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Sports May 20, 2026

Arteta’s Rocky Beginnings and the Financial Backing That Fueled Arsenal’s Revival

Mikel Arteta’s early tenure at Arsenal was riddled with controversy, boardroom tension and poor res…
The Turbulent Start of Arteta’s Tenure at ArsenalWhen Mikel Arteta was appointed in December 2019, the club was still reeling from Arsène Wenger’s departure and Unai Emery’s failed succession. A late‑night meeting with Vinai Venkatesham revealed a five‑year rebuild plan, but the announcement was immediately clouded by an embarrassing photo leak and whispers of discontent from Manchester City, where Arteta had been Pep Guardiola’s assistant.Arteta’s first match – a Boxing Day loss at Bournemouth – set a bleak tone, and the early months saw a string of defeats, a Covid‑hit season and a precarious position in the league table.Financial Backing and Board Support Behind the RebuildThe timing of Arteta’s arrival coincided with the Kroenke family finally acquiring the remaining 30% stake held by Alisher Usmanov, unlocking capital that had previously been constrained. Sources cited in the article note that the board, particularly Josh Kroenke, “pulled the emergency cord on funding,” providing the resources needed for Arteta’s vision of a 22‑player, tactically flexible squad.While exact figures are not disclosed, the narrative emphasizes that the newfound financial freedom was a decisive factor in securing key signings and sustaining the manager’s five‑year plan.How Early Setbacks Shaped Arsenal’s Strategic DirectionFA Cup and Community Shield victories in Arteta’s first eight months offered a morale boost despite pandemic restrictions.A disastrous 2020‑21 run – seven games without a win, early cup exits, and a low‑point loss to Everton – intensified scrutiny, yet the board remained steadfast.Strategic player departures, including Mesut Özil and later Pierre‑Emerick Aubameyang, signaled Arteta’s intent to reshape the squad culture, even at the cost of short‑term firepower.These decisions, backed by the board’s financial commitment, laid the groundwork for a more disciplined, long‑term project.Looking Ahead: Arteta’s Blueprint for Sustained SuccessWith the board’s confidence secured and a clearer financial runway, Arteta’s roadmap now focuses on consolidating the squad’s tactical flexibility and nurturing emerging talent. The article suggests that, provided the investment continues and the club maintains patience, Arsenal could re‑establish itself as a consistent challenger for European spots and, eventually, the Premier League title.
#Arsenal #Mikel Arteta #Vinai Venkatesham
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Sports May 20, 2026

Bournemouth Rushes Stadium Upgrades to Meet UEFA Standards Ahead of First European Campaign

Bournemouth have secured a provisional UEFA stadium licence but must complete a series of upgrades …
Urgent Push to Ready Vitality Stadium for European NightsBournemouth earned a provisional UEFA stadium licence after their historic qualification for European competition, but the governing body has flagged shortcomings in hospitality space and broadcasting infrastructure. The club now has a narrow window to finish a phased expansion and other upgrades before the first continental match.UEFA Provisional Licence Triggers Upgrade DeadlineThe licence was granted following an April meeting with UEFA officials. A follow‑up inspection by UEFA’s stadium and commercial operations team is scheduled for next month, putting pressure on the club to meet the required standards.11 May – Council committee reviews demolition and rebuild of the South Stand.Mid‑May – UEFA inspection of completed works.Summer 2026 – Planned summer works (broadcast compound, perimeter fencing, turnstiles, pitch resurfacing).Numbers Behind the Expansion PlanCurrent capacity: 11,286 seats.Proposed phased expansion: aim to reach > 20,000 seats, nearly doubling capacity.Initial target for additional seats before the season: 1,500, later reduced to 800 (north‑west and south‑east corners only).Key infrastructure upgrades: permanent outside broadcast compound, new perimeter fencing, upgraded turnstiles, pitch resurfacing.Implications for Bournemouth’s European Ambitions and Local EconomyWhile UEFA does not mandate a minimum capacity—clubs like Bodø/Glimt have competed with 8,000 seats—the required facilities affect the stadium’s category rating and revenue potential. Completing the upgrades will enable Bournemouth to host Europa League fixtures, boost match‑day income, and showcase the club on a continental stage, benefiting local businesses and the Bournemouth, Christchurch and Poole council.What the Next Few Weeks Could Mean for the Club’s Continental DebutIf the council approves the South Stand demolition and the UEFA inspection finds the upgrades satisfactory, Bournemouth will enter European competition with a compliant venue. Any delay could force the club to relocate early‑round matches to an alternative stadium, complicating logistics and potentially affecting performance. The outcome of the upcoming council meeting and the UEFA visit will therefore shape the club’s European trajectory for the 2026‑27 season.
#Bournemouth AFC #Vitality Stadium #UEFA
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Sports May 20, 2026

Jets' 2026 First‑Round Picks Talk Adjusting to NFL Pace

Three 2026 first‑round picks for the New York Jets—edge rusher David Bailey, tight end Kenyon Sadiq…
Rookies Face a Steeper Learning Curve in Their First NFL WeekThe newly drafted trio arrived in New York with high expectations, only to discover that the NFL demands instant adaptation, from condensed meetings to a vastly larger playbook.Inside the Jets' First‑Round Selections: Bailey, Sadiq, and CooperDavid Bailey, a Texas Tech edge rusher taken second overall, Kenyon Sadiq, an Oregon tight end selected No. 16, and Omar Cooper, an Indiana wide receiver chosen No. 30, spent their inaugural week at 1 Jets Drive navigating practice drills, meetings and a sea of new faces.What the Numbers Reveal About the Jets' Draft StrategyThree first‑round picks in a single draft—a rare concentration of talent.36 players on trial alongside the rookies, bringing the total new personnel to roughly 100 individuals.Practice sessions are described as “shorter, more efficient” compared with college, indicating a shift toward high‑intensity, low‑volume training.How Early Impressions Signal Shifts in Team Culture and Player DevelopmentThe rookies note a more controlled practice tempo, increased vocal coaching, and a culture that expects players to “pick it up and learn quick.” This reflects the Jets’ emphasis on mental acuity and rapid assimilation, potentially accelerating the development curve for young talent.What to Expect from the New Jets Trio in the Coming SeasonsAll three acknowledge the need to shed “detrimental tendencies” from college and to master the extensive playbook. If they translate their adaptability into on‑field production, the Jets could see immediate upgrades at edge, tight end and receiver positions, offering fans a glimpse of a revitalized offense and defense within the next two years.
#New York Jets #David Bailey #Kenyon Sadiq
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Politics May 20, 2026

Russia and China Solidify Alliance in 'Multipolar World' Vision

Russian President Putin and Chinese President Xi Jinping signed a joint declaration following their…
The Lead: A New Global OrderRussian President Vladimir Putin and his Chinese counterpart, Xi Jinping, have signed a joint declaration following their meeting in Beijing, focusing on building a "multipolar world and a new type of international relations". The two countries also announced that they had signed a large package of deals solidifying bilateral cooperation in the future.The meeting came just days after United States President Donald Trump completed his own visit to China for a two-day summit with Xi.Establishing a Multipolar World OrderOn Wednesday, the Chinese Foreign Ministry said: "The two countries will also issue a joint statement on advocating for a multipolar world and a new type of international relations." Russian presidential aide Yuri Ushakov described this declaration as a 47-page policy document.A "multipolar world" is understood as one in which economic, military and diplomatic power and influence are placed in the hands of three or more countries, rather than just one or two."Xi is calling for a more multipolar world, where the US has less power and influence," Al Jazeera's Katrina Yu reported from Beijing as the meeting was under way.Both Putin and Xi have spoken out against the "unipolar" hegemony that they say the US has over the world.In 2022, shortly after the beginning of Russia's war with Ukraine, Putin accused the US of stoking hostilities in Ukraine to maintain its global influence."They need conflicts to retain their hegemony," Putin said during a speech. "The era of the unipolar world order is nearing its end."Chinese state media reported that during the latest meeting, Xi said to Putin: "The tide of unilateral hegemony is running rampant."Russia-China Relations Reach Unprecedented LevelA press statement posted on the Kremlin website said relations between Russia and China had reached "a truly unprecedented level and continue to develop".The Chinese Foreign Ministry statement said: "Both sides should follow the trend of peace, development, cooperation, and win-win results to promote higher-quality development of China-Russia relations."The statements added that bilateral cooperation extends to the worlds of economics, sport, education and the media.The Kremlin statement adds that this year marks the 70th anniversary of partnership between the Russian TASS news agency and the Chinese Xinhua news agency.Deepening Economic Cooperation and Moving Away from the US DollarThe Kremlin statement said Beijing and Moscow had signed around 40 intergovernmental, interagency and corporate documents. "Many of these focus on the further deepening of our economic cooperation," it noted.The statement added that, last year, trade between the two countries reached almost $240bn, while the Chinese statement said bilateral trade grew by 20 percent in the first four months of this year.Since the war in Ukraine broke out in February 2022, Russia has become increasingly reliant on Chinese technology and manufacturing. Last month, Bloomberg reported that Russia now imports more than 90 percent of the technology targeted by US and European Union sanctions via China, using Chinese suppliers and intermediaries to obtain components with military and dual‑use applications vital to drone production and other defence industries."Both sides should build on this momentum, deepen the alignment of China's 15th Five-Year Plan with Russia's development strategy until 2030, promote the upgrading of mutually beneficial cooperation in various fields, and serve the development and revitalization of both countries," the Chinese ministry statement said.The Kremlin statement said that nearly all import and export transactions between Russia and China are in roubles and yuan. "In other words, we have actually created a stable system of mutual trade that is protected from external influence and negative trends in the global markets," it said.Securing Energy Supplies Through Siberia 2 PipelineThe Kremlin said on Wednesday that an understanding had been reached for the route and construction of the long-delayed joint Siberia 2 pipeline, but details are still being negotiated. Once completed, the pipeline will transport 50 billion cubic metres of Russian gas annually to China via Mongolia, significantly expanding energy flows between the two countries.The Kremlin's statement said that Russia and China are actively cooperating in the sphere of energy."Our country is one of the largest exporters of oil, natural gas (including LNG) and coal to China. We are definitely ready to continue to ensure reliable and uninterrupted supplies of these types of fuel to the rapidly growing Chinese market," the statement said.As European markets have largely closed to Russia as a result of the war in Ukraine, China has emerged as a crucial buyer of Russian oil and other energy products, benefitting from steep discounts on Russian products.In December 2022, the Group of Seven (G7), the EU and Australia placed a cap on the price of Russian oil at $60 per barrel, ostensibly to reduce Russia's ability to fund its war in Ukraine. The cap was later reduced to around $48 by the EU and the United Kingdom.Expanding Educational and Scientific TiesBoth statements said Xi and Putin had agreed to expand student exchange programmes and cooperation between universities and research platforms to boost joint scientific research.
#Putin #Xi Jinping #Russia
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Health May 20, 2026

WHO Reports 600 Suspected Ebola Cases with 139 Deaths in DRC and Uganda

The World Health Organization has confirmed 600 suspected Ebola cases with 139 deaths in the Democr…
The Growing Ebola Crisis in Central AfricaThe World Health Organization (WHO) has confirmed a significant increase in Ebola cases, reporting 600 suspected cases with 139 deaths in the Democratic Republic of Congo (DRC) and Uganda. This outbreak, declared a public health emergency of international concern, has emerged just five months after the DRC's previous epidemic was declared over.The Emergency Response and Risk AssessmentDuring an Emergency Committee meeting in Geneva, WHO Director-General Tedros Adhanom Ghebreyesus confirmed that the virus remains a public health emergency of international concern, but not a pandemic emergency. "The WHO assess the risk of the epidemic as high at the national and regional levels and low at the global level," Tedros stated.WHO emergencies chief Chikwe Ihekweazu emphasized that the organization's "absolute priority now is to identify all the existing chains of transmission" to define the outbreak's scale and provide appropriate care.Rising Case Numbers and Geographic SpreadPrevious figures reported by DRC officials indicated 131 deaths from 513 suspected cases, showing a significant increase in both cases and fatalities. Of the 600 suspected cases, 51 have been confirmed in the DRC's northern provinces of Ituri and North Kivu.The outbreak has crossed borders, with Uganda confirming two cases in Kampala, including one death, from individuals who traveled from the DRC. A medical missionary who contracted Ebola in the DRC is also being transported to Germany for treatment.The Challenge of the Bundibugyo StrainHealth authorities have identified the Bundibugyo strain as the cause of this outbreak, a particularly concerning development as no vaccine or treatment currently exists for this variant of the Ebola virus. This strain was first identified in Uganda in 2007 and has caused previous outbreaks with high fatality rates.WHO experts believe the outbreak began a few months ago, with the first suspected death reported on April 20. Following this initial death, officials suspect a super-spreader event occurred at either a funeral or healthcare facility, though investigations are ongoing to confirm the exact circumstances.Regional and Global ImplicationsThe outbreak presents significant challenges for the already fragile healthcare systems in the DRC and neighboring Uganda. The declaration of a public health emergency of international concern mobilizes global resources and attention to contain the spread.On the global front, a European Union spokesperson has stated that the risk of an outbreak in Europe is "very low," emphasizing that while "diseases do not stop at the borders," there is no indication that Europeans need to take extraordinary measures beyond standard health advice.Path Forward in Containing the OutbreakWith the WHO's emergency declaration, international health organizations and local authorities are working to implement containment strategies. The focus remains on identifying transmission chains, providing care for those affected, and preventing further spread across borders.The situation remains fluid, with health officials closely monitoring developments in both affected countries. The international community's response will be crucial in determining whether this outbreak can be contained before it escalates further.
#WHO #Ebola #Democratic Republic of Congo
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Politics May 20, 2026

Soros Foundation Commits $300 Million to Defend US Democracy Amid Economic Crisis

The Open Society Foundations, founded by George Soros, has pledged $300 million to address economic…
The Soros Foundation's Major US InvestmentFor decades, the Open Society Foundations have worked to advance justice and human rights in Africa, the Middle East and trouble spots around the world. But the OSF's latest major investment is aimed at a crisis closer to home. On Tuesday, the organisation, founded by the billionaire philanthropist George Soros and headquartered in New York, announced a $300m spend aimed at boosting economic security and defending civil liberties in the US.Addressing America's Dual CrisisThe drastic commitment comes 16 months into Donald Trump's second term as president, with millions of Americans suffering an affordability crisis and activists warning of an extraordinary attack on the rule of law. "We certainly believe that civil society is essential and must stay on the playing field," said Laleh Ispahani, managing director for the US at the OSF. "We've had experience in other countries, unfortunately, where civil society has been targeted by autocratic administrations. It does matter that we still are funding in most parts of the world and are very much in communication with one another as things are happening in the US."The Soros Legacy and Political BacklashSoros has given more than $32bn of his personal fortune to causes around the world. He is also a longtime Democratic donor and favorite bogeyman for the right. The attacks frequently rely on antisemitic tropes, framing Soros – a Jewish survivor of the Nazi occupation in Hungary – as a "globalist" puppet master. Asked whether the foundation was prepared for an inevitable backlash accusing Soros of meddling in US democracy, Ispahani sounded unfazed, saying: "We fully expect that. We wouldn't expect anything less. But we also won't be intimidated into silence."An Integrated Approach to Rights and EconomyFor decades, reformers have often operated in silos, focusing their energies either squarely on democratic rights or exclusively on economic justice. OSF's new initiative is designed to break down those barriers. "What's new and different and perhaps most distinct about this is that it's a unified and focused effort," Ispahani explained. "We want to fund this integrated strategy to improve our democracy by both modernising our rights and freedoms and reforming our economy as things that are two sides of the same coin, because when one suffers, inevitably the other does, too."The Erosion of Civil Rights ProtectionsThe urgency is driven by what the OSF perceives as an alarming reversal of fundamental protections, spearheaded by a rightwing majority on the supreme court. "It's pretty clear to us that today these rights are being rolled back, including the right to protest, civil rights and voting rights, with the supreme court's recent decisions eviscerating very key protections of the civil rights era," Ispahani said. "We had the supreme court putting a nail in the coffin of what was a very widely respected Voting Rights Act with its recent decision in the Louisiana v Callais case, so we're back to this pre-60s moment in the world."Modernizing the Civil Rights ParadigmTo combat this, the OSF is advocating for an expansion of the civil rights paradigm to meet modern threats, from securing the right to elect representatives of the voter's choice to combating new forms of discrimination in algorithmic and technology-driven bias. The OSF has already committed $20m for this year to help organisations on the frontlines with strategic litigation, non-profit sector defence and efforts to track government corruption. Among them are the Roosevelt Institute, the Groundwork Collaborative thinktank, the National Women's Law Center, and state-level groups such as Living United for Change in Arizona.Economic Inequality in AmericaThe other central pillar of the $300m investment is economic security. Even in the wealthiest country in the world, the child poverty rate is 14.3%, estimated to affect about 10.4 million children. The top 20% of households currently capture more than half of all national income. Ispahani argues the current system is failing. "Why not have moral and material rights that resonate across constituencies?" she said. "The right to a good job with fair wages and safe working conditions isn't controversial. The right to stable and affordable housing is likely very popular. The right to accessible and affordable childcare is likely also very popular."The Future of American DemocracyThe Open Society Foundations' substantial investment represents a significant commitment to preserving democratic values in the United States during a period of political polarization and economic uncertainty. By linking civil liberties with economic security, the foundation aims to create a more comprehensive approach to addressing America's challenges. As Ispahani stated, "We think our work has never mattered more. It matters most in places when democracy is under attack, when rights are being rolled back and peaceful dissent is being criminalized."
#Open Society Foundations #George Soros #Donald Trump
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Sports May 20, 2026

Amazon Prime’s NBA Playoffs Broadcast: An Alienating Anti‑TV Experiment

Amazon’s first NBA playoff broadcast on Prime Video proved a technical and stylistic disappointment…
Prime Video’s Game‑7: A Missed Opportunity in Streaming SportsWhen the Eastern Conference semi‑final series between Detroit and Cleveland stretched to a decisive Game 7, Amazon expected a showcase for its new partnership with the NBA. Instead, the Prime Video broadcast was plagued by technical hiccups, a lifeless studio panel and a viewing experience that felt more like a corporate meeting than a high‑stakes basketball showdown. Technical Glitches and Stilted Presentation Mar Prime’s NBA Playoffs DebutFrequent buffering and a several‑minute feed drop during overtime of the Hornets‑Heat play‑in game.Audio lagged the video by roughly three seconds, with volume often too low to hear analysts.Studio analysts—including former MVPs Steve Nash and Dirk Nowitzki—delivered commentary that felt “polite” and disconnected, lacking the chemistry of traditional shows like TNT’s Inside the NBA.Half‑time segments resembled a quarterly earnings call rather than an entertaining sports broadcast. Cost of Prime Subscription and Fragmented Media Rights Raise Viewer ExpensesThe NBA’s new 11‑year, $77bn media deal spreads live games across NBC/Peacock, ESPN/ABC and Prime Video. While a single $14.99 monthly Amazon Prime subscription grants access to the NBA on Prime, fans now need multiple subscriptions to follow the entire postseason. With roughly 200 million U.S. Prime members, many still lack the service, and commercial venues such as bars must negotiate additional fees to stream Prime content. Streaming Fragmentation Threatens Cohesive Sports Viewing ExperienceThe patchwork of broadcast and streaming platforms disrupts the traditional “one‑stop” sports event. Viewers must juggle remote controls, switch between apps and contend with inconsistent audio‑video sync, eroding the communal feel of live sport. The article argues that this fragmentation not only diminishes fan enjoyment but also risks alienating casual viewers, potentially stalling the NBA’s growth amid broader concerns about “tanking” and overall product appeal. Future of Live Sports May Shift Toward Multi‑Platform ChaosAs leagues continue to chase higher‑valued media contracts, the trend toward exclusive streaming windows is likely to accelerate. The Guardian piece suggests that the “anti‑TV” experience delivered by Prime Video could become the norm, pushing live sport further into a niche, subscription‑heavy ecosystem. Stakeholders—teams, advertisers and fans—must weigh the short‑term revenue boost against the long‑term risk of eroding the sport’s mass‑market audience.
#Amazon #NBA #Prime Video
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Politics May 20, 2026

Modi’s Norway Press Conference Walkout Sparks Global Debate on India’s Media Freedom

During a press meet in Oslo, Prime Minister Narendra Modi walked out when asked questions by Norweg…
A Norwegian journalist’s attempt to question Prime Minister Narendra Modi during a press meet in Oslo ended with the Indian leader walking out, reigniting criticism over India’s declining press‑freedom record.Modi’s Walkout at the Norway Press ConferenceOn the second day of his two‑day Nordic tour, Modi was scheduled to address a joint press meet with Norwegian Prime Minister Jonas Gahr Støre. When Helle Lyng Svendsen of Dagsavisen asked why he would not take questions from “the freest press in the world,” Modi left the room without responding. Svendsen followed him and repeated the query, receiving no answer.Later, she pressed the Indian Ministry of External Affairs’s Secretary (West) Sibi George on human‑rights concerns. George deflected by highlighting India’s historical contributions—chess, zero, vaccines, yoga—before becoming visibly angry when interrupted, replying “India is a civilisational country.”Modi’s Norway visit: 2‑day trip, meetings with PM Støre and participation in the India‑Nordic Summit.Key moment: Walkout after Svendsen’s question on press freedom.Follow‑up: George’s deflection and angry response to further questioning.Press Freedom Rankings and Legal Pressures: The NumbersIndia’s standing in the 2026 World Press Freedom Index fell to 157th out of 180 countries, a drop of six places from the 2025 ranking of 151. The Committee to Protect Journalists (CPJ) notes that while the number of imprisoned journalists has decreased to two, the use of broad statutes—such as the Unlawful Activities (Prevention) Act—and regulatory tools like tax investigations has intensified.Additional data points:Self‑censorship and online harassment are cited as major deterrents for journalists.Legal actions, takedown orders, and social‑media account blocks have risen sharply in the past year.Implications for India’s Democratic Image and International RelationsThe walkout has drawn criticism from opposition figures, notably Rahul Gandhi, who posted, “when there is nothing to hide, there is nothing to fear.” International watchdogs, including CPJ’s Kunal Majumder, warned that the rarity of open press briefings undermines democratic confidence.Domestically, veteran journalist Rajdeep Sardesai lamented the erosion of a culture where tough questions were routine. Some Indian journalists, however, argued that Svendsen’s persistence bordered on activism.What the Fallout May Mean for India’s Media LandscapeAnalysts anticipate several possible trajectories:Increased diplomatic pressure on India to allow more transparent media engagements, especially from European partners.Potential legislative scrutiny or reforms aimed at curbing the misuse of broad security and tax laws against media outlets.Continued reliance on controlled briefings, which may further entrench self‑censorship among journalists.How India responds could shape its democratic credibility and affect future foreign‑policy negotiations, particularly with nations that prioritize press freedom as a core value.
#Narendra Modi #Helle Lyng Svendsen #India press freedom
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Business May 20, 2026

Sustainable Fashion's Hypocrisy Exposed: When Everlane Meets Shein

The sustainable fashion movement faces credibility crises as ethical brands like Everlane consider …
The Great Greenwashing: When Sustainability Meets Fast Fashion It was always about the money, wasn't it? For a while there, it seemed like the execs opining "sustainability is not a trend, it's the future" actually meant it. But when yet another global brand drops its net zero goals or stops talking about DEI, you do wonder. Recent headlines include Stella McCartney adulterating her eco gloss with a sustainable capsule collection for H&M; – don't worry, she's just "infiltrating from within" – and Lululemon being investigated for PFAS. The letdowns keep coming. The Everlane-Shein Merger: A Collision of Ideals Now the internet is reeling from a report that Shein plans to acquire Everlane, the San Francisco-based sustainable basics brand built on "radical transparency". Shein is the Chinese ultra-fast fashion giant epitomising murky supply chains and crazy-cheap landfill fashion. They release up to 10,000 styles a day, and have been making headlines of their own over secrecy and alleged links to forced Uyghur labor. Fashion reporter Lauren Sherman reported the acquisition plans this week, though neither Shein nor Everlane have confirmed. Everlane appears to be losing money fast. After layoffs in 2020 and 2023, the brand confirmed in April it was closing its San Francisco office. The Financial Calculus Behind Sustainable Fashion's Fall According to Sherman, Shein sees value in the brand's supply chain and was the only one willing to stump up the US $100m asked by Everlane's majority owner, private equity giant L Catterton (which is backed by LVMH, and owned RM Williams before Australian billionaire Andrew Forrest bought it in 2020). Shein can afford it – last year, their sales topped £2bn in the UK and $1.5bn in Australia. For my money, I bet it's not just the practical capabilities of the supply chain that interests Shein, it's the story. They could use a green glow-up. The Shifting Landscape of Ethical Fashion The Everlane tragedy follows last month's Allbirds comedy. Another publicly listed sustainable fashion company driven by Silicon Valley hype, Allbirds has given up making sneakers out of carbon neutral materials in order to flog AI. The surprise pivot came with a name change – NewBird – and a cynical cash grab. The old bird had been leaking money; the new one sent stock surging 600%. I visited Allbirds HQ the same year I interviewed Preysman. We discussed their B Corp journey, material innovation and how co-founder Joey Zwillinger reckoned "at the end of the day, people don't buy sustainable products, they buy great product experiences". I titled the podcast episode 'The Eco-Awesomeness of Allbirds – Sustainable Shoes for Changemakers'. The Future of Sustainability: Beyond Greenwashing So how do we navigate this moment? Accept it: sustainability is not hot right now. OK! This was never meant to be a popularity contest. The movement needs to get back to basics. Circularity won't save us – we must focus on workers' rights and the just transition. Have hard conversations about overproduction. Dismantle consumerism as the dominant narrative and define a properly radical approach to system change. You can't take the politics out of this, but why would you want to? As the last few months have shown us, when sustainability becomes purely about the business case, it stops meaning anything at all.
#Everlane #Shein #sustainable fashion
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