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Business Mar 24, 2026

The Biscoff Effect: How a Belgian Biscuit Became a Global Social Media Phenomenon

This article explores the remarkable journey of Biscoff, a Belgian biscuit brand that transformed f…
Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'
#Lotus Bakeries #Biscoff #TikTok
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Sports Mar 24, 2026

Brazil's Women's Blind Football Team Makes History at World Championships

Brazil's women's blind football team made a remarkable debut at the 2025 World Championships in Ind…
Brazil's women's blind football team has made a historic debut at the 2025 World Championships, finishing fourth and exceeding expectations. The team's captain, Eliane Gonçalves, scored the winning goal in their opening game against India. Gonçalves, who lost her sight due to a hereditary condition, credits sports for helping her cope with depression and finding a new perspective on life.The team's goalkeeper, Lígia Nogueira, was one of the few sighted players in the squad and had to learn new skills to adapt to blind football. Despite facing challenges, including a lack of domestic competitions and no payment for players, the team showed remarkable resilience and determination.Brazil's women's blind football team was officially established in 2025, 47 years after the men's national championships began. The delay is attributed to a combination of gender and disability prejudice, resulting in a lack of investment and organized competitions.The team's psychologist suggested a rallying cry, 'We are the first, but we will not be the last,' which has become a symbol of their journey. Gonçalves wants to keep going for as long as she can and leave the team more consolidated than she found it. Her message to anyone losing their sight is that 'sport is here to embrace us.' The team's success has raised hopes for the future of women's blind football, particularly with the Copa América coming to São Paulo in September 2026.
#women #team #football
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Technology Mar 24, 2026

OpenAI Abruptly Discontinues AI Video Generator Sora

OpenAI has unexpectedly shut down its AI video generator Sora, just six months after its launch. Th…
OpenAI has made the surprising decision to discontinue its AI video generator Sora, just six months after its launch. The company announced the move on Tuesday, expressing gratitude to users who created and shared content with the tool.In a post on X, OpenAI wrote: “To everyone who created with Sora, shared it, and built community around it: thank you. What you made with Sora mattered, and we know this news is disappointing.”Sora was first made publicly available in late 2024, but it gained mainstream attention with the launch of Sora 2 and its stand-alone app last September. The app quickly rose to the top of Apple’s app store, with users creating a wide range of short videos, including some featuring Diana, Princess of Wales doing parkour and dogs driving cars. However, the video generator also faced criticism for violent and racist videos, as well as the use of copyrighted characters, deepfakes, and misinformation.OpenAI had recently outlined efforts to make the app safer, including stricter guardrails against harmful content. The company had also partnered with Disney to allow Sora users to create videos from over 200 licensed Disney characters, including those from Marvel, Pixar, and Star Wars. However, Disney has now ended its partnership with OpenAI following the discontinuation of Sora.“As the nascent AI field advances rapidly, we respect OpenAI’s decision to exit the video generation business and to shift its priorities elsewhere,” a Disney spokesperson said. OpenAI plans to share more information on the timeline for shutting down Sora and how users can save their videos.
#openai #sora #technology
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Tv And Radio Mar 24, 2026

Martin Clunes Delivers Chilling Performance in Huw Edwards Abuse Drama

The review examines Channel 5's drama about disgraced BBC newsreader Huw Edwards, highlighting Mart…
When future generations examine television trends, they might be surprised by the glut of dramatisations about famous men caught in sex scandals. Jimmy Savile and Prince Andrew have both received multiple treatments, and now, with almost crushing inevitability, comes Channel 5's Power: The Downfall of Huw Edwards.Edwards, the high-profile BBC newsreader who resigned in 2024 before being charged with three counts of making indecent images of children, remains defensive. Prior to the broadcast, he released a statement claiming the drama is unlikely to convey reality while asserting: I am repelled by the idea that some people enjoy viewing indecent images of children.The drama earns its title by portraying a powerful man utilizing a queasy power dynamic to manipulate a teenage boy into fulfilling his sexual desires. While not the pinnacle of drama, the film succeeds in capturing a sickening feeling in the pit of your stomach.The main draw comes from its casting. Martin Clunes, known for roles that rely on his innate likability, creates an impressively accurate Edwards. He captures the fascinating mix of swagger and vulnerability, along with Edwards' distinctive accent and diction. Even during disturbing scenes, his performance never wavers.For much of the film, Edwards remains a figure of distant menace. Instead, this is really the story of Ryan (Osian Morgan), a teenage boy who finds himself being groomed by Edwards. The drama is constructed around first-hand interviews with Ryan (using a pseudonym to protect his identity), showing how Edwards validated his desire for connection before making the relationship transactional.Most powerfully, the film depicts the effect on Ryan's parents, as their dismay at his increasing waywardness first becomes anger directed at Edwards and then fear that they had become the bad guys.Still, the producers face challenges with a story that isn't visually interesting. Much of the relationship happened over text, meaning excessive time is spent watching people type or narrate messages. The film makes odd stylistic choices, including framing everything around the Queen's death and ending with Edwards reporting on his own charges.Edwards has promised to tell his side of the story, but as the reviewer notes, few will have the stomach to hear it when that day arrives.
#edwards #his #power
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Business Mar 24, 2026

Mike Lynch's Estate Ordered to Pay £920m to Hewlett-Packard

The estate of late British tech tycoon Mike Lynch has been ordered to pay £920m to Hewlett-Packard …
The estate of late British tech tycoon Mike Lynch has been ordered to pay £920m to the technology company Hewlett-Packard (HP) two years after he died in a superyacht disaster.The ruling by London’s high court said the estate was liable to pay the sum as compensation, costs, and interest for HP’s acquisition of Lynch’s firm Autonomy, after a UK legal ruling in 2022 that he duped the US firm into paying £8.2bn for his software firm Autonomy.The deceased entrepreneur’s estate has been estimated to be worth about £500m, so the damages could leave it bankrupt.Lynch and six others, including his 18-year-old daughter Hannah, died in August 2024 on a trip with friends and family celebrating his acquittal on US fraud charges relating to HP’s $11bn takeover of Autonomy in 2011.HP accused Lynch and Autonomy’s former chief financial officer, Sushovan Hussain, of inflating the firm’s value before the takeover. HP wrote down Autonomy’s worth by $8.8bn (£6.5bn) within a year of the purchase.The US tech company has sought damages in UK civil proceedings of up to $4.55bn from the estate of the late tycoon, who was once hailed as Britain’s answer to Microsoft founder Bill Gates.However, the level of the claim was ruled last year by the high court to be “always exaggerated”, as it concluded that Lynch’s estate owed £700m in compensation. The £920m figure includes costs and interest.Lawyers for Lynch’s estate sought permission to appeal against Tuesday’s ruling, which was refused. However, the estate can apply directly to the court of appeal.HP welcomed Tuesday’s decision, which it said in a statement “brings us another step closer to resolution of the dispute”.A spokesperson for the Lynch family said: “We are disappointed by the court’s refusal and believe an application to the court of appeal should follow in the interests of justice. HP’s $5bn damages claim has already been shown to be vastly exaggerated.“Today’s judgment describes the exaggeration as ‘without foundation’ and the purposes for which it was ‘calibrated, publicised and pursued’ as objectionable, misleading shareholders and extending the litigation unnecessarily.“Dr Lynch’s acquittal in the US, where witnesses were properly cross-examined, exposed the truth. The damage to Autonomy was the result of HP’s own actions and failures, not wrongdoing at Autonomy.”
#Mike Lynch #Hewlett-Packard #Autonomy
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Sports Mar 24, 2026

Ipswich Town Distances Itself from Nigel Farage's 'Shameful' Visit

Ipswich Town Football Club has distanced itself from Nigel Farage after the Reform Party leader vis…
Ipswich Town Football Club has insisted it remains an inclusive and diverse organisation after Nigel Farage, the leader of the Reform Party, turned a tour of Portman Road into a political campaign event.During his visit on Monday, Farage filmed himself inside the home dressing room, held up a shirt with the No 10 and his name on the back, and suggested he was in the running for the manager's job at the Suffolk club in a promotional video posted online.Farage said that Ipswich, who are third in the Championship table, "are really in contention" to go back into the Premier League. "Let's hope they do it," he said, "but if they don't, I think there's the chance here, and I've had a chat with a few people, of the ­manager's job coming up next season and I'm definitely on the shortlist."The video was immediately criticised by Ipswich supporters, who described it as "shameful", "embarrassing" and "PR suicide for a family club".The club issued a statement on Tuesday afternoon distancing itself from Farage. "Ipswich Town Football Club has, over several years, hosted representatives from a range of political parties. The club remains apolitical and does not support or endorse any individual or party," the statement read."The club will continue to engage with representatives from across the political spectrum as part of its role within the community. Ipswich Town is proud to be an inclusive, diverse, and welcoming organisation that supports all members of the local and wider community. This commitment remains unchanged."It is understood that Farage was not an invited guest at the club. According to reports, the tour was booked without using Reform or Farage's name, and the printed shirt was bought from the club shop and not gifted to the 61-year-old.
#club #farage #ipswich
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Sports Mar 24, 2026

Manchester United Women Face Crucial Week in Champions League and WSL

Manchester United Women are set for a significant week, playing in their first European quarter-fin…
Manchester United Women are on the brink of a monumental week in their history, marked by two high-stakes matches that could define their season. The team, led by coach Marc Skinner, will first face Bayern Munich at Old Trafford in the Champions League quarter-final first leg on Wednesday. This comes on the heels of a crucial WSL derby against league leaders Manchester City at Old Trafford on Saturday. The Red Devils will then travel to Munich's Allianz Arena for the second leg against Bayern next Wednesday, seeking to make history by reaching a European semi-final. A successful week could see them establish themselves among Europe's elite, while a disappointing outcome might leave them questioning their progress. Manchester United's journey in the Champions League has been impressive, with their defense standing out as one of the best in the competition. Captain Maya Le Tissier has been a key player, recovering the ball more times than any other player in the Champions League this season. However, they face a formidable Bayern Munich side, which boasts highly skilled players like Klara Bühl and Pernille Harder. Despite injury challenges, including the absence of left-back Anna Sandberg and midfielder Ella Toone, the team received a boost with the return of Jayde Riviere. Skinner emphasized the importance of maximizing this moment, stating, “We’ve got two fantastic games against a brilliant opponent, and we’ve got to maximise the moment.”
#united #league #bayern
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Technology Mar 24, 2026

NASA Shifts Focus from Lunar Orbit Station to $20bn Moon Base

NASA is canceling plans for a lunar orbit space station, Gateway, and will instead use its componen…
NASA has announced a significant shift in its lunar exploration strategy, cancelling plans for a lunar orbit space station known as Gateway. Instead, the agency will utilize the station's components to construct a $20bn base on the moon's surface over the next seven years.The decision was made by NASA's new chief, Jared Isaacman, who was sworn in at the agency in December. Isaacman outlined the changes to the agency's flagship moon program, Artemis, at an event at NASA's Washington headquarters."It should not really surprise anyone that we are pausing Gateway in its current form and focusing on infrastructure that supports sustained operations on the lunar surface," Isaacman told delegates at the event.The Lunar Gateway station, largely already built with contractors Northrop Grumman and Lanteris Space Systems, owned by Intuitive Machines, was meant to be a space station parked in a lunar orbit. Repurposing the craft for a lunar surface base is not simple, but Isaacman emphasized that the agency can repurpose equipment and international partner commitments to support surface and other program objectives.The changes imposed by Isaacman on the flagship US moon program in recent weeks are reshaping billions of dollars' worth of contracts under the Artemis effort, sending companies scrambling to accommodate the extra urgency as China makes progress toward its own 2030 moon landing.
#moon #lunar #station
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Music Mar 24, 2026

Handel's Imeneo Opera Review: A Delightful Comedy of Duty and Desire

A review of Handel's Imeneo opera, highlighting its unique blend of comedy and meta-theatrical elem…
Handel's mid-career novelty, Imeneo, is a comedy of duty and desire that defies conventions. Unlike Mozart's Così fan tutte, Imeneo eschews cynicism and cruelty, instead opting for a lighthearted, meta-theatrical approach.Director Guido Martin-Brandis and the Cambridge Handel Opera Company bring this operetta to life with a delightful staging that captures its knowing, self-referential charm. The set design, featuring a row of Ionic columns and an 18th-century fantasy of topiary and trellis, perfectly complements the opera's playful nature.The story follows Imeneo (played by Timothy Nelson), who rescues the city's marriageable young virgins from pirate-kidnappers. The conflict revolves around Rosmene (played by Ellie Neate), who must choose between gratitude and fidelity. Handel's music, conducted by Julian Perkins from the harpsichord, is a precise cocktail of artifice and sincerity, beautifully balanced by the cast.The cast delivers outstanding performances, with Neate's Rosmene growing in power throughout the final scene, and Lisa Dafydd's Clomiri captivating audiences with her sweet singing. Bethany Horak-Hallett's mezzo and Nelson's baritone are evenly matched, while Trevor Eliot Bowes brings comic relief as the patriarch Argenio.This production of Imeneo is a must-see, with its witty and careful handling of Handel's music and libretto. Don't miss it, running until March 28.
#handel #imeneo #opera
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