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Business Mar 24, 2026

The Biscoff Effect: How a Belgian Biscuit Became a Global Social Media Phenomenon

This article explores the remarkable journey of Biscoff, a Belgian biscuit brand that transformed f…
Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'
#Lotus Bakeries #Biscoff #TikTok
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Politics Mar 24, 2026

Meta Ordered to Pay $375m in Landmark Child Exploitation Case

A New Mexico jury has ordered Meta to pay $375m in civil penalties after finding the company liable…
A New Mexico jury has ordered Meta to pay $375m in civil penalties after finding the company liable for misleading consumers about the safety of its platforms and enabling harm, including child sexual exploitation. This verdict marks the first bench trial to find Meta liable for acts committed on its platform. The lawsuit, brought by New Mexico Attorney General Raúl Torrez, claimed that Meta executives knew their products harmed children but disregarded warnings from their own employees and lied to the public about the risks. The jury found Meta liable for violating New Mexico's consumer protection laws, specifically the Unfair Practices Act. The penalty of $375m is the maximum allowed under the law of $5,000 per violation. Meta has announced its intention to appeal the ruling, accusing Torrez of making 'sensationalist, irrelevant arguments.' Internal Meta documents and testimony revealed that company employees and external child safety experts repeatedly warned about risks on Meta's platforms. Evidence presented included details of a sting investigation, 'Operation MetaPhile,' which led to the arrest of three men charged with sexually preying on children through Meta's platforms. The New Mexico court also heard about deficiencies in Meta's reporting of crimes on its platforms, including the exchange of child sexual abuse material. Meta generated high volumes of 'junk' reports by overly relying on AI to moderate its platforms, making it difficult for law enforcement to investigate crimes. In the next phase of the legal proceedings, the attorney general's office will seek additional financial penalties and court-mandated changes to Meta's platforms to offer stronger protections for children. The state is seeking design feature changes, including 'enacting effective age verification, removing predators from the platform, and protecting minors from encrypted communications.' This verdict is seen as a 'historic victory' for children and families who have been affected by Meta's actions. The case may also open the floodgates to further litigation and regulation of social media companies.
#Meta #New Mexico #Federal Trade Commission
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Politics Mar 24, 2026

UK's Green Energy Leader Backs North Sea Oil and Gas Production Amid Energy Crisis

The head of the UK's national green energy champion, GB Energy, has surprisingly backed more North …
The UK's green energy landscape is experiencing a significant shift as Jürgen Maier, the boss of GB Energy, joins other prominent renewable energy leaders in advocating for increased North Sea oil and gas production. This move comes as the UK government faces mounting pressure to address an impending energy cost crisis. Maier, in a social media post on LinkedIn, emphasized that while more North Sea oil and gas may not directly reduce energy costs, which have surged due to escalating tensions in the Middle East, it could bring substantial economic benefits, including more jobs and higher tax revenues. He described himself as “a supporter” of a well-managed energy transition that includes “all energy,” later clarifying in a separate post that he fully supports the government’s ban on new oil and gasfield exploration licences. Maier suggested that utilizing existing fields and tiebacks—allowing new deposits to be extracted from existing infrastructure—aligns with an 'All Energy' approach. This strategy, he argues, would give supply chain companies sufficient time to transition while renewables remain the long-term goal. The comments from Maier follow similar endorsements from other green energy leaders, such as Greg Jackson, the Octopus Energy boss, and Tara Singh, the new chief executive of RenewableUK. Jackson, who sits on the Cabinet Office board, told the Daily Telegraph that the UK needs more “sovereign energy,” which requires practical decisions, including leveraging North Sea resources. Singh argued that Britain should produce more energy “of every kind” and called for taking energy out of the culture wars. Despite these calls, Energy Secretary Ed Miliband has ruled out new licences for the North Sea, though decisions on the Rosebank and Jackdaw fields, which were licensed under the previous government, are still pending. Industry sources expect these fields to be approved soon, potentially beginning production by the end of the year, which could provoke backlash from green groups. The government recently dismissed warnings from Offshore Energies UK that failing to produce more North Sea oil and gas would increase the UK's reliance on imports amid rising global instability. A government spokesperson stated that new licences would not enhance energy security or reduce bills, highlighting that oil and gas prices are set internationally. A Great British Energy spokesperson reiterated the company's focus on driving the clean energy transition to deliver a more secure and independent energy system. They emphasized that oil and gas will remain part of the energy mix for decades, and preserving the skills of oil and gas workers is crucial for a clean energy future.
#GB Energy #North Sea #oil and gas production
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Music Mar 24, 2026

Jay-Z Opens Up About Refusing to Settle Sexual Assault Lawsuit

Jay-Z discusses his decision to fight a sexual assault lawsuit rather than settle, citing his perso…
Rapper Jay-Z recently spoke out about a sexual assault lawsuit filed against him and Sean 'Diddy' Combs' in 2024. The lawsuit alleged that both men raped a 13-year-old girl at a party in 2000, which both Jay-Z and Combs vehemently denied.In a recent interview with GQ, Jay-Z explained why he chose to fight the lawsuit rather than settle. He stated, 'I can’t take a settlement – it ain’t in my DNA.' He further emphasized that settling would have been difficult for him and his family, particularly his wife Beyoncé.Jay-Z expressed that he was 'heartbroken' and 'angry' when the allegations first emerged. He described the experience as 'really hard' and mentioned that he hadn't felt 'uncontrollable anger' in a long time. The rapper emphasized the importance of being certain before making such serious accusations against someone.The lawsuit was voluntarily dismissed in February 2025. Jay-Z's attorney, Alex Spiro, previously described the claims as 'provably, demonstrably false' and highlighted an 'impossible timeline.'In addition to discussing the lawsuit, Jay-Z touched on other topics, including the beef between Kendrick Lamar and Drake and what he described as a 'right-wing agenda to silence voices in the hip-hop community.' He expressed concern about the negative impact of such conflicts on social media and the involvement of people's families.Jay-Z also reflected on 30 years since the release of his debut album Reasonable Doubt, which he will celebrate with two shows at New York's Yankee Stadium in July.
#jay-z #you #like
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Sport Mar 24, 2026

Ben Duckett Withdraws from IPL to Focus on England Test Team

Ben Duckett has pulled out of the Indian Premier League (IPL) to focus on his England Test team car…
England cricketer Ben Duckett has made a significant decision to pull out of the upcoming Indian Premier League (IPL) to focus on his career with the England Test team. Duckett was signed by Delhi Capitals at the IPL auction in December for a substantial £200,000, but he has now withdrawn from the tournament. The decision comes after a combination of a poor Ashes series, where he played all five Tests with a highest score of 42, and heavy travel following his reserve duties at the recent T20 World Cup. Duckett believes that playing for Nottinghamshire will help him regain his form and secure his place in the England team. “It was a very difficult decision, and I want to apologise to everyone at Delhi that I won’t be coming,” Duckett told the Telegraph. “I’ve spent a lot of time away from home in different places, and it felt like the best thing for me to do to be ready to play for England is to be here right now, at home, refreshing my mind and body.” Under IPL rules, players who withdraw from the tournament for reasons other than injury face a three-year ban. Duckett follows in the footsteps of Harry Brook, who also signed for Delhi in 2025 before pulling out to prioritise his England career. Duckett’s recent performances have been under scrutiny, particularly after a video of him drunk on a night out during the team’s mid-tour break in Noosa was published on social media. He has since apologised for the incident, acknowledging that it was unprofessional. The England team is currently under pressure to refresh its lineup after the Ashes defeat. While Duckett’s opening partner, Zak Crawley, may be the likelier to make way for a newcomer, Duckett has shown promise since his return to the Test team in 2022, averaging 42 with six centuries.
#duckett #england #you
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Sports Mar 24, 2026

Mohamed Salah Announces Departure from Liverpool FC at End of Season

Liverpool FC has announced that star player Mohamed Salah will be leaving the club at the end of th…
Liverpool FC has confirmed that Mohamed Salah will depart the club at the end of the season, marking the end of his nine-year tenure with the team. The announcement was made through a statement released by the club.Salah, who joined Liverpool from Roma in 2017 for £36.9m, has been a pivotal player for the team, scoring 255 goals in 435 appearances and winning numerous titles, including the Premier League golden boot four times. He is third in the club's all-time leading goalscorers chart, behind Ian Rush and Roger Hunt.In a heartfelt video message posted on social media, Salah expressed his gratitude to the club, the city, and the fans, stating, “Liverpool is not just a football club. It’s a passion, it’s a history, it’s a spirit.” He also thanked his teammates, past and present, for their support throughout his time at the club.During his time with Liverpool, Salah has won two Premier League titles, the Champions League, Fifa Club World Cup, Uefa Super Cup, FA Cup, and two League Cups, as well as a Community Shield. Despite his departure, Salah remains focused on achieving the best possible finish to the current season for Liverpool.The club has announced plans to give Salah a send-off at Anfield on the last day of the league season in May, when Liverpool plays Brentford. This will provide an opportunity for fans to celebrate his legacy and achievements.
#liverpool #salah #club
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News Mar 23, 2026

Trump Mocks Starmer with SNL Skit as US-UK Tensions Rise Over Iran War

US President Donald Trump shared a satirical video mocking UK Prime Minister Keir Starmer's relucta…
US President Donald Trump has taken to social media to mock UK Prime Minister Keir Starmer, sharing a Saturday Night Live (SNL) skit that depicts Starmer panicking at the prospect of a call with Trump. The skit, which aired on the premiere of the new British version of SNL, shows Starmer, played by George Fouracres, trying to avoid a call with Trump.The video was shared on the same evening that Trump and Starmer spoke about the escalating tensions in the Middle East and the US-Israel war on Iran. During their call, the two leaders focused on the need to reopen the Strait of Hormuz, which has been effectively blocked by Iran since the US and Israel launched strikes on February 28.The closure of the strait has sent oil prices soaring, creating the biggest energy crisis since the 1970s. Trump has repeatedly criticized Starmer for not doing enough to support the US efforts to break the blockade, accusing him of being a 'coward' and saying he is 'disappointed' in him.Starmer has asserted that any attempt to reopen the Strait of Hormuz needs careful consideration and a viable plan, and that his number one priority is to protect British interests and de-escalate tensions. The UK government has given authorization for the US to use its military bases to carry out strikes on Iranian missile sites that were attacking ships in the Strait of Hormuz.
#starmer #trump #iran
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Sports Mar 23, 2026

Football Star Jorginho Sparks Social Media Firestorm Against Singer Chappell Roan

Footballer Jorginho publicly criticized singer Chappell Roan after claiming her security guard spok…
In an unexpected turn of events that captured social media attention over the weekend, footballer Jorginho found himself in a public dispute with American pop singer Chappell Roan. The former Chelsea and current Flamengo midfielder took to social media to accuse Roan's security guard of speaking "in an extremely aggressive manner" to his stepdaughter and wife at a São Paulo hotel.Jorginho, whose stepdaughter happens to be actress Jude Law's daughter, claimed that his stepdaughter had merely smiled at Roan while walking past the singer's table during breakfast. Without his fans, "you would be nothing," Jorginho stated in a departure from his typically less confrontational public persona.In response, Roan posted a video denying the allegations and clarifying that the security guard in question was not her personal security. The singer explained she was simply sitting at breakfast when the incident allegedly occurred and expressed regret if the mother and child felt uncomfortable. "I do not hate people who are fans of my music. I do not hate children – that is crazy," Roan stated in the video, which was recorded while she was lying in bed.The controversy quickly escalated when Eduardo Cavaliere, the mayor of Rio de Janeiro, announced a ban on Roan performing at the city's annual Todo Mundo festival. "As long as I'm in charge of our city – this young lady @ChappellRoan will never perform at Todo Mundo no Rio!" he declared, while simultaneously inviting Jorginho's stepdaughter as a guest of honor.Quote of the Day came from Pep Guardiola following Manchester City's recent triumph: "I wanted another yellow card, that was the target. If I cannot celebrate against that team with the way we are playing, then when? Emotions are related to the way we are playing. Give me another yellow card, I'm not yet artificial intelligence. I'm a human being and I want to celebrate."
#not #just #roan
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Commentisfree Mar 23, 2026

The Video Game War: How Trump's Administration Is Framing the Conflict in Iran

The article discusses how the Trump administration is portraying the war in Iran as a video game, u…
The US conflict in Iran, with its wide-reaching consequences for the Middle East and global economy, is being portrayed by the Trump administration in a strikingly detached and simplistic manner. The war is being likened to a video game, a spectator sport, and a social media event, complete with memes and AI-generated content.A week into the conflict, the White House uploaded a series of social media clips featuring montages of popular movies like Top Gun, Braveheart, and Breaking Bad, with captions like 'Justice the American way.' Another clip, titled Touchdown, showed NFL players tackling each other, culminating in an explosion labeled 'unclassified.' Even SpongeBob SquarePants made an appearance, asking, 'Wanna see me do it again?' followed by an explosion.A senior White House official described their approach as 'grinding away on banger memes, dude,' highlighting an 'entertainment factor' in their strategy. This approach reflects Donald Trump's and his MAGA base's tendency to view politics as a competition, where scoring, winning, and humiliating the opponent are paramount. The conflict is thus framed not in terms of death, destruction, or economic fallout but as a game of scoring points.The use of AI in the conflict has been unprecedented, with Adm Brad Cooper, Centcom commander for Operation Epic Fury, noting that AI played a crucial role in the over 5,500 strikes on Iran. AI tools can accelerate processes that used to take hours or days into mere seconds, streamlining the 'kill chain' and reducing human involvement in target selection.This detachment is further exacerbated by the remote nature of the conflict and the current information ecosystem, where events are flattened into social media feeds, making it difficult to discern reality from fiction. The glut of information, including fake footage and AI-generated content, has dulled our sensitivity to the true stakes of the conflict.The article concludes with a call to retain empathy and humanity in the face of political leaders who benefit from dehumanizing conflict and platform owners who profit from it. The challenge is to understand the human cost of the war and exercise pressure on those responsible for the suffering.
#war #not #trump
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