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Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'

The concept of joules, named after Victorian-era physicist James Prescott Joule, has evolved significantly over time. From a simple unit to describe the effort required to pick an apple off the floor, it has grown to encompass larger units such as kilojoules, megajoules, gigajoules, terajoules, petajoules, exajoules, and now zettajoules. However, humanity's increasing energy consumption and its impact on the planet's energy balance have far outpaced our understanding and management of these growing energy levels.

The innaugural Hilary Mantel Prize for Fiction has been awarded to Anna Dempsey and Uduak-Abasi Ekong, two emerging writers from the UK and Ireland. The prize, established in memory of the late Booker Prize-winning novelist Hilary Mantel, aims to support unpublished and un-agented writers.Anna Dempsey, a Florida-born writer and teacher who now lives in London, won the prize for her unpublished novel This Is About an Alligator and Nothing Else, taking home £7,500. Her novel is a coming-of-age story set on the edge of the Florida Everglades, where a small town faces a water contamination crisis linked to corporate negligence.Uduak-Abasi Ekong, a Manchester-based Nigerian writer, was named runner-up for her novel A Kind of Resurrection, receiving £2,500. Her novel is a work of psychological horror drawing on West African folklore, in which supernatural elements are intertwined with emotional trauma.The judging panel was chaired by the bestselling author Maggie O’Farrell and featured Nicholas Pearson, Ben Miles, Chetna Maroo, and Chigozie Obioma. The prize is open biennially to unpublished and un-agented writers in the UK and Ireland, who submit an extract of 15,000 words.

BTS, the world's biggest pop band, has made a significant comeback with their new album 'Arirang', which showcases a blend of K-pop experimentation and memorable hooks. The album, named after a traditional Korean folk song, aims to reclaim the band's identity as a Korean act after their previous work became more westernized. The album features collaborations with western artists such as Jpegmafia and El Guincho, known for their work with Björk and Rosalía. The result is a diverse sound that captures the K-pop spirit of experimentation while maintaining a litany of catchy hooks. The album is divided into two distinct moods, with the opening trio of songs showcasing RM as the band's guiding creative force. The songs feature elastic beats, echo-laden drums, and processed vocals, demonstrating the band's ability to have fun and experiment with different sounds. The lead single, 'Swim', is a softer, more straightforward pop track that is expected to top the charts globally. However, the album also features deeper tracks like 'Merry Go Round' and 'Animals', which showcase the band's ability to balance light and serious themes. While the album has some minor flaws, such as duplicate themes and underwritten tracks, it concludes with a surprise: 'Into the Sun', a stripped-back track with vocal effects that adds a curious edge to the album. Overall, 'Arirang' is a successful bid by BTS to reclaim their status as a Korean act and a global pop phenomenon.

Rapid‑Action Spyware: The Darksword Campaign UnveiledResearchers at Google, iVerify and Lookout traced a fresh wave of iPhone attacks against Ukrainian users to a toolkit they named Darksword. The tool, linked to the threat actor UNC6353, infiltrates devices via compromised Ukrainian websites, siphons passwords, photos, messaging app data and wallet credentials, then vanishes within minutes.Technical Footprint and Quick‑Turnover MetricsInfection vector: malicious scripts on Ukrainian‑hosted sites, active only for visitors inside Ukraine.Data exfiltration window: minutes of dwell time, depending on volume of harvested information.Capabilities: extraction of WhatsApp, Telegram, SMS, browser history, and cryptocurrency wallet keys.Design: modular architecture allowing rapid addition of new functions, mirroring the earlier Coruna toolkit.Geopolitical and Security ImplicationsThe Darksword operation underscores a growing trend of state‑aligned actors deploying highly specialized mobile spyware for short‑term, high‑value “smash‑and‑grab” missions. While the campaign was geographically limited to Ukraine, its sophistication suggests that similar tools could be repurposed for broader espionage or financial theft, raising concerns for iPhone users worldwide and prompting a reassessment of mobile threat models.Future Outlook: Modular Spyware on the RiseAnalysts predict that the success of Darksword will encourage further development of modular iPhone exploits that prioritize rapid data theft over persistent surveillance. Defensive measures will likely focus on hardening web‑delivery chains, improving app‑store vetting, and enhancing on‑device anomaly detection to counter fleeting, high‑impact attacks.

CrossSense, an innovative AI software, has been awarded a £1m prize for its groundbreaking technology designed to assist individuals with dementia. This cutting-edge system is integrated into smart glasses and features a user-friendly assistant named Wispy. The smart glasses, equipped with a camera, microphone, and speakers, provide wearers with real-time guidance and support through everyday tasks.Wispy offers verbal cues and text prompts that float in front of the wearer's eyes, enhancing their ability to navigate daily life. The AI assistant can also engage in light conversation, ask questions, and aid reminiscences, significantly improving the wearer's independence and quality of life.The Longitude Prize on Dementia, funded by Alzheimer's Society and Innovate UK, aims to encourage the development of technology that helps people with dementia stay independent for longer. About 150 million people are expected to be living with dementia by 2050, making such innovations crucial.The CrossSense technology is expected to cost around £50 a month per subscription, with the smart glasses potentially costing up to £1,000. However, the developers plan to make the technology more affordable over time. The team behind CrossSense plans to conduct a pilot study with smart glasses in people's homes later this year.Prof Julia Simner, who led the study, noted that participants with dementia could correctly identify 46% of household items without the glasses, increasing to 82% with the glasses. An hour after removing the glasses, the identification rate remained high at 78%.While experts praise the innovation, they also highlight the need for larger, more controlled studies to test the device's effectiveness and address ethical considerations regarding data collection and user consent.