Entertainment
Jun 09, 2026
Clarkson's Farm Review: A Celebrity-Driven Empire
The fifth series of Clarkson's Farm has arrived, but its focus on Jeremy Clarkson's personal life a…
The Shift in Clarkson's Farm
By now, five series in, the fatal flaw at the heart of Clarkson’s Farm has become unignorable. Ultimately, this is meant to be a show about failure; about an oafish man who wades in to an industry he knows little about and mucks everything up.
The Reality of Clarkson's Success
Except, well, it isn’t that any more, is it? Because in real life, Clarkson’s Farm has become so successful that Clarkson has now essentially colonised the entire Cotswolds in his image. His Farmer’s Dog pub is now such an attraction that it recently had to turn a nearby field into a 360-space car park – the same as a large supermarket – to cope with demand. His Diddly Squat farm shop is a souvenir emporium, catering to anyone who wants to buy branded hats and cufflinks, or to own a jar of honey with Clarkson’s face on it. And this isn’t even mentioning his Hawkstone beer brand, which reported sales of £21.3m in the year to March 2025 and has a stated goal of putting Peroni “out of business”.
The Data Behind Clarkson's Empire
The numbers are staggering:
£21.3m in sales for Hawkstone beer brand
360-space car park added to Farmer's Dog pub
The Impact on the Show
All of which makes Clarkson’s mannered whoopsie daisy clumsiness harder to take. If the point of Clarkson’s Farm is to show people how difficult it is to be a farmer, and yet Clarkson’s biggest gripe is the number of pint glasses tourists steal from his pub, that seems like a fairly difficult structural flaw to overcome.
The Future of Clarkson's Farm
What’s so interesting about series five is that you can see Clarkson’s Farm attempting to overcome this in real time in a couple of ways. The first, and least successful, is to lean a little harder into the reality show element of it all. The series opens with iPhone footage of Clarkson in hospital with chest pains. Years of stress and bad living have caught up with him, and he reveals that he was apparently days away from a catastrophic heart attack.
Especially when the actual farming stuff is so well made. The joy of Clarkson’s Farm is that Clarkson is such an effective communicator that you find yourself swept up in his interests. Unlike Countryfile, which offers rose-tinted sentimentality as a default, there’s always something slightly thrilling about the sight of Clarkson encountering the quirks of modern agriculture.
By far the most satisfying parts of the show come when Clarkson stops mucking around and actually treats farming as a subject worthy of his time. A lot of this series is devoted to the modernisation necessary to keep farming profitable, and his pursuit of this takes him to some extraordinary places.
#Jeremy Clarkson
#Clarkson's Farm
#Prime Video
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