Technology
Apr 13, 2026
Elon Musk's X Cracks Down on Clickbait and Low-Quality Content with Payment Cuts
Elon Musk's social media platform X has reduced payments to users who post clickbait and low-qualit…
Elon Musk's X has taken a firm stance against clickbait and low-quality content by reducing payments to users who engage in such practices. The platform has cut payouts by 60% for 'aggregators' who repost news stories without adding significant value, with further reductions of 20% planned. This move is part of X's effort to promote high-quality, original content and prevent the platform's timeline from being flooded with low-quality posts.According to Nikita Bier, X's head of product, the platform will impose permanent deductions on users who excessively use 'BREAKING' in their posts, a tactic often employed to attract clicks without adding substance. The goal is to incentivize creators to produce original material that adds value to the platform.Under X's creator revenue sharing program, users with at least 500 verified followers and 5 million views over a three-month period can earn a share of advertising revenue. However, the platform has begun to scrutinize the type of content that qualifies for monetization, with some users reporting that their payments have been stopped or significantly reduced.The crackdown on low-quality content comes as X prepares to float on US markets as part of Musk's SpaceX empire. The platform is seeking to maintain a high-quality user experience and attract advertisers by promoting valuable and original content.In response to the changes, some users have expressed support for the policy, with Candace Owens, a right-wing US commentator, commenting that 'this is a good policy'. Others, however, have expressed concern about the impact on their earnings and the lack of transparency in X's moderation process.
#bier
#who
#post
Read More