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Business Mar 24, 2026

The Biscoff Effect: How a Belgian Biscuit Became a Global Social Media Phenomenon

This article explores the remarkable journey of Biscoff, a Belgian biscuit brand that transformed f…
Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'
#Lotus Bakeries #Biscoff #TikTok
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Entertainment Mar 24, 2026

Irvine Welsh's Trainspotting to Make West End Debut as a Musical

Irvine Welsh's 1993 novel Trainspotting is being adapted into a musical, set to open at London's Th…
Irvine Welsh's cult classic novel Trainspotting is to be reimagined as a musical, with its West End debut scheduled for July at the Theatre Royal Haymarket in London. The musical adaptation, also titled Trainspotting, will be a collaboration between Welsh and composer Stephen McGuinness.Welsh's 1993 debut novel has already been adapted into a film and a play, and has spawned several sequels and soundtrack albums. The musical will feature a mix of original songs and tracks from Danny Boyle's 1996 film adaptation, including Iggy Pop's 'Lust for Life'.“It wasn’t the most obvious book to be successful,” Welsh noted. “And it wasn’t the most obvious movie or stage play to be successful. It’s confounded expectations – especially my own.”The story follows four friends struggling with addiction and crime in Edinburgh. Welsh cited musicals like West Side Story, Oliver! and Rent as examples of successful adaptations of complex, serious material.The musical will include a couple of new characters and contextual material from Welsh's 2012 prequel, Skagboys. Robbie Scott, 26, will play the lead role of Mark Renton, marking his West End debut.“It’s got real sass and vigour in the way the actors spark off against each other,” Welsh said. “I’m really looking forward to an audience seeing it.”
#Irvine Welsh #Trainspotting #Theatre Royal Haymarket
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Music Mar 24, 2026

Handel's Imeneo Opera Review: A Delightful Comedy of Duty and Desire

A review of Handel's Imeneo opera, highlighting its unique blend of comedy and meta-theatrical elem…
Handel's mid-career novelty, Imeneo, is a comedy of duty and desire that defies conventions. Unlike Mozart's Così fan tutte, Imeneo eschews cynicism and cruelty, instead opting for a lighthearted, meta-theatrical approach.Director Guido Martin-Brandis and the Cambridge Handel Opera Company bring this operetta to life with a delightful staging that captures its knowing, self-referential charm. The set design, featuring a row of Ionic columns and an 18th-century fantasy of topiary and trellis, perfectly complements the opera's playful nature.The story follows Imeneo (played by Timothy Nelson), who rescues the city's marriageable young virgins from pirate-kidnappers. The conflict revolves around Rosmene (played by Ellie Neate), who must choose between gratitude and fidelity. Handel's music, conducted by Julian Perkins from the harpsichord, is a precise cocktail of artifice and sincerity, beautifully balanced by the cast.The cast delivers outstanding performances, with Neate's Rosmene growing in power throughout the final scene, and Lisa Dafydd's Clomiri captivating audiences with her sweet singing. Bethany Horak-Hallett's mezzo and Nelson's baritone are evenly matched, while Trevor Eliot Bowes brings comic relief as the patriarch Argenio.This production of Imeneo is a must-see, with its witty and careful handling of Handel's music and libretto. Don't miss it, running until March 28.
#handel #imeneo #opera
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Tv And Radio Mar 24, 2026

Adolescence Leads 2026 Bafta TV Award Nominations with 11 Nods

The 2026 Bafta TV award nominations have been announced, with Jack Thorne's 'Adolescence' leading t…
The 2026 Bafta TV award nominations have been announced, with Adolescence, Jack Thorne's groundbreaking drama about a teen accused of murder, leading the pack with 11 nominations. The Netflix psychological crime drama, described by the Guardian as “the closest thing to TV perfection in decades,” has garnered significant attention, including the first Bafta TV performance nominations for supporting actor and actress awards for four of its stars: Ashley Walters, Christine Tremarco, Erin Doherty, and Owen Cooper.Created by Thorne and Stephen Graham, and directed by Philip Barantini, the drama was also nominated for Bafta’s Memorable Moment award for the scene where Jamie snaps at the psychologist. Jane Millichip, CEO of Bafta, praised the diversity and originality of British storytelling, highlighting 124 nominated programmes.First-time nominees include Ellis Howard (What It Feels Like for a Girl) and James Nelson-Joyce (This City is Ours) for best leading actor, as well as best leading actress nominee Narges Rashidi (Prisoner 951). Nine-year-old Rafael Mathé also received his first Bafta nod for best supporting actor in The Death of Bunny Munro, alongside Owen Cooper for Adolescence.A Thousand Blows, a historical drama series created by Steven Knight, received seven nominations, including drama series, leading actress, and costume design. Andor, a politically charged thriller, and Trespasses, an adaptation of Louise Kennedy’s novel, both received six nominations. The Celebrity Traitors received five nominations for presenter Claudia Winkleman and performances.The BBC received the most nominations for a broadcaster, with 73, followed by Netflix and Sky with 28 nominations and Channel 4 with 25. The 2026 TV Baftas will take place on Sunday, May 10, 2026, hosted by Greg Davies.
#nominations #drama #best
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Books Mar 24, 2026

Inaugural Hilary Mantel Prize for Fiction Awarded to Emerging Writers

The inaugural Hilary Mantel Prize for Fiction has been awarded to Anna Dempsey and Uduak-Abasi Ekon…
The innaugural Hilary Mantel Prize for Fiction has been awarded to Anna Dempsey and Uduak-Abasi Ekong, two emerging writers from the UK and Ireland. The prize, established in memory of the late Booker Prize-winning novelist Hilary Mantel, aims to support unpublished and un-agented writers.Anna Dempsey, a Florida-born writer and teacher who now lives in London, won the prize for her unpublished novel This Is About an Alligator and Nothing Else, taking home £7,500. Her novel is a coming-of-age story set on the edge of the Florida Everglades, where a small town faces a water contamination crisis linked to corporate negligence.Uduak-Abasi Ekong, a Manchester-based Nigerian writer, was named runner-up for her novel A Kind of Resurrection, receiving £2,500. Her novel is a work of psychological horror drawing on West African folklore, in which supernatural elements are intertwined with emotional trauma.The judging panel was chaired by the bestselling author Maggie O’Farrell and featured Nicholas Pearson, Ben Miles, Chetna Maroo, and Chigozie Obioma. The prize is open biennially to unpublished and un-agented writers in the UK and Ireland, who submit an extract of 15,000 words.
#mantel #her #prize
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News Mar 23, 2026

US Intelligence Warns of Pakistan's Advancing Missile Capabilities as Potential Threat

The US Director of National Intelligence, Tulsi Gabbard, has warned that Pakistan's advancing missi…
The United States' top intelligence official has identified Pakistan as one of five countries, alongside Russia, China, North Korea, and Iran, whose advancing missile capabilities could eventually pose a threat to US territory. Director of National Intelligence Tulsi Gabbard presented the 2026 Annual Threat Assessment before the Senate Intelligence Committee, highlighting that these countries are developing novel missile delivery systems with nuclear and conventional payloads that could reach the US homeland.Gabbard specifically noted that Pakistan's long-range ballistic missile development potentially includes Inter-Continental Ballistic Missiles (ICBMs) with a range capable of striking the US. The written assessment also flagged Pakistan across multiple threat categories, including missile technology and weapons of mass destruction.However, experts and Pakistani officials have pushed back against these claims. Pakistan's Ministry of Foreign Affairs spokesman, Tahir Andrabi, stated that Pakistan's strategic capabilities are 'exclusively defensive' and aimed at safeguarding national sovereignty and maintaining peace in South Asia. Experts also point out that Pakistan's longest-range operational missile, the Shaheen-III, has an estimated range of 2,750km, which is not sufficient to reach the US.The assessment has sparked a debate over intent, with some US officials suggesting that Pakistan might be developing missiles to deter Washington from intervening in a future India-Pakistan conflict. However, Pakistani analysts argue that Pakistan's deterrence posture is India-centric and not aimed at projecting power globally.The issue comes at a complex moment in US-Pakistan relations, which have undergone a diplomatic reset over the past year. US President Donald Trump has praised Pakistan's army chief, Field Marshal Asim Munir, and has been involved in brokering a ceasefire between India and Pakistan. The situation highlights the intricate dynamics at play in South Asia and the ongoing challenges in the region.
#pakistan #missile #india
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Film Mar 23, 2026

Alan Ritchson, Star of Amazon Series Reacher, Accused of Assaulting Neighbor

Actor Alan Ritchson, known for his role in the Amazon Prime Video series Reacher, has been accused …
Alan Ritchson, the star of the hit Amazon Prime Video series Reacher, has been accused of assaulting his neighbor in a suburban neighborhood in Tennessee. A video obtained by TMZ appears to show Ritchson striking the man, identified as Ronnie Taylor, multiple times while his children watch.The alleged incident began on Saturday when Ritchson was reportedly riding his motorbike through the neighborhood at high speeds, revving the engine. Taylor claimed he responded with an obscene gesture, which Ritchson allegedly returned. On Sunday, Ritchson returned to the neighborhood with his two children on their own motorbikes. Taylor said he asked Ritchson to stop, and the situation escalated into a physical altercation.Taylor alleged that Ritchson struck him at least four times, resulting in visible bruising and swelling on his face, as shown in photos obtained by TMZ. However, other sources cited by TMZ countered that Taylor approached Ritchson in an aggressive manner and attempted to interfere with his motorbike, causing the actor to fall and sustain minor injuries.Ritchson is widely recognized for portraying Jack Reacher, a fictional former US army military police officer, in the Amazon Prime Video series. The character is known for his extensive combat experience and intense fights. The show, based on author Lee Child's bestselling crime novels, has been praised for Ritchson's physical performance and closer resemblance to the protagonist's original depiction.The Guardian has contacted Ritchson's representatives for comment.
#ritchson #taylor #his
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Stage Mar 20, 2026

Windrush Legacy: 'Small Island' Adaptation Echoes Through Time

The stage adaptation of Andrea Levy's 'Small Island' speaks to the current era with startling clari…
The stage adaptation of Andrea Levy's novel 'Small Island' has been brought to life with gravitas, speaking to our current era with startling clarity. The story, which begins over a century ago and culminates with the arrival of the HMT Empire Windrush in 1948, explores themes of racism, immigration, and identity.Director Matthew Xia's production allows the story to exist in its period, without forcing a contemporary lens over the narrative. The result is a powerful exploration of the Windrush legacy, with themes that echo all too recognisably today. Fear of foreign men, distrust of dark-skinned strangers, and casual racism are all present in the play, making it a necessary history play that feels all too contemporary.The cast delivers stellar performances, with Anna Crichlow as Hortense and Bronté Barbé as Queenie standing out. The play's climax offers a note of optimism, reminding us that the promise of new life can overcome even the darkest of attitudes. As Gilbert (played by Daniel Ward) so eloquently puts it, "that is all" - a powerful reminder that our skin colour is just that, and nothing more.The production is set to tour to Leeds Playhouse, Birmingham Rep, and Nottingham Playhouse.
#theatre #windrush #racism
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