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McDonald's CEO Chris Kempczinski recently found himself at the center of online ridicule after a viral video showed him taking a humorously small bite of the company's new Big Arch burger. In an interview with the Wall Street Journal, Kempczinski attributed his awkward eating style to his mother's etiquette guidance, stating, 'I blame it all on my mom because she told me, 'Don't talk with your mouth full.''Kempczinski's attempt to defend himself only fueled further criticism, as he demonstrated his eating style by taking a bite of a McDonald's chicken nugget. The video was met with familiar reactions, with many users expressing discomfort and mocking his eating style.The incident highlights the challenges business leaders face in trying to seem relatable on social media. Despite the backlash, McDonald's stock has seen a 3% increase over the previous year, suggesting that the company's performance remains unaffected by the CEO's viral missteps.Kempczinski, who joined McDonald's in 2015, became CEO in 2019. His previous roles include stints as a PepsiCo vice-president and Kraft International president. The incident has sparked debate about the role of CEOs in social media and the importance of etiquette training in a digital age.

The US Treasury secretary, Scott Bessent, recently convened a meeting with major American bank chiefs in Washington to address growing concerns over the cyber risks associated with Anthropic's latest AI model, Claude Mythos. This model has reportedly exposed thousands of vulnerabilities in software and popular applications.The meeting, which included Jerome Powell, the Federal Reserve chair, and CEOs from prominent banks such as Goldman Sachs, Bank of America, Citigroup, Morgan Stanley, and Wells Fargo, was called to discuss the potential risks posed by this advanced AI technology. Jamie Dimon of JP Morgan was invited but could not attend.Anthropic has restricted the release of Claude Mythos to a limited number of businesses, including Amazon, Apple, and Microsoft, due to concerns that hackers could exploit the model's capabilities to compromise data security. The company has noted that the model uncovered vulnerabilities up to 27 years old that had not been previously identified.This development comes as the US government has designated Anthropic as a supply chain risk, a designation the company is contesting in court. The meeting highlights the increasing concern among regulators and financial leaders about the potential for AI to both enhance and threaten cybersecurity.

Rising fortunes among the ultra‑rich under the Trump administration have ignited a wave of tax‑reform campaigns across the United States. In California, volunteers like Karen Sanchez are gathering signatures for a one‑time 5% wealth tax targeting the state’s 200‑plus billionaires to offset federal cuts to hospitals, education and food‑assistance programs.At least ten states are exploring similar measures. Washington recently enacted its first income‑tax aimed at roughly 20,000 millionaire households, while Massachusetts and Minnesota already channel wealth‑tax proceeds into preschool, K‑12 meals and transportation infrastructure.On the federal front, Senators Bernie Sanders and Representative Ro Khanna have introduced the “Make Billionaires Pay Their Fair Share Act,” proposing an annual 5% levy on billionaire net worth. Khanna argues that the ultra‑wealthy fund private health insurers, defense contractors and political campaigns, creating a stark fairness gap.Data from Oxfam shows that in the twelve months after Trump’s re‑election, billionaire fortunes grew at a rate three times faster than the average annual growth of the previous five years. Meanwhile, the federal minimum wage has remained stagnant at $7.25 for fifteen years, underscoring the widening economic divide.A Data for Progress poll released last fall found that 70% of Americans believe the economic system favours corporations and the wealthy. “People are angry and want change,” says Amy Hanauer of the Institute on Taxation and Economic Policy (ITEP), noting that activists are leveraging every level of government to seek relief.The movement draws on a two‑decade history of class‑based activism, from the Occupy Wall Street protests to Senator Sanders’ 2016 campaign that foregrounded wealth‑tax proposals. Yet inequality has deepened: CEOs of the five largest U.S. firms now earn, on average, **$52 million** annually—over a thousand times the typical worker’s salary.Political spending by billionaires has also exploded. A recent New York Times analysis reveals that billionaire contributions rose from **0.3% of campaign funds in 2008** to **19% in 2024**, amounting to more than **$3 billion** from roughly 300 ultra‑rich donors, many of whom supported candidates opposing wealth taxes, including former President Donald Trump.The war in Iran has further inflamed resentment, with the United States spending **$11.3 billion** in the first week of bombardment—far exceeding the annual budgets of agencies such as the CDC, EPA and the National Cancer Institute.Local victories are feeding the momentum. New York City’s mayoral race saw Zohran Mamdani win on a platform that includes taxing the rich to fund affordable housing, groceries and transit. Councilmember Chi Ossé led a 1,500‑person march to the state capitol, urging Governor Kathy Hochul to permit a city‑level millionaire tax, a move that now has backing from some state Democrats.Beyond New York, states like Rhode Island, Hawaii, Pennsylvania, Virginia, Illinois and New Mexico are debating various wealth‑tax mechanisms, including the popular “mansion tax” on high‑value home sales. Currently, **17 localities** have adopted such taxes, most passed between 2018 and 2023.California’s gubernatorial race has become a flashpoint. Billionaire‑backed candidates Matt Mahan and Tom Steyer are vying to replace Governor Gavin Newsom, with the tech elite—such as Sergey Brin and Joe Lonsdale—pouring money into campaigns opposing the billionaire tax. Of the 30 billionaires who have contributed to the race, **25 supported Mahan**, who has positioned himself as a staunch anti‑tax candidate.For Sanchez, the stakes are personal. The proposed tax seeks to replace **$100 billion** in federal health‑care funding cut by Trump’s “One Big Beautiful Bill Act,” which threatens hospital closures and layoffs in the nation’s fourth‑largest economy. She aims to collect **875,000 signatures** by late June to secure the initiative on the November ballot.“It’s creating a network of groups all working toward a common good,” Sanchez says, reflecting a broader sentiment that collective action could finally translate the public’s demand for fiscal fairness into concrete policy.

The UK’s chancellor, Rachel Reeves, is set to sit down with the chief executives of Sainsbury’s, Tesco and Morrisons on Wednesday. The meeting aims to gauge the scale of possible price hikes and shortages of essential household goods as the nation grapples with a sharp rise in energy, fuel and fertiliser costs triggered by the ongoing Middle East conflict. A Treasury source described the gathering as a "fact‑finding, open discussion" intended to identify any supply squeezes and to forecast the impact on the cost of living over the coming months. Allan Leighton, executive chair of Asda, will not attend but has publicly urged the government to "stand up and start doing stuff" to aid farmers and curb fuel prices, warning that food costs will inevitably climb if the conflict persists. Simon Roberts, chief executive of Sainsbury’s, cautioned that price increases are "unlikely to rise until the summer" thanks to long‑term contracts on energy and fertiliser that currently keep a lid on costs. Nevertheless, UK growers are sounding the alarm. Producers of tomatoes, cucumbers, peppers and aubergines say higher input costs could force them to pull plants from the ground, creating potential gaps on supermarket shelves. Lee Stiles, secretary of the Lea Valley Growers’ Association – the region often dubbed London’s "salad bowl" – is lobbying for indoor food producers to be classified as "energy‑intensive users" alongside steel, chemicals, cement and glass, thereby qualifying for additional support with surging energy bills. Stiles also called on retailers to renegotiate contracts with growers to reflect the cost surge since the Middle East conflict began. He warned that the upcoming increase in standing charges on 1 April – a fixed daily fee for accessing the gas and electricity network – will further strain producers’ margins. "Growers have already invested in plants and labour for three to four months," Stiles said. "When you do the maths, the numbers don’t add up. They would lose less money by sending workers home, pulling the plants out and turning off the boiler." If domestic growers cut the season short, European glasshouses, which normally supply the UK’s salad market at this time of year, may struggle to fill the void, risking a repeat of the fresh‑produce shortages experienced in early 2023. The British Poultry Council (BPC) echoed these concerns, highlighting pressures on supplies of oil, gas, fertiliser and essential feed components. "These factors are creating sustained upward pressure on the cost of poultry production," the BPC warned, adding that while some cost increases may be absorbed, others will inevitably be passed on to consumers. Richard Griffiths, BPC chief executive, noted that while many farmers have long‑term energy deals, costs such as diesel are rising rapidly, and there are fears that vital medicines could become unavailable at any price. In response, the government has announced a £117 cut to household energy bills, an increase to the legal minimum wage, and the launch of a £1 billion "crisis and resilience" fund aimed at helping vulnerable households with expenses such as heating oil.

While AI is transforming the workforce, certain jobs that require human expertise and dexterity are becoming increasingly valuable. Cale Mouser, a 23-year-old diesel engine repair expert, is a prime example. He earns a six-figure salary and has even taught at a college level, showcasing the complexity and demand for skilled trades.Mouser's journey into diesel technology began just five years ago. He quickly demonstrated an aptitude for the field, leading to a degree in diesel technology and a faculty position at North Dakota State College of Science. His expertise has taken him to international competitions, including WorldSkills in Lyon, France, where he earned a fifth-place medallion of excellence.His story highlights a growing trend: young adults are finding success and fulfillment in skilled trades. Eva Carroll, a 20-year-old electrical installation specialist, is another example. She and her team took silver at SkillsUSA, a nationwide workforce development organization for students. Carroll's passion for electrical work was sparked by a high school elective, and she now sees a future in construction management or estimation, with potential earnings above $90,000 a year.These fields, often referred to as 'middle-skill' jobs, require training and credentials beyond high school but not a four-year bachelor's degree. They over-index on human expertise, applying learned proficiency to problem-solving and high-stakes decisions. According to Prof David Autor, these jobs are poised to benefit in an AI-entwined economy, where humans collaborate with technologies to form new expertise.AI is not a threat to skilled trades, as Autor notes that these jobs require lots of judgment, dexterity, and adaptability, making them difficult to automate. Chelle Travis, executive director of SkillsUSA, sees a surge in interest from policymakers and CEOs in developing work-based learning programs for students. With over 440,000 students nationwide, SkillsUSA's annual championships draw thousands of competitors, showcasing the growing appeal of skilled trades.

Meta's attempt to shift the blame for a young user's mental health issues away from its platforms and onto her family and offline social problems has backfired in a landmark social media addiction trial. The company, parent of Facebook and Instagram, employed a aggressive defense strategy that included highlighting the plaintiff's complaints about her mother in her teenage text messages and personal writings.The jurors, however, were not convinced by Meta's arguments and decided 10-2 in favor of the plaintiffs, awarding $4.2m in damages from Meta and $1.8m from co-defendant YouTube. This verdict could set a precedent for thousands of similar trials already in the works against social media companies.Meta's defense strategy drew backlash from parental advocates, who argued that the company was attempting to shift the blame away from its own design choices and onto parents and users. "For the biggest tech executives, I want to say something: stop blaming the parents. It's on you," said Julianna Arnold, a co-founder of advocacy group Parents Rise!.The trial's outcome reflects a growing distrust of social media companies and their impact on society. A Pew Research Survey found that around 64% of US adults believe that social media platforms have a negative impact on the country, and around two-thirds of Americans have a negative view of Meta CEO Mark Zuckerberg.The verdict has been celebrated by advocates for reining in big tech, who see it as a significant step towards holding social media companies accountable for their role in shaping societal harms. "This trial was proof that if you put CEOs like Mark Zuckerberg on the stand before a judge and jury of their peers, the tech industry's wanton disregard for people will be on full display," said Sacha Haworth, executive director of The Tech Oversight Project.

The recent video of McDonald's CEO Chris Kempczinski sampling the chain's new 'Big Arch burger' sparked widespread ridicule. This incident highlights a growing trend: CEOs and corporate leaders increasingly seeking to center themselves in the spotlight. This phenomenon, which can be termed 'CEOism,' raises important questions about the motivations behind it and its impact on consumers.Examples of CEOism abound. During the Super Bowl, the founder of Ring featured in the company's ad, only to face backlash for the dystopian undertones of the doorbell technology being promoted. In the sporting world, Fifa president Gianni Infantino has taken to inserting himself into high-profile events, including interrupting the start of the World Cup to give a welcoming address and unveiling the official sticker album.The reasons behind CEOism are complex and multifaceted. On one hand, companies are seeking to be seen as more relatable and approachable, which may explain why CEOs want to center themselves in advertising. On the other hand, the current cultural and political climate appears to have emboldened corporate leaders, who now seem more willing to express their opinions and insert themselves into public discourse.The article's author, Larry Ryan, expresses skepticism about the trend, suggesting that CEOs are mistaking interest in their products with interest in the people themselves. He longs for a time when CEOs focused on financial performance rather than seeking to be in the spotlight.However, some argue that audiences want to hear from the people behind brands and that 'CEOism' can be an effective marketing strategy. The success of podcasts like 'The Diary of a CEO' and social media influencers suggests that people may indeed be interested in hearing from corporate leaders.