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The Great Greenwashing: When Sustainability Meets Fast Fashion It was always about the money, wasn't it? For a while there, it seemed like the execs opining "sustainability is not a trend, it's the future" actually meant it. But when yet another global brand drops its net zero goals or stops talking about DEI, you do wonder. Recent headlines include Stella McCartney adulterating her eco gloss with a sustainable capsule collection for H&M; – don't worry, she's just "infiltrating from within" – and Lululemon being investigated for PFAS. The letdowns keep coming. The Everlane-Shein Merger: A Collision of Ideals Now the internet is reeling from a report that Shein plans to acquire Everlane, the San Francisco-based sustainable basics brand built on "radical transparency". Shein is the Chinese ultra-fast fashion giant epitomising murky supply chains and crazy-cheap landfill fashion. They release up to 10,000 styles a day, and have been making headlines of their own over secrecy and alleged links to forced Uyghur labor. Fashion reporter Lauren Sherman reported the acquisition plans this week, though neither Shein nor Everlane have confirmed. Everlane appears to be losing money fast. After layoffs in 2020 and 2023, the brand confirmed in April it was closing its San Francisco office. The Financial Calculus Behind Sustainable Fashion's Fall According to Sherman, Shein sees value in the brand's supply chain and was the only one willing to stump up the US $100m asked by Everlane's majority owner, private equity giant L Catterton (which is backed by LVMH, and owned RM Williams before Australian billionaire Andrew Forrest bought it in 2020). Shein can afford it – last year, their sales topped £2bn in the UK and $1.5bn in Australia. For my money, I bet it's not just the practical capabilities of the supply chain that interests Shein, it's the story. They could use a green glow-up. The Shifting Landscape of Ethical Fashion The Everlane tragedy follows last month's Allbirds comedy. Another publicly listed sustainable fashion company driven by Silicon Valley hype, Allbirds has given up making sneakers out of carbon neutral materials in order to flog AI. The surprise pivot came with a name change – NewBird – and a cynical cash grab. The old bird had been leaking money; the new one sent stock surging 600%. I visited Allbirds HQ the same year I interviewed Preysman. We discussed their B Corp journey, material innovation and how co-founder Joey Zwillinger reckoned "at the end of the day, people don't buy sustainable products, they buy great product experiences". I titled the podcast episode 'The Eco-Awesomeness of Allbirds – Sustainable Shoes for Changemakers'. The Future of Sustainability: Beyond Greenwashing So how do we navigate this moment? Accept it: sustainability is not hot right now. OK! This was never meant to be a popularity contest. The movement needs to get back to basics. Circularity won't save us – we must focus on workers' rights and the just transition. Have hard conversations about overproduction. Dismantle consumerism as the dominant narrative and define a properly radical approach to system change. You can't take the politics out of this, but why would you want to? As the last few months have shown us, when sustainability becomes purely about the business case, it stops meaning anything at all.

Gaza's Reconstruction Stalled Despite PromisesGaza remains in a grim limbo more than seven months after Donald Trump brokered a ceasefire deal, with no reconstruction underway, the Board of Peace struggling with funding, and Palestinian technocrats chosen to run the strip sidelined in Egypt. The ambitious vision for Gaza's future has been hampered by political obstacles and financial shortfalls, leaving millions of Palestinians in dire conditions.The Board of Peace Faces Implementation ChallengesThe Board of Peace, established to oversee Gaza's reconstruction, has identified Hamas's refusal to hand over weapons and cede control of the strip as the "principal obstacle" to Trump's plan. However, several people familiar with the body indicate that funding shortfalls could jeopardize the entire effort. Palestinian technocrats selected to administer Gaza have been effectively sidelined, with decisions being made in Egypt rather than locally.Severe Funding Shortfalls Undermine Reconstruction EffortsNine countries pledged $7 billion (£5 billion) to a "Gaza relief" package at the inaugural meeting of the Board of Peace, chaired by Trump. However, only the United Arab Emirates and Morocco have sent funds, with the group receiving just $23 million to fund its operations, plus an additional $100 million for a future Palestinian police force. This amounts to only $1.75 for every $100 pledged. The UN has estimated the total cost of rebuilding Gaza to be upward of $70 billion over decades, highlighting the massive gap between promises and reality.International Reluctance and Geopolitical ComplicationsSeveral countries that initially committed to funding the Board of Peace are now reluctant to fulfill their pledges after months of stalled diplomacy and no visible progress on the ground. The Iran conflict has provided convenient cover for payment delays, according to sources familiar with the organization. "Countries are hesitant to pay their portions," stated one diplomat involved in international Gaza negotiations. The geopolitical complexities have created a situation where "nobody with money and resources wants to work with the Board of Peace," as one anonymous source put it.Humanitarian Crisis Deepens as Promises Remain UnfulfilledThe stalled reconstruction efforts have exacerbated the humanitarian crisis in Gaza, with displaced Palestinians living in makeshift tents after their homes were destroyed in Israeli attacks. Images of destruction and temporary shelters underscore the urgent need for reconstruction that has not materialized. Nickolay Mladenov, the Bulgarian diplomat serving as "high representative" for Gaza, acknowledged last week that Palestinians in Gaza had been let down by the international community. "The door to the future of Gaza is still closed. It is not what the Palestinians were promised, and it is not what they deserve," Mladenov stated, adding that the impasse also jeopardizes Israel's long-term security.Uncertain Path Forward for Gaza's ReconstructionWith funding shortfalls, political obstacles, and competing international priorities, the path forward for Gaza's reconstruction remains uncertain. The Board of Peace continues to exist on paper but lacks the resources and political will to implement its ambitious plans. Unless significant changes occur in the international commitment to Gaza's reconstruction, the territory faces a prolonged period of instability and suffering, with millions of Palestinians continuing to live in conditions far below what was promised under the original ceasefire agreement.

The LeadUnited States President Donald Trump, his family, and his businesses have been granted immunity from any pending audits into their tax affairs, according to a directive by the Department of Justice. The move on Tuesday came as an addendum to Trump's agreement a day earlier to settle a $10 billion lawsuit against the Internal Revenue Service (IRS) over the leak of his tax information to media outlets between 2018 and 2020.The DOJ's Immunity DirectiveIn a one-page document, signed by acting Attorney General Todd Blanche, the Justice Department said authorities would be "FOREVER BARRED and PRECLUDED" from "prosecuting or pursuing" tax claims against Trump, members of his family, and his businesses. This unprecedented directive effectively shields the Trump family and their business interests from any existing or future tax audits.Political Backlash and Constitutional ConcernsDemocratic lawmakers immediately blasted the move. Senator Adam Schiff of California accused the Trump administration of engaging in corruption and "self-dealing." Richard Painter, the chief White House ethics lawyer under former President George W Bush, said that exempting Trump from any tax obligations would be unconstitutional, citing the domestic emoluments clause of the US Constitution.The Anti-Weaponization Fund ExpansionThe Justice Department's directive marks a dramatic expansion in Trump's settlement with the IRS after having established a so-called "Anti-Weaponization Fund" to compensate people who claim to have been victims of politically-motivated "lawfare." Critics have likened the initiative to a "slush fund," warning that it is likely to be used to reward Trump's allies.Future Implications and Oversight QuestionsDecisions on distributing money from the $1.776 billion fund will be made by a five-member commission, four of whom will be directly appointed by Blanche, a Trump appointee who formerly acted as his personal lawyer. In heated exchanges with senators on Tuesday, Blanche denied that Trump had directed him to establish the fund or that it would be used in a partisan manner, stating that "anybody in this country is eligible to apply if they believe they were a victim of weaponisation."

The Lead The National Audit Office (NAO) has issued a stark warning about the UK's £38 billion Sizewell C nuclear plant, highlighting that the costs may outweigh benefits for households until at least 2064. The spending watchdog describes the project's financial outlook as subject to 'significant uncertainty' with risks that are 'immediate, substantial and borne by the public.' Financial Uncertainty of the Nuclear Project The government claims the Sizewell C nuclear reactor, expected to generate enough low-carbon electricity to power 6 million homes when operations begin in the late 2030s, could save £2 billion annually from the electricity system compared with other low-carbon technologies. However, the NAO warns that for households, these savings could be outstripped by the cost of supporting construction until nearly halfway through the plant's 60-year operational life. The project could take even longer to 'break even' if there are cost overruns or delays, according to the spending watchdog. Sir Geoffrey Clifton-Brown, chair of the public accounts committee overseeing the NAO, emphasized that 'Sizewell C is a project of exceptional scale, complexity and significance for taxpayers,' noting that comparable nuclear projects in the UK and overseas have shown vulnerability to delays and cost overruns. Economic Impact and Investment Structure Sizewell C is being developed by French state nuclear company EDF as a successor to the Hinkley Point C reactor in Somerset. EDF has invested £1.1 billion to take a 12.5% stake in the project, while the UK government has invested £14.2 billion as the majority stakeholder. Other investors include British Gas's parent company Centrica (15%), the Canadian pension fund La Caisse (20%), and the investment fund Amber Infrastructure (7.6%). Nigel Cann, chief executive of Sizewell C, defended the project as an 'investment in lower long-term electricity costs' that will 'deliver value to consumers and to the country for the rest of this century.' He highlighted that the project has already created thousands of jobs and boosted businesses across the country, with 70% of its construction value sourced from UK suppliers and nearly £5 billion spent to date. Household Costs and Financial Framework Households began paying for the Sizewell C project via home energy bills at the start of 2026 to help fund construction. This financial framework, known as a regulated asset base model, represents a departure from the Hinkley Point deal, which will begin earning guaranteed revenues from energy bills only once generation commences in the early 2030s. Critics of the regulated asset base model, including the campaign group Stop Sizewell C, have warned that construction delays could mean bill payers support the project without receiving power for longer than expected. The group contends that the risks surrounding Sizewell C 'could easily turn into a financial disaster' while the funding model ensures its investors 'are the only ones who can't lose.' Government Response and Future Outlook A government spokesperson defended the investment, stating that large-scale nuclear power is 'the only way to get our country off the rollercoaster of volatile global gas markets.' The NAO has urged the government to mitigate risks through 'close monitoring, greater transparency to parliament, and by securing value for money from the significant public and private investment.' Despite the concerns, Sizewell C's leadership maintains that all major infrastructure projects involve uncertainty and that the report highlights steps being taken to reduce risk and control costs. The project's future will likely depend on how effectively these risks are managed and whether the long-term benefits can materialize as promised.

The World Cup Blackout in the World's Most Populous NationDespite a passionate fanbase that celebrated Lionel Messi’s victory with abandon in Bangalore, India is on the verge of missing out on the 2026 FIFA World Cup. With just weeks remaining before the tournament kicks off in North America, FIFA has failed to secure a broadcast deal in the country, leaving the world’s most populous nation in a state of broadcast limbo. This crisis highlights a growing disconnect between global sporting bodies and the specific media consumption habits of emerging markets.The Time Zone and Pricing ParadoxThe primary technical hurdle for broadcasters is the logistical nightmare of the 2026 tournament schedule. Staged across the United States, Canada, and Mexico, the event presents a 10-12 hour time difference for Indian viewers. This results in a severe viewing window constraint: only 14 out of 104 matches will begin before midnight in India. For broadcasters, this drastically reduces the potential for prime-time advertising revenue, a critical factor in justifying the high cost of rights.Time Zone Impact: 98.4% of matches in 2018 and 82.5% in 2022 started before midnight; only 13.5% of 2026 matches will.Financial Expectation: FIFA expected a bidding war for an estimated $100 million rights fee, but the market response has been tepid.Viewership vs. Revenue: The Economic DisconnectWhile India’s engagement figures are staggering, the economic reality for broadcasters is complex. In 2022, India trailed only China in overall engagement with 745 million fans, and ranked in the top 10 for television viewership with nearly 84 million viewers. However, the digital landscape has shifted. While JioCinema recorded 40 billion minutes of watch time for the 2022 tournament, the current market is saturated with cricket content.Investment firm Elara Capital notes that cricket dominates the sports economy, with the Indian Premier League (IPL) capturing the vast majority of prime-time advertising spend. The overlap between the World Cup and the IPL 2026 final further complicates the landscape, leaving little room for football in the crowded media schedule.The Cricket Dominance and Betting Ban ImpactThe decline in football's commercial viability in India is exacerbated by regulatory changes. The recent ban on fantasy real-money betting apps has removed a significant macro source of revenue for sports broadcasters. Furthermore, the price of football streaming has been steadily declining; the English Premier League rights, once sold for $145 million, now fetch $65 million.With major advertisers focused on the IPL and the target audience shrinking past midnight, broadcasters are unwilling to pay FIFA’s asking price. This has forced FIFA to slash its expectations, yet even the reduced price has not attracted a buyer, signaling a deeper structural issue in the Indian sports media market.The Future of Football in India: Piracy or Public Service?The standoff has already triggered legal action, with a lawyer filing a petition in the Delhi High Court claiming the blackout infringes on the fundamental right to information. As the deadline looms, the only remaining hope for official coverage is Doordarshan, India’s state-owned broadcaster, which last aired the World Cup in 1998.However, the continued uncertainty is likely to drive fans toward unofficial streams. As one fan in Kolkata noted, the lack of reliable access will inevitably lead to piracy. This scenario poses a long-term risk to FIFA’s ambition to grow football in India, potentially cementing a cycle where the sport thrives in popularity but struggles to monetize through official channels.

Neymar's Return to Brazil: Redemption and National HopeNeymar is Brazil's record goalscorer but hasn't played for the national team for three years. He was part of the greatest attack of all time – MSN – but never won a Ballon d'Or. A generational talent who arguably butchered his career with money-fuelled moves to PSG and Saudi Arabia. After too many off-pitch controversies to count – only this month, he slapped a Santos teammate, Robinho Jr, in training – Neymar will be remembered as much for knack (including the injury that kept him out of that 7-1 defeat by Germany – as he will for the nutmegs, the rainbow flicks, the Remontada heroics, his Pausa, Bigger Cup triumphs, and Puskas Award goal. The overarching feeling for many is "yes, what a player", but also, "what a waste".That is, at least, the view from Europe, and when it comes to the Geopolitics World Cup that view matters not one jot. Simply put, the European mind (save for Carlo Ancelotti, of course) cannot comprehend how different the standpoint is in Brazil, where Neymar remains a sort of demi-deity – seemingly the last bastion of jogo bonito and the essence of the Selecao; both a symbol of its glorious past and its recent struggle. No Brazil team has ever gone longer than the current 24-year World Cup drought. After decades of collective suffering – Neymar and Brazil are in desperate need of redemption and glory. In a deeply Catholic country, those themes are overwhelmingly seductive.The Controversial Journey of Brazil's Record GoalscorerOne only needs to watch the videos of people reacting to Neymar's inclusion in Ancelotti's Brazil squad to get a sense of it. Grown men were reduced to hot salty tears of joy (and fits of destruction), there were parties in the streets and schoolchildren – so young that they were not even born when Neymar was in his Barcelona pomp – chanted wildly in celebration, apparently hard-wired in their devotion. "Neymar will be an important player for us at the World Cup," soothed Ancelotti. "We realised that in this last period he had continuity and was in good physical condition." Not to mention 11 goals and four assists in his last 18 matches for a relegation-threatened Santos.Neymar's domestic form and a complete lack of it for João Pedro in a Brazil shirt – no goals or assists in eight appearances to date – is probably lost on many commentators and Social Media Disgrace influencers complaining on Tuesday at Ancelotti's omission of the Chelsea forward. And while that was a surprise, it's probably best not to question Ancelotti, one of the greatest managers of all time with five Bigger Cups to his name. You're better off with Ancelotti than without him and if you don't believe that, just have a look at how Real Madrid are doing at the moment.Brazil's 24-Year World Cup Drought and the Weight of ExpectationIn a deeply Catholic country, themes of redemption and glory are overwhelmingly seductive. Neymar represents more than just football talent to Brazilians – he embodies their hopes for ending the longest World Cup drought in the nation's history. The emotional reaction to his selection speaks volumes about the pressure and expectation placed on both the player and the team. While European critics focus on his controversial career moves and off-field incidents, Brazilians see in Neymar the potential to restore national pride and deliver the glory they've been waiting for a generation.The contrast between European perception and Brazilian adoration couldn't be starker. While many in Europe view Neymar's career as a waste of potential, in Brazil he remains a demi-deity – the last bastion of jogo bonito and the essence of the Selecao. This cultural divide highlights how differently football is viewed across continents, with Brazil's collective suffering making their need for redemption all the more acute.Can Neymar Deliver Brazil's World Cup Dream?The question now is whether Neymar can deliver on the immense weight of expectation. At 34 years old, he may be in the twilight of his international career, but his recent form suggests he still possesses the quality to make a difference. With 11 goals and four assists in his last 18 matches for Santos, despite playing for a relegation-threatened team, he has proven he can still deliver at the highest level.Carlo Ancelotti's decision to include Neymar, despite the controversy, signals a belief that the veteran star can still be an important player for Brazil. The Italian manager, one of the greatest in the game with five European Cups to his name, clearly sees value in Neymar's experience and quality. Whether this gamble pays off remains to be seen, but for a nation starved of success, Neymar represents their best hope of ending their World Cup drought and bringing glory back to Brazil.

The Infrastructure of SurvivalGrassroots touring is facing an existential crisis. The convergence of the cost of living crisis and escalating fuel prices has squeezed margins to a breaking point. In response, the Music Venue Trust (MVT) has launched a strategic initiative to rebuild infrastructure, focusing on a simple yet transformative solution: providing on-site accommodation for touring musicians.The Voodoo Daddy's Model: A Blueprint for ViabilityLeading the charge is Voodoo Daddy's in Norwich, which has installed triple-stack bunk beds and new shower facilities. Owner Ben Street explains the logic: previously, bands would stay at expensive hotels like Premier Inn, disrupting their schedule and draining their budget. Now, artists can stay on-site, sign merch, and socialize with fans, effectively folding accommodation costs into their performance deal.Financial Trade-off: Artists accept a slightly lower guaranteed fee in exchange for free lodging.Operational Efficiency: Eliminates the need for bands to rush to motorway hotels after shows.Reimagining the Touring EconomicsThe economics of this model are critical for survival. For a tour party of six or seven, accommodation costs can be prohibitive. By absorbing these costs, venues like Firebug in Leicester aim to reduce ticket prices, making shows more affordable for audiences. Matt Kirk argues that this infrastructure allows venues to compete with larger cities, saying, "If we have the infrastructure to go, ‘Don’t go to Nottingham, come to Leicester,’ that’s huge."Strengthening Local Music EcosystemsThis initiative is about more than just saving money; it is about community. Bands like the Jump Cuts view the accommodation as a "perk that helps international acts survive," noting that it "keeps the dream alive" for smaller bands. The model fosters a deeper connection between artists and local fans, allowing for extended engagement and creating a more vibrant local scene.The Future of Grassroots Live MusicThe MVT is already in talks with 27 venues, with roughly half of its members having potentially usable space. While not every venue can house every band, the potential to significantly drop accommodation costs is a game-changer. If successful, this "band hotel" model could become the new standard for grassroots touring, ensuring that the live music industry remains viable for the next generation of artists.

The FIFA World Cup Broadcast Rights Conundrum The FIFA World Cup, one of the most widely viewed sporting events globally, is set to kick off in North America, but football fans in India, the world's most populous nation, may miss out on watching the tournament. This is due to a broadcast rights crisis, with FIFA struggling to find buyers for the rights in India. India's Massive Engagement with the FIFA World Cup Despite the current crisis, India has shown significant engagement with the FIFA World Cup. During the 2022 World Cup in Qatar, India trailed only China in overall engagement figures, with more than 745 million fans following the action across all media platforms. In television viewing numbers, India was among the top 10 countries, with nearly 84 million viewers. The Financial Impact of the Broadcast Rights Crisis FIFA had expected to sell the media rights for the 2026 tournament and the 2027 Women's Cup for an estimated $100m. However, with only 23 days until the tournament and the asking price reportedly slashed significantly, FIFA is still struggling to find buyers in one of its biggest markets. The Impact of Odd-Hour Matches on Indian Broadcasters Experts point to the kickoff times for the majority of the matches as a significant concern for Indian broadcasters. With the tournament being staged in the United States, Canada, and Mexico, many games will be played at odd hours for the Indian audience, with a 10-12 hour time difference between the host cities and India. Only 14 out of 104 World Cup games will begin before midnight for fans in India. The Future of Sports Broadcasting in India The current crisis highlights the challenges faced by FIFA and sports broadcasters in India. With cricket dominating the sports economy market in India, and the recent ban on fantasy real-money betting apps, the macro form of money in the sports entertainment industry has reduced. The price of football streaming in India has also been decreasing, with the English Premier League rights selling for $65m for 2025-28, down from $145m for 2013-2016. The Prediction: Potential Outcomes for Indian Football Fans If no deal is signed, Indian football fans may have to rely on pirated streams to watch the World Cup. Doordarshan, which last beamed the tournament in 1998, may also step in to broadcast the matches. The continuing uncertainty is dampening the excitement of the football World Cup, with fans like Vishwas Banerjee expressing their disappointment and heartbreak at not having a reliable way to watch the tournament.

The Rise of AI-Generated Hate OperationsScroll through any Facebook feed in Britain and, between the baby announcements and petty neighbourhood beefs, you're likely to come across an account with a union jack profile picture and a vague, generic name like Britain Today. These accounts – and there are hundreds, possibly thousands of them – present themselves as the work of British patriots. In one typical, AI-generated video, a middle-aged man claims his local cafe "has stopped serving pork, bacon and sausages just to avoid offending people". Another post from the same account includes a sepia-tinted set of images of Victorian London, mourning a time when the city "was English, first-world and beautiful". Alongside this type of reactionary nostalgia, it's not unusual to see memes that call Islam a "cancer", decry Muslims praying in public as an "invasion of the west" or promote the "great replacement theory".The Financial Incentives Behind AI Hate ContentFor the past seven months, I have been investigating who is really behind pages like these. The answer, it turns out, is often young, entrepreneurial men from south Asia. They tend to have zero interest in UK politics, but the content they create often boosts far-right talking points in Britain and contributes to the increasingly hostile atmosphere for immigrants and British Muslims. They're part of a booming cottage industry producing commercial AI slop.The financial incentives for creating this kind of content are huge, particularly for creators in the global south. At the Bureau of Investigative Journalism, we looked in detail at two very successful "sloperations" targeting British audiences from Pakistan and Sri Lanka. They make money from the online ads that Meta places next to high-performing content. Meta shares a proportion of the ad revenue with the creators and also makes direct payments to creators to reward posts that receive a lot of engagement.Once you hone your algorithmic rage bait, there's very good money to be made from slop. The Pakistani creator, a devout Muslim who we are not naming for his own safety, told us he makes $1,500 (£1,119) a month from one of his pages alone; Geeth Sooriyapura, the Sri Lankan creator, claimed to have made $300,000 over the course of his Facebook career. We weren't able to verify these figures, but both men were certainly making many times the average income in their countries.The Economic Impact of AI-Generated PropagandaTheir success represents the seductive promise of "passive income" culture, a pervasive modern gospel that says you should quit your job and make easy money online. The proponents of this philosophy also often sell courses as an additional revenue stream: Sooriyapura claimed that 2,500 people, mainly other Sri Lankans, have graduated from his content academy.Rightwing propaganda and Islamophobia are, of course, not new. But two key structural factors have made it particularly pervasive on social media.The Technological and Policy EnablersFirst, the wide availability of generative AI tools. These are used at every stage of the content creation process: to brainstorm ideas, to write captions and, most importantly, to create compelling images and videos. This is particularly helpful if, like the Pakistani creator, you do not speak English well. In one video we reviewed from Sooriyapura's Facebook course, he told his students that AI-generated videos can help political content go viral up to 10 times faster.Second is Meta's retreat from content moderation. Over the past couple of years, the major social platforms have made mass redundancies on the trust and safety teams that monitored and took down harmful content. This was partly motivated by pressure from the Trump administration, which believed that platforms had engaged in heavy-handed censorship of content during the Biden presidency.Social media companies justify the moderation job cuts by pointing to their use of AI to find harmful content more efficiently. But our reporting shows there is masses of deeply offensive content on there which anyone could find in a few minutes, if they bothered to look.The Future of Online Hate Speech and Platform AccountabilityAfter we spoke to the Pakistani creator, he said it was a "good thing" we had informed him about the nature of his posts and he deleted many of them. Sooriyapura told us that he did not encourage his students to "spread violence" and that he just educates "people on Facebook monetisation and audience-targeting".The Pakistani creator didn't cover his tracks particularly well. It took me a couple of hours and a little help from Osint Industries, a platform that collates information on social media accounts, to definitively confirm that the person who ran the Islamophobic slop account also had personal accounts in his own name sharing verses from the Qur'an. These are actions that Meta easily could have taken itself. But why would it spend good money implementing its own policies when there is so little political or regulatory pressure to do so?When we contacted Meta in both these cases, it took down many of their pages and sent a one-line statement: "We have clear community standards that prohibit hate speech, harassment, harmful misinformation and inauthentic behaviour and we have removed these accounts for violating our policies." I've been a tech journalist long enough to have been through this process with Meta and other social platforms many times before. The Sri Lanka network is, depressingly, back up and running, having faced minimal consequences after a bit of downtime.Meta can, and should, be doing more to take these kinds of accounts down. But as long as its core product is an algorithmic feed that financially rewards content that provokes extreme emotions, others will always appear in its place.