Business
Jun 07, 2026
Meta Slams Australia's Plan to Make Platforms Pay for News
Meta has criticized Australia's plan to force digital platforms to pay for news, calling it 'poorly…
The Lead
Meta, the parent company of Facebook, WhatsApp, and Instagram, has hit out at Australia's latest plans to force digital platforms to support media outlets financially, labelling the proposals 'poorly designed' and 'grossly unfair.'
Meta's Objections to the News Bargaining Incentive
Meta said the government's News Bargaining Incentive (NBI) would shield news publishers from needing to undertake the innovation necessary for a sustainable media landscape. The company argued that the NBI 'insulates publishers from the competitive pressure to evolve by guaranteeing revenue regardless of whether they build sustainable business models.'
The Data Analysis
Under the centre-left Labor Party government's plans, social media and search platforms would face a 2.25 percent levy on Australian revenues if they do not make deals to pay Australian outlets for their news content. Platforms that reach a set minimum number of commercial agreements would be able to reduce the levy to a rate that in effect would be 1.5 percent. The government estimated that the new scheme would generate 200 million to 250 million Australian dollars (US$143m to US$178m) for local media outlets.
The Impact Analysis
The proposals specifically target Meta, Google, and TikTok owner ByteDance but would not apply to AI developers that also influence search traffic, such as ChatGPT creator OpenAI. The initiative is intended to replace the previous government's News Bargaining Code, which Meta and other tech companies were able to bypass by pulling news content from their platforms.
The Prediction
Australia's media sector has been hammered by collapsing advertising revenues, which supported a flourishing industry in the heyday of print publications. More than 19,500 journalism jobs have been lost since 2008, according to the Media Entertainment and Arts Alliance, Australia's primary media union. The outcome of the proposed levy and its impact on the media landscape remains to be seen.
#Meta
#Australia
#News Bargaining Code
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