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The Great Greenwashing: When Sustainability Meets Fast Fashion It was always about the money, wasn't it? For a while there, it seemed like the execs opining "sustainability is not a trend, it's the future" actually meant it. But when yet another global brand drops its net zero goals or stops talking about DEI, you do wonder. Recent headlines include Stella McCartney adulterating her eco gloss with a sustainable capsule collection for H&M; – don't worry, she's just "infiltrating from within" – and Lululemon being investigated for PFAS. The letdowns keep coming. The Everlane-Shein Merger: A Collision of Ideals Now the internet is reeling from a report that Shein plans to acquire Everlane, the San Francisco-based sustainable basics brand built on "radical transparency". Shein is the Chinese ultra-fast fashion giant epitomising murky supply chains and crazy-cheap landfill fashion. They release up to 10,000 styles a day, and have been making headlines of their own over secrecy and alleged links to forced Uyghur labor. Fashion reporter Lauren Sherman reported the acquisition plans this week, though neither Shein nor Everlane have confirmed. Everlane appears to be losing money fast. After layoffs in 2020 and 2023, the brand confirmed in April it was closing its San Francisco office. The Financial Calculus Behind Sustainable Fashion's Fall According to Sherman, Shein sees value in the brand's supply chain and was the only one willing to stump up the US $100m asked by Everlane's majority owner, private equity giant L Catterton (which is backed by LVMH, and owned RM Williams before Australian billionaire Andrew Forrest bought it in 2020). Shein can afford it – last year, their sales topped £2bn in the UK and $1.5bn in Australia. For my money, I bet it's not just the practical capabilities of the supply chain that interests Shein, it's the story. They could use a green glow-up. The Shifting Landscape of Ethical Fashion The Everlane tragedy follows last month's Allbirds comedy. Another publicly listed sustainable fashion company driven by Silicon Valley hype, Allbirds has given up making sneakers out of carbon neutral materials in order to flog AI. The surprise pivot came with a name change – NewBird – and a cynical cash grab. The old bird had been leaking money; the new one sent stock surging 600%. I visited Allbirds HQ the same year I interviewed Preysman. We discussed their B Corp journey, material innovation and how co-founder Joey Zwillinger reckoned "at the end of the day, people don't buy sustainable products, they buy great product experiences". I titled the podcast episode 'The Eco-Awesomeness of Allbirds – Sustainable Shoes for Changemakers'. The Future of Sustainability: Beyond Greenwashing So how do we navigate this moment? Accept it: sustainability is not hot right now. OK! This was never meant to be a popularity contest. The movement needs to get back to basics. Circularity won't save us – we must focus on workers' rights and the just transition. Have hard conversations about overproduction. Dismantle consumerism as the dominant narrative and define a properly radical approach to system change. You can't take the politics out of this, but why would you want to? As the last few months have shown us, when sustainability becomes purely about the business case, it stops meaning anything at all.

The Lead: A Disappointing Return to FormHirokazu Kore-eda's latest film "Sheep in the Box" has premiered at the Cannes Film Festival to largely negative reviews, with critics describing it as a "bafflingly unsatisfying and unconvincing muddle of ideas and moods." The film, which explores the concept of AI humanoid robot children replacing deceased children, represents a significant departure for the acclaimed director, whose previous works have been celebrated for their emotional depth and nuanced storytelling.The Film: A Futuristic Tale of Grief and Technology"Sheep in the Box" follows Otone (Haruka Ayasi), an architect, and her husband Kensuke (Daigo Yamamoto), a carpenter, who are offered a promotional free offer by a company called REbirth: an ultra-hi-tech humanoid robot replica of their deceased seven-year-old son Kakeru. The robot is designed to have the physical form, speech patterns, and memories of the original child, based on videos, photos, and other research materials provided by the grieving parents.The film presents several intriguing concepts: the robot being taken to the scene of the hit-and-run that killed the original Kakeru in hopes of recovering details about the culprit; the robot serving as a confessor for Kensuke to admit his guilt about his son's death; and a subplot involving other abandoned robot children planning a "replicant revolt." However, these ideas remain largely undeveloped, leaving audiences with more questions than answers.Critical Reception: A Missed OpportunityThe review from The Guardian is particularly scathing, noting that the film "isn't as interesting as films on similar themes including Kogonada's After Yang and Benjamin Cleary's Swan Song." The critic specifically faults Kore-eda's "quietist, un-emphasised style" for being unsuitable to the material, suggesting that the director's typically subtle approach doesn't work with the ambitious sci-fi concepts presented.One of the primary criticisms is the film's tonal inconsistency, attempting to be both a sci-fi dystopia and a relatable story about parental grief, with these two elements ultimately undermining each other. The performances are also noted as problematic, with the robot child being "unpersuasively performed in a returning keynote of bland serenity," while the human parents react with bizarre matter-of-factness to what should be an emotionally charged situation.Impact on Kore-eda's Legacy and AI CinemaThis film represents a significant departure for Hirokazu Kore-eda, whose previous works like "Shoplifters" and "Like Father, Like Son" have been celebrated for their emotional authenticity and humanistic approach. The negative reception of "Sheep in the Box" raises questions about whether the director can successfully transition into more genre-oriented territory while maintaining his signature style.In the broader context of AI cinema, the film joins a growing conversation about artificial intelligence and humanity in film, alongside works like Spike Jonze's "Her" and Alex Garland's "Ex Machina." However, where those films have been praised for their thoughtful exploration of AI ethics and human connection, "Sheep in the Box" appears to have missed the mark, failing to deliver either compelling drama or meaningful commentary on its central themes.Future Outlook: A Setback in an Otherwise Distinguished CareerWhile "Sheep in the Box" may represent a misstep for Kore-eda, it's unlikely to significantly impact the director's otherwise distinguished career. The filmmaker has previously demonstrated remarkable range and depth, and this ambitious if flawed experiment may ultimately be viewed as an interesting if unsuccessful detour rather than a definitive statement on his abilities.For audiences interested in exploring AI and humanity in cinema, the film serves as a cautionary tale about the challenges of blending emotional storytelling with complex technological concepts. As the conversation around AI continues to evolve in both society and art, "Sheep in the Box" may be remembered more for what it attempted than for what it ultimately achieved.

The Evolution of the Romantic Comedy ProtagonistIt's a long-running romcom trope that the couples we're supposed to root for are often hiding lies that threaten the chances of any happy relationship blossoming. From classics such as The Shop Around the Corner to modern blockbusters such as How to Lose a Guy in 10 Days, the genre thrives whenever it presents the audience with the most alarming red flags it conceals from its characters, raising the stakes by seeing if sparks can still fly when an ulterior motive behind each meet-cute is hidden in plain sight.The Sociopath Archetype in Contemporary RomcomsIn the romantic comedies we've seen so far this year, this trope has not only been revived but pushed far beyond its breaking point, cementing a new romcom archetype: the unlucky-in-love sociopath. This week's new release Finding Emily is the starkest example to date, introducing psychology student Emily (Angourie Rice), whose desperation to find a good case study for her dissertation essay on the self-destructive nature of love leads her to concoct a machiavellian scheme to paint university student Owen (Spike Fearn) as an obsessive stalker.Owen is a kind-hearted employee of her university's student union bar, only meeting Emily after his search to find a different Emily he danced with the previous night leads him in the wrong direction. After she sees him plant posters around the campus, Rice's Emily decides to help him as fuel for coursework she should have handed in already, faking his signature on consent forms, secretly recording their every conversation, and insisting he make grand public gestures that paint him in a bad light. With this being a romantic comedy, certain tropes must be adhered to and feelings gradually form between the two, but the initial lie has cast such a destructive shadow over Owen's life that it doesn't feel triumphant for the audience when he realises it was more than just a friend who betrayed him.Red Flags and Deception in Recent RomcomsLast month, audiences were treated to another romcom sociopath in Halle Bailey's Anna Montgomery, the heroine of the frothy You, Me & Tuscany. A house-sitter who lives vicariously through her clients and imagines their lives as her own, we're introduced to her getting fired after getting caught wearing clothes that don't belong to her – which yes, does include underwear. After a one-night stand with a handsome Italian man, she saves photos of his glamorous Tuscan villa and flies to Europe to squat there, justifying her presence to his family by pretending she is his new fiancee. It's red flag after red flag in a haphazard scheme to maintain a life of luxury on someone else's dime, and the fact she successfully wins over another new interest during this ruse is less shocking than the Italian family forgiving her because they found her that charming.This trope of a relationship built on a lie was very deliberately weaponised in Kristoffer Borgli's hit black comedy The Drama, which juxtaposes one mundane white lie – Charlie (Robert Pattinson) pretending to have read a book he sees Emma (Zendaya) reading so he could talk to her – with her choice to conceal from him the worst thing she's ever done. The genius of The Drama isn't just that Emma is far less of a sociopath than many of those judging her for her teenage planning of a crime she didn't go through with, but that it exposes why modern romantic comedies are making their love interests far more extreme. These are characters who likely would have swiped left on each other if they didn't meet in the real world due to lack of immediate shared interests, with Charlie's planned wedding speech notably lacking any specificity about his wife-to-be.The Digital Dating Disconnect in Modern RomanceThe concept of a real-life meet-cute is growing increasingly alien in a world where more relationships are beginning online, and many reports point towards gen Z opting out of the dating market altogether. The revival of romcoms aimed at millennial and gen-Z audiences coincides with a need to reflect this sea change in how young people approach relationships, which is why we're starting to see an influx of stories that feel more like cautionary tales than traditional examples of the genre. We're still a world away from a horror movie subversion of the meet-cute such as the thriller Fresh, where Daisy Edgar-Jones unwittingly locked eyes with cannibal Sebastian Stan in a grocery store, but film-makers in both genres seem keenly aware that the digital world provides barriers to dating nightmares like these. Neither can function as well if you get to know somebody first and block them before any carnage can ensue.There are, of course, plenty of horror stories about online dating to be told; there's a cottage industry of true crime documentaries such as The Tinder Swindler which revel in the horrors that could be inflicted upon you if you swipe right. The modern romcom remains stubbornly offline in comparison, largely because the love interests it presents wouldn't be reflected well in a dating app bio. In a world where the most viral social posts about dating are from young people outlining their specific "icks" in potential partners, most of this new crop of romcom couples wouldn't sustain a Bumble conversation if they had a better handle on each other's personalities.The Future of Romantic StorytellingWith younger people remaining cynical about love and romcoms struggling to justify classic tropes in an online-driven dating world, these won't be the last films in a wave that feels more harrowing than idealistic. As our dating lives become increasingly filtered through digital interfaces, the romantic comedy genre may need to evolve further to maintain relevance, potentially exploring how relationships can form authentically in a world where first impressions are increasingly curated and deception is just a swipe away.

At the 2026 Google I/O conference, Google rolled out a major upgrade to its flagship search product, embedding the new Gemini 3.5 model to deliver conversational, AI‑driven results, while simultaneously unveiling a refreshed line of smart glasses that respond to voice commands.Google Expands Search Bar with Gemini‑Powered AISearch box now accepts longer, natural‑language queries.Integrated chatbot interface powered by Gemini 3.5.New visual “AI Overviews” replace traditional link lists, with an optional “Web” tab to view classic results.AI Mode automatically activates when users add media (photos, videos, documents) to the Chrome search bar.Numbers Behind the AI Push900 million monthly users of the Gemini app (still below ChatGPT's 900 million weekly users).Search queries hit an all‑time high in the month preceding the announcement.Since the debut of AI Mode a year ago, chatbot‑specific queries have doubled each quarter.For AI Pro and Ultra subscribers, “information agents” and the “Gemini Spark” feature will access Gmail, Calendar and other Google services.Implications for Search Landscape and Wearable MarketThe upgrade pushes Google Search toward a proactive assistant model, expanding AI use beyond tech‑savvy users to the broader consumer base.By embedding AI actions (calendar invites, spreadsheet plans) directly in search results, Google blurs the line between search and productivity tools.The smart‑glasses partnership with Samsung, Warby Parker and Gentle Monster re‑enters the wearable space with voice‑activated, camera‑equipped frames, directly competing with Meta's Ray‑Ban Meta glasses.Potential revival of Google’s earlier eyewear effort (Google Glass) suggests a shift in market perception toward practical AR experiences.What’s Next for Google’s AI EcosystemExpect broader rollout of “information agents” and generative UI tools across Google Workspace.Future iterations of smart glasses may feature in‑lens displays (Project Aura) and deeper integration with Gemini agents.Continued growth of Gemini’s user base will likely drive more personalized, proactive services, challenging rivals in both search and wearable AR.

Guardiola Stays Silent on Speculated DeparturePep Guardiola declined to confirm reports that he has already told his players he will leave Manchester City after the 2026‑27 season. "I could say I have one year of contract – the conversation we have had for many years," he told the media, emphasizing that any decision will be made after talks with the club hierarchy. Season‑Ending 1‑1 Draw Leaves City Behind ArsenalA late equaliser from Erling Haaland secured a 1‑1 draw at Bournemouth, a result that allowed Arsenal to clinch the Premier League title for the first time in 22 years. Guardiola congratulated Arsenal’s manager Mikel Arteta, a former City assistant, and attributed City’s slip to fatigue from a congested schedule. Contract Timeline and Squad Changes Highlight Financial StakesGuardiola’s current contract runs until June 2027, giving him one season left.Mid‑season, Bernardo Silva confirmed his own departure in the summer, adding to squad turnover.City’s recent heavy fixture list has raised concerns about player fatigue and potential performance‑related revenue impacts. Implications for City’s Strategic Direction and Premier League LandscapeThe uncertainty surrounding Guardiola’s future could influence City’s transfer strategy, sponsorship negotiations, and brand positioning. A departure would open the door for a new managerial philosophy, potentially reshaping the club’s playing style and its dominance in English football. What Next? Potential Scenarios for Guardiola and CityGuardiola indicated that the first person he will discuss his decision with is chairman Khaldoon al‑Mubarak, followed by CEO Ferran Soriano. Possible outcomes include:Continuation: Guardiola signs an extension, maintaining continuity and aiming for a title‑challenging 2026‑27 season.Departure: A mutual exit leads City to appoint a successor, likely triggering a restructuring of the coaching staff and recruitment policy.Hybrid: Guardiola stays for the final year while grooming an internal replacement, easing the transition. Regardless of the path chosen, City’s ambition to remain at the summit of the Premier League will hinge on how quickly the club resolves the managerial question and addresses squad fatigue.

The Lead Google has introduced Gmail Live, a new conversational AI feature for Gmail that enables users to interact with their inbox using natural language. This feature, powered by Gemini AI, aims to simplify the process of finding information in emails. Conversational AI in Gmail At Google IO 2026, the tech giant announced an expansion of its “AI Inbox” functionality for Gmail, which includes the new Gmail Live feature. This feature allows users to ask Gmail questions about their inbox content, such as upcoming flights, dentist appointments, or event details, instead of typing in search terms. The Data Analysis Gmail Live will initially be limited to Google AI Ultra subscribers and is expected to roll out later this summer. The feature can answer naturally phrased questions, respond to follow-up questions, and pivot if needed. Gmail Live can pull granular details from emails, such as hotel room numbers, and infer which people are being asked about, even if they’re not explicitly named. The Impact Analysis This development showcases Google's efforts to integrate AI into everyday products and demonstrate its practical applications. By making it easier to find information in emails, Google aims to provide a positive use case for AI technology. The Prediction As Google continues to expand its AI capabilities, we can expect to see more features like Gmail Live in the future. This could lead to a significant shift in how people interact with their email inboxes and other Google services.

The Lead: Google's AI Shift Toward Autonomous AgentsGoogle has launched Gemini 3.5 Flash, a new AI model representing the company's strategic pivot from conversational AI to autonomous agents capable of independently executing complex tasks. This move signals Google's bet that the future of AI lies in systems that can plan, build, and iterate on real work with minimal human intervention, rather than simply answering questions.The Technical Breakthrough: Gemini 3.5 Flash CapabilitiesGemini 3.5 Flash, introduced at Google's annual I/O developer conference, represents the company's strongest AI model yet for coding and autonomous agents. The model can independently execute coding pipelines, manage research projects, and, in internal tests, build an operating system entirely from scratch. This capability was demonstrated on stage when Google engineer Varun Mohan showed agents spawning off to work on separate components before coming together to build a full operating system inside Antigravity, Google's agentic development platform.Performance Benchmarks: Speed and EfficiencyThe model's performance is remarkable, according to Koray Kavukcuoglu, DeepMind's chief technologist. Flash 3.5 outperforms Google's latest frontier model, 3.1 Pro, on nearly all benchmarks, including coding, agentic tasks, and multimodal reasoning. Most notably, it's four times faster than other frontier models, with an optimized version that's 12 times faster while maintaining the same quality. This speed is crucial for agentic work, where multiple AI agents run simultaneously on long-running tasks.The Industry Shift: From Chatbots to Autonomous AgentsThe release of Gemini 3.5 Flash marks a significant industry shift from AI as a conversational tool to AI as an agentic tool. Google is positioning this as the next wave of AI technology, where systems don't just answer questions but actively plan, build, and iterate on real work. This transition is already showing impact among partners, with banks and fintechs automating multi-week workflows and data science teams finding insights in complex data environments. The model can run autonomously for multiple hours, though it will pause for human input at decision points requiring judgment.Future Outlook: Google's AI Ecosystem ExpansionLooking ahead, Google is developing a complementary model, 3.5 Pro, designed to work in tandem with Flash. According to Tulsee Doshi, Google's senior director and head of product, 3.5 Pro will serve as the orchestrator and planner, leveraging Flash as various sub-agents for tasks requiring brute force tool use. Gemini 3.5 Flash is now the default model in the Gemini app and AI Mode in Search, with agentic capabilities coming to Search and powering Gemini Spark, Google's new personal AI agent designed to run 24/7. As Google expands these autonomous capabilities, the company faces increasing scrutiny regarding safety and ethical considerations, particularly following past incidents with AI systems.

The Lead: Google's Shift to Continuous AI AssistanceAt the 2026 Google I/O keynote, the tech giant revealed new agentic capabilities in Search, where users can create, customize, and manage multiple AI agents to stay updated on topics of interest. The announcement is part of Google's larger push toward agentic AI systems that can take initiative and assist with ongoing tasks instead of only answering one question at a time.The Event Details: Beyond Traditional SearchUnlike traditional search tools that respond only when prompted, Google's information agents are designed to operate continuously in the background, 24/7, helping users stay informed about their interests without needing to repeatedly search for the same information every day. Instead of delivering a list of links, the agents can synthesize information from multiple sources, explain why something matters, compare perspectives, and provide actionable insights.In many ways, the agents represent the next evolution of Google Alerts, the notification service Google launched in 2003. However, these agents are designed to go beyond simple notifications.The Data Analysis: Practical Applications and Use CasesGoogle's information agents can be applied to numerous scenarios:Someone following the stock market could create an information agent focused on specific companies, share price, or economic trends. The agent could monitor market activity throughout the day, track breaking news, summarize earnings reports, alert users when major changes happen, and provide summaries and links to learn more.Everyday tasks such as tracking flight prices for upcoming trips, monitoring sports teams and live events, following breaking news, keeping tabs on housing or job market trends, and tracking weather or traffic.The Impact Analysis: Transforming How Users Interact with InformationThis development marks a significant shift in how users interact with information online. Rather than requiring constant active searching, Google's agents provide a more passive, continuous information stream that reduces cognitive load while keeping users informed. This approach aligns with broader industry trends toward more proactive AI systems that anticipate user needs.The agents also represent Google's response to changing user expectations in the age of advanced AI, where simple link aggregation is increasingly seen as insufficient compared to synthesized, contextual insights.The Prediction: The Future of Search and AI IntegrationInformation agents will be available this summer, with Google first rolling them out to Google AI Pro and Ultra subscribers in the U.S., before expanding to additional markets. This phased release suggests Google is carefully monitoring performance and user feedback before wider deployment.Beyond these information agents, Google also introduced a major redesign of Search itself, including what it describes as a reimagined "intelligent search box"—the company's biggest change to Search in more than 25 years. The new interface is designed to support longer, more conversational queries, with a new AI-powered query suggestion system that goes beyond traditional autocomplete.These developments signal that Google is positioning itself at the forefront of the shift from query-based search to continuous, AI-powered information assistance, potentially reshaping how billions of users access and interact with information online.

The End of an Era: Google's AI-Powered Search RevolutionGoogle has officially announced the most significant transformation of Search in its 25+ year history, replacing the traditional "ten blue links" model with AI-powered interactive experiences and information agents that will perform searches on behalf of users. This fundamental shift will change how people access information online, moving from a simple list of links to dynamic, personalized experiences.The Intelligent Search Box: A New Beginning for Web DiscoveryGoogle unveiled on Tuesday an AI-powered overhaul of Search centered around a reimagined "intelligent search box" that expands to accommodate longer, more conversational queries. Instead of requiring users to select specific search modes, the new system uses AI to understand context and provide more nuanced results. The search experience will now include AI-powered query suggestions that go beyond traditional autocomplete, helping users craft more complex questions.AI Overviews and Interactive ExperiencesThe revamped Search experience introduces several key features that mark a departure from Google's traditional approach. AI Overviews, already used by more than 2.5 billion monthly users, will now allow follow-up questions in AI Mode. Additionally, Google is introducing "generative UI" capabilities that build custom widgets and visualizations on the fly in response to search queries. For example, a question about black holes could lead to an interactive visual that brings the concept to life, with users able to ask follow-up questions and receive new visuals in real-time.The Rise of Information Agents: Beyond Google AlertsStarting this summer, users will be able to create, customize, and manage multiple "information agents" within Google Search. These agents represent an evolution of Google's 2003 Google Alerts service, but with significantly enhanced capabilities. Unlike the original alerts that simply notified users of new web results, these AI-powered agents can work 24/7 in the background to track changes on the web, make sense of them, and alert users when specific conditions are met. For instance, users could create an agent to track market movements with very specific parameters, which would then provide synthesized updates with relevant links and information.Building the Future: Custom Mini Apps in SearchGoogle is also introducing tools that allow users to build personalized mini apps directly within Search using natural-language commands. Powered by Google's Antigravity platform, these stateful experiences can be tailored to individual needs. Examples include a meal-planning app that integrates with a user's calendar or a fitness app created for specific goals. This shift represents a move from information retrieval to action, with Google providing the tools for users to create experiences rather than just find information.The Numbers Behind the TransformationGoogle's AI-powered search features are already seeing massive adoption. AI Overviews are used by more than 2.5 billion monthly users, while the conversational search mode, AI Mode, launched last year, now tops 1 billion monthly users. For comparison, ChatGPT has 900 million weekly active users as of earlier this year. This suggests that while ChatGPT sees more frequent engagement, Google has more total unique users accessing its AI features monthly. The new system was built in partnership with Google DeepMind and uses Gemini Flash 3.5.Industry Disruption: The Impact on Publishers and Content CreatorsThese changes are likely to further decimate Google referrals to publishers, which have already been suffering from declining referrals due to AI Overviews. Some ad-dependent media operations have already been forced out of business, and the new search experience may accelerate this trend. With users spending less time clicking traditional blue links and more time interacting with AI-generated content and agents, publishers will face significant challenges in maintaining traffic and revenue. The timeline for this transformation is aggressive, with the new search box arriving immediately and generative UI coming this summer, both free of charge.The Road Ahead: Google's Vision for AI-Powered SearchGoogle's long-term plan is to make its AI technology more broadly accessible, including its personal AI agent Spark, which will eventually be free. The company is focusing on delivering "frontier models" that are highly capable yet efficient and cost-effective to ensure widespread adoption. While information agents and mini-app building features will roll out first to Google AI Pro and Ultra subscribers this summer, the company's ultimate goal is to democratize access to these advanced AI capabilities. This transformation represents not just a change in how search works, but a fundamental shift in how humans interact with information on the web.