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Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'

More than 250 players from the southern hemisphere are now integral to European rugby, fundamentally shaping the landscape of top-flight competitions across France, Scotland, England, Italy, Ireland and Wales. These athletes, drawn from 12 nations including Chile, Zimbabwe and the Cook Islands, have been drawn north by the gravitational pull of financial security and career opportunities, with over 60 hailing from South Africa and 56 from Argentina.Their presence has transformed European rugby, both in terms of quality and the development of local players who compete alongside and against them. This southern exodus continues despite the cultural and rugby significance of these nations, creating a complex dynamic where talent flows north while the sport's soul remains rooted in the south.Fiji exemplifies this tension. While 31 Fijian players currently compete in Europe, the Fijian Drua, with 40 players on their books, recently demonstrated the passion and potential of homegrown talent by defeating the ACT Brumbies 42-27 in front of 10,000 fans in Ba. The match, played despite challenging conditions including a previously flooded pitch, showcased rugby's authentic connection with its supporters.However, this authentic expression of rugby faces an uphill battle against commercial realities. When the Nations Championship brings hemispheres together later this year, Fiji's "home" fixtures will be staged offshore – against Scotland in Edinburgh, England in Liverpool and Wales in Cardiff. Despite Fiji Rugby Union chief executive Koli Sewabu's determination to "make it feel every bit like a home game," the relocation speaks to larger priorities.The financial imperative extends beyond Fiji. At a recent World Rugby meeting, representatives from New Zealand and Australia pushed for greater tempo and less emphasis on set-piece power, only to be blocked by France and South Africa, who possess the most intimidating packs. This diminished influence reflects a broader shift in power dynamics.South Africa, despite exporting more talent to Europe than any other nation and winning four World Cups, faces significant constraints. SA Rugby's chief executive, Rian Oberholzer, acknowledged that neither South Africa nor New Zealand are presently viable World Cup hosts because they "do not generate the revenue World Rugby requires." The Rugby World Cup, he explained, "is the only revenue stream for World Rugby that must fund the whole ecosystem."Argentina faces similar challenges. The Pumas, despite being a formidable international side, struggle to host major tournaments due to the absence of a professional domestic league and the fact that all but three of their most recent squad members play in Europe.This creates a fundamental tension in modern rugby: the sport's most compelling talent and authentic experiences emerge from the southern hemisphere, yet financial decisions increasingly favor northern markets. While rugby needs these financial resources to fund competitions and maintain grassroots development, the balance between authentic connection and commercial imperatives will ultimately determine the game's future trajectory.

The UK's green energy landscape is experiencing a significant shift as Jürgen Maier, the boss of GB Energy, joins other prominent renewable energy leaders in advocating for increased North Sea oil and gas production. This move comes as the UK government faces mounting pressure to address an impending energy cost crisis. Maier, in a social media post on LinkedIn, emphasized that while more North Sea oil and gas may not directly reduce energy costs, which have surged due to escalating tensions in the Middle East, it could bring substantial economic benefits, including more jobs and higher tax revenues. He described himself as “a supporter” of a well-managed energy transition that includes “all energy,” later clarifying in a separate post that he fully supports the government’s ban on new oil and gasfield exploration licences. Maier suggested that utilizing existing fields and tiebacks—allowing new deposits to be extracted from existing infrastructure—aligns with an 'All Energy' approach. This strategy, he argues, would give supply chain companies sufficient time to transition while renewables remain the long-term goal. The comments from Maier follow similar endorsements from other green energy leaders, such as Greg Jackson, the Octopus Energy boss, and Tara Singh, the new chief executive of RenewableUK. Jackson, who sits on the Cabinet Office board, told the Daily Telegraph that the UK needs more “sovereign energy,” which requires practical decisions, including leveraging North Sea resources. Singh argued that Britain should produce more energy “of every kind” and called for taking energy out of the culture wars. Despite these calls, Energy Secretary Ed Miliband has ruled out new licences for the North Sea, though decisions on the Rosebank and Jackdaw fields, which were licensed under the previous government, are still pending. Industry sources expect these fields to be approved soon, potentially beginning production by the end of the year, which could provoke backlash from green groups. The government recently dismissed warnings from Offshore Energies UK that failing to produce more North Sea oil and gas would increase the UK's reliance on imports amid rising global instability. A government spokesperson stated that new licences would not enhance energy security or reduce bills, highlighting that oil and gas prices are set internationally. A Great British Energy spokesperson reiterated the company's focus on driving the clean energy transition to deliver a more secure and independent energy system. They emphasized that oil and gas will remain part of the energy mix for decades, and preserving the skills of oil and gas workers is crucial for a clean energy future.

The Shift in Apple's Navigation Monetization StrategyApple Maps has evolved from a controversial launch to a functional competitor, but the Cupertino giant is now preparing to introduce a new revenue stream that could fundamentally alter the app's user experience. According to reports from Bloomberg, Apple is gearing up to launch search-based advertising in its iOS Maps app later this year, with an official announcement expected as early as this month. This move signals a strategic pivot from Apple's traditional "walled garden" approach to monetization, directly challenging the long-standing dominance of Google Maps in the local search space.How the Ad Model Will FunctionThe proposed advertising model is expected to operate on a bidding system, similar to Google's approach. Businesses will bid for the opportunity to appear in "Top Results" when users search for specific terms, such as restaurants, bars, or retail stores. Unlike traditional banner ads, these placements are contextually relevant, appearing directly within the search results list. This integration aims to provide users with immediate access to local businesses while generating revenue for Apple, a model that Bing Maps has successfully utilized for years.Financial Implications for AppleWhile the specific financial targets have not been disclosed, the introduction of Maps ads represents a significant opportunity for Apple to diversify its revenue streams. As Apple hardware sales face saturation in certain markets, software and services revenue becomes increasingly critical. By monetizing a core utility app like Maps, Apple can capture a slice of the local advertising market, potentially generating billions in annual revenue if the user base engagement remains high.The Privacy Paradox in Location ServicesThe most significant challenge Apple faces with this rollout is the potential erosion of its core brand promise: privacy. Apple has historically differentiated itself from competitors by emphasizing user data protection and the lack of tracking cookies. Introducing ads based on location history and search terms could create a conflict of interest. If users perceive that their location data is being used to serve targeted advertisements, it may undermine the trust that has been carefully cultivated around the Apple ecosystem.Future Outlook: Balancing Revenue and User ExperienceLooking ahead, Apple will need to execute a delicate balancing act. The success of Maps ads will depend heavily on transparency and user control. If Apple can clearly distinguish between organic results and paid placements, and if the ads are genuinely useful rather than intrusive, the transition may be smooth. However, if the ads disrupt the seamless experience of the location history widget or compromise privacy standards, Apple risks alienating its most loyal users. The coming months will be critical in determining whether this revenue strategy strengthens or weakens Apple's position in the tech landscape.

Sri Lanka's government has rejected a request from the United States to land two combat aircraft at Mattala Rajapaksa International Airport in southern Sri Lanka from March 4 to 8. The request was made on February 26, just before the US and Israel launched their military offensive against Iran.President Anura Kumara Dissanayake told Sri Lanka's parliament that the US wanted to bring two warplanes armed with eight antiship missiles from a base in Djibouti. The government turned down the request to maintain Sri Lanka's neutrality in the conflict.The decision comes amid escalating tensions in the Middle East, with Iranian missile and drone attacks sending energy prices soaring and fuelling fears of a widening conflict. The US-Israeli war on Iran has sparked widespread concern globally, with many countries refusing to get directly involved while calling for urgent de-escalation.Sri Lanka's president also cited his country's neutrality in denying the US request, saying that had they accepted the US request, they would have had to do the same for Iran, which had also made a request for three naval vessels to make a goodwill visit to Sri Lanka on the same day.In recent weeks, Sri Lanka's navy rescued 32 Iranian crew off IRIS Dena after it was torpedoed by a US submarine off the country's coast, killing at least 84 people. Days later, Sri Lanka evacuated more than 200 crew members from a second Iranian vessel, IRIS Bushehr, after the ship requested assistance from Colombo.

Oil prices have experienced a significant surge, rising more than 5%, in the wake of an Israeli strike on Iran's South Pars gasfield. This development comes as the United States-Israeli conflict with Iran continues to escalate.The international standard, Brent crude, rose 5 percent to $108.66 a barrel on Wednesday. Meanwhile, US West Texas Intermediate crude (CLc1), the price barometer for US oil, gained 2.5 percent to $98.65. This widened its discount to Brent to the largest since May 2019, driven by fears of a prolonged conflict.Iranian state media reported that natural gas facilities associated with its offshore South Pars field – the largest gasfield in the world, located off the coast of southern Iran's Bushehr province – were attacked. Iran's Revolutionary Guard threatened to attack oil and gas infrastructure in Qatar, Saudi Arabia, and the United Arab Emirates, heightening the risk of further disruptions to energy supplies in the region.Later on Wednesday, Qatari authorities reported a fire at the country's Ras Laffan gas facility after an Iranian ballistic missile attack. Qatar's Interior Ministry later confirmed that the fire had been brought under control.The US-Israeli war on Iran and Tehran's retaliatory attacks on Gulf neighbours have disrupted oil and natural gas exports from the Middle East and forced production stoppages. Experts warn that if these disruptions keep oil and gas prices elevated for an extended period, the global economy could experience a wave of inflation.Fighting has halted most shipments via the Strait of Hormuz, through which 20 percent of global oil and liquified natural gas supplies pass. Total oil output cuts in the Middle East are estimated at 7 million to 10 million barrels per day or 7 percent to 10 percent of global demand.

The Iranian women's football team was given a hero's welcome in Tehran on Thursday after returning from the Asian Cup in Australia, where some players had sought asylum. The team, including captain Zahra Ghanbari, was greeted by several thousand people in Valiasr Square, waving Iranian flags and cheering.Earlier this month, six players and one backroom staff member sought asylum in Australia, prompting criticism from hardliners in Iran for not singing the national anthem before their first match. However, five of them later changed their minds and returned home with the rest of the team.Activists accused Iranian authorities of pressuring the players' families, including summoning their parents for interrogation, while Tehran alleged that Australia sought to force the athletes to defect. Iranian football federation President Mehdi Taj said on stage, “These athletes are loyal to the homeland, flag, leader and revolution.”The welcome ceremony featured a giant billboard with the slogan “My Choice. My Homeland” and a screen projecting AI-generated images of the players pledging loyalty to the Iranian flag. The team also sang the national anthem, a central feature of the ceremony.Two squad members remain in Australia, but the rest of the team, including the five who initially applied for asylum, arrived in Iran on Wednesday after a long journey home via Malaysia, Oman, and Turkiye. Iranian government spokeswoman Fatemeh Mohajerani told the team, “All Iranians were waiting for you; welcome to Iran.”

Japan has initiated the release of oil from its emergency reserves in response to the escalating global energy crisis triggered by the Iran-Israel conflict. The crisis has led to the effective closure of the Strait of Hormuz, a critical waterway for global oil supplies.The decision to release oil reserves was announced on Monday through a notice published in the Japanese government's official gazette. This move follows Japanese Prime Minister Sanae Takaichi's announcement last week to unilaterally release 80 million barrels of oil from stockpiles due to supply concerns arising from Iran's threats against shipping in the strait.The International Energy Agency (IEA) has also pledged to coordinate the release of a record 400 million barrels to mitigate the market impact of the conflict. Despite these efforts, oil prices have surged, with Brent crude rising as much as 3% on Sunday before easing slightly on Monday. As of 05:45 GMT, Brent stood at $104.85 a barrel, marking a more than 40% increase since the start of the war on February 28.Japan, being one of the world's largest oil importers, relies on overseas fossil fuels for about 80% of its energy needs. The country also holds one of the world's largest oil reserves, sufficient to meet 254 days of domestic consumption. Tokyo has stated it has no plans to deploy its navy to the strait following a call from US President Donald Trump for other countries to help unblock the waterway.

Cuba has extended an invitation to Cuban Americans and other exiles living abroad to invest in and own businesses on the island, effectively opening its doors to a community that has traditionally agitated for harsh economic sanctions against the Communist government. The move is part of a broader effort to revive Cuba's collapsed economy, which has been exacerbated by a US-imposed oil blockade and sanctions leading to extended blackouts and shortages of fuel, food, and medicine. Cuban Deputy Prime Minister Oscar Perez-Oliva Fraga stated that there are no limitations for Cubans living abroad to participate in the country's development, including investing in larger projects, particularly in agriculture. This policy shift comes as Cuba has begun talks with the US, and US officials have indicated a desire for an economic opening as part of any bilateral agreement. The issue of allowing emigrants to invest in island businesses is sensitive, given the often-hostile stance of some exile communities towards the Cuban government. Economist Paolo Spadoni described the policy shift as 'pragmatic' but noted that Cuba should have initiated it years ago. He added that this change could be a catalyst for deeper US-Cuba economic ties, creating significant opportunities for US companies. With over 1 million Cubans having emigrated since 2021, this move represents a potential source of investment still largely untapped. The policy change occurs against the backdrop of strained US-Cuba relations, with US President Donald Trump having cut off Venezuelan oil shipments to Cuba and threatening tariffs on countries selling oil to Cuba.