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Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'

When future generations examine television trends, they might be surprised by the glut of dramatisations about famous men caught in sex scandals. Jimmy Savile and Prince Andrew have both received multiple treatments, and now, with almost crushing inevitability, comes Channel 5's Power: The Downfall of Huw Edwards.Edwards, the high-profile BBC newsreader who resigned in 2024 before being charged with three counts of making indecent images of children, remains defensive. Prior to the broadcast, he released a statement claiming the drama is unlikely to convey reality while asserting: I am repelled by the idea that some people enjoy viewing indecent images of children.The drama earns its title by portraying a powerful man utilizing a queasy power dynamic to manipulate a teenage boy into fulfilling his sexual desires. While not the pinnacle of drama, the film succeeds in capturing a sickening feeling in the pit of your stomach.The main draw comes from its casting. Martin Clunes, known for roles that rely on his innate likability, creates an impressively accurate Edwards. He captures the fascinating mix of swagger and vulnerability, along with Edwards' distinctive accent and diction. Even during disturbing scenes, his performance never wavers.For much of the film, Edwards remains a figure of distant menace. Instead, this is really the story of Ryan (Osian Morgan), a teenage boy who finds himself being groomed by Edwards. The drama is constructed around first-hand interviews with Ryan (using a pseudonym to protect his identity), showing how Edwards validated his desire for connection before making the relationship transactional.Most powerfully, the film depicts the effect on Ryan's parents, as their dismay at his increasing waywardness first becomes anger directed at Edwards and then fear that they had become the bad guys.Still, the producers face challenges with a story that isn't visually interesting. Much of the relationship happened over text, meaning excessive time is spent watching people type or narrate messages. The film makes odd stylistic choices, including framing everything around the Queen's death and ending with Edwards reporting on his own charges.Edwards has promised to tell his side of the story, but as the reviewer notes, few will have the stomach to hear it when that day arrives.

The concept of a uniform consumer experience, once a hallmark of American equality, is rapidly eroding. Andy Warhol's 1975 observation that the richest and poorest consumers could buy the same products is no longer true. Today, many everyday experiences and products are being segmented into multiple tiers, often with significant price differences.The airline industry is a prime example of this trend. What was once a standard experience, including free checked bags and snacks, is now often subject to additional fees. This model is spreading to other sectors, such as cinemas, where AMC Theatres is introducing tiered seating with priority access for loyalty program members.The trend doesn't stop there. Ski resorts and Disney World are also implementing paid 'fast-track' options to skip lines, while the healthcare sector is seeing a rise in 'concierge medicine' with membership fees as high as $50,000 a year. These developments are widening the gap between those who can afford premium experiences and those who cannot.The author, Arwa Mahdawi, argues that this trend is part of a broader shift where corporate greed is making everyday life more expensive and less accessible to the masses. As a result, people are opting to stay home rather than pay high prices for experiences that were once affordable.This shift towards premiumization raises questions about the impact on society and the economy. While it may benefit corporations and shareholders, it risks exacerbating existing inequalities and reducing social mobility.

A new feature on the Kagi Translate app, called LinkedIn Speak, has been launched to help users communicate in corporate jargon on the professional networking site LinkedIn. This tool transforms basic thoughts into complex, jargon-heavy phrases, making it easier for users to fit in with the site's culture of 'relentlessly go-getting achievers.' The app, which is only a month old, has been used by people who want to improve their chances of getting promoted on LinkedIn, as well as those who simply want to see how it works. For example, entering 'I just saw a lovely donkey' can be translated into 'I recently had a powerful reminder that consistent effort and carrying the heavy loads often go unrecognised, yet they are the backbone of any successful operation.' LinkedIn Speak also works in reverse, allowing users to paste in someone's real LinkedIn update and translate it back into plain English. This feature can help users cut through corporate jargon and understand what is really being said. The developers of Kagi Translate also offer a Gen Z translator, which 'lowkey hits different.' While the app can be useful for those looking to navigate corporate culture, it also raises questions about the impact of AI on communication and the workforce.

Ipswich Town Football Club has insisted it remains an inclusive and diverse organisation after Nigel Farage, the leader of the Reform Party, turned a tour of Portman Road into a political campaign event.During his visit on Monday, Farage filmed himself inside the home dressing room, held up a shirt with the No 10 and his name on the back, and suggested he was in the running for the manager's job at the Suffolk club in a promotional video posted online.Farage said that Ipswich, who are third in the Championship table, "are really in contention" to go back into the Premier League. "Let's hope they do it," he said, "but if they don't, I think there's the chance here, and I've had a chat with a few people, of the ­manager's job coming up next season and I'm definitely on the shortlist."The video was immediately criticised by Ipswich supporters, who described it as "shameful", "embarrassing" and "PR suicide for a family club".The club issued a statement on Tuesday afternoon distancing itself from Farage. "Ipswich Town Football Club has, over several years, hosted representatives from a range of political parties. The club remains apolitical and does not support or endorse any individual or party," the statement read."The club will continue to engage with representatives from across the political spectrum as part of its role within the community. Ipswich Town is proud to be an inclusive, diverse, and welcoming organisation that supports all members of the local and wider community. This commitment remains unchanged."It is understood that Farage was not an invited guest at the club. According to reports, the tour was booked without using Reform or Farage's name, and the printed shirt was bought from the club shop and not gifted to the 61-year-old.

The ongoing conflict between the United States and Iran has sparked concerns about the motivations behind Donald Trump's continued military actions. Kenneth Roth, a Guardian US columnist and former executive director of Human Rights Watch, draws a striking parallel between Trump's approach and that of Richard Nixon during the Vietnam War. Nixon's quest for 'peace with honor' in Vietnam led to years of devastation, resulting in over 20,000 American soldiers killed and a significantly higher toll among Vietnamese, Cambodian, and Laotian civilians. Similarly, Trump's conflict with Iran appears to be driven by a desire to assert dominance and protect his political reputation, rather than a clear military objective. The article questions the rationale behind Trump's continued bombing of Iran, citing claims that Iran's ballistic missile capacity has been functionally destroyed and its nuclear program 'obliterated.' With 7,000 Iranian protesters killed in January, the Trump administration's call for regime change seems unlikely to succeed. The current fixation on Iran's blockade of the Strait of Hormuz, which carries 20% of the world's oil and gas, has led to soaring petroleum prices. Trump's threat to destroy Iran's electrical infrastructure by the end of the week, unless Tehran agrees to allow the strait to reopen, raises concerns about war crimes and humanitarian consequences. Roth suggests that a de facto ceasefire, where Trump and Benjamin Netanyahu stop bombing, could be a more fruitful path to deescalation. However, Trump's desire for 'unconditional surrender' and the Iranian regime's insistence on lifting sanctions and affirming its right to nuclear enrichment complicate negotiations. The article concludes that Trump's pursuit of 'honor' and 'victory' in the conflict may come at a significant cost to the people of Iran, the global economy, and the United States itself, echoing the lessons of the Vietnam War.

Rapper Jay-Z recently spoke out about a sexual assault lawsuit filed against him and Sean 'Diddy' Combs' in 2024. The lawsuit alleged that both men raped a 13-year-old girl at a party in 2000, which both Jay-Z and Combs vehemently denied.In a recent interview with GQ, Jay-Z explained why he chose to fight the lawsuit rather than settle. He stated, 'I can’t take a settlement – it ain’t in my DNA.' He further emphasized that settling would have been difficult for him and his family, particularly his wife Beyoncé.Jay-Z expressed that he was 'heartbroken' and 'angry' when the allegations first emerged. He described the experience as 'really hard' and mentioned that he hadn't felt 'uncontrollable anger' in a long time. The rapper emphasized the importance of being certain before making such serious accusations against someone.The lawsuit was voluntarily dismissed in February 2025. Jay-Z's attorney, Alex Spiro, previously described the claims as 'provably, demonstrably false' and highlighted an 'impossible timeline.'In addition to discussing the lawsuit, Jay-Z touched on other topics, including the beef between Kendrick Lamar and Drake and what he described as a 'right-wing agenda to silence voices in the hip-hop community.' He expressed concern about the negative impact of such conflicts on social media and the involvement of people's families.Jay-Z also reflected on 30 years since the release of his debut album Reasonable Doubt, which he will celebrate with two shows at New York's Yankee Stadium in July.

The recent sanctions imposed by the Trump administration against a UN human rights expert have raised alarm bells about the state of free speech and the ability to criticize government policies without fear of retribution. The expert, Francesca Albanese, was appointed by the United Nations to monitor human rights in occupied Palestine. Her offense was recommending that the International Criminal Court (ICC) issue arrest warrants for Israeli Prime Minister Benjamin Netanyahu and Defense Minister Yoav Gallant for war crimes committed in Gaza. The sanctions, which amount to a "civil death," have effectively silenced Albanese, preventing her from opening a bank account, selling her Washington DC house, or drawing a salary from American universities that employed her. This has had a ripple effect, causing fear among faculty and students on campuses who are now hesitant to criticize Israel's human rights record. The executive order signed by Trump threatens to criminally prosecute anyone who provides Albanese or other designated figures with "funds, goods, or services." This vague language has led to a Maine university canceling an academic conference where Albanese was to make an unpaid appearance via Zoom. The authors of the article, a group of North American university professors and human rights lawyers, argue that this has created a chilling effect on free speech, deterring people from expressing their views for fear of facing sanctions or arrest. They have filed a "friend-of-the-court" brief in support of a lawsuit filed by Albanese's husband and daughter against Trump's unconstitutional sanctions. The targeting of Albanese has significant implications beyond those focused on Israel's human rights record. It should concern anyone who believes in free speech and the ability to challenge those in power without fear of retribution. When a government claims the authority to police ideas, everyone's liberty is on the line.

A recent study published in the European Journal of Preventive Cardiology has revealed that small changes to daily habits can have a significant impact on cardiovascular health. The research, conducted by experts from Australia, Chile, and Brazil, examined data on more than 53,000 middle-aged UK adults taking part in the Biobank study.The study found that sleeping for 11 minutes more each night, doing 4.5 additional minutes of brisk walking, and eating an extra 50g of vegetables each day can reduce the risk of major cardiovascular events, including heart attacks and strokes, by about 10%. These small behavior changes were found to be more "achievable and sustainable" compared to attempting major changes in a single behavior.According to the study, the "optimal" way to avoid cardiovascular incidents includes getting eight to nine hours of sleep each night, a good diet, and a minimum of 42 minutes of moderate-to-vigorous physical activity each day. Combining these measures leads to a 57% lower risk of heart attacks and strokes.Dr. Nicholas Koemel, the study's lead author, noted that "making a few small, combined changes is likely more achievable and sustainable for most people when compared with attempting major changes in a single behavior." He encouraged people to make small changes to their daily routine, as they can have a surprisingly large positive impact on cardiovascular health.Prof Emmanuel Stamatakis, a senior author of the study, plans to build on these findings to develop new digital tools that support people in making positive lifestyle changes and establishing sustained healthy habits.Commenting on the study, Emily McGrath, a senior cardiac nurse at the British Heart Foundation, said that "small tweaks – like getting a little more sleep, adding a few extra minutes of activity to your day or eating a bit more veg – can work together to have a meaningful positive impact on your heart health."