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Canada's Prime Minister Mark Carney has established a broad-based advisory committee to prepare the nation for what many expect will be tense trade negotiations with the United States. The 24-member committee, announced on Tuesday, represents a strategic effort to draw on the "best advice and the broadest perspectives" as Canada braces for challenging trade discussions with its southern neighbor. Key Developments Prime Minister Carney formed a 24-member advisory committee on economic relations with the United States The committee includes representatives from across the political spectrum, including former Conservative leader Erin O'Toole and former Conservative cabinet minister Lisa Raitt Industry representatives from banking, railway, energy, agriculture, auto sector, and labor unions were appointed Only four members were retained from the previous council assembled by former Prime Minister Justin Trudeau The council will meet for the first time on April 27 A review of the North American Free Trade Agreement is scheduled for July Data & Market Impact The US has imposed steep tariffs on Canadian industries including steel, aluminum, copper, lumber, and automotive sectors, with Carney noting these tariffs reach levels "last seen during the Great Depression." In response, Canadian provincial leaders have removed American liquor and wines from shelves, and Canadians have maintained an informal boycott of travel to the US. US Commerce Secretary Howard Lutnik recently called the current North American trade agreement a "bad deal" for Americans that may be allowed to "lapse" this summer, criticizing Canada's approach to negotiations as "the worst strategy I've ever heard." Why This Matters The escalating trade tensions between Canada and the US represent a significant shift in one of the world's most important bilateral economic relationships. Canada's heavy reliance on the US market, which accounts for approximately 75% of Canada's exports, has become a vulnerability that needs to be addressed. These trade disputes could impact millions of jobs and businesses in both countries, particularly in sectors like automotive manufacturing, agriculture, and natural resources. The outcome of the upcoming NAFTA review could reshape North American trade relations for years to come, potentially affecting supply chains, investment decisions, and consumer prices across the continent. For Canada, the formation of this advisory committee represents a recognition that economic diversification is not just beneficial but necessary in an increasingly protectionist global environment. The committee's composition suggests Canada is preparing for a multi-faceted approach to trade negotiations, combining political unity with industry expertise. Expert Insight Carney's formation of a broad-based advisory committee indicates a strategic approach to trade negotiations that goes beyond traditional government channels. By including former political opponents and industry leaders from diverse sectors, the prime minister is attempting to build a unified front that can present a coherent strategy to the US. The emphasis on diversification away from the US market reflects a recognition of changing geopolitical realities. Carney's statement that "many of our former strengths, based on our close ties to America, have become weaknesses" suggests a fundamental reassessment of Canada's economic strategy. The timing of these developments is significant, coming as Canada seeks to establish its post-Trudeau identity in international relations. The advisory committee may serve as both a practical tool for negotiations and a symbolic representation of Canada's approach to global economic engagement in an era of increased protectionism. What Happens Next The advisory committee will meet for the first time on April 27 to develop strategies for the upcoming trade negotiations. This initial meeting will likely establish priorities and identify areas where Canada can leverage its strengths in the negotiations. The July review of NAFTA represents a critical juncture in the trade relationship. Canada may pursue trade diversification strategies with other countries, potentially strengthening relationships with European partners, Asian markets, and participating in emerging trade blocs. Canada may also implement domestic policies to reduce economic vulnerability, such as supporting industries that have been disproportionately affected by US tariffs and investing in sectors that can serve as alternatives to traditional export markets. The outcome of these negotiations could set a precedent for future US trade relationships with other allies, potentially influencing how other nations approach trade negotiations with an increasingly protectionist United States.

The Dutch insurer Aegon has agreed to sell its historic UK operation to Standard Life for a total consideration of £2 billion. The package includes a cash payment of £750 million and the issue of 181.1 million new Standard Life shares to Aegon. By merging Aegon's UK business—home to 3.7 million customers and 2,000 employees—with Standard Life, the combined group will serve 16 million customers and manage roughly £480 billion of assets under administration, creating the largest retirement‑savings and income platform in the United Kingdom. Aegon, which traces its UK roots back to the 1831 founding of Scottish Equitable, first acquired the business in 1998 and rebranded it in 2009. The sale is part of a broader restructuring that will see Aegon's headquarters relocate to the United States and the company rebrand as Transamerica. Following the transaction, Aegon will become Standard Life's biggest shareholder, holding a 15.3% stake and securing the right to appoint one non‑executive director to the board. Standard Life CEO Andy Briggs described the deal as a catalyst for the group's ambition to become the UK's leading retirement‑savings business. He outlined a plan to realise approximately £110 million of cost savings over the next three years, noting that only half of these efficiencies are expected to materialise in the initial period. Briggs also addressed potential job impacts, stating that while there will be some redundancies, the effect will be "more modest" compared with other recent industry consolidations. The transaction follows Standard Life's own recent evolution: Phoenix Group acquired the former Standard Life Aberdeen insurance arm for £3 billion in 2018, rebranded the business as Standard Life, and has since seen Aberdeen reduce its stake to around 10%. Analysts view the deal as a strategic win‑win: Aegon accelerates its pivot to the US market, while Standard Life gains scale, a broader customer base, and a stronger balance sheet to compete in a highly consolidated UK pensions market.

United Airlines CEO Scott Kirby reportedly pitched a merger with American Airlines to US President Donald Trump in late February, according to sources. This potential deal would combine the world's two largest carriers by available capacity, significantly impacting the global air travel industry.The proposed merger would be the largest consolidation move in the airline industry in at least a decade, combining the 'big four' US carriers – United, American, Delta, and Southwest – into the 'big three'. Collectively, these airlines already control 74% of passenger capacity in the US market.Shares in United rose 3.9% and American climbed 9.3% during early trading in New York on Tuesday following the report. However, critics warn that the deal would likely face intense opposition from unions, rival airlines, lawmakers, and airports due to concerns around overlapping routes and job losses.Experts also caution that a merger would have a detrimental impact on passengers, leading to fewer choices, higher ticket prices, and more fees. Ganesh Sitaraman, director of the Vanderbilt Policy Accelerator, described the potential merger as 'an absolute disaster for the flying public'.William McGee, a senior fellow for aviation and travel at the American Economic Liberties Project, called the proposed deal 'undoubtedly the most absurd airline merger I've ever heard about'. He emphasized that a single US carrier controlling nearly 40% of the market would be unprecedented and harmful to consumers.Despite these concerns, some stakeholders, such as Capt. Dennis Tajer, spokesperson for the Allied Pilots Association, approached the report with an open mind, highlighting American Airlines' financial and operational challenges under current management.

Elon Musk's X has taken a firm stance against clickbait and low-quality content by reducing payments to users who engage in such practices. The platform has cut payouts by 60% for 'aggregators' who repost news stories without adding significant value, with further reductions of 20% planned. This move is part of X's effort to promote high-quality, original content and prevent the platform's timeline from being flooded with low-quality posts.According to Nikita Bier, X's head of product, the platform will impose permanent deductions on users who excessively use 'BREAKING' in their posts, a tactic often employed to attract clicks without adding substance. The goal is to incentivize creators to produce original material that adds value to the platform.Under X's creator revenue sharing program, users with at least 500 verified followers and 5 million views over a three-month period can earn a share of advertising revenue. However, the platform has begun to scrutinize the type of content that qualifies for monetization, with some users reporting that their payments have been stopped or significantly reduced.The crackdown on low-quality content comes as X prepares to float on US markets as part of Musk's SpaceX empire. The platform is seeking to maintain a high-quality user experience and attract advertisers by promoting valuable and original content.In response to the changes, some users have expressed support for the policy, with Candace Owens, a right-wing US commentator, commenting that 'this is a good policy'. Others, however, have expressed concern about the impact on their earnings and the lack of transparency in X's moderation process.

The US seafood industry is tackling a significant challenge: Americans' low fish consumption. With an average annual intake of about 19lb per person, the US lags far behind the global average of 45lb. In contrast, Iceland leads the world with an impressive 200lb of seafood per person per year.To crack the US market, the seafood industry has devised a strategy to make fish more appealing by making it look like meat. This approach involves creating products such as tuna that resembles chicken nuggets and salmon sticks that look like beef jerky. This tactic is similar to hiding vegetables in recipes for picky toddlers, but with a twist: it's about presentation rather than altering the product's nature.This isn't a new concept, as plant-based meat gained popularity when placed in the meat department rather than the vegetarian aisle. Similarly, fish-as-meat marketing has been around with products like tuna steaks and salmon burgers. However, the trend seems to be gaining momentum, with recent reports from the Seafood Expo circuit indicating a surge in interest.While this strategy may be effective, its environmental implications are questionable. With 348 million people in the US potentially increasing their seafood consumption, concerns about overfishing and the collapse of marine life arise. Guardian columnist George Monbiot has argued that there are almost no fish or shellfish that can be safely eaten if the goal is to save the oceans, suggesting that stopping fish consumption is a more impactful action.The success of this strategy may also be influenced by economic factors, such as food inflation and tariffs. If supply chains collapse due to global conflicts, the demand for Fishy Meat may become irrelevant as Americans struggle to afford basic food items.

Italian regulators have launched an investigation into Sephora and Benefit Cosmetics, both owned by the French luxury group LVMH, over allegations of using 'covert marketing strategies' to sell beauty products to young girls. The probes aim to determine if these brands have been targeting minors with skincare products, such as face masks, serums, and anti-ageing creams, potentially fuelling an unhealthy obsession with skincare known as 'cosmeticorexia'.The Italian Competition Authority stated that the investigations were opened over concerns that important information – such as warnings and precautions for cosmetics not intended for, or tested on, minors – may have been omitted or presented in a misleading manner. The regulator expressed concerns that the frequent and combined use of a wide range of cosmetics by minors, without proper awareness, may be harmful to their health.The trend of young girls and teenagers being drawn to high-end beauty products has been driven by skincare content produced by beauty influencers, many of whom are tweens and teens themselves. This phenomenon, known as 'Sephora kids', has met a backlash from dermatologists who argue that children do not require beauty products and that this early focus on appearance can create anxiety over how their skin looks.Sephora has previously sought to distance itself from this trend, with its North America CEO, Artemis Patrick, stating in a 2024 interview that 'we do not market to this audience'. However, the regulator alleges that the company has adopted a 'particularly insidious marketing strategy' involving the use of 'very young micro-influencers who encourage the compulsive purchase of cosmetics among young people, a particularly vulnerable group'. LVMH said that it, Sephora, and Benefit would 'fully cooperate with the authorities' but declined to comment further, reaffirming their strict compliance with applicable Italian regulations.

US markets witnessed a significant downturn on Thursday, marking their biggest slump since the onset of the US-Israel war with Iran. The Dow closed 450 points down, while the S&P 500 dipped 1.7%. The tech-heavy Nasdaq fell 2.3%, plunging into correction territory, which occurs when an index falls at least 10% below its most recent peak. The conflict has led to a surge in oil prices, reaching levels not seen since Russia's invasion of Ukraine in 2022. At the end of the day on Thursday, Brent crude oil, the global benchmark, was about $107 a barrel, while US crude hit $93 a barrel. Average US gas prices at the pump reached $3.98 a gallon, according to AAA. Despite the soaring prices, Donald Trump said that oil prices “have not gone up as much as I thought” during a cabinet meeting on Thursday. He predicted that prices would “come back down to where it was, and probably lower,” and that the impact on the stock market would reverse once the conflict ends. Markets have been growing weary of Trump's mixed signals on the US's stance in negotiations with Iran. Stocks dipped on Thursday morning after Trump posted a warning to Iranian negotiators that they “better get serious, before it’s too late.” However, later in the morning, Trump said that there were “very substantial talks” happening with Iran and that the country allowed 10 oil tankers to pass the blocked strait of Hormuz. The White House announced it will extend a pause on Iranian energy infrastructure strikes by 10 days, until 6 April. A new report estimates US inflation will average 4.2% this year, compared with an average of about 2.6% in 2025, according to the Organization for Economic and Cooperation and Development (OECD). The increase in inflation reverses what was expected to be strong growth for the global economy before the conflict began.

President Trump's assertion of 'very good' talks with Iran has raised eyebrows, especially after Tehran denied any negotiations were underway. The sudden detente comes as US markets prepare for another volatile trading day, with oil and energy markets closely watching developments.Trump, standing beside Air Force One, attempted to sell the unexpected diplomatic shift, but provided few details. He hinted at a potential deal involving Iran's nuclear program and control over the Strait of Hormuz, a critical waterway for global oil supplies.The reported interlocutor, Mohammad Bagher Ghalibaf, the speaker of Iran's parliament, has denied any talks with the US, suggesting that Trump is trying to mitigate financial damage from Iran's closure of the Strait of Hormuz. Ghalibaf accused Trump of using 'fake news' to manipulate markets and escape the quagmire in which the US and Israel are trapped.Despite skepticism, international leaders, including Keir Starmer and Benjamin Netanyahu, have cautiously welcomed the talks. Netanyahu emphasized that any deal must safeguard Israel's interests, while also continuing to strike targets in Iran and Lebanon.The negotiations may be another attempt by Trump to buy time, particularly for oil and energy markets. The Pentagon is still positioning military assets, and a potential strike or occupation of Iran's islands or coastline remains a contingency plan if diplomatic efforts fail.

Global stock markets swung wildly on Monday as investors reacted to US President Donald Trump's decision to postpone military strikes on Iranian power plants. The move led to a relief rally in European markets, with the French Cac 40, Spanish Ibex, and German Dax all rising by 0.8%, 1%, and 1.2% respectively.The FTSE 100 share index, which had fallen by almost 1.5% in early trading, reversed course to gain 0.4% before paring back to close down 0.2%. US markets were up more than 1% in early afternoon trading on Wall Street.Oil prices, which had been rising after Trump threatened to strike Iranian infrastructure, dropped sharply. Brent crude, the international benchmark, fell 10% to $101 a barrel. The UK month-ahead gas prices fell 6% to 142p a therm.Trump announced on his social media platform Truth Social that the US and Iran had “very good and productive conversations” over the past two days regarding “a complete and total resolution of our hostilities in the Middle East”. He said he had instructed the Department of War to postpone any and all military strikes against Iranian power plants and energy infrastructure for a five-day period, subject to the success of ongoing meetings and discussions.The global economy has been bracing for much higher oil prices due to disruption in the strait of Hormuz, with Goldman Sachs forecasting Brent crude will average $85 a barrel this year, up from previous expectations of $77 a barrel. Brent hit $119.50 a barrel earlier this month, the highest since the war began.