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Norway’s most celebrated footballer, Erling Haaland, has ignited a public outcry after agreeing to appear in Budweiser’s “Let It Pour” World Cup campaign, a move that clashes with the country’s strict ban on alcohol advertising.Haaland’s Budweiser Partnership Sparks Norwegian BacklashThe collaboration, announced ahead of the 2026 World Cup, pairs the striker with former Liverpool manager Jürgen Klopp to promote the beer brand across 40 markets—excluding Norway. Critics argue that a national hero is being used to market a product linked to health risks, especially to young fans.Legal Landscape and Public‑Health Concerns in NorwayAlcohol advertising is prohibited in Norway under the Alcohol Act.Campaign will not be aired domestically, but the association is visible online.Advocacy groups such as IOGT and Actis cite research linking alcohol marketing to increased youth consumption.Reactions from Advocacy Groups and the Norwegian FAInger Lise Hansen of Actis called the deal “tragic,” while IOGT’s Hanne Cecilie Widnes urged the Norwegian FA to intervene. The federation’s Runar Pahr Andresen defended Haaland’s right to personal endorsements, noting that the campaign respects Norwegian law by not targeting the local market.Potential Fallout for Player Endorsements Ahead of the World CupIf the controversy escalates, sponsors may reconsider athlete partnerships, and the NFF could face pressure to tighten endorsement guidelines. The episode highlights the tension between global marketing opportunities and domestic regulatory environments as the World Cup draws near.

The Digital Roundabout: Understanding Phone AddictionWake up, 100 messages from group chat overnight about something – what? another assassination attempt; a village destroyed in Lebanon; the football result in England; the weather in Iran being manipulated; the pesticides causing lung and bowel cancer, so everyone who eats salads is now at risk of cancer; meditate for 20 minutes, then fire up x.com, a place I thought I'd never want to revisit, with its carnival barkers and supplement salesman, and have you seen the Lego thing calling Trump a paedo?, you gotta see the Lego thing, and this is before my first coffee, yet x.com is the coffee and the tea, whatever Elon has done to the For You algorithm is evil genius, it's like the global collective id, nasty and funny and addictive and compelling – like gawking at a car crash, like soaking in a hot bubble bath of anger, and memes, and geopolitical dramas, and Trump, Trump, Trump – soaking in Trump, and then, For Me (just as Elon promised).So begins the circuit around my phone, that goes all day and night, around the tiny screen with its icons (when a born-again Christian once told me he had favourite icons, for a long time I thought he meant apps, not pictures of the Virgin Mary). I started to feel like I was in Canberra, on one of those enormous roundabouts, rotating between the icons – not Joseph, not Jesus, but X and WhatsApp and TikTok and even LinkedIn for Christ sakes – round and round from one app to the next, just checking, checking in case something is happening. I watched tiny videos and maybe, occasionally, got distracted by the novel I am meant to be writing, which is due on 31 July. But the novel is boring, just a static Word doc on a screen, it's not giving; it's taking hard work. So I spend six minutes with my novel, and then it's time to go back to my phone, to circle the roundabout visiting all my icons again, like a demented Stations of the Cross, because I can't focus, I just can't focus on work right now when there is so much good scrolling to do …Clearly, this had to stop or I would become deranged and my novel wouldn't get finished by 31 July.But what could break the hold of a phone that seemed more and more addictive every day?The Physical Solution: Brick and Locked DevicesThen, while listening to a Guardian podcast (on my phone) I came across an author talking about a device that locked her phone and gave her her time and attention span back.I had tried apps to lock my phone before, but somehow having them embedded in the phone itself was like placing a piece of fruit in a box of chocolates. Sure you go in there to retrieve the fruit, but you end up distracted by the chocolates. Before you know it, the chocolates have been eaten! The fruit, of course, remains untouched and rotting.I needed an external device to lock my phone. This author was talking about something called Brick ($59US; £54 or $120 AUD including postage), a small plastic puck that you place on your phone which locks its most appealing apps. Hard!The Brick and its cheaper rival Locked ($39USD; £32; $59AUD) use Near Field Communication (NFC) technology to block whatever apps you nominate. To unblock them, you have to physically return to the puck and tap it against your phone. You can set a timer – I set it for one or two hour blocks when I want to focus on my novel – and if you try to unBrick beforehand, it asks you if you want to have a life, or if you want your phone back. That prompt is enough to make me affirm that, yes, I want a life.The Economics of Digital AttentionWhat Brick understands, and what every app-based screen time limit fails to grasp, is that the problem is not information or intention. I already knew I was using my phone too much. The problem is friction, or rather the total absence of it. Digital guardrails collapse the moment you need them most: one tap and you're back on Instagram. Brick makes that tap a physical hurdle.Using the Brick at night has been transformative. The hours I was losing in the roundabout, I now spend reading, thinking and occasionally just sitting in silence.The novel is moving again and I can focus in longer and longer increments.The algorithm doesn't get me after 8pm any more, and it turns out the algorithm, deprived of its evening session, has less purchase on me during the day too.The Psychology of Digital BoundariesBrick hasn't cured my addiction, but it has restored the thing addiction most destroys, which is the moment of pause between impulse and action.These physical devices represent a growing recognition that our relationship with technology requires more than just self-control – it needs environmental design and intentional friction to counteract the sophisticated algorithms designed to capture our attention.As digital products become increasingly sophisticated at capturing and holding our attention, the market for tools that help us reclaim our time and focus is likely to expand beyond simple app blockers to more comprehensive systems of digital wellbeing.The Future of Digital WellbeingLooking ahead, we can expect to see more innovative solutions that address the fundamental design principles of digital products. The success of devices like Brick suggests that consumers are becoming more aware of how their attention is being monetized and are seeking ways to regain control.As awareness of digital addiction grows, we may see regulatory interventions that require technology companies to build more ethical design principles into their products, potentially creating a market for both wellbeing tools and more responsibly designed digital experiences.Ultimately, the journey toward healthier digital habits will likely involve a combination of personal discipline, technological solutions, and systemic changes in how digital products are designed and monetized.

The Lead: Arctic Monkeys' Humble Beginnings In 2005, Sheffield's music scene was buzzing with energy, enough that NME coined the term "New Yorkshire" to describe the explosion of talent in the region. Among these bands, Arctic Monkeys were just beginning their journey, a group of childhood friends from High Green who would go on to revolutionize British indie music. Their story is one of youthful determination, local influences, and a rejection of the mainstream music industry's expectations. The Sheffield Divide: Art vs. Traditional Indie Sheffield's music landscape in the mid-2000s was characterized by a distinct split between two types of bands. On one side were the more artier, often student-led indie bands like The Long Blondes, who deliberately positioned themselves against the local scene. The Long Blondes famously declared in their press materials: "Our shared influences include the Mael Brothers, Marx Brothers and the Bewlay Brothers. We do not listen to the Beatles, the Rolling Stones, Jimi Hendrix, the Doors or Bob Dylan." This intentional pomposity was perceived as arrogance by some, but represented a deliberate rejection of what they saw as staid, male-dominated music. On the other side were more traditional local indie outfits like Milburn, formed in 2001 by a group of teenagers in their mid-teens. These bands were influenced by the punk ethos of doing it yourself, often with little regard for what came before. As Milburn's Joe Carnall recalled: "If you had said Longpigs to me, I'd have gone, what? And if you'd have said Pulp, I'd have been like, he's a bit poncey isn't he? We were just angry young lads, so everything was shit. Which I think is great because it means you try and do something new." The Regional Rivalry: North vs. South Sheffield The divide in Sheffield wasn't just musical—it was geographical and cultural. As Jon McClure of Reverend and the Makers explained: "Culturally, it's different. I'm from north Sheffield where the accent is different. It's a lot thicker and harder, and the people are more brusque." This regional tension created a competitive environment where bands were suspicious of each other, with Carnall admitting: "It was very regional. We were suspicious of other bands. Like, [arty band] the Long Blondes, what's that? I'm not proud of it but that fuelled what we did." Milburn's Influence: The First Local Success Formed in 2001, Milburn quickly became a significant presence in Sheffield's music scene. They released a demo called "Steel Town" and built a substantial following, selling out the 500-capacity Boardwalk venue (locally known as "The Mucky Duck"). Their success demonstrated that bands from Sheffield could achieve local recognition without being based in London or other major music centers. Arctic Monkeys drummer Matt Helders later acknowledged Milburn's impact: "Milburn were the first people we saw doing it that were kids our age. We didn't think it was a thing that people did where we were from. We had this naive, or even maybe cynical attitude that all bands were just put together in London and that it doesn't happen to people like us." Arctic Monkeys' Formation: From Street Corners to Stage Arctic Monkeys emerged from High Green, a suburb of north Sheffield near the Barnsley border. The band consisted of childhood friends Alex Turner, Matt Helders, and Andy Nicholson (soon joined by Jamie Cook). Their formation was organic and spontaneous, as Helders explained: "This band came about from us hanging out on the street. Instead of deciding which house to go and egg that night, we were like, why don't we start a band? It really came from those kinds of conversations when you're on a field somewhere and people are smoking and drinking cider." Before Arctic Monkeys gained recognition, Helders and Turner briefly played in a funk ensemble called Judan Suki (Japanese for "being kicked in the weak spot") organized by Jon McClure. The experience was formative, even if the band was "fucking horrendous" according to McClure. For Helders, it was crucial: "I can see why Jon looks back and cringes but for me it was really important. And also for Al, because we'd never played onstage before. So it made it seem more accessible and realistic." The Practice Regimen: Building From Scratch Unlike some bands that might have emerged fully formed, Arctic Monkeys dedicated themselves to rigorous practice before performing publicly. They practiced consistently for nearly a year before their first public shows, demonstrating their commitment to developing their craft. This dedication would later pay dividends as they honed their distinctive sound and tight musical chemistry that would become their trademark. The Legacy: How Sheffield Shaped a Global Phenomenon The story of Arctic Monkeys' early years reveals how a specific local environment can nurture unique musical talent. The band's success wasn't just about their songwriting or performance abilities—it was about their authenticity and connection to their roots. They emerged from a vibrant but divided scene, influenced by but distinct from their contemporaries, and maintained their identity even as fame came their way. As the band members themselves acknowledged, they were "stubborn teenagers" who didn't want to be famous—at least not in the conventional sense. This attitude allowed them to create music on their own terms, which ultimately resonated with audiences worldwide and helped redefine what British indie music could be in the 21st century.

The Artistic Response to War A group of young Palestinian artists from Gaza have come together to exhibit their work, which is deeply influenced by their experiences living through war and conflict. The exhibition provides a platform for these artists to express their emotions, thoughts, and experiences. The Impact of War on Art The war in Gaza has had a profound impact on the lives of its residents, particularly the young people who have grown up amidst the conflict. Their art pieces reflect the trauma, fear, and resilience that come with living through such conditions. A Showcase of Resilience The exhibition features a range of art forms, including paintings, sculptures, and installations. The artworks convey the artists' messages of hope, despair, and defiance. The young artists' work is a testament to the power of art as a means of expression and healing. The Future of Palestinian Art The exhibition not only showcases the talents of Gaza's young artists but also highlights the importance of art in times of conflict. It provides a glimpse into the lives of Palestinian youth and their struggles, hopes, and dreams. A Lasting Impression The exhibition serves as a reminder of the human cost of war and the importance of promoting peace, understanding, and cultural exchange. The young Palestinian artists from Gaza have created something truly remarkable, and their work will undoubtedly leave a lasting impression on all who experience it.

The Plight of Mali Refugees Thousands of Malians have recently fled to Mauritania, traumatized by the violence and abuse they witnessed. Moctar, a 75-year-old refugee, described the horrors his family encountered while escaping their village in northern Mali. Escalating Conflict in Mali Mali is at the heart of spiraling violence in the West African Sahel, with rival armed groups and the Malian army with Russian allies locked in conflict. The situation has led to a significant humanitarian crisis, with thousands fleeing their homes. Human Rights Violations All sides are accused of humanitarian violations, but in the past two years, the Malian army and Russian fighters have inflicted more violence on civilians than the armed groups combined. Refugees have described executions, rapes, and torture at the hands of Russian fighters and the Malian army. The Russian Presence in Mali Up to 2,000 Russian fighters are deployed in Mali, initially from the private Wagner Group. Their presence has had mixed results, with some successes in pushing back rebels but also allegations of abuse and human rights violations. The Future of Mali The conflict in Mali shows no signs of abating, with ongoing fighting between rebels and the army. The humanitarian situation is dire, with thousands of refugees in need of assistance. The international community is urged to take action to address the crisis.

Stabbing in Golders Green Triggers Immediate Police ActionBritish police arrested a 45‑year‑old man after he was seen running with a knife and attempting to stab two Jewish members of the public in the northern London neighbourhood of Golders Green. The Shomrim neighbourhood watch reported the incident on social media, noting that the victims were receiving treatment from Hatzola, a Jewish volunteer ambulance service.Escalating Hate‑Crime Statistics Across North LondonAt least 26 people have been arrested in connection with a series of arson attacks on synagogues and Jewish community sites since the start of the US‑Israel war on Iran (Feb 28).Recent targets include the Kenton United Synagogue in Harrow, a Jewish charity premises, and the Finchley Reform Synagogue.The first March arson set ablaze four Hatzola ambulances.Political Leaders Condemn the ViolencePrime Minister Keir Starmer called the stabbing “deeply concerning” in parliament and urged a clear determination to tackle such offences. London Mayor Sadiq Khan thanked emergency services and volunteers, emphasizing that “there must be absolutely no place for antisemitism in society.”Broader Context: Alleged Iranian‑Linked Group Behind Recent AttacksInvestigations have linked many of the arson incidents to a little‑known organization, Harakat Ashab al‑Yamin al‑Islamiya (HAYI), believed to have ties to Iran. The pattern of attacks underscores a rising tide of antisemitic hostility in the capital.What Comes Next: Security Measures and Community VigilanceAuthorities are working closely with the Community Security Trust, Shomrim, and local volunteers to gather information and prevent further incidents. Experts predict heightened security around Jewish sites, increased police patrols in affected boroughs, and a possible legislative push to strengthen hate‑crime legislation.

The Rise of Shapes: A New Era in Group Chats Shapes, an innovative app that brings humans and AI characters together in shared group conversations, is emerging from stealth with $8 million in seed funding. The app's founders, Anushk Mittal and Noorie Dhingra, envision a platform that redefines how we interact with AI and each other online. The Problem with Traditional AI Interactions The concept of Shapes addresses issues around 'AI Psychosis,' a phenomenon where prolonged interactions with AI chatbots or companions can lead to delusions or paranoia. By integrating AI into everyday group conversations, Shapes aims to create a more natural and balanced interaction between humans and AI. How Shapes Works In the app, AI characters, called 'Shapes,' are viewed as any other user and can interact in all the same ways humans can. Users can create their own Shapes and set their personalities, with over three million Shapes already created. The app serves as a platform for fans to deep-dive on subcultures and meet other enthusiasts. The Benefits of AI in Group Chats Shapes solves common issues in group chats, such as participants not wanting to initiate conversations. AI agents can start conversations and play a key role in keeping them going. Additionally, users don't have to worry about not getting a response to their messages, as Shapes will always acknowledge and respond. The Future of Shapes With the new funding, the company plans to accelerate development and user acquisition. The app has seen significant growth, with a sixfold increase in users since the start of the year. As Shapes continues to evolve, it may redefine the way we interact with AI and each other online.

The Unjammable Threat In the skies over the Lebanese town of Taybeh, Israel's multibillion-dollar defence systems were rendered useless by a spool of cable, according to a report by the Israeli daily Yedioth Ahronoth (Ynet). The Lebanese group Hezbollah has introduced a new weapon to the battlefield: first-person view (FPV) attack drones guided by a physical fibre optic cable. Unlike traditional drones that rely on radio frequencies or satellite signals, these modified aircraft are tethered directly to the operator's control station by a fibre optic thread. The cable can extend between 10–30km [6.2 to 18.6 miles], allowing the drone to reach distant targets. Because there is no wireless signal to intercept, the drones are immune to Israel's sophisticated electronic warfare (EW) jamming systems. Improvised Nets and Deep Frustration The lethal potential of this technology was demonstrated clearly during the recent attack in Taybeh. An explosive-laden fibre optic drone slammed into an Israeli armoured unit, killing Idan Fooks and wounding six other soldiers, Ynet reported. The inability to stop these attacks has caused deep frustration among front-line Israeli commanders. In the absence of a systematic military solution, some Israeli combat units have begun independently developing improvised defences, such as hanging physical nets over military positions, houses and windows in the hope that the drones will get tangled up in it before detonating. A Deadly Tactical Shift The tactics mirror battlefield developments in Ukraine, where both sides have increasingly relied on tethered drones to operate in heavily jammed environments. Assembled and modified in workshops across southern Lebanon, Hezbollah's drones are fitted with anti-armour shaped charges, offering a cheap and precise alternative to conventional antitank missiles. Hezbollah's fiber optic drones have a range of 10-30km The drones are guided by a physical fiber optic cable, making them immune to Israel's electronic warfare jamming systems The drones have bypassed Israel's 'Trophy' active protection system on Merkava tanks

The Lead: Trump's Warning to IranUnited States President Donald Trump has issued a stark warning to Iran, declaring they must "get smart soon" following a proposal from Tehran that would postpone a deal on Iran's nuclear programme. The president took to his Truth Social platform to criticize Iran's inability to "get their act together" and sign a nonnuclear deal, accompanied by an AI-generated image of himself carrying an assault rifle with the banner "NO MORE MR. NICE GUY!"The Event Details: Stalled Nuclear TalksThe latest threats from Trump come as uncertainty surrounding the fragile US-Iran ceasefire grows, days after the president called off the latest round of talks with Tehran. Although Washington stated it was reviewing Tehran's proposal, it received a lukewarm response, with the White House emphasizing Trump would "not be rushed into making a bad deal" and that "Iran can never possess a nuclear weapon."The Data Analysis: Economic Impact of SanctionsWashington has claimed to have imposed additional financial pressure on Tehran. US Treasury Secretary Scott Bessent announced his department has "targeted Iran's international shadow banking infrastructure, access to crypto, shadow fleet, and weapons procurement networks." Last week, the Treasury sanctioned an independent Chinese oil refinery for buying Iranian oil, along with 40 shipping firms and vessels alleged to be operating as part of Iran's shadow fleet.Bessent claimed these actions "have disrupted tens of billions of dollars in revenue" and helped to "rapidly" depreciate Iranian currency. On Wednesday, the Iranian rial dropped to a new record low against the US dollar, losing about 6 percent of its value since the war began. According to currency-tracking websites, the rial was trading at about 1.8 million rials against the dollar on the black market, compared to about 1.7 million rials when the war began at the end of February.The Impact Analysis: Geopolitical StandoffRob Geist Pinfold, a lecturer in international security at King's College London, told Al Jazeera that "we've gone past the stage ... for a physical war," but both Tehran and Trump were in a stage of "intense competition." He explained that both sides are "trying to signal to the other that they have more resilience, that time is on their side."Tehran's proposal is "deferring all of the difficult issues until later" by prioritizing the end of the war and reopening the Strait of Hormuz. However, Pinfold noted this tactic "simply doesn't work for the Americans because they feel like if they give up on basically the leverage they have – the physical force leverage – the war could resume."The Prediction: Escalating Tensions and Human CostAs talks stall, Iranian authorities have stepped up efforts to prosecute protesters and dissidents. United Nations human rights chief Volker Turk reported that at least 21 people have been executed and more than 4,000 arrested since the start of the war on Iran. Nine executions were related to Iran's mass January protests, 10 for alleged membership in opposition groups, and two on espionage charges."I am appalled that – on top of the already severe impacts of the conflict – the rights of the Iranian people continue to be stripped from them by the authorities, in harsh and brutal ways," Turk stated. According to the UN, many of the 4,000 people arrested have disappeared, been tortured, or subjected to other forms of illegal punishment. With Iran's newly enhanced espionage law allowing authorities to execute and seize property of people accused of activities related to "hostile states and groups," the human cost of the standoff continues to rise.