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Apple is aggressively expanding its revenue streams by integrating advertising into its flagship Maps application and consolidating its disparate business tools into a single, unified platform. The tech giant announced that it will begin allowing advertisers to target customers on Apple Maps in the U.S. and Canada this summer, marking a significant shift in its monetization strategy. Simultaneously, Apple is rebranding its suite of business services under the umbrella of Apple Business, aiming to streamline operations for enterprises and compete directly with Google Workspace.The Blue Halo: Apple Maps Enters the Ad EraThe introduction of ads into Apple Maps represents a calculated move to diversify revenue without disrupting the user experience. Unlike the cluttered interfaces of competitors, Apple has implemented strict visual and functional constraints. Users will only see one ad per search result, distinguished by a small blue halo around the map pin and a clear label as a "Sponsored" place.Privacy-First Approach: Apple emphasizes that ad data is not associated with the user's Apple ID, ensuring that personal data remains on the device and is not shared with third parties.Auction-Based Model: Advertisers will utilize a standard bidding system, paying only for desired outcomes like views or taps, similar to the App Store's advertising model.Targeting Capabilities: Businesses can customize campaigns, scheduling ads for specific times or targeting precise locations, though the primary entry point requires an existing Apple Maps listing.Monetizing the Ecosystem: Financial ImplicationsBringing ads to one of Apple's most used first-party applications offers a low-risk opportunity to generate substantial revenue. As consumers have become accustomed to seeing ads in Google Maps, Apple is well-positioned to capture a significant share of the local search market. Industry analysts predict this move could add billions to Apple's bottom line as its advertising business continues its global expansion.Competition with Google Workspace IntensifiesThe launch of Apple Business serves as a direct counter to Google's dominance in the enterprise software space. By combining previously separate tools—Apple Business Connect, Apple Business Essentials, and Apple Business Manager—into one portal, Apple simplifies the administrative burden for companies.Unified Suite: Businesses now have access to a centralized directory, email, calendar, and device management tools under one domain.Cost-Effective for SMBs: Small businesses can utilize free tools like MDM (Mobile Device Management) and "Blueprints" for preconfigured setups, while larger enterprises can leverage advanced APIs.Pricing Structure: U.S. businesses can purchase upgraded iCloud storage starting at $0.99 per user per month, with AppleCare+ for Business available as an add-on.Future Outlook: A Unified Business EcosystemWith the new suite launching in 200 countries by April 2026, Apple is signaling its intent to become a holistic player in the enterprise sector. The combination of privacy-focused advertising and a streamlined, integrated business suite positions Apple to challenge incumbents by offering a seamless ecosystem that prioritizes user privacy and ease of management. As Apple continues to integrate hardware, software, and services, the boundary between consumer tech and enterprise solutions is blurring, creating a formidable competitive landscape for Google and Microsoft.

Eritrea's national football team, popularly known as the Red Sea Camels, will host Eswatini, formerly known as Swaziland, in the Moroccan city of Meknes on Wednesday in the first leg of their 2027 Africa Cup of Nations qualifier. This marks the end of an 18-year absence from the premier African national team competition.The match at the 20,000-seat Stade d’Honneur was moved from East to North Africa due to Eritrea's lack of an international-standard venue. Eswatini will stage the return match on March 31, with the aggregate winners advancing to the group stage.Eritrea has not played in the Cup of Nations since a 2008 qualifier against Swaziland. The reason for their absence has not been officially explained, but it is widely believed that many players sought asylum while playing abroad, citing political repression and lengthy military service.The Eritrean National Football Federation President, Paulos Andemariam, announced that the isolation would end, saying, “After positive discussions with our government, we have registered to play in the 2027 AFCON, and I believe we will have a strong team, including many Eritreans playing outside Africa.”The Eritrean squad includes players from various countries, such as Australia, Egypt, England, Germany, the Netherlands, Norway, the Philippines, and Sweden. Siem Eyob-Abraha, with English second-tier club Sheffield United, and Egypt-based striker Ali Sulieman are expected to start.Eritrea's lack of match practice could be a disadvantage, as their last competitive international was a World Cup qualifying defeat in Namibia seven years ago. FIFA has omitted Eritrea from the national team rankings, while Eswatini are 46th in Africa and 159th in the world.

Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'

More than 250 players from the southern hemisphere are now integral to European rugby, fundamentally shaping the landscape of top-flight competitions across France, Scotland, England, Italy, Ireland and Wales. These athletes, drawn from 12 nations including Chile, Zimbabwe and the Cook Islands, have been drawn north by the gravitational pull of financial security and career opportunities, with over 60 hailing from South Africa and 56 from Argentina.Their presence has transformed European rugby, both in terms of quality and the development of local players who compete alongside and against them. This southern exodus continues despite the cultural and rugby significance of these nations, creating a complex dynamic where talent flows north while the sport's soul remains rooted in the south.Fiji exemplifies this tension. While 31 Fijian players currently compete in Europe, the Fijian Drua, with 40 players on their books, recently demonstrated the passion and potential of homegrown talent by defeating the ACT Brumbies 42-27 in front of 10,000 fans in Ba. The match, played despite challenging conditions including a previously flooded pitch, showcased rugby's authentic connection with its supporters.However, this authentic expression of rugby faces an uphill battle against commercial realities. When the Nations Championship brings hemispheres together later this year, Fiji's "home" fixtures will be staged offshore – against Scotland in Edinburgh, England in Liverpool and Wales in Cardiff. Despite Fiji Rugby Union chief executive Koli Sewabu's determination to "make it feel every bit like a home game," the relocation speaks to larger priorities.The financial imperative extends beyond Fiji. At a recent World Rugby meeting, representatives from New Zealand and Australia pushed for greater tempo and less emphasis on set-piece power, only to be blocked by France and South Africa, who possess the most intimidating packs. This diminished influence reflects a broader shift in power dynamics.South Africa, despite exporting more talent to Europe than any other nation and winning four World Cups, faces significant constraints. SA Rugby's chief executive, Rian Oberholzer, acknowledged that neither South Africa nor New Zealand are presently viable World Cup hosts because they "do not generate the revenue World Rugby requires." The Rugby World Cup, he explained, "is the only revenue stream for World Rugby that must fund the whole ecosystem."Argentina faces similar challenges. The Pumas, despite being a formidable international side, struggle to host major tournaments due to the absence of a professional domestic league and the fact that all but three of their most recent squad members play in Europe.This creates a fundamental tension in modern rugby: the sport's most compelling talent and authentic experiences emerge from the southern hemisphere, yet financial decisions increasingly favor northern markets. While rugby needs these financial resources to fund competitions and maintain grassroots development, the balance between authentic connection and commercial imperatives will ultimately determine the game's future trajectory.

The UK's green energy landscape is experiencing a significant shift as Jürgen Maier, the boss of GB Energy, joins other prominent renewable energy leaders in advocating for increased North Sea oil and gas production. This move comes as the UK government faces mounting pressure to address an impending energy cost crisis. Maier, in a social media post on LinkedIn, emphasized that while more North Sea oil and gas may not directly reduce energy costs, which have surged due to escalating tensions in the Middle East, it could bring substantial economic benefits, including more jobs and higher tax revenues. He described himself as “a supporter” of a well-managed energy transition that includes “all energy,” later clarifying in a separate post that he fully supports the government’s ban on new oil and gasfield exploration licences. Maier suggested that utilizing existing fields and tiebacks—allowing new deposits to be extracted from existing infrastructure—aligns with an 'All Energy' approach. This strategy, he argues, would give supply chain companies sufficient time to transition while renewables remain the long-term goal. The comments from Maier follow similar endorsements from other green energy leaders, such as Greg Jackson, the Octopus Energy boss, and Tara Singh, the new chief executive of RenewableUK. Jackson, who sits on the Cabinet Office board, told the Daily Telegraph that the UK needs more “sovereign energy,” which requires practical decisions, including leveraging North Sea resources. Singh argued that Britain should produce more energy “of every kind” and called for taking energy out of the culture wars. Despite these calls, Energy Secretary Ed Miliband has ruled out new licences for the North Sea, though decisions on the Rosebank and Jackdaw fields, which were licensed under the previous government, are still pending. Industry sources expect these fields to be approved soon, potentially beginning production by the end of the year, which could provoke backlash from green groups. The government recently dismissed warnings from Offshore Energies UK that failing to produce more North Sea oil and gas would increase the UK's reliance on imports amid rising global instability. A government spokesperson stated that new licences would not enhance energy security or reduce bills, highlighting that oil and gas prices are set internationally. A Great British Energy spokesperson reiterated the company's focus on driving the clean energy transition to deliver a more secure and independent energy system. They emphasized that oil and gas will remain part of the energy mix for decades, and preserving the skills of oil and gas workers is crucial for a clean energy future.

Revolut, the UK banking app, has reported a 57% increase in profits for 2025, but warned that its support for energy-intensive sectors such as crypto and AI could lead to a reputational risk. The fintech company, which can now launch as a fully fledged UK bank after a five-year wait for regulatory approval, offers crypto trading and has applied for a banking licence in the US.The company's annual report highlighted that cryptocurrency mining and AI datacentres demand large amounts of power, with competition for electricity supplies getting steeper since the US-Israel war on Iran sent energy prices soaring over the past month. Revolut's chief executive, Nik Storonsky, hailed another “landmark year” for the company, which has 68.3 million individual customers and 767,000 business customers.Revolut's growth has been rapid, with revenues climbing 46% to £4.5bn and a £1.7bn pre-tax profit for 2025. The company plans to offer a wider array of banking services in the future, such as lending and other products, and has launched mortgage refinancing in Lithuania. Despite the potential risks, Revolut believes its digital-first approach and emphasis on financial inclusion could lead to it being “relatively insulated and even benefit from an orderly energy transition, relative to traditional financial institutions”.

Pakistan's military leadership has been playing a crucial role in attempting to broker negotiations between the US and Iran. The country's army chief, Asim Munir, recently had a call with US President Donald Trump to discuss the conflict. Diplomatic sources indicate that the US and Iran could meet for negotiations in Islamabad as early as this week to discuss an end to the war, which began almost a month ago. While Islamabad has yet to be officially confirmed as the venue, sources suggest that Tehran prefers Islamabad. Pakistani sources mention that US Vice-President JD Vance is being considered as a probable chief negotiator from the US side, rather than Trump's Middle East envoy Witkoff or Trump's son-in-law, Jared Kushner. Vance is viewed as a sceptic of the US decision to bomb Iran and has largely kept quiet on the conflict. After the phone call between Trump and Munir, Pakistan's Prime Minister, Muhammad Shehbaz Sharif, spoke to Iranian President Masoud Pezeshkian on Monday. According to an official readout of the call, they agreed on the urgent need for de-escalation, dialogue, and diplomacy. Sources suggest that Iran's parliamentary speaker, Mohammad Bagher Ghalibaf, is likely to lead any talks from the Iranian side. However, Ghalibaf has dismissed reports of talks between the two sides as 'fake news'. An Iranian diplomatic source confirmed that talks are expected this week but expressed 'zero trust' in Washington. They stated that Iran would not accept Witkoff and Kushner as negotiators for any discussions. Negotiations between the US and Iran were ongoing when the US began its bombing campaign. The Iranian regime views these negotiations as an attempt by the Trump administration to deceive Iran into thinking it wanted a diplomatic solution while planning to attack. On Monday, Trump indicated that he would be willing to halt US strikes, claiming that 'strong talks' were being held between Iranian officials and Witkoff and Kushner. Trump told reporters that they had 'very, very strong talks' and that they had 'major points of agreement, I would say, almost all points of agreement'. The US president has given a five-day deadline to an ultimatum he gave over the weekend, threatening to 'obliterate' Iran's power plants and energy infrastructure if they did not reopen the Strait of Hormuz, a crucial shipping route currently being blockaded by Iran's military. Trump's announcement of talks helped boost markets, bringing oil prices sharply down to below $100 (£75) a barrel, the lowest in days.

The World Snooker Championship will continue to be held at the iconic Crucible Theatre in Sheffield for at least the next two decades. A long-term agreement between the World Snooker Tour and Sheffield city council ensures the tournament's future at its spiritual home.The Crucible, with its 980-seat capacity, has been the venue for the championship since 1977. Despite speculation about its future, the World Snooker Tour has committed to keeping the event in Sheffield until 2045, with an option to extend until 2050.During this period, the Crucible will undergo a significant revamp, adding 500 seats to the theatre. The championship will temporarily relocate to an alternative UK venue for one year during the redevelopment, but will return to the Crucible.Barry Hearn, president of Matchroom, expressed his delight at the agreement, stating, "For over 50 years I have been promoting sport all over the world but no venue on this planet means more to me than the Crucible." He added, "I am so happy that after a long period of meetings and discussions we have finally agreed a deal to stage the world championship at its historic home – the Crucible."

Dawn French and Jennifer Saunders are to reunite on stage for the first time in 17 years, playing the Ugly Sisters in the London Palladium pantomime production of Cinderella. The duo, who began performing together almost 50 years ago, predicted that their performance “won’t be pretty”, but expressed their excitement at finally fulfilling their dream of playing the iconic roles.The pair have a long history of collaboration, starting with their meeting as students at the Royal Central School of Speech and Drama in London. They went on to create a hugely successful sketch comedy series for the BBC and have toured together several times, including their last tour, French and Saunders: Still Alive!, in 2008-09. In 2020, they teamed up again for a podcast, Titting About.Michael Harrison, the producer of the Palladium panto, expressed his delight at having French and Saunders on board, citing their legendary chemistry and razor-sharp humour as a guarantee of a special experience for audiences. The production will also star Dex Lee as Prince Charming, Hope Dawe as Cinderella, and several other notable actors who have previously starred in pantos at the venue.The London Palladium has a history of hosting successful pantomimes, including Clary's 2016 production of Cinderella, described by the Guardian as a “tsunami of smut”. More recently, Catherine Tate joined the cast for the 2025 panto, Sleeping Beauty, which broke records with over 137,000 theatregoers attending.French and Saunders' production of Cinderella runs from 5 December to 10 January, with tickets going on sale on 2 April.