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Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'

Brazil's women's blind football team has made a historic debut at the 2025 World Championships, finishing fourth and exceeding expectations. The team's captain, Eliane Gonçalves, scored the winning goal in their opening game against India. Gonçalves, who lost her sight due to a hereditary condition, credits sports for helping her cope with depression and finding a new perspective on life.The team's goalkeeper, Lígia Nogueira, was one of the few sighted players in the squad and had to learn new skills to adapt to blind football. Despite facing challenges, including a lack of domestic competitions and no payment for players, the team showed remarkable resilience and determination.Brazil's women's blind football team was officially established in 2025, 47 years after the men's national championships began. The delay is attributed to a combination of gender and disability prejudice, resulting in a lack of investment and organized competitions.The team's psychologist suggested a rallying cry, 'We are the first, but we will not be the last,' which has become a symbol of their journey. Gonçalves wants to keep going for as long as she can and leave the team more consolidated than she found it. Her message to anyone losing their sight is that 'sport is here to embrace us.' The team's success has raised hopes for the future of women's blind football, particularly with the Copa América coming to São Paulo in September 2026.

Iga Swiatek, the world No 3 tennis player, has spoken candidly about her struggles after a difficult defeat at the Miami Open. The Polish player lost to her compatriot Magda Linette in a messy three-set affair, marking one of her most challenging losses in years. In a post-match media session, Swiatek broke down in tears, highlighting the emotional toll of her recent performances. She described her current situation as 'the worst nightmare a top tennis player can have,' struggling to cope with the pressure and weight of her achievements. Swiatek's issues on the court have been compounded by her mental state. Despite being a six-time grand slam title winner and one of the greatest players of her generation, she has been plagued by chronic overthinking, worrying, and second-guessing her decisions. The problems began in the autumn of 2024 after a positive test for the banned substance trimetazidine, which led to a month-long suspension. Although she proved the substance was in a permitted sleep medication, the incident affected her performance. Swiatek's inactivity in the final months of 2024 meant she couldn't regain her No 1 ranking, which has been held by her rival Aryna Sabalenka. In a bid to address her struggles, Swiatek has parted ways with her coach, Wim Fissette. Her partnership with sports psychologist Daria Abramowicz has been crucial in her career, but Swiatek may need to take more ownership of her decision-making to move forward. Despite her current challenges, Swiatek remains a formidable player, known for her destructive groundstrokes, heavy topspin, and supreme athleticism. Her mental toughness has been a key factor in her success, but it has also become a source of stress in recent months.

Irvine Welsh's cult classic novel Trainspotting is to be reimagined as a musical, with its West End debut scheduled for July at the Theatre Royal Haymarket in London. The musical adaptation, also titled Trainspotting, will be a collaboration between Welsh and composer Stephen McGuinness.Welsh's 1993 debut novel has already been adapted into a film and a play, and has spawned several sequels and soundtrack albums. The musical will feature a mix of original songs and tracks from Danny Boyle's 1996 film adaptation, including Iggy Pop's 'Lust for Life'.“It wasn’t the most obvious book to be successful,” Welsh noted. “And it wasn’t the most obvious movie or stage play to be successful. It’s confounded expectations – especially my own.”The story follows four friends struggling with addiction and crime in Edinburgh. Welsh cited musicals like West Side Story, Oliver! and Rent as examples of successful adaptations of complex, serious material.The musical will include a couple of new characters and contextual material from Welsh's 2012 prequel, Skagboys. Robbie Scott, 26, will play the lead role of Mark Renton, marking his West End debut.“It’s got real sass and vigour in the way the actors spark off against each other,” Welsh said. “I’m really looking forward to an audience seeing it.”

James Garner has described this year as a defining moment in his career, and his recent first England call-up is a testament to his hard work. The 25-year-old Everton midfielder could make his international debut in upcoming friendlies against Uruguay and Japan.Garner had a clear goal at the start of the season: to showcase his abilities and prove himself. Despite facing challenges, including serious back injuries and Everton's relegation battles, he has emerged as an integral member of David Moyes's side, who currently sit eighth in the Premier League.His versatility, playing both as a central midfielder and right-back, and his expertise in set-pieces, make him a valuable asset. Garner expressed his satisfaction with the season's progress, stating, “I told myself at the start of the season that this season has to be the season that I can show everyone what I can do and I think so far I have done.”Having previously represented England at youth levels and winning the Under-21 European Championship in 2023, Garner aims to make a significant impact with the senior team. He shared his excitement about the opportunity, mentioning his family's pride, especially his father's, who is a Liverpool supporter.Garner's journey from Manchester United's youth ranks to Everton and now to the England squad highlights his determination and talent. As he prepares for a potential debut, he remains focused on contributing to England's success and hopes to win a trophy with the senior team.

A new feature on the Kagi Translate app, called LinkedIn Speak, has been launched to help users communicate in corporate jargon on the professional networking site LinkedIn. This tool transforms basic thoughts into complex, jargon-heavy phrases, making it easier for users to fit in with the site's culture of 'relentlessly go-getting achievers.' The app, which is only a month old, has been used by people who want to improve their chances of getting promoted on LinkedIn, as well as those who simply want to see how it works. For example, entering 'I just saw a lovely donkey' can be translated into 'I recently had a powerful reminder that consistent effort and carrying the heavy loads often go unrecognised, yet they are the backbone of any successful operation.' LinkedIn Speak also works in reverse, allowing users to paste in someone's real LinkedIn update and translate it back into plain English. This feature can help users cut through corporate jargon and understand what is really being said. The developers of Kagi Translate also offer a Gen Z translator, which 'lowkey hits different.' While the app can be useful for those looking to navigate corporate culture, it also raises questions about the impact of AI on communication and the workforce.

Mohamed Salah's final game before announcing his departure from Liverpool FC was a fitting tribute to his legacy. In a match against Galatasaray, Salah scored a goal, showcasing the skills that have made him a legend at Anfield. Throughout his time at Liverpool, Salah has been part of two great trios: the forward line with Sadio Mané and Robert Firmino, and the right side with Jordan Henderson and Trent Alexander-Arnold. His ability to score goals and create chances has been crucial to the team's success. Salah's statistics are impressive: 255 goals for the club, third on the all-time list behind Ian Rush and Roger Hunt. He has scored in 10 games in a row, a club record, and has scored 20 or more goals in a campaign for Liverpool eight seasons in a row. His most important goal was probably the penalty that set Liverpool on their way to victory in the 2019 Champions League final. His greatest goal, however, was his solo run in the 2-2 draw at home against Manchester City in October 2021. As Salah leaves Liverpool, his legacy will live on. He will be remembered as a club legend, and his contributions to the team's success will not be forgotten.

Mohamed Salah has been a pivotal figure at Liverpool FC for nine remarkable years. His journey with the team has been marked by numerous accolades and memorable moments.As one of the most skilled players in the Premier League, Salah has consistently demonstrated his prowess on the field, earning him a special place in the hearts of Liverpool fans.This article, presented in pictures, takes a look back at Salah's glorious nine years at Liverpool, showcasing his contributions to the team's success.

Manchester United Women are on the brink of a monumental week in their history, marked by two high-stakes matches that could define their season. The team, led by coach Marc Skinner, will first face Bayern Munich at Old Trafford in the Champions League quarter-final first leg on Wednesday. This comes on the heels of a crucial WSL derby against league leaders Manchester City at Old Trafford on Saturday. The Red Devils will then travel to Munich's Allianz Arena for the second leg against Bayern next Wednesday, seeking to make history by reaching a European semi-final. A successful week could see them establish themselves among Europe's elite, while a disappointing outcome might leave them questioning their progress. Manchester United's journey in the Champions League has been impressive, with their defense standing out as one of the best in the competition. Captain Maya Le Tissier has been a key player, recovering the ball more times than any other player in the Champions League this season. However, they face a formidable Bayern Munich side, which boasts highly skilled players like Klara Bühl and Pernille Harder. Despite injury challenges, including the absence of left-back Anna Sandberg and midfielder Ella Toone, the team received a boost with the return of Jayde Riviere. Skinner emphasized the importance of maximizing this moment, stating, “We’ve got two fantastic games against a brilliant opponent, and we’ve got to maximise the moment.”