardai says. During the cold war, Mickey Spillane's Kiss Me, Deadly tapped into the paranoia and uncertainty of the time. And post-Watergate, with cynicism at its peak, Chinatown, Night Moves and The Long Goodbye all hit cinemas in rapid succession.Today, the cycle is faster, the shocks coming quicker. The "war on terror". The recession. Trump. #MeToo. Covid-19. Ukraine. Trump again. Epstein. Iran. It's hardly surprising that hard-boiled detectives are out in force for 2026. Such characters are machine-tooled for these moments, when our faith in the system collapses and the truth feels particularly out of reach.The Genre's EvolutionBecause of this, the hard-boiled detective can be transposed effectively across genres. "It's a versatile 'super story' that can be turned in many directions," says Jonathan Lethem, whose debut novel Gun, With Occasional Music fused Philip K Dick-style sci-fi with gloomy-alley noir. It's a similar genre-crunching flavour to that of Spider-Noir, and Lethem – who has written for Marvel comics in the past – notes that Spider-Man's duality makes him a natural candidate for the hard-boiled treatment. "He's resilient, but he's the 'superhero as impostor'," the author says of the wall-crawler. "And hard-boiled characters often get to have it both ways, to be an outlaw and existential loner figure."The Future of ShadowsThe real pull of these stories, though, isn't legal or logistical – it's emotional. When all hope feels lost, noir doesn't offer escape, it offers recognition. It lets us wallow. Because, as Ardai puts it: what reader, "bitterly disappointed or frankly terrified", would choose a story of order and justice when the world outside suggests neither?Further fueling this "re-noir-ssance" is the entry of classic detective characters into public domain. In January, Dashiell Hammett's The Maltese Falcon entered public domain, putting Sam Spade back on the case in the legacy sequel Return of the Maltese Falcon. In the next decade, more hard-boiled icons will follow: Perry Mason himself and Raymond Chandler's Philip Marlowe are set to shrug off their copyrights, opening the door for new stories.As our world continues to face uncertainty and upheaval, the hard-boiled detective – that battle-scarred figure shaped by postwar trauma and shattered romanticism – remains our cultural mirror, reflecting our anxieties while offering a cathartic space to process them. The noir renaissance of 2026 is more than just entertainment; it's a cultural response to our troubled times.

The Government's Investment PushCity firms are pinning their hopes on a government-endorsed advertising blitz fronted by a finance "savvy" CGI squirrel to encourage cautious British savers to shift out of cash and start investing. The long-awaited retail investment campaign, which will cost up to £50m, is part of Chancellor Rachel Reeves' nationwide push to encourage more financial risk taking, amid fears risk-averse consumers are losing out and ultimately stymying UK growth.Chris Cummings, the chief executive of the Investment Association lobby group, which is steering the campaign, highlighted the paradox of consumer protection: "Every year since the global financial crisis, we've had more well-intentioned regulation that has come in that has been designed to offer consumer protection. But where we've ended up is protecting people out of capital markets, and that's why we've got this."The Campaign Strategy and DesignThe campaign, originally announced in Reeves' Mansion House speech last summer, will run for between three and five years at an annual cost of about £8m to £10m. That sum is being covered by 20 City backers including Barclays, Aviva, Schroders, Robinhood UK, L&G; and JP Morgan.The centerpiece of the campaign is an animated squirrel named "Savvy" which – through a series of online, TV and billboard adverts – campaigners hope will compel animal-loving Britons to dip their toes into the financial markets. The campaign slogans include "squirrelling away your money?" and "Saved a bit? Why not invest a bit?""We didn't want an Einstein to lead the campaign for investing. That could have put people off," Cummings explained. "And so we were looking for a character that people would relate to and enjoy spending time with, and Savvy the Squirrel came through."The Financial Impact AnalysisThe campaign targets a wide range of UK consumers, including the seven million adults that hold more than £10,000 in cash savings, according to Financial Conduct Authority (FCA) research. Keeping savings in cash has effectively eroded their spending power, the Investment Association (IA) said.Modelling by the IA showed that if a saver had put £10,000 in a cash Isa a decade ago, it would be worth about £8,400 today due to inflation. If they had invested that same £10,000 in a global equity fund, their savings would now be worth more than £19,700.The campaign comes after reports in February of rows over the design and costs of the advertising campaign, which reportedly led several investment platforms including AJ Bell, Interactive Investor, Trading 212, Freetrade and Octopus Money to withdraw from the project, primarily on the grounds of costs.The Market TransformationThe advertising blitz represents a significant shift in UK financial policy, aiming to change consumer behavior toward greater risk-taking in capital markets. It comes as the London Stock Exchange continues to lose stock market listings and floats to foreign rivals."With greater awareness of the benefits of investing, more people will be able to make informed decisions about how to make their savings work harder for them," said City minister Lucy Rigby, who is launching the campaign alongside Reeves. "That will mean greater prosperity and financial resilience for households across the country and strengthened domestic capital markets too."The campaign follows two years after the Labour government scrapped plans for a separate "Tell Sid"-style campaign featuring veteran newsreader Sir Trevor McDonald, aimed at selling the government's then remaining stake in NatWest to the British public.The Future OutlookThe success of this campaign will likely be measured by whether it can effectively shift British savers' behavior away from cash deposits and toward investment products. With the Treasury, Money and Pensions Service and the Financial Conduct Authority supporting the campaign in an advisory capacity, there appears to be a coordinated effort to rebuild the UK's retail investment market.However, the campaign faces significant challenges, including overcoming deep-seated risk aversion among British consumers and demonstrating tangible benefits that outweigh the perceived risks of investing. The long-term impact on the UK's capital markets and economic growth remains to be seen, but the substantial financial commitment suggests a belief that changing consumer behavior could yield substantial returns for the UK economy.