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Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'

Ipswich Town Football Club has insisted it remains an inclusive and diverse organisation after Nigel Farage, the leader of the Reform Party, turned a tour of Portman Road into a political campaign event.During his visit on Monday, Farage filmed himself inside the home dressing room, held up a shirt with the No 10 and his name on the back, and suggested he was in the running for the manager's job at the Suffolk club in a promotional video posted online.Farage said that Ipswich, who are third in the Championship table, "are really in contention" to go back into the Premier League. "Let's hope they do it," he said, "but if they don't, I think there's the chance here, and I've had a chat with a few people, of the ­manager's job coming up next season and I'm definitely on the shortlist."The video was immediately criticised by Ipswich supporters, who described it as "shameful", "embarrassing" and "PR suicide for a family club".The club issued a statement on Tuesday afternoon distancing itself from Farage. "Ipswich Town Football Club has, over several years, hosted representatives from a range of political parties. The club remains apolitical and does not support or endorse any individual or party," the statement read."The club will continue to engage with representatives from across the political spectrum as part of its role within the community. Ipswich Town is proud to be an inclusive, diverse, and welcoming organisation that supports all members of the local and wider community. This commitment remains unchanged."It is understood that Farage was not an invited guest at the club. According to reports, the tour was booked without using Reform or Farage's name, and the printed shirt was bought from the club shop and not gifted to the 61-year-old.

The ongoing conflict between the United States and Iran has sparked concerns about the motivations behind Donald Trump's continued military actions. Kenneth Roth, a Guardian US columnist and former executive director of Human Rights Watch, draws a striking parallel between Trump's approach and that of Richard Nixon during the Vietnam War. Nixon's quest for 'peace with honor' in Vietnam led to years of devastation, resulting in over 20,000 American soldiers killed and a significantly higher toll among Vietnamese, Cambodian, and Laotian civilians. Similarly, Trump's conflict with Iran appears to be driven by a desire to assert dominance and protect his political reputation, rather than a clear military objective. The article questions the rationale behind Trump's continued bombing of Iran, citing claims that Iran's ballistic missile capacity has been functionally destroyed and its nuclear program 'obliterated.' With 7,000 Iranian protesters killed in January, the Trump administration's call for regime change seems unlikely to succeed. The current fixation on Iran's blockade of the Strait of Hormuz, which carries 20% of the world's oil and gas, has led to soaring petroleum prices. Trump's threat to destroy Iran's electrical infrastructure by the end of the week, unless Tehran agrees to allow the strait to reopen, raises concerns about war crimes and humanitarian consequences. Roth suggests that a de facto ceasefire, where Trump and Benjamin Netanyahu stop bombing, could be a more fruitful path to deescalation. However, Trump's desire for 'unconditional surrender' and the Iranian regime's insistence on lifting sanctions and affirming its right to nuclear enrichment complicate negotiations. The article concludes that Trump's pursuit of 'honor' and 'victory' in the conflict may come at a significant cost to the people of Iran, the global economy, and the United States itself, echoing the lessons of the Vietnam War.

The documentary 'Transforming the Beautiful Game: The Clyde Best Story' tells the uplifting story of Clyde Best, a trailblazing black footballer who played for West Ham in the early 1970s. Best's journey from Bermuda to London at 17, and his experiences with racism in the sport, are highlighted in the film.The documentary features a stellar lineup of talking heads, including Geoff Hurst, Harry Redknapp, Viv Anderson, John Barnes, Les Ferdinand, Shaka Hislop, and Garth Crooks, who discuss Best's significance and impact on the game. The film also explores Best's pioneering role as one of English elite football's first black players and his influence on succeeding generations of black footballers.Best's story is one of resilience in the face of racism, including virulent abuse from fans and players. However, he also experienced acceptance and support from teammates, such as at West Ham, where he played alongside Clive Charles and Ade Coker. The film notes that in 1972, West Ham became the first top-flight team to field three black players in the same match.After leaving West Ham in 1976, Best played for Tampa in the North American Soccer League (NASL), where he encountered a different cultural environment, free from the racism he faced in England. The documentary also touches on the NASL's attempt to establish itself as a mainstream sport in the US, although it ultimately failed.The film concludes with Best emerging with considerable dignity, reflecting on his legacy and the importance of blazing a trail for future generations. As Best himself says, 'My father taught me: 'Clyde, when you go out there and play, you're not playing for yourself, you're playing for the people coming after you.''

The Shift in Apple's Navigation Monetization StrategyApple Maps has evolved from a controversial launch to a functional competitor, but the Cupertino giant is now preparing to introduce a new revenue stream that could fundamentally alter the app's user experience. According to reports from Bloomberg, Apple is gearing up to launch search-based advertising in its iOS Maps app later this year, with an official announcement expected as early as this month. This move signals a strategic pivot from Apple's traditional "walled garden" approach to monetization, directly challenging the long-standing dominance of Google Maps in the local search space.How the Ad Model Will FunctionThe proposed advertising model is expected to operate on a bidding system, similar to Google's approach. Businesses will bid for the opportunity to appear in "Top Results" when users search for specific terms, such as restaurants, bars, or retail stores. Unlike traditional banner ads, these placements are contextually relevant, appearing directly within the search results list. This integration aims to provide users with immediate access to local businesses while generating revenue for Apple, a model that Bing Maps has successfully utilized for years.Financial Implications for AppleWhile the specific financial targets have not been disclosed, the introduction of Maps ads represents a significant opportunity for Apple to diversify its revenue streams. As Apple hardware sales face saturation in certain markets, software and services revenue becomes increasingly critical. By monetizing a core utility app like Maps, Apple can capture a slice of the local advertising market, potentially generating billions in annual revenue if the user base engagement remains high.The Privacy Paradox in Location ServicesThe most significant challenge Apple faces with this rollout is the potential erosion of its core brand promise: privacy. Apple has historically differentiated itself from competitors by emphasizing user data protection and the lack of tracking cookies. Introducing ads based on location history and search terms could create a conflict of interest. If users perceive that their location data is being used to serve targeted advertisements, it may undermine the trust that has been carefully cultivated around the Apple ecosystem.Future Outlook: Balancing Revenue and User ExperienceLooking ahead, Apple will need to execute a delicate balancing act. The success of Maps ads will depend heavily on transparency and user control. If Apple can clearly distinguish between organic results and paid placements, and if the ads are genuinely useful rather than intrusive, the transition may be smooth. However, if the ads disrupt the seamless experience of the location history widget or compromise privacy standards, Apple risks alienating its most loyal users. The coming months will be critical in determining whether this revenue strategy strengthens or weakens Apple's position in the tech landscape.

The ongoing conflict in the Middle East has taken a significant turn as foreign ministers from Arab and Muslim countries gathered in Riyadh for urgent discussions. The meeting, which included representatives from 12 countries, aimed to muster a common response to Iran's increasing retaliation against US assets and infrastructure in the region.The talks were held as Iran targeted several energy facilities across Saudi Arabia, the United Arab Emirates, and Qatar in retaliation against Israel's strike on the South Pars gasfield, Iran's biggest source of energy. This escalation comes after a series of Israeli assassinations of top Iranian security officials.The joint statement issued on Thursday confirmed that the countries present at the meeting, including Qatar, Azerbaijan, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Pakistan, Saudi Arabia, Syria, Turkiye, and the United Arab Emirates, asserted the right of states to defend themselves, citing Article 51 of the United Nations Charter on defensive action.The foreign ministers condemned deliberate Iranian attacks with ballistic missiles and drones that have struck various targets, including residential areas, water desalination plants, oil facilities, airports, and diplomatic positions. They called on Iran to:Halt its attacks.Stop "provocative actions or threats" aimed at its neighbours.Cease supporting, financing, and arming pro-Iran proxy groups based in Arab states.Refrain from actions or threats aimed at blocking the Strait of Hormuz or threatening maritime security in the Bab al-Mandeb strait.The meeting yielded a unified response to Iran's increasingly unpredictable behaviour, but the joint statement was vague about how countries would follow this up. Saudi Foreign Minister Faisal bin Farhan Al Saud emphasized his country's right to defend itself and hinted that Saudi Arabia and other Gulf states would act if necessary, adding that they have "very significant capacities and capabilities that they could bring to bear should they choose to do so".The Iranian leadership's response to these developments remains unclear, with New Supreme Leader Mojtaba Khamenei having not been seen in public since his appointment. The Islamic Revolutionary Guard Corps (IRGC) issued a statement saying that Iranian forces had responded to the "deceiving and lying enemy" that had targeted energy facilities in the country, and that they had "entered a new phase of warfare" to defend Iran's infrastructure.

In a heartwarming display of solidarity, Kashmiris have donated gold and cash to support Iran. This act of kindness has garnered significant attention and highlights the strong bond between the people of Kashmir and Iran. The donations, which include gold and cash, were made by residents of Kashmir who wanted to extend their support to Iran. While specific details about the amount donated are not available, the gesture itself is a testament to the generosity and goodwill of the Kashmiri people. This act of solidarity is particularly noteworthy given the current global landscape, where such displays of support are not common. It underscores the strong cultural and humanitarian ties between Kashmir and Iran, and serves as a reminder of the power of community and compassion.

Cape Town's iconic Bo-Kaap neighborhood, known for its brightly colored houses and rich cultural heritage, is under threat from rising property prices and foreign investment. The area, situated at the foot of Table Mountain, has long been a hub for the city's Muslim community, with its historic mosque, Auwal Masjid, dating back to 1794.However, the neighborhood's growing popularity with tourists and investors has led to a surge in property prices, making it increasingly difficult for long-time residents to afford to stay. Foreign buyers have accounted for around $168m in property sales across Cape Town's prime property market in the past year, according to data from the Seeff Property Group.Residents say the consequences are unfolding inside the neighborhood itself, with homes that once housed generations of the same families being sold to foreign investors or converted into short-term rentals like Airbnb. Younger residents are finding it hard to remain in the neighborhood, with many being priced out of the market.The Bo-Kaap Civic and Ratepayers Association has expressed concerns about the impact of gentrification on the community, with chairperson Sheikh Dawood Terblanche stating that residents are being displaced due to rising property prices and municipal rates.The City of Cape Town has acknowledged the challenges facing neighborhoods like Bo-Kaap, citing rapid population growth and economic conditions as contributing factors. However, residents say more needs to be done to protect the community's cultural heritage and ensure that long-time residents are not priced out of their ancestral homes.

The Israel Defense Forces (IDF) recently claimed that Iran possesses missiles with a range of approximately 4,000km, posing a threat to European cities, including London. This assertion comes after reports that Iran targeted the joint UK-US military base on Diego Garcia in the Chagos Islands. The IDF stated that Iran's intentions to develop such long-range missiles pose a danger to numerous countries across Europe, Asia, and Africa. However, the Iranian regime has denied these claims. Regarding the targeting of Diego Garcia, details are limited, but it is known that the island, located about 3,800km from Iran, was not under significant threat. A US warship shot down one missile, and the other reportedly failed in flight, landing 400 miles short of the island. The UK government has condemned the attack while stressing its different stance from the US and Israel on the conflict. Foreign Secretary Yvette Cooper emphasized the government's support for defensive actions against Iranian threats. In response to Israel's warnings, Communities Secretary Steve Reed stated that the UK does not believe Iran has the capability or intent to attack Europe. He assured that the UK has the necessary military capability to defend itself. The UK is protected by Nato's ballistic missile defense (BMD) system, which includes Aegis Ashore sites in Poland and Romania. These systems are designed to detect, track, and intercept ballistic missiles in flight.