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Allbirds, the sustainable trainer brand from San Francisco, has been sold to American Exchange Group for $39m (£29.6m). The brand was once valued at over $4bn but struggled to maintain demand for its wool-based footwear.The company's value tumbled by more than 99% since its listing on the US stock market in 2021. Allbirds had enjoyed rapid success in its early years, selling over 1m pairs of its original merino wool trainers in the first two years after its launch in 2016.Celebrities such as Leonardo DiCaprio, Oprah Winfrey, Gwyneth Paltrow, and Barack Obama were early adopters of the brand. However, the company's success was short-lived, and it eventually slipped into losses as competition intensified from eco-focused rivals.Neil Saunders, managing director of GlobalData, described Allbirds' downfall as going from 'a high flyer to a dead parrot.' The company's co-founder, Tim Brown, and engineer Joey Zwillinger had launched Allbirds amid growing interest in sustainable fashion.The takeover follows a sharp fall in sales in the third quarter of 2025, with a 23% decline to $33m and a $20.3m loss. Allbirds had been steadily closing stores since 2023 and announced the closure of all but two of its remaining 20 US stores.Joe Vernachio, CEO of Allbirds, stated that the next chapter for the brand will 'build on the foundational work already completed and set up the brand to thrive in the years ahead.'

The childcare system in England is failing to meet its social purpose, with 75,000 childminders lost since the 1990s. While nurseries are often touted as the default childcare solution, they tend to concentrate in wealthier areas, leaving low-income families with limited options.Childminders, on the other hand, can operate in any neighborhood and provide flexible, wraparound care that suits parents working shifts. They have lower overheads and can be a more affordable option in deprived areas. However, without a plan to rebuild this vital workforce, children who need early years care the most will struggle to access it.The article argues that childminders are a crucial part of the solution to England's childcare crisis, but they have been overlooked in discussions about early years care. By supporting childminders, policymakers can help ensure that disadvantaged children receive the care they need to thrive.

UK Prime Minister Keir Starmer has pledged to take on social media companies in a bid to protect children from addiction, as new guidelines recommend limiting screen time for children under five to no more than an hour a day. The guidelines, developed by a panel led by the children's commissioner, Rachel de Souza, and children's health expert Prof Russell Viner, advise that children under two should avoid screen time except for shared activities. Ministers are also exploring Australia-style measures to limit or ban social media for under-16s, as part of a broader effort to regulate social media companies and protect children. Starmer emphasized that regulating social media companies will require a 'fight' to ensure they do not prioritize profits over children's well-being. 'Some of this will require a fight,' he said. 'If we're going to do more to protect children, we're going to have to fight some of the platforms that are putting the material up there because they're putting this addictive stuff up there for a reason.' The guidelines advise families to avoid fast-paced social media-style videos and toys or tools that use artificial intelligence for children aged two to five. They also recommend screen-free bedtimes and mealtimes, and encourage shared screen activities like video calling or looking through photos together. According to the government, about 98% of children watch screens daily by the age of two. Infants with high screen time are less likely to be read to or go on outdoor trips, which can impact language development. Experts have welcomed the guidelines, with Dr. Mike McKean, vice-president for policy at the Royal College of Paediatrics and Child Health, saying they will help parents protect 'short, but developmentally crucial early years.'