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Apr 07, 2026
Modi's BJP Uses 'Cocktail of Hindutva and Welfarism' to Woo Assam Voters
The article explores how India's BJP, led by Modi, is using a mix of Hindu nationalism and welfare …
In the run-up to the state assembly election in Assam, India, the ruling Bharatiya Janata Party (BJP) is employing a strategy that combines Hindu nationalism with welfare schemes to woo voters.The party, led by Prime Minister Narendra Modi, has been accused of pursuing a hardline Hindu supremacist agenda in Assam, coupled with a xenophobic campaign targeting the state's Muslim population, which constitutes 34% of Assam's 31 million people.At a recent election rally in Morigaon district, BJP leaders highlighted the welfare schemes launched by Chief Minister Himanta Biswa Sarma's government, including a direct benefit transfer scheme called Orunodoi, which provides financial aid to women. Nitin Nabin, the BJP's national president, claimed these schemes benefited the Assamese people, especially women.The BJP's strategy in Assam has been described as a 'cocktail of Hindutva and welfarism' by Akhil Ranjan Dutta, a political science professor at Assam's Gauhati University. 'The BJP is experimenting with a brand of Hindutva by co-opting Indigenous armed struggle and cultural nationalism, while solidifying Hindu identity and othering the Bengali Muslims.'The party's election promises have heightened anxiety among Bengali-speaking Muslims, who fear more crackdowns on their community, including a proposal to implement a Uniform Civil Code, which critics say will override Muslim personal laws.Opposition parties and analysts argue that the BJP is mainly milking two cash transfer schemes – Orunodoi and Udyamita – to influence voters in this election. Economist Joydeep Baruah estimates that at least 10 to 15% of the scheme's four million women beneficiaries could vote for the BJP.The BJP's tactics have been criticized by opposition parties and human rights groups, who accuse the party of vote buying and polarizing the electorate along communal lines.
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