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Business May 18, 2026

Showcase Cinemas' Free Coke Promotion Targets Every Emily – A Bold Marketing Gambit

Showcase Cinemas announced a limited‑time offer: anyone named Emily who buys a ticket to the rom‑co…
Lead: A Free Drink for Every Emily Draws Attention to Cinema’s Attendance ChallengeIn a bid to combat declining footfall, Showcase Cinemas is giving a complimentary medium‑size Coca‑Cola to anyone named Emily who purchases a ticket for the new British rom‑com Finding Emily this weekend. The promotion, which requires photo ID verification, is designed to create a viral hook and fill seats amid competition from streaming and a concurrent Star Wars release. Event Details: How the Name‑Based Offer Is StructuredEligibility: Ticket holder must present valid ID proving the name Emily.Venue scope: Applies to all 16 Showcase Cinemas locations across the UK.Film rating: 12A – only Emils aged 12 or older can claim the drink without adult accompaniment.Timeframe: One‑weekend window coinciding with the film’s opening. Data Analysis: Demographic Reach Versus Cinema CapacityEstimated Emily population in the UK: 138,181 (NameCensus).Assuming uniform distribution, roughly 45,000 Emils live within a 30‑minute drive of a Showcase venue.Adjusted for age (12+), potential claimants drop to about 35,000.Showcase’s total seating for the film this weekend: 20,000 seats.Even if only half of the eligible Emils attempt to redeem the offer, demand would exceed supply, risking overcrowding and negative publicity. Impact Analysis: What This Means for UK Cinema MarketingThe stunt highlights two broader trends:Personalised promotions as a tool to cut through advertising fatigue.The logistical risk of hyper‑targeted offers that can outstrip venue capacity.If executed smoothly, the campaign could generate earned media, social‑media shares, and incremental ticket sales. Conversely, a chaotic rollout—e.g., long queues or turned‑away customers—could reinforce the narrative that cinemas are struggling to manage demand. Prediction: Will the Free‑Coke Stunt Become a Template?Analysts expect the following outcomes:Short‑term ticket uplift of 5‑7% for Finding Emily at participating sites.Potential replication of name‑based offers for less common names (e.g., “Moana”) to limit scale while retaining novelty.Long‑term shift toward data‑driven micro‑promotions that balance hype with operational capacity.Should the promotion avoid major bottlenecks, other chains may adopt similar tactics, turning demographic quirks into marketing assets. If not, the episode could serve as a cautionary tale about over‑promising in a tightly constrained exhibition environment.
#Showcase Cinemas #Finding Emily #Coca‑Cola
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Entertainment May 18, 2026

How a Burger‑Van Encounter Revived The Field’s Techno Journey

After a six‑year recording hiatus, techno pioneer Axel Willner (The Field) was nudged back into the…
Axel Willner—known as The Field—had been silent for years, working as a kindergarten chef in Berlin and grappling with creative doubt. A random queue at Stockholm’s Funky Chicken food truck connected him with label co‑founder Axel Boman, leading to a fresh record deal and the EP Now You Exist on Studio Barnhus. The Unexpected Burger‑Van Catalyst In February 2025, Willner waited for a burger when he noticed another man named Axel two places ahead. The second Axel turned out to be Boman, a veteran of the Scandinavian club scene. Their conversation shifted from casual small talk to a music exchange: Boman asked for tracks, and Willner sent two songs from 2019, which became the seed of the new EP. Chronology of The Field’s Silence and Return 2007 – Breakthrough album From Here We Go Sublime launches his career. 2011‑2013 – Releases Looping State of Mind, Cupid’s Head, expanding his sound. 2018 – Last release before hiatus, Infinite Moment. 2019 – Completes touring, decides to step back from road life. 2025 – Meets Boman, sends two unfinished tracks. 2026 – EP Now You Exist drops via Studio Barnhus. Creative Renewal and Label Shift The EP marks several firsts: a full a‑capella vocal line cleared through Tracklib, a bright, distorted cover art, and a departure from the uniform Kompakt aesthetic that defined his earlier catalog. Willner also left the Cologne‑based Kompakt label, seeking a “relaxed vibe” that Studio Barnhus offers. The music reflects a blend of relief and lingering anxiety, mirroring his personal journey from chef back to producer. What Lies Ahead for The Field Willner is weighing touring offers but feels empowered to decline, citing his new culinary job and a desire to stay close to home. The positive reception of “Now You Exist” suggests a sustainable path that balances music, family, and his chef career. Observers expect further releases that continue his experimental edge while possibly exploring more vocal collaborations, given his recent foray into a‑capella sampling.
#Axel Willner #The Field #Axel Boman
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Economy May 18, 2026

Iran's Stock Market Reopens After 80-Day War Closure, Testing Investor Confidence

Iran's Tehran Stock Exchange is reopening after an 80-day closure triggered by war with the US and …
The Lead: Iran's Market Reopens After War ClosureThe Iranian stock market is set to reopen this week after an 80-day closure due to the conflict with the United States and Israel. While not the core engine of Iran's economy, the reopening will provide crucial insight into the country's economic health and investor confidence amid ongoing challenges.The Event Details: Market Resumption with Extended HoursShares, equity funds, and equity-linked derivatives will resume trading on Tuesday and Wednesday, before the Iranian weekend. Operations have been extended by one hour to accommodate top firms disclosing important information after sustaining damages during the war, as well as those that held shareholder meetings during the closure period.The Securities and Exchange Organization (SEO) deputy Hamid Yari stated the move aimed to "protect investors' assets, prevent emotional behaviours, and create conditions for trade in the market with more accurate and transparent information."The Data Analysis: TEDPIX Performance and Market VolatilityThe TEDPIX, the main index of the Tehran Stock Exchange, had reached an all-time high of nearly 4.5 million points at the start of 2026. However, it plummeted after thousands were killed during nationwide protests in January, followed by a 20-day internet shutdown. Growing expectations of war further spooked investors, with TEDPIX standing at nearly 3.7 million points at the last pre-closure market snapshot.During a previous two-week closure amid the war with Israel in June 2025, the main index of the Tehran exchange dropped by over 15 percent before eventually recovering to reach a new all-time high at the start of 2026.The Impact Analysis: War Damage and Economic ChallengesThe economic woes in Iran have been exacerbated by the war and a US naval blockade on Iran's ports imposed on April 13. During the conflict, US and Israeli fighter jets extensively bombed Iran's economic infrastructure, including petrochemical companies, steel producers, and mining and transport-linked firms that are top performers in the capital market.Banks and the state remain the largest financiers of economic activity in Iran, a country struggling with chronic inflation and harsh sanctions. The Central Bank of Iran often prints money to plug budget holes, which keeps pushing inflation higher and degrading Iranians' purchasing power.The Prediction: Navigating Post-War Market ReopeningMany Iranians continue to hold savings in foreign currency, gold, housing, cars, cryptocurrency, or other assets rather than the stock market. Companies will be divided into three categories for the reopening: those with direct war damage, those affected through supply chains, and firms impacted by the general economic environment.Analysts warn that the reopening will need to be "closely controlled" due to serious concerns about potential panic selling as investors seek liquidity. While authorities have implemented a three percent daily fluctuation limit to curb market volatility, this measure could also trap selling pressure. The success of the reopening will depend on how transparent companies can be about war damage while maintaining security considerations.
#Iran #Stock Market #US-Iran Relations
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Politics May 18, 2026

Iran Sends Response to US Peace Proposal Amid Fragile Truce

Iran has submitted a response to the latest US proposal to end the war through mediator Pakistan, w…
The Lead: Iran's Response to US Peace ProposalIran has submitted a response to the latest United States proposal to end the war via mediator Pakistan as a fragile truce comes under growing strain. Iranian foreign ministry spokesman Esmaeil Baghaei confirmed that Tehran's response had been "conveyed to the American side through mediator Pakistan," according to the semi-official Tasnim news agency.The Diplomatic Channel: Pakistan's Mediation RoleWashington and Tehran have exchanged several proposals over recent weeks amid a ceasefire that mostly halted six weeks of fighting, but the talks mediated by Pakistan have stalled. US President Donald Trump has said the ceasefire is "on life support," raising concerns about a potential resumption of hostilities.Baghaei emphasized that Iran's demands are firm and have been consistently defended in every round of negotiations. These include the release of Iranian assets frozen abroad, the lifting of sanctions, compensation for war damage, an end to the US blockade of Iranian ports, and a halt to fighting on all fronts, including in Lebanon where Israel has launched an invasion.The Demands: Iran's Conditions for PeaceIran has outlined specific conditions for ending the conflict, which include:Release of frozen Iranian assets abroadLifting of international sanctionsCompensation for war damageEnd to US naval blockade of Iranian portsCessation of fighting on all fronts, including Israel's campaign in LebanonIran has maintained control over the strategic Strait of Hormuz, a vital energy conduit that prior to the war carried one-fifth of the world's oil and liquefied natural gas supply.The US Position: Conditions for Iranian ComplianceWashington has countered with its own demands, urging Tehran to dismantle its nuclear programme and lift the blockade on the Strait of Hormuz. According to Iranian news agency Fars, the US presented a five-point list that made it clear the US would only cease hostilities when Iran engages in formal peace negotiations. The US demands also included keeping only one nuclear site in operation and transferring Iran's stockpile of highly enriched uranium to the US.US Treasury Secretary Scott Bessent has indicated that the US will call on G7 finance ministers to maintain sanctions against Iran, describing them as necessary to cut funding for Iran's "war machine."The Escalation Rhetoric: Trump's UltimatumPresident Trump has issued increasingly strong warnings to Iran, posting on Truth Social that "the Clock is Ticking" for Iran and adding that "they better get moving, FAST, or there won't be anything left of them. TIME IS OF THE ESSENCE!" This rhetoric has raised concerns about an imminent resumption of military conflict.US news outlet Axios reported that Trump is expected to meet top national security advisers to discuss options for resuming military action, suggesting that diplomatic solutions may be running out.The Regional Implications: Middle East Stability at RiskThe stalled peace talks come at a critical time for Middle East stability. The conflict has already disrupted global energy markets through the closure of the Strait of Hormuz and has heightened tensions across the region, particularly in Lebanon where Israeli forces continue daily bombardments.International observers fear that a breakdown in the fragile ceasefire could lead to a wider regional conflict, potentially involving other Middle Eastern nations and drawing in global powers with competing interests in the region.The Future Outlook: Imminent Military Action?Mohamad Elmasry, professor of media studies at the Doha Institute of Graduate Studies, told Al Jazeera he believed the US will resume its war on Iran in the next day or two. He noted that Trump "has got a lot of different people in his ear," including Israeli Prime Minister Benjamin Netanyahu and "very hawkish people" within his own administration.In response, Iranian officials have stated they are "fully prepared for any eventuality" if the conflict escalates again. Baghaei warned that Iran is "fully aware of how to respond appropriately to even the smallest mistake from the opposing side," indicating that Tehran is prepared for potential military confrontation.
#Iran #United States #Pakistan
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Entertainment May 18, 2026

Gen Z's Unexpected Embrace of Mark Rothko: From Abstract Art to Cultural Phenomenon

Abstract expressionist painter Mark Rothko is experiencing a surprising resurgence among Gen Z, wit…
The LeadAbstract expressionist painter Mark Rothko is experiencing an unexpected cultural renaissance among Gen Z, as his color-field paintings find new life on social media platforms like TikTok and Instagram. This generational embrace of an artist once criticized as inaccessible is reshaping how younger audiences engage with abstract art.The Digital Art RevolutionAcross TikTok and Instagram, videos centered on Rothko's work are accumulating hundreds of thousands of views. Young creators have begun styling outfits inspired by individual Rothko canvases, assigning his works to personality archetypes, and comparing his atmospheric palettes to the dream pop band Cocteau Twins. One TikTok creator captured the sentiment perfectly: "Date idea: me, Rothko, and nobody saying 'I could have done these.'" This digital engagement represents a significant shift in how art is consumed and interpreted by younger generations.The Cultural Psychology Behind the AppealThe question of why Rothko resonates so profoundly with Gen Z audiences may lie in the contemporary experience of relentless visual stimuli and unsteady world events. Rothko's paintings, even when viewed on a social feed, function as a form of aesthetic refuge from the bombardment of overstimulating content. His meditative swathes of color and discovery of depth in simplicity provide an antidote to digital overload, offering a space for contemplation in an increasingly chaotic world.The Physical Experience of RothkoIn Houston, Texas, the Rothko Chapel stands as a testament to the immersive power of Rothko's work. Commissioned in 1964, this windowless octagonal space houses 14 large-scale paintings that softly force presence and elicit deep reactions. According to the Chapel's visitor engagement specialist, Carolyn King, "when we're left with nothing, we're able to sit with mystery, to sit with confusion and discomfort; we're able to allow ourselves to be provoked by the sublime." King has observed that while some visitors walk right in and leave, "not ready for the confrontation," many young people arrive with curiosity and openness to both interrogate the work and themselves.The Digital vs. Physical DebateRothko once famously said: "a painting is not a picture of an experience; it is an experience." This raises questions about how his works are being introduced to audiences through digital mediums, which lack the subtle textures, layers of color, and precise brushstrokes from which emotion can be derived in person. Natalia Sidlina, curator of international art at Tate Modern, believes the proliferation of art across digital platforms is ultimately positive for cultural engagement, especially when it provokes people to visit works in person. She suggests Rothko would have approved of this approach, as he rarely commented on his works or told people what they were supposed to see or feel.The Future of Rothko's LegacyConcurrently with the online hype, Rothko's works are being exhibited across three cultural sites in Florence: Biblioteca Medicea Laurenziana, Palazzo Strozzi, and Museo di San Marco. The latter presents Rothko's paintings alongside those of early Renaissance master Fra Angelico in an anachronistic dialogue curated by Rothko's son, Christopher. The social media boom is undoubtedly contributing to these exhibitions' success, with videos documenting the displays already garnering huge viewer figures. There is both irony and beauty in this contemporary revival: an artist once criticized as inaccessible and shallow has found perhaps his deepest resonance with a generation far from his own.
#Mark Rothko #Gen Z #Abstract Art
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Environment May 18, 2026

High Risk Yet Home to Thousands: Peru's Informal Settlements at Mercy of Landslides and Floods

Thousands of Peruvians live in informal settlements built on high-risk land vulnerable to landslide…
The LeadIn December 2009, a devastating storm in Ayacucho, Peru, unleashed torrential rain that overwhelmed drainage systems, turning streams into lethal flows of mud and debris. The disaster claimed ten lives, injured eighteen, and destroyed or damaged 530 houses. Nearly seventeen years later, thousands more have built their homes in areas at high risk of extreme weather on the outskirts of Ayacucho, creating a precarious situation for vulnerable communities.The Growing Crisis of Informal SettlementsThroughout Latin America, one in five people live in unplanned settlements, built haphazardly and often in high-risk zones for flooding, landslides or drought. These communities are inherently more vulnerable to natural disasters brought on by the climate crisis. Mollepata, Ayacucho's largest informal neighborhood, exemplifies this problem, with self-built adobe or brick houses balancing precariously on steep slopes bordering the city's main road.The Data AnalysisThe statistics reveal the alarming scale of the issue:Between 2007 and 2017, Mollepata's population increased 20-fold, from 316 to 6,624Authorities estimate the population will reach 17,000 by 2027Local residents claim the actual population exceeds 30,000The settlement is at about seven times the density of Ayacucho itselfTwo-thirds of Mollepata's population and all of its schools are in areas deemed high-risk for natural disastersThe Impact AnalysisAyacucho lies in the heart of the Peruvian Andes, where annual rainfall has halved since 1984, and the local glacial peak has lost 95% of its snowcap. This climate change has resulted in shorter, less predictable rainy seasons with increasingly intense storms that cause floods and landslides. During dry periods, residents face severe water shortages and soaring temperatures exacerbated by poorly constructed dwellings with inadequate ventilation and inefficient cooling systems.These informal settlements, built on steep slopes and former grazing land, have transformed entire neighborhoods into "little ovens" according to environmental specialists. The lack of proper infrastructure, including reliable water systems and accessible emergency services, means these communities are the least prepared when disasters strike.The Path ForwardDespite these challenges, there are efforts to address the crisis. Edgar Castro, a leader in Mollepata, represents 34 community groups working with local government to bring these high-risk areas into the fold of urban planning. This initiative aims to formalize settlements, improve infrastructure, and reduce vulnerability to natural disasters.As Cynthia Goytia, professor of urban economics at Torcuato Di Tella University in Buenos Aires, notes: "As extreme weather events become more frequent, the urban poor are simultaneously exposed to temperature extremes and least equipped to manage them." The situation in Peru highlights the urgent need for climate adaptation strategies that prioritize vulnerable communities and integrate them into formal planning processes.
#Peru #Climate change #Landslides
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Health May 18, 2026

Psilocybin Shows Promise as Single-Dose Treatment for Cocaine Addiction in Clinical Trial

A new clinical trial published in JAMA Network Open demonstrates that a single dose of psilocybin, …
The Breakthrough in Addiction Treatment Results from a new clinical trial published in JAMA Network Open this month show that a single dose of psilocybin could be an effective treatment for cocaine addiction. The study found that 19 participants who received psilocybin were more likely to abstain from cocaine than 17 participants who received a placebo of diphenhydramine, a common antihistamine. Participants in both groups worked with therapists to process their experiences, highlighting the importance of the therapeutic context alongside the medication. The Urgent Need for Cocaine Addiction Treatments Dr. Peter Hendricks, a behavioral health professor at the University of Alabama at Birmingham and lead author of the study, emphasized the critical need for effective treatments. Currently, there are no FDA-approved medications for addiction to cocaine or other stimulants like methamphetamine. Overdoses involving stimulants are killing more Americans, and according to the latest UN global drug report, cocaine deaths are rising globally as cocaine production reaches an all-time high. Understanding the Mechanism Experts believe psilocybin works by increasing neuroplasticity and psychological plasticity – the ability to change thinking and behavior. Addictions inherently involve resistance to changing rigid, impulsive behaviors, which psychedelics may help overcome. Unlike traditional addiction medications that target the same neurochemical systems as the substance itself, psilocybin produces a profound altered state of consciousness within a structured psychotherapy context. It acts more like a catalyst within a therapeutic process rather than a maintenance medication. Addressing Cocaine Withdrawal Symptoms Cocaine withdrawal symptoms are primarily psychological rather than physically painful, including bad dreams, agitation, depression, and cravings. This psychological nature may make psilocybin particularly effective for cocaine addiction, as it can facilitate shifts in perspective and self-compassion that help people change their behavior. The therapeutic framework allows individuals to process their experiences and develop new insights about their addiction patterns, potentially breaking the cycle of craving and use. Diverse Clinical Trial Participation This study is notable as the first psychedelic clinical trial to include a majority of Black participants. While many spiritual rituals involving psychedelics originated in Indigenous societies in Latin America and Africa, US psychedelic culture today is often associated with Silicon Valley and elite, white personalities. Dr. Hendricks specifically recruited participants who were dependent on cocaine and wanted to stop, rather than advertising for psychedelic enthusiasts. This approach likely reduced the "expectation effect" and produced more generalizable results. Future Research Directions A critical commentary published alongside the study noted that the results might not be generally applicable because the study excluded people with comorbid depression and anxiety. However, experts point out that psilocybin shows promise for treating both conditions. The success of this trial is a clear indication that psilocybin for cocaine use disorder is a promising treatment that should proceed to larger-scale clinical trials. As research continues, the medical community may gain more insight into how psychedelics can be integrated into addiction treatment protocols.
#Psilocybin #Cocaine Addiction #Clinical Trial
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Entertainment May 18, 2026

I’m Not Being Funny Review – Dark Comedy Balances Laughter and Tragedy

The Guardian’s review of Piers Black’s debut play *I’m Not Being Funny* highlights its blend of sta…
Opening Night: A Dark Comedy’s Emotional TightropeThe new play I’m Not Being Funny opened at the Bush Theatre in London, offering a raw look at two young parents rehearsing for an open‑mic night. The review frames the work as a “performance in extremis,” where stand‑up becomes a vehicle for confronting personal trauma.Play’s Premise and Narrative StructureWritten by debut playwright Piers Black and directed by Bryony Shanahan, the story follows Peter (Jerome Yates) and Billie (Tia Bannon) as they practice jokes in their living room. The narrative shifts from a comedy‑workshop set‑up to flashbacks that reveal a darker backstory, ultimately questioning whether humour can shield us from tragedy.Setting: Living‑room rehearsal space, then flashbacks to teenage meet‑cute.Key conflict: Peter’s “loose two” vs. Billie’s need to confront hidden pain.Stylistic turn: From stand‑up rehearsal to hospital‑elevator anecdote.Critical Reception and Audience Response MetricsThe Guardian notes that the leads handle tonal shifts with “grace,” delivering Black’s rookie stand‑up material while “nursing one another’s emotional wounds.” However, the review criticises the play’s drift from its original comedic conceit, describing the ending as “emotionally overwrought.” The production runs until 13 June, giving London audiences a limited window to gauge word‑of‑mouth buzz.Implications for Contemporary British TheatreThis piece exemplifies a growing trend of hybrid works that blend comedy‑club formats with serious drama. Its mixed reception underscores the challenge for new playwrights to balance humor with depth without diluting either element. Successes in performance‑based storytelling may encourage more theatres to experiment with stand‑up‑inspired narratives.Future Prospects for the Play and Its CreatorsIf the production can refine its structural focus, I’m Not Being Funny could become a touchstone for emerging writers exploring personal trauma through comedy. For Piers Black, the play serves as a bold, if imperfect, entry into the London theatre scene, while actors Jerome Yates and Tia Bannon gain visibility for handling emotionally complex material. Continued runs beyond the current schedule or a transfer to a larger venue would signal broader acceptance of this hybrid genre.
#I’m Not Being Funny #Piers Black #Bryony Shanahan
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Entertainment May 18, 2026

Supernatural Visions Unveiled: Sanya Kantarovsky’s “Basic Failure” at Venice Biennale

Russian‑born painter Sanya Kantarovsky opens his haunting new show “Basic Failure” at Venice’s Inst…
Lead: A Ouija‑Board Dialogue with the CanvasSanya Kantarovsky describes his process as “like a Ouija board, I listen to the painting,” a sentiment that permeates his latest exhibition, Basic Failure, which opened in May 2026 at Venice’s Institute of Sciences, Letters and Arts. The show, timed with the 2026 Biennale, confronts viewers with dishevelled figures, uncanny transformations and a lingering sense of alienation. Basic Failure Opens in a Historic Venetian PalazzoSet within a palazzo of high ceilings, dark terrazzo‑marbled floors and walls lined with antique books, the exhibition begins with the diminutive portrait Boy With Cigarette. The painting’s pallid, down‑turned youth, rendered in thick blue brushstrokes, “feels both familiar and kind of alien at the same time,” according to the artist. Nearby, a child spins carefree, creating a visual tension between innocence and menace. Quantifying the Exhibition: Scale and ReachOpening date: May 2026Artist age: 44Venue capacity: approximately 200 visitors per hour during peak Biennale daysNumber of works displayed: over 30 paintings and installations Impact: Re‑defining the Supernatural in Contemporary ArtKantarovsky’s work draws on Russian literary darkness while echoing the metaphysical concerns of Pablo Picasso, Giorgio de Chirico and Milton Avery. By rendering subjects from memory rather than direct observation, he creates “narrative fragments” that challenge conventional storytelling in visual art. The exhibition’s dialogue with religious iconography—referencing Masaccio’s expulsion of Adam and Eve—adds a layer of cultural critique that resonates with the Biennale’s broader exploration of identity and displacement. Looking Ahead: The Future of Narrative FragmentationKantarovsky predicts that his “basic failure” methodology—embracing the inability to fully translate internal visions—will inspire a new wave of artists to explore the unconscious through fragmented, non‑linear imagery. As the Biennale draws global attention, the show is poised to cement his reputation as a provocateur who bridges psycho‑analysis and contemporary painting.
#Sanya Kantarovsky #Venice Biennale #Basic Failure
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