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The Rise and Fall of a Rising ManagerAfter Francesco Farioli surrendered a nine-point lead in his final five matches at Ajax, he felt the word 'loser' had been stamped across his forehead. Clubs that had pursued him quietly stepped back and his rise abruptly stalled. This dramatic fall from grace came just months after he had been considered one of European football's brightest managerial talents.Now, after an impressive campaign at Porto, the 37-year-old Italian is again one of Europe's most sought-after coaches. His journey from the depths of despair to the pinnacle of success in Portuguese football serves as a compelling narrative about resilience and the unpredictable nature of football management.The Porto TransformationPorto's title triumph, wrapped up with two games to spare, came 12 months after Ajax's collapse enabled PSV to become Dutch champions. It is a sign of Farioli's status that he was linked with Chelsea before they appointed Xabi Alonso, raising fears among Porto supporters of an early departure. They remember what happened 15 years ago when André Villas-Boas was prised away to Stamford Bridge after winning the league.Farioli, though, insists the club and fans have nothing to worry about. "I feel I need to go again and push again – now the expectations are even higher," he says. "Three weeks ago, from the outside, I had big question marks on my head. Now there is an exclamation mark that needs to be confirmed and proved."A Calculated Risk Pays OffVillas-Boas is Porto's president these days, voted in just over two years ago, and the trust he placed in Farioli has been good for both parties. Porto had gone three seasons without the title before Farioli's arrival."I was really looking for a club with people who had the same motivation I had – a spirit of overturning a failure or something that went wrong – after the very heavy season I had at Ajax," Farioli says. The Italian inherited a Porto squad that had experienced a chaotic season marked by two managerial changes, a third-placed finish and the loss of Champions League football."The president's decision to give me this opportunity was remarkable, especially after a year with two young coaches [Vítor Bruno and Martín Anselmi] already," Farioli says. "Choosing a third one – and someone who had 'loser' stamped on his head – was not a rational move. But André Villas-Boas had faith and deep belief."An Unconventional Path to SuccessFarioli's path has differed greatly from that of most elite managers. At 23 he was studying philosophy at the University of Florence and he started working in top-level football as a goalkeeping coach under Roberto De Zerbi at Benevento and Sassuolo.His first head coach role came six years ago at Fatih Karagumruk in Turkey, when he became the youngest manager in Turkish top-flight history. Since leaving that country he has spent a season each at Nice (finishing fifth), Ajax and Porto.The Defensive MasterclassWith those three teams he recorded the best defensive record in the league, Porto conceding 18 goals in 34 matches last season. Their change in attitude under Farioli was unmistakable. Porto pressed relentlessly, never backed down from duels and stayed united in difficult moments. The commitment was obvious to supporters, who applauded the players' effort in every match."Metrics like total distance, high-speed running and sprint distance have been very reliable indicators for us throughout the season," Farioli says. "In almost all matches we managed to outperform our opponents in these areas, and that gave us important confirmation about the effectiveness of our physical planning and workload management."Emotional Resilience and Team UnityThe squad also united emotionally after the death of Jorge Costa, the football director, at the training ground in the opening days of the season. The club flag that covered his coffin was hung inside the stadium from one of the stands – a constant reminder of what they were fighting for.Farioli held tightly to one sentence Costa uttered in his final days: "We have a team again." As part of his reboot Farioli took new players to the club museum. "Porto needed to reconnect with certain values and rediscover the mystique that, in recent seasons, had partially faded away," he says. "But it was also essential to change the emotional atmosphere around the team: to bring back enthusiasm for the work, serenity inside the environment, and the desire to feel like a true team."Tactical Philosophy and Key PlayersFor Farioli, the goalkeeper is the keystone tactically – creating numerical superiority in the first phase of buildup and attracting pressure to open central spaces. In Diogo Costa, the Portugal keeper who passes with the poise of a midfielder, he found the ideal fit. Costa can pinpoint the free man under heavy pressure. "The goalkeeper has a very particular perspective on football because he sees the game globally," Farioli says.In front of Costa, the Polish duo Jan Bednarek and Jakub Kiwior formed a towering defensive wall. Often they were the only players behind the halfway line as Porto operated with an exceptionally high defensive line. Just ahead of them stood the team's breakout star, Victor Froholdt. The 20-year-old Danish midfielder, signed for €20m (£17.3m) from Copenhagen, was initially regarded as a risky investment but emerged as a key player in Farioli's system.The Road AheadAs Porto celebrates their title triumph, questions arise about Farioli's future. His name has been linked with several top European clubs, and his success at Porto has only increased his market value. The 37-year-old manager, however, remains focused on the present and the challenges that lie ahead."They had the freedom to hit us with a bazooka," Farioli says of the anonymous questionnaires he gives his players as he prepares for next season. This approach of seeking honest feedback and maintaining open communication exemplifies his management style and commitment to continuous improvement.Whatever the future holds, Francesco Farioli has already proven that he can overcome adversity, transform struggling teams, and silence his critics. His journey from being branded a 'loser' to becoming a champion manager serves as an inspiration in the unpredictable world of football management.

Scotland-born fan Rory Phillips‑Hunter and fellow Tartan Army members have taken matters into their own hands, booking roughly 20 school buses to transport almost 1,000 supporters to the United States World Cup matches after official transit fares proved prohibitive.Scotland Supporters Organise 20 School Buses to Counter High US Transit FeesWith ticket prices already soaring, fans discovered that round‑trip train fares to MetLife Stadium in New Jersey ($98) and Gillette Stadium in Massachusetts ($80) far exceed typical NFL rates. In response, the Scottish group arranged private buses at about $50 per person, a fraction of the $95 per‑person bus fare offered by local officials.~1,000 fans covered20 school buses bookedPolice escort securedTravel period: six‑day US tripCost Comparison Shows Over $85,000 Savings for FansThe private‑bus solution costs roughly $50 per passenger, compared with the $95 official bus fare. Multiplying the difference across 1,000 fans yields a saving of more than $85,000. Individual fans also avoid the $98–$80 train tickets that would otherwise add up to nearly $100,000 in total expenses.High Ticket and Transit Prices Threaten World Cup Fan Experience in the USFans are already grappling with "astronomical" match tickets, expensive flights and hotel rates. The added transit burden fuels criticism that the United States, a traditionally car‑centric nation, is not providing the affordable, integrated transport seen at previous tournaments in Germany, Russia and Qatar. State officials argue they must cover security and expanded service costs, while researchers like David Gogishvili argue FIFA should shoulder the expense, noting its projected $13 bn revenue from 2023‑26.Will Fan‑Led Transport Solutions Prompt Policy Shifts Ahead of 2026 World Cup?Organisers in other host cities—Atlanta, Houston, Seattle, Miami, Philadelphia and Kansas City—are offering free shuttles or subsidised rides, suggesting a patchwork approach. The Scottish fans’ initiative may pressure local governments and FIFA to reconsider the cost structure, especially as limited bus capacity (18,000 seats) cannot meet demand for stadiums that hold over 80,000 spectators. Analysts predict increased scrutiny of transit pricing and possible concessions from FIFA or host cities before the tournament’s opening match.

The Rollercoaster Road to European GloryIf following a football club can be a rollercoaster, this season has been the equivalent of the Oblivion ride at Alton Towers for Crystal Palace supporters. The ride offers "physical trauma, psychological breakdown and chaos" – and Palace fans have been through all that and more over the last 12 months, culminating in a place in the European Conference League final.From FA Cup Triumph to European DemotionIt all started when Crystal Palace won the FA Cup for the first time, beating Manchester City 1-0 at Wembley last May. The mixture of elation, euphoria, disbelief and relief lasted for days, weeks, months and still lives on a year later. After securing that long-awaited first major trophy, the realization sank in that there would be a European campaign to enjoy.However, deep down there was a nagging feeling that this somehow was not real, and sure enough, the lightning bolt landed courtesy of Uefa and Evangelos Marinakis. Nottingham Forest's owner suggested Palace had not conformed to the rules regarding multiclub ownership as one of the club's shareholders, John Textor, had a stake in Lyon. Uefa agreed and Palace were removed from the Europa League and jettisoned into the lesser Conference League.Palace fans were devastated, especially as their place in the Europa League was given to Forest. The Palace owner, Steve Parish, launched an appeal, backed by some vociferous protests from Palace fans, led by the Holmesdale Fanatics, which included taking a suitcase of cash to Uefa's headquarters and spawned a new ditty "Fuck Uefa" that would get plenty of airing.Navigating European Competition with a Thin SquadThe pressure showed in their European debut. The first leg of the playoffs against Norwegian club Fredrikstad was an eye opener. Preparations for the match were disrupted by Eberechi Eze's impending departure to Arsenal and in his absence they struggled to overcome a team that defended so deeply they were almost subterranean. This was to become a recurrent theme in the early stages of the competition. Palace won a scrappy tie 1-0 on aggregate. Glamorous it was not.The team enjoyed an unprecedented unbeaten run, which reached 18 games in all competitions with a relatively comfortable 2-0 win over Dynamo Kyiv in Lublin. That run came to an end with a 2-1 defeat at Everton after a very late goal from Jack Grealish. The novelty of playing in Europe, which necessitated a Thursday-Sunday schedule, was a hurdle that a thin squad struggled to cope with.Overcoming Adversity to Reach the FinalBehind the scenes, the clouds were gathering. Oliver Glasner met Parish to inform him of his intention to leave the club at the end of the season, bemoaning the lack of depth. Things were beginning to unpick. For the home tie with AEK Larnaca, a tifo based on TV comedy Dad's Army was unveiled showing the way to Leipzig, the venue for the final. That felt a bit premature, especially after the Cypriot club ground out a gritty 1-0 win.Next stop Dublin, a trip as relaxed and enjoyable as the warm welcome accorded to Palace fans. Their goalless run continued; Palace coasted to a 3-0 lead and expended little energy preserving their clean sheet. Finnish team KuPS were the last opponents in the group stage, and after a stunning early goal from Christantus Uche, it looked as if Palace would wrap up a comfortable victory. Two quickfire goals for the away side left Palace fans wondering if the European dream was going to be railroaded, but a late Justin Devenny equaliser ensured they made the playoffs.Seminal Victories and European ProgressThe next European tie was two months away and, after beating Fulham at Craven Cottage in early December, Palace were fourth in the Premier League. But more turmoil was on its way. The defence of the FA Cup started, and ended with a trip to Macclesfield, a National League North club 117 places beneath them in the league pyramid. To add to this humbling, Glasner made public his plan to leave, club captain Marc Guehí joined Manchester City and leading scorer Jean-Philippe Mateta was a medical away from joining Milan.A new low was reached when an irate Glasner let rip into the club after losing to Sunderland, saying: "We feel that we are being abandoned completely. Selling our club captain one day before the game makes me really upset today." Eight months after winning the FA Cup, the boat wasn't just listing, it was being dashed against the rocks.The return to European action was a welcome distraction. A win over Bosnian side Zrinjski Mostar in the playoffs set up a last-16 tie with Larnaca, who shut them out at Selhurst Park before a double from Ismaila Sarr in the away leg secured victory. Finally, they landed a glamorous tie with a club steeped in European competition. Fiorentina had been to six European finals including two Conference League finals in the last few years.This was proper European football and, sure enough, as soon as they shed their favourites tag, they put in their most convincing performance at Selhurst Park, winning 3-0 at home to put the tie to bed in the first leg. They had begun the competition proper against a Ukrainian team, so facing Shakhtar Donetsk in the semi-final felt like completing the circle. Palace put in another excellent performance. Ismaïla Sarr scored after just 21 seconds – the quickest goal in Conference League history – and the 3-1 win in Krakow made the second leg at Selhurst pretty much a formality.The Significance of Palace's European JourneyCrystal Palace's journey to the Conference League final represents more than just a successful European campaign. It demonstrates the resilience of a club that has consistently punched above its weight in English football. Despite facing significant challenges – including being demoted from the Europa League, losing key players, and dealing with managerial uncertainty – the Eagles have shown remarkable character to reach their first European final.This achievement also highlights the changing landscape of European football, where smaller clubs can make meaningful progress in competitions that were once dominated by established powerhouses. Palace's run has captured the imagination of neutrals and given their passionate fanbase something to celebrate during a season of domestic disappointment.What Comes Next for PalaceAs Crystal Palace prepares for their European final, questions remain about the club's future direction. With manager Oliver Glasner set to depart and key players potentially leaving, the Eagles face the challenge of maintaining their momentum beyond this historic European campaign. The club will need to balance their European ambitions with the realities of Premier League competition while navigating the complexities of squad building and financial fair play.Whatever happens in Leipzig, Crystal Palace's topsy-turvy season has already secured a place in the club's history books. Their journey from FA Cup winners to European finalists, filled with drama, controversy, and ultimately triumph, will be remembered as one of the most remarkable seasons in the club's 116-year history.

The LeadStarbucks Korea has experienced a significant sales decline following a controversial "Tank Day" marketing campaign that referenced a brutal 1980 military crackdown on pro-democracy protesters. The incident has triggered widespread public outrage, government condemnation, and resulted in the dismissal of Starbucks Korea's CEO as Shinsegae Group struggles to contain the damage.The Marketing Misstep That Ignited Public OutrageThe controversy stems from Starbucks Korea's "Tank Day" campaign, launched on the anniversary of the May 18 Gwangju Uprising—a pivotal moment in South Korean history when the military government deployed troops and tanks to suppress pro-democracy demonstrations in 1980. The campaign, which many perceived as trivializing or mocking the historical event that resulted in hundreds of deaths or disappearances, immediately sparked public backlash.Shinsegae Group, whose subsidiary E-Mart operates Starbucks in South Korea, has faced mounting criticism over the insensitive marketing approach. In a news conference on Tuesday, Shinsegae Group chairman Chung Yong-jin made a public apology and urged people not to direct their anger at Starbucks Korea employees and front-line staff."I take it very seriously, the fact that many people felt deep pain and anger because of Starbucks Korea's inappropriate marketing campaign," Chung said. "I will take all responsibility for the incident."Financial Fallout and Corporate ResponseThe marketing controversy has had immediate financial consequences for Starbucks Korea. A Shinsegae official confirmed that sales have fallen sharply since the campaign was launched. "While sales are not our main concern at the moment, we have seen a very significant drop," the official stated.In response to the crisis, Shinsegae took swift action by firing the head of Starbucks Korea last week after apologizing for the campaign. Starbucks Global also issued an apology and announced that an internal investigation had begun. Chung Yong-jin issued his first apology on May 19, acknowledging that the campaign caused "deep pain to the victims and bereaved families of the May 18 Democratization Movement as well as to the public."During the internal review, some employees refused management requests to hand over their smartphones, complicating the investigation. Shinsegae stated they would await the results of a police inquiry and would terminate any employee found to have intended to ridicule the pro-democracy protesters.Political and Cultural RepercussionsThe backlash against Starbucks Korea extends beyond public opinion into the political realm. Government officials, including Interior and Safety Minister Yoon Ho-jung, have condemned the campaign, stating that Starbucks products will no longer be used at government events. Minister Yoon lamented what he described as the chain's "anti-historical behavior."South Korean President Lee Jae Myung went even further, taking to social media platform X to denounce the campaign as displaying "inhumane and disgraceful behaviour by cheap profiteers who deny the values of the South Korean community, basic human rights and democracy." The strong political response has amplified public calls for boycotts of Starbucks across the country.The incident has highlighted the sensitivity around historical events in South Korea, particularly those related to the country's transition to democracy. The May 18 Gwangju Uprising remains a traumatic and significant event in South Korean history, symbolizing the struggle against authoritarian rule.Recovery Path and Future OutlookFor Starbucks Korea, the path to recovery will require more than just executive apologies and personnel changes. The company will need to demonstrate a genuine understanding of South Korean history and cultural sensitivities in its future marketing efforts. This incident serves as a stark reminder of the importance of cultural intelligence in global marketing strategies.The long-term impact on Starbucks' brand reputation in South Korea remains uncertain. While the company has a strong presence in the country, this controversy could lead to lasting consumer distrust if not addressed appropriately. Shinsegae's handling of the aftermath—including their commitment to transparency in the investigation and their expressed willingness to take responsibility—will be crucial in determining whether the brand can recover from this significant setback.As global companies navigate increasingly complex cultural landscapes, the Starbucks Korea case study will likely be referenced as a cautionary tale about the potential consequences of failing to understand local historical contexts and sensitivities.

The Lead Elon Musk and Sam Altman's AI rivalry has reached unprecedented levels as both tech titans prepare for massive IPOs that could reshape the artificial intelligence landscape. The week's developments highlight a high-stakes battle for dominance in what is arguably the most consequential technology of our time. The Legal and Financial Battle On Monday, Musk lost his lawsuit against Altman and OpenAI, with a federal jury in Oakland finding them not liable for Musk's claims that they unjustly enriched themselves and broke a founding contract. The verdict, delivered after less than two hours of deliberation, provides OpenAI with a clear path to pursue going public later this year at about a $1tn valuation. On Wednesday, Musk countered by revealing SpaceX's plans for its $1.75tn initial public offering. The rocket and satellite operations company will go public on the Nasdaq exchange at a valuation of about $1.75tn under the symbol SPCX, likely on 12 June, seeking up to $80bn in investment. Then on Thursday, the Wall Street Journal reported that OpenAI was hurtling towards an initial public offering, perhaps even as soon as Friday, though the company did not file to go public that day. The Financial Stakes SpaceX's investor prospectus revealed significant financial details, showing the company is plowing billions of dollars into its AI subsidiary, xAI. The company had a capital expenditure last year of more than $20bn against $18.7bn in revenue for 2025 and lost over $4.2bn in the first three months of 2026. The prospectus lists OpenAI along with other major AI firms such as Anthropic as key competitors to SpaceX's business. With all three AI businesses potentially going public this year at valuations of hundreds of billions or more than a trillion dollars, this represents one of the most blockbuster periods for public offerings in market history. Industry Transformation The rivalry between Musk and Altman reflects a broader shift in the tech industry as AI becomes the central focus of innovation and investment. Control over artificial intelligence is increasingly concentrated in the hands of a small group of powerful individuals, raising questions about the future direction of the technology and its impact on society. Meanwhile, Google entered the fray with its unveiling of Gemini Spark, a 24/7 personal AI agent designed to proactively manage tasks and help users navigate their digital life. The product represents Google's ambitious attempt to integrate all its services into a cohesive AI-powered experience that could potentially replace traditional smartphone interactions. Google also announced significant changes to Search, shifting from the traditional list of 10 blue links to a chatbot interface that summarizes information for users rather than requiring them to navigate to sources themselves. The Future Outlook As we move toward a future where AI agents potentially replace smartphones as the primary interface for digital interaction, the rivalry between Musk, Altman, and other tech leaders will likely intensify. The coming IPOs of major AI companies could trigger a wave of investment and innovation that accelerates the development of artificial intelligence capabilities. However, the concentration of power in the hands of a few tech leaders also raises important questions about regulation, ethical development, and equitable access to AI technologies. As these companies go public, they will face increased scrutiny from investors and regulators alike. The race to dominate the AI space is not just about financial success—it's about shaping the future of human interaction with technology and determining who will control the most transformative technology of our time.

Four Days Left to Lock in Early‑Bird SavingsOnly four days remain for startups and investors to secure the lowest ticket rates for TechCrunch Disrupt 2026. The conference runs October 13‑15 at San Francisco’s Moscone West, gathering more than 10,000 founders, investors, and operators.Ticket Pricing Structure and Upcoming DeadlineCurrent early‑bird passes provide a discount of up to $410 compared to post‑deadline pricing. After May 29, 11:59 p.m. PT, rates increase, and the opportunity to save disappears.Early‑bird pass: up to $410 offStandard pass: full price after deadlineDeadline: May 29, 11:59 p.m. PTFinancial Incentive: Up to $410 Discount Before May 29The price differential translates into a tangible budget advantage for early‑stage companies. For a typical startup conference budget of $2,000‑$3,000, a $410 reduction represents a 15‑20% saving, freeing capital for travel, demo preparation, or post‑event follow‑ups.Why Early‑Bird Attendance Matters for Founders and InvestorsBeyond cost, the early‑bird window signals a strategic commitment to visibility and credibility. Disrupt’s agenda is divided into six industry stages—Builders, AI, AI in the Real World, Smart Money, Smart Systems, and the main Disrupt Stage—each designed to move founders from surface‑level exposure to trusted relationships.250+ sessions and roundtables provide repeated touchpoints with investors.300+ startup showcases ensure continuous visibility.Networking at the main stage amplifies narrative control for participating companies.What the Deadline Signals for the 2026 Startup LandscapeThe rush to lock in early‑bird tickets reflects heightened competition for attention in a crowded tech ecosystem. Companies that secure their passes now are positioning themselves to:Engage with investors who prioritize credibility over mere visibility.Demonstrate commitment to emerging trends—AI, fintech, and sustainable systems—highlighted in the conference tracks.Leverage the concentrated environment to accelerate fundraising cycles and partnership pipelines.As the deadline approaches, the firms that act quickly will likely shape the conversations that define the next wave of tech innovation.

Iran’s star forward Sardar Azmoun will miss the 2026 World Cup after being left out of the preliminary squad, a move tied to his outspoken social‑media posts and a controversial meeting with the ruler of the United Arab Emirates. The exclusion has ignited a heated debate across the country, pitting football fans against political authorities.Azmoun’s Omission from Iran’s World Cup Squad Amid Political TensionsThe Iran Football Federation announced that the 31‑year‑old striker, who plays for Shabab Al‑Ahli in the United Arab Emirates, is not part of the provisional list for the tournament in the United States. Coach Amir Ghalenoei cited “technical reasons” for the decision, but the timing coincides with:Azmoun’s Instagram post condemning the killing of Iranian women after the Mahsa Amini protests.A photo of him meeting Mohammed bin Rashid al‑Maktoum, a figure Tehran labels an antagonist.Public statements from the Iran Revolutionary Guard calling his actions “cooperation with Iran’s enemies.”Numbers Behind the Controversy: Goals, Caps, and Squad SizeAzmoun’s on‑field record underscores the sporting cost of his exclusion:57 goals in 91 appearances for the national team.He is the second‑most‑capped forward after Mehdi Taremi.At 31 years old, he remains one of Asia’s most experienced strikers.Iran’s provisional squad contains 26 players, leaving no room for a late‑season recall.Political Fallout: Social Media Statements and Government ReactionsThe episode has polarized Iranian society:TV pundit Mohammed Misaghi called Azmoun “unworthy of the national jersey.”Vice‑president Abdolkarim Hosseinzadeh urged the federation to reconsider, emphasizing national unity.The Revolutionary Guard’s Telegram post labeled Azmoun’s silence on “American and Zionist attacks” as betrayal.Meanwhile, Iran’s training camp has been moved from Tucson, Arizona, to Tijuana, Mexico, amid ongoing visa uncertainties for the team’s travel to the United States.Implications for Iran’s World Cup Campaign and Regional FootballExcluding a player of Azmoun’s caliber could affect Iran’s attacking options against New Zealand, Belgium, and Egypt. The decision also highlights the growing entanglement of sport and state politics, potentially influencing:Team morale and public support.International perception of Iran’s willingness to separate politics from sport.Future selection policies for players who voice dissent.Possible Paths Forward: Reinstatement or Continued ExclusionTwo scenarios loom:Reinstatement: If Ghalenoei yields to political pressure, Azmoun could be added before the final squad deadline, bolstering Iran’s attack.Continued exclusion: The coach may stick to his technical rationale, forcing Iran to rely on younger forwards and risking a less experienced lineup.Regardless of the outcome, Azmoun’s case underscores the delicate balance between athletic merit and political loyalty in Iranian football.

Heatwaves have grown hotter and stronger as the planet has warmed, making what doctors call a "silent killer" even more dangerous. How worried should we be about heat – and how can we stay safe as the climate changes?The Human Cost of Extreme HeatHot weather kills an estimated half a million people each year. The average annual death toll is greater than that from wars or terrorism, but smaller than that from cars or air pollution.Despite this, heat is rarely listed as the cause of death. That's because extreme temperatures are largely indirect killers. Most heat victims die early from illnesses – such as heart, lung and kidney disease – that are made worse in warm weather.The Physiological Impact of Heat StressHigh heat stresses the human body, sending the heart and kidneys into overdrive as they work to keep the body cool. The added strain – particularly for those with chronic illness – can prove fatal even before heatstroke hits.There are also secondary health effects from high heat. Heatwaves lead to more accidents, dirtier air, bigger wildfires and more frequent power outages, all of which can increase the burden on health systems.The Critical Role of Nighttime TemperaturesWhen days are too hot to function and nights are not cool enough to recover, the body is unable to rest. This compounds the damage done during scorching days.In many European countries, meteorologists describe nights with temperature minimums above 20°C as "tropical", while in Spain, which is more familiar with extreme heat, they call nights above 25°C "equatorial" or "torrid". In recent years, they have informally introduced a new category for night-time temperatures above 30°C: "hellish".Identifying Vulnerable PopulationsPeople who are forced to be outdoors in scorching weather – builders, farmers, rough sleepers etc – are most likely to suffer from heat exhaustion and the heatstroke that can follow.But older people, and particularly those with underlying illnesses, make up the bulk of heat-related deaths. Women are more likely to die from heat-related causes than men. Poorer people – who are less likely to have air conditioning, well-insulated homes or access to green spaces – are also at greater risk.The Humidity FactorSweat is the body's best defence against heat, lowering internal temperatures as it evaporates. But when humidity is high and the air hot and sticky, the body struggles to cool down because sweat clings to the skin. The effect this has on perceived temperatures can be equal to several degrees, enough to spell the difference between life and death.Climate Change and Escalating HeatwavesMore than a century's worth of fossil fuel pollution has clogged the atmosphere, trapping sunlight and heating the whole planet. Average global temperatures have risen by about 1.3°C since preindustrial times – and land temperatures by even more – which has pushed the baseline higher and made punishing extremes far more common.There is also some evidence that the climate crisis is making heatwaves worse by weakening the jet stream. Scientists think this is increasing the occurrence of heat domes, which are areas of high pressure and heat that get stuck over a region for days or even weeks.The Net Effect of Rising TemperaturesCold weather kills far more people than hot weather today, even in warm regions such as sub-Saharan Africa and south Asia. But as temperatures rise, the number of deaths from heat is projected to grow much faster than the number of lives saved from milder cold. When scientists modelled this in 854 European cities, they found a net increase in temperature-related deaths under all emissions scenarios, even accounting for how people adapt.Adapting to a Hotter FutureCutting fossil fuel pollution is the biggest step that can be taken to stop heatwaves from getting even hotter, along with protecting forests and wetlands that suck carbon dioxide out of the atmosphere.Urban planners have called for cities to be redesigned so they have less concrete and fewer cars, and more parks and water. This can negate the urban heat island effect, which makes cities hotter than their rural surroundings.Buildings with air conditioning or passive cooling can bring down death tolls, as can strong healthcare systems and swift emergency warnings.The Air Conditioning DilemmaAir-conditioning units increase planet-heating emissions if the power they consume is generated by burning fossil fuels, as it mostly is today, but their pollution is falling as countries clean up their electricity grids. Some experts cite the scale of the heat-related death toll as a worthy reason to use more air conditioning – particularly for the most vulnerable groups – even if it pushes temperatures higher.This year, the UK's Climate Change Committee (CCC) recommended that air conditioning be installed in all care homes and hospitals within the next 10 years, and in all schools within 25 years.Personal Safety StrategiesThe simplest advice is to stay out of the heat: avoid going outside during the hottest parts of the day, and stay in the shade if you have to. To keep your home cool, close windows during the day and open them after dark, when outdoor temperatures fall below inside temperatures. Cover windows with blinds or curtains to block out direct sunlight.Doctors also recommend drinking water frequently, wearing loose clothing and checking on vulnerable people in your community.

Lead: Tonight’s Prime‑Time TV HighlightsThe Guardian’s TV guide for 26 May 2026 showcases a blend of historical documentary, reality competition and drama across the UK’s major broadcasters. From Tom Hanks’s new World War II series on Sky History to beloved formats like Bake Off: The Professionals and Soccer Aid, viewers have a diverse slate at 8‑9 pm.World War II With Tom Hanks – A Personal Historical Narrative9pm, Sky History – Tom Hanks executive‑produces, introduces and narrates a six‑part series that traces the conflict from Hitler’s rise to the invasion of Poland. The series promises expert analysis combined with Hanks’s storytelling pedigree from “Band of Brothers” and “Masters of the Air”.Reality‑Driven Competition Slots on Channel 4 and ITV18pm, Channel 4 – Bake Off: The Professionals returns with a secret‑challenge format that forces pastry chefs to reinvent a classic Paris‑Brest without a recipe. 9pm, ITV1 – Soccer Aid blends sport and charity, featuring celebrities such as Olivia Colman, Robbie Williams and Mo Farah in a televised kick‑about.Drama and Genealogy Offerings on BBC One and Channel 49pm, BBC One – Who Do You Think You Are? follows presenter Zoe Ball as she uncovers her family’s Viking and pirate myths, tracing roots from Glasgow to Cornwall. 9pm, Channel 4 – Falling continues Jack Thorne’s slow‑burning romance about a nun and a priest navigating life beyond the convent.Emerging Platforms Highlight Niche Entertainment9pm, U&Dave – The Way Out pits comedy teams in an escape‑room‑style competition, showcasing the channel’s focus on quirky, interactive formats.Impact: A Schedule That Balances History, Competition and Personal StorytellingThe line‑up reflects broadcasters’ strategy to capture audiences seeking both educational content and light‑hearted competition. Historical documentaries like Hanks’s attract viewers interested in depth, while reality formats sustain high‑engagement ratings in the 8‑9 pm window.Looking Ahead: Continued Emphasis on Hybrid FormatsGiven the strong performance of mixed‑genre programming, we can expect more collaborations between high‑profile talent and specialist channels, as well as an expansion of interactive formats on emerging services such as U&Dave.