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Business Mar 24, 2026

The Biscoff Effect: How a Belgian Biscuit Became a Global Social Media Phenomenon

This article explores the remarkable journey of Biscoff, a Belgian biscuit brand that transformed f…
Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'
#Lotus Bakeries #Biscoff #TikTok
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World Economy Mar 24, 2026

Revolut Faces Reputational Risk Over Support for Energy-Intensive AI and Crypto

Revolut, a UK-based banking app, has reported a 57% increase in profits for 2025, but warned of a p…
Revolut, the UK banking app, has reported a 57% increase in profits for 2025, but warned that its support for energy-intensive sectors such as crypto and AI could lead to a reputational risk. The fintech company, which can now launch as a fully fledged UK bank after a five-year wait for regulatory approval, offers crypto trading and has applied for a banking licence in the US.The company's annual report highlighted that cryptocurrency mining and AI datacentres demand large amounts of power, with competition for electricity supplies getting steeper since the US-Israel war on Iran sent energy prices soaring over the past month. Revolut's chief executive, Nik Storonsky, hailed another “landmark year” for the company, which has 68.3 million individual customers and 767,000 business customers.Revolut's growth has been rapid, with revenues climbing 46% to £4.5bn and a £1.7bn pre-tax profit for 2025. The company plans to offer a wider array of banking services in the future, such as lending and other products, and has launched mortgage refinancing in Lithuania. Despite the potential risks, Revolut believes its digital-first approach and emphasis on financial inclusion could lead to it being “relatively insulated and even benefit from an orderly energy transition, relative to traditional financial institutions”.
#revolut #crypto #fintech
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Commentisfree Mar 24, 2026

Trump's Iran Conflict: A Nixon-esque Quest for 'Honor' Amidst Escalating War

The article draws parallels between Donald Trump's conflict with Iran and Richard Nixon's approach …
The ongoing conflict between the United States and Iran has sparked concerns about the motivations behind Donald Trump's continued military actions. Kenneth Roth, a Guardian US columnist and former executive director of Human Rights Watch, draws a striking parallel between Trump's approach and that of Richard Nixon during the Vietnam War. Nixon's quest for 'peace with honor' in Vietnam led to years of devastation, resulting in over 20,000 American soldiers killed and a significantly higher toll among Vietnamese, Cambodian, and Laotian civilians. Similarly, Trump's conflict with Iran appears to be driven by a desire to assert dominance and protect his political reputation, rather than a clear military objective. The article questions the rationale behind Trump's continued bombing of Iran, citing claims that Iran's ballistic missile capacity has been functionally destroyed and its nuclear program 'obliterated.' With 7,000 Iranian protesters killed in January, the Trump administration's call for regime change seems unlikely to succeed. The current fixation on Iran's blockade of the Strait of Hormuz, which carries 20% of the world's oil and gas, has led to soaring petroleum prices. Trump's threat to destroy Iran's electrical infrastructure by the end of the week, unless Tehran agrees to allow the strait to reopen, raises concerns about war crimes and humanitarian consequences. Roth suggests that a de facto ceasefire, where Trump and Benjamin Netanyahu stop bombing, could be a more fruitful path to deescalation. However, Trump's desire for 'unconditional surrender' and the Iranian regime's insistence on lifting sanctions and affirming its right to nuclear enrichment complicate negotiations. The article concludes that Trump's pursuit of 'honor' and 'victory' in the conflict may come at a significant cost to the people of Iran, the global economy, and the United States itself, echoing the lessons of the Vietnam War.
#trump #iran #war
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Technology Mar 23, 2026

Trump Administration Defends Pentagon's Blacklisting of Anthropic in High-Stakes AI Legal Battle

The Trump administration has formally opposed Anthropic's legal challenge, arguing that the Pentago…
The Trump administration has formally opposed Anthropic's legal challenge, arguing that the Pentagon's decision to blacklist the AI firm was both lawful and necessary for national security. In a court filing submitted on Tuesday, the Justice Department contended that Anthropic’s refusal to remove guardrails preventing its technology from being used in autonomous weapons and domestic surveillance constituted conduct rather than protected speech.Defense Secretary Pete Hegseth designated Anthropic, the creator of the Claude AI assistant, a "national security supply chain risk" on March 3. This move effectively excludes the company from a limited set of military contracts. The administration’s legal team asserts that the dispute is rooted in contract negotiations and national security imperatives, not retaliation. They argue that no constitutional rights were violated because the government did not restrict the company's expressive activities.However, legal experts suggest Anthropic may have a strong case regarding potential overreach. The company is currently challenging the Pentagon's decision in California federal court. The implications of this conflict extend beyond the courtroom; Anthropic executives have warned that the blacklisting could cause billions of dollars in losses this year and severely damage the company's reputation.In a statement, Anthropic emphasized its commitment to national security while acknowledging the necessity of the lawsuit to protect its business interests and partners. The company is also pursuing a separate legal challenge in a Washington, DC, appeals court regarding a broader supply chain risk designation.
#anthropic #company #filing
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News Mar 23, 2026

Iran Claims to Have Downed US F-35 Fighter Jet, Challenging Its 'Unkillable' Reputation

Iran claims to have downed a US F-35 fighter jet during a combat mission, marking a significant dev…
Iran has reportedly claimed to have downed a US F-35 fighter jet during a combat mission, a development that could challenge the aircraft's reputation as 'unkillable'. According to sources familiar with the matter, the incident occurred last week when the F-35 made an emergency landing at an airbase in the Middle East. The Iranian Islamic Revolutionary Guard Corps issued a statement saying it had targeted a US aircraft, and Iran's semiofficial Tasnim news agency released military footage purporting to show Tehran's air defence systems hitting a US F-35 stealth fighter. The F-35, manufactured by Lockheed Martin, is considered the cornerstone of Washington's aerial firepower, boasting advanced stealth technology, sensors, and high-speed computing. Its ability to gather and share data from a 360-degree camera suite and other sensors makes it a formidable asset in modern warfare. If confirmed, this would be the first time an F-35 has been struck by Iran during the ongoing conflict. Defence experts emphasize that even if the claims are true, it does not necessarily mean stealth technology is becoming obsolete, but rather that even advanced aircraft like the F-35 are not invulnerable in a dense, adaptive air-defence environment. The incident is under investigation, with the US military's Central Command stating that the pilot was in stable condition after the emergency landing. The US has not yet confirmed that the F-35 was hit by Iranian fire, with President Donald Trump stating, “We’re flying wherever we want. Nobody is even shooting at us.” This development comes amid heightened tensions between the US and Iran, with at least 13 US service members killed and roughly 200 wounded during combat operations against Iran. In Iran, at least 1,444 people have been killed and 18,551 injured since the start of the conflict.
#iran #fighter #aircraft
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Stage Mar 23, 2026

Richard Kind on Delivering Big Performances in 'The Producers'

Richard Kind discusses his role in Mel Brooks' musical 'The Producers' at the Garrick theatre in Lo…
Richard Kind, a versatile actor known for his roles in films like 'Inside Out' and TV shows such as 'Only Murders in the Building', is set to take the stage in London's West End in Mel Brooks' musical 'The Producers'. Kind will play the role of Max Bialystock, a charismatic and cunning Broadway producer, at the Garrick theatre from March 23 to May 9.Kind, who has a reputation for his dynamic performances, describes his interpretation of Max as a 'big bear' who 'lumber' across the stage, drawing inspiration from Zero Mostel, who originated the role in the 1967 film. He contrasts his approach with that of Nathan Lane, who played the role on Broadway, saying, 'Nathan glides. I'm a big bear. I lumber.'The actor, who has had a long and varied career in both comedy and drama, notes that theatre offers him a chance to take on more challenging roles. 'I'm at the point where I can say 'no' to a stage role unless it's challenging,' he explains. Kind's extensive experience includes work with Second City, the Chicago improvisational troupe, and roles in sitcoms like 'Spin City' alongside Michael J Fox.Kind also opens up about his friendship with George Clooney, a close pal who has been publicly criticized by Donald Trump. Kind expresses his protectiveness towards Clooney and his disdain for Trump, showcasing his strong opinions and 'ugly' language when discussing the former president.With his characteristic wit and candor, Kind reflects on his career, stating, 'I'm all over the place! Nobody works more than me.' His performance in 'The Producers' promises to be a highlight of London's theatre scene this season.
#kind #his #says
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World Mar 23, 2026

Tehran's Toxic Cloud: Satellite Images Reveal Oily Fires Burning for Days After Israeli Bombings

Satellite images show toxic fires caused by Israeli bombings on oil depots in Tehran, Iran, still b…
Satellite images of Tehran have revealed that toxic fires caused by Israeli bombings on oil depots were still burning days after the strikes, posing serious health risks to millions of residents in the Iranian capital.The bombings, which occurred on March 7, caused clouds of smoke to blanket the city with pollutants ranging from soot to oil particles to sulphur dioxide. A passing storm then showered Tehran with poisonous, oil-filled rain.Residents have reported headaches, eye and skin irritation, and difficulty breathing. Experts have warned that these symptoms could be just the beginning, with long-term risks of cardiovascular disease, cognitive impairment, DNA damage, and cancer.Four fuel facilities in and around the capital were hit, including the Shahran depot in the north-west, the Aqdasieh oil depot in the north-east, the Tehran refinery in the south, and the Shahid Dolati facility in the west.Satellite images taken two days after the strikes showed the Shahran depot and the Tehran refinery were still burning. Another image taken by the European Space Agency satellite on Tuesday – 10 days after the strikes – showed that those two fires had smouldered, but smoke and flames were visible at the Aqdasieh oil depot.Iran has described the attacks as “ecocide”, which is described as wanton acts of environmental destruction.The United Nations Environment Programme (UNEP) has warned that heavy smoke from burning oil was “directly inhaled by people in Iran – including young children – raising serious concerns about long-term impacts on both human and environmental health”.
#oil #tehran #strikes
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Entertainment Mar 20, 2026

Resident Evil's 30-Year Reign: How Capcom's Horror Franchise Continues to Dominate Gaming

Resident Evil celebrates its 30th anniversary as a gaming phenomenon that has sold over 180 million…
When Resident Evil emerged in the mid-1990s, it stood in stark contrast to the prevailing gaming landscape. The PlayStation and Saturn consoles were dominated by bright, arcade-style games like Daytona and Tekken, while Japanese publisher Capcom was primarily known for Street Fighter and Mega Man sequels. Scary games were rare at the time and mostly confined to the PC, making Capcom's horror title Biohazard (the Japanese name for the series) a radical departure that caught the attention of games journalists.Three decades later, the series has not only survived but flourished, becoming one of gaming's most successful franchises. Resident Evil has sold more than 180 million copies worldwide, with 11 core titles, numerous spinoffs and remakes, plus extensive film, television, and anime tie-ins. Its characters and monsters have become cultural icons, with its design tropes now embedded in gaming practice.The origins of Resident Evil can be traced back to 1989's Sweet Home, a Capcom role-playing game for the Famicom (Japanese NES). The game featured a group of filmmakers searching a haunted mansion for valuable artifacts, and while it was a modest domestic success, it never received an international release. However, senior producer Tokuro Fujiwara couldn't let go of his vision for horror as a distinct game genre."We have Tokuro Fujiwara to thank for the existence of Resident Evil," says Alex Aniel, author of acclaimed Resident Evil history book Itchy, Tasty. "He directed Sweet Home having believed that horror could become its own game genre, but wasn't satisfied with its rudimentary portrayal. He wanted to give horror another try once the technology was there to allow it – that opportunity finally arrived with the release of the original PlayStation."In 1993, young producer Shinji Mikami was brought in to oversee a horror game project inspired by Sweet Home. He expanded the haunted mansion concept, drawing influence from George A Romero's Dead trilogy and Alone in the Dark, creating a world haunted not by ghouls but by zombies, mutants, and monsters. The heroes were an experienced SWAT team investigating disappearances at a rural mansion owned by the sinister scientific organization: Umbrella Corp.The original vision for full real-time 3D visuals proved too ambitious for PlayStation hardware, leading Mikami and programmer Yasuhiro Anpo to develop a compromise: 3D characters combined with prerendered 2D backgrounds viewed from fixed camera angles. This restricted, expressionistic style emphasized the intense claustrophobia of the environment, with information always kept from the player by blind corners and shadowy doorways.This combination of tension, omission, and restriction is fundamental to Resident Evil's success as a horror franchise. Even as the camera evolved to over-the-shoulder views and first-person perspectives, characters remained vulnerable. Ammo, save points, and health items are jealously rationed, with extremely restricted inventories. This approach makes Resident Evil operate more like classic horror literature than a typical power fantasy video game.The series has also expertly referenced horror conventions while paying homage to its inspirations. "Kamiya's biggest source of inspiration came from Alien and especially its sequel, Aliens," says Aniel of Hideki Kamiya, who directed Resident Evil 2 and Resident Evil Zero. "For example, in Resident Evil 2, humans infected with the G-virus grow a parasite that eventually ruptures their host and emerges from within, growing into deadly creatures."Resident Evil has also demonstrated remarkable versatility in exploring different horror genres – gothic horror in its mansions and monstrous enemies, sci-fi horror in its biological experiments, and folk horror in its sinister villages and religious cults. This comprehensive approach allows it to mirror societal fears, a point underscored by the COVID-19 pandemic."The Covid pandemic reminded us just how real our fear of viruses should be," says Bernard Perron, professor of cinema and video games at the University of Montreal. "In that sense, the fear of a corrupt corporation like Umbrella, along with mad scientists who do not necessarily have humanity's best interests at heart, continues to resonate. These anxieties remain deeply embedded in our posthumanist societies."Throughout its evolution, Resident Evil has maintained a balance between familiarity and innovation. Characters like Jill Valentine, Claire Redfield, and Leon Kennedy provide continuity – relatable but cool figures who spout wry jokes like Hollywood heroes. Meanwhile, charismatic antagonists such as Albert Wesker, Lord Osmund Saddler, and Lady Dimitrescu ensure consistent engagement.The series also excels in pacing and structure, carefully delineating between exploration, puzzle-solving, and combat sections. Locations are filled with beautiful details – lavish furniture, eerie oil paintings, ornate gardens – making exploration pleasurable. After intense battles, players can retreat to safe spaces like Save Rooms, creating a rhythm that prevents fatigue."The series offers deep and entertaining gameplay experiences, but with a very low barrier to entry, even for newcomers," says Aniel. "The Resident Evil games are more accessible than ever: since they are often on sale, they are affordable even for customers in emerging global markets, available on every major game platform."Ultimately, Resident Evil's longevity stems from its ability to create uncertainty while maintaining familiarity. "You know what you will get, but you also don't know," the article concludes. "Around every corner there could be a shock or there could be nothing – it's the uncertainty that gets you. It allows us to write in our own fears and anxieties, or to discover new ones we hadn't considered or acknowledged. Like all great horror fiction, Resident Evil has survived because it looks us right in the eye and says, I know what scares you. Come and see."
#Resident Evil #Capcom #RE Engine
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Global Development Mar 19, 2026

Tanzania Court Quashes Woman's Death Sentence After Over a Decade on Death Row

A Tanzanian court has quashed the conviction and death sentence of Lemi Limbu, a woman with severe …
Lemi Limbu, a woman with severe intellectual disabilities in Tanzania, has had her conviction and death sentence quashed after spending more than a decade in prison awaiting execution. Limbu, now in her early 30s, was convicted of the murder of her daughter in 2015.On 4 March, a court in Shinyanga, northern Tanzania, declared she can appeal. She will face a retrial, but a date has yet to be set. Lawyers and activists have condemned her sentence, saying she should not be in prison at all. Limbu, who remains incarcerated, is a survivor of brutal and repeated sexual and domestic violence and has the developmental age of a child.Under Tanzanian and international law, Limbu should not be held criminally liable, given her intellectual disability. “She was not supposed to be in prison in the first place,” said Anna Henga, executive director of Legal and Human Rights Centre, a Tanzanian human rights advocacy organisation.At her first trial, Limbu pleaded not guilty. Unable to read or write, she said she did not know the contents of a statement that police claimed she had made admitting to the murder. Her original conviction in 2015 was nullified in 2019 due to procedural errors. In 2022, she was retried and sentenced to death a second time.The court did not allow evidence to be heard from medical professionals about her intellectual disabilities or history of abuse. A clinical psychologist who evaluated her had concluded she had a severe intellectual disability and the developmental age of a 10-year-old child or younger.A coalition of 24 African and international human rights groups last year condemned Limbu’s sentence as part of an appeal to the African court on human and peoples’ rights to look at the plight of women on death row throughout Africa. In Tanzania, the death penalty is the mandatory sentence for murder, although no executions have been carried out since 1995.
#she #her #limbu
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