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The UK television landscape has undergone a significant change this Easter, as new regulations banning junk food advertising before 9pm have taken effect. For the first time, viewers will not be subjected to a barrage of advertisements for chocolate eggs and hot cross buns during their Easter celebrations.The regulations, which came into force at the beginning of the year, aim to tackle rising childhood obesity by prohibiting products high in fat, sugar, and salt from appearing in TV ads before 9pm. This move has resulted in a sugar-free viewing experience for UK audiences during Easter.The impact on the advertising industry has been notable, with TV advertising spending by confectionery and snacks brands almost halving year-on-year between October and February. Overall TV ad spend is down at least 15% year-on-year.Industry bodies and broadcasters have argued that the ban is more political PR than an effective policy, with the chief executive of ITV, Carolyn McCall, and former Channel 4 boss, Alex Mahon, pointing out that the government’s own research showed that the number of calories saved would be 1.7 a day, about a third of a Smartie.Campaigners argue that big food companies are compensating for the ban by upping marketing budgets on other media, such as outdoor media and radio. A battle is already brewing over the likely introduction of further restrictions, with the government launching a consultation on adopting a newer nutrient profiling model that would deem a far wider range of products too high in fat, salt, and sugar.

Northampton Saints have effectively sealed their place in the Premiership Rugby semi-finals with a 24-15 victory over Saracens at Tottenham Hotspur Stadium. The win sees them open up a six-point lead at the top of the table.The match got off to a dramatic start, with Northampton's Archie McParland scoring two tries, including the decisive one in the 78th minute. Saracens, under the guidance of departing coach Mark McCall, fought back from 14-0 down but ultimately fell short.Tobias Elliott impressed for Saracens, scoring a try and showcasing his skill with some impressive runs. However, it was not enough to secure the win for his team. Charlie Bracken also made a notable appearance, displaying his passing skills inherited from his father, Kyran Bracken.The result means Northampton are well on their way to securing a home semi-final, while Saracens' hopes of making the playoffs are now extremely slim. The focus for Saracens now shifts to their European campaign, as they prepare to face Bath in the last 16.Despite the outcome, McCall was optimistic about his team's performance, stating, “It’s absolutely gutting to lose, but I’m not gutted about the way we lost. We fought back magnificently.”

Saracens host Northampton Saints at Tottenham Hotspur Stadium in a crucial Premiership Rugby match, with Saracens' director of rugby Mark McCall stressing that defeat is not an option for his team to stay in contention for the playoffs.The match pits two top coaches against each other, with McCall's Saracens, currently sixth in the table, eight points behind fourth-placed Exeter, looking to bounce back from a 62-15 thrashing by Bath last weekend. Northampton, table-topping and on a five-match winning streak, aims to maintain their lead.Maro Itoje and Rhys Carré return to Saracens' starting lineup, while Elliot Daly makes his 100th appearance. Northampton's director of rugby, Phil Dowson, has his team well-prepared, with players like Fin Smith, Tommy Freeman, and Henry Pollock in the starting XV.Dowson praised his team's heart and passion in their recent win against Newcastle, achieved without some key players. He emphasized the importance of team spirit and togetherness as they look to continue their momentum.McCall expressed confidence in his team's character to respond to the previous defeat, highlighting Itoje's great form and the need to manage his workload carefully. The match promises to be an intense and crucial encounter in the Premiership Rugby title race.

Legendary musician Paul McCartney has unveiled his 18th solo album, titled The Boys of Dungeon Lane. The album's title is a nod to the route from Liverpool to the Speke shoreline, an area where McCartney spent his early childhood. Described as McCartney's most introspective album to date, The Boys of Dungeon Lane offers 'a collection of rare and revealing glimpses into memories never-before shared, along with some newly inspired love songs'. The musical styles on the album span McCartney's entire career, including 'Wings-style rock, Beatles-style harmonies, McCartney-style grooves, understated intimacy, melody-driven storytelling, character songs'. The lead single, Days We Left Behind, references Dungeon Lane and was debuted on BBC Radio Merseyside. McCartney, 83, shared that the song is 'very much a memory song for me', reflecting on his days in Liverpool and his friendship with John Lennon. The album was produced by Andrew Watt and features 14 tracks, including As You Lie There, Lost Horizon, and Ripples in a Pond. McCartney and Watt worked on the album between dates on McCartney's five-year global tour, in studios in Los Angeles and Sussex. The Boys of Dungeon Lane is credited solely to McCartney, following the style of his 1970 solo debut McCartney and its 1980 counterpart McCartney II. The album promises to offer listeners a glimpse into a world that existed before the Beatles, 'offering memories never previously shared and revealing, with extraordinary honesty, the human story behind a global icon'.

Italy's national football team secured a crucial win over Northern Ireland, 2-0, to advance to the World Cup playoff final. The match, held at the Stadio di Bergamo, saw Sandro Tonali and Moise Kean score the decisive goals.The Italian team, under coach Gennaro Gattuso, dominated possession but struggled to create clear chances in the first half. However, the team's performance improved significantly after halftime, with Tonali's terrific low drive from 18 yards giving them the lead.Northern Ireland's hopes were dashed when Moise Kean scored Italy's second goal, cutting inside Ruairi McConville and shooting into the net via a post. This sealed the win for Italy and sent them through to the playoff final.The victory marked a significant step for Italy, who are seeking to return to the World Cup for the first time since 2014. Coach Gattuso emphasized the importance of the win, stating, 'We have to win, we have no other choice.'Northern Ireland's manager, Michael O'Neill, expressed pride in his young team's performance, noting, 'The average age of that team was 22, which is incredibly positive.' Despite the loss, O'Neill remains optimistic about the team's future, particularly with Euro 2028 in sight.

Los Angeles Rams star receiver Puka Nacua is facing a civil lawsuit filed by a woman named Madison Atiabi, who claims he made an antisemitic statement and bit her on the shoulder on New Year's Eve. According to the lawsuit, Nacua allegedly said 'fuck all Jews' during a dinner in Los Angeles, which Atiabi, who is Jewish, found deeply distressing.The lawsuit also alleges that Nacua bit Atiabi on the shoulder, leaving teeth marks, and also bit her friend's thumb 'with such force that her companion screamed in acute pain.' The suit cites gender violence and negligence in addition to the antisemitic remark and biting incident.Nacua's attorney, Levi McCathern, has strongly denied the allegations, stating that multiple sober witnesses confirm Nacua never made the claimed comments. McCathern described the bites as 'horseplay' and announced that Nacua intends to sue Atiabi for defamation. This development comes after Nacua apologized last December for performing a gesture that invoked antisemitic tropes during an internet livestream.The 24-year-old receiver had a stellar season with the Rams, leading the league with 129 catches, 1,715 yards, and 10 touchdowns, and then leading the NFL again in playoff catches. His future with the Rams includes eligibility for a contract extension this offseason that could make him one of the highest-paid receivers in NFL history.

Three elite runners, Jessica McClain, Emma Grace Hurley, and Ednah Kurgat, who were leading the USA Track & Field Half Marathon Championships in Atlanta earlier this month, were inadvertently led off course by a guide vehicle. This chaotic turn of events resulted in them finishing in ninth, 12th, and 13th place, respectively, more than two minutes behind the winner, Molly Born.The incident deprived them of the top prize of $20,000 and the three qualifying places for the World Road Running Championships. However, USATF announced on Wednesday that World Athletics had granted permission to expand its team from four to seven, allowing McClain, Hurley, and Kurgat to compete in Copenhagen this September.“From the moment this happened, our focus was on doing right by the athletes,” said USATF CEO Max Siegel. “Jessica, Emma Grace, and Ednah had clearly separated themselves in the race and we are sorry they did not get to celebrate their accomplishment by breaking the tape.”The USATF team for the championships will include Born, Carrie Ellwood, and Annie Rodenfels, along with a final athlete determined by the world rankings in May. The team will consist of four “scoring athletes” and three “non-scoring athletes,” with USATF funding prize money for the non-scoring athletes.

The England and Wales Cricket Board (ECB) has announced that Brendon McCullum will remain as England's head coach in all three formats. This decision comes after a review of the team's performance, particularly their 4-1 defeat in the Ashes series and a semifinal loss in the Twenty20 World Cup.Ben Stokes will continue as Test captain, with Harry Brook as his vice-captain. Rob Key will stay on as managing director of England's men's cricket. The ECB's decision aims to provide stability amidst concerns over the team's culture and performance.McCullum's coaching style, known as 'Bazball', has been a subject of debate. Despite criticism, Rob Key emphasized that McCullum is the right person to lead England forward, highlighting the importance of authenticity in leadership.Ben Stokes acknowledged that the last three months have been his hardest as captain but expressed confidence in the leadership group's ability to improve the team's fortunes. McCullum is contracted until the end of the 50-over World Cup next year.

The England and Wales Cricket Board (ECB) has taken a significant risk by retaining Brendon McCullum as men's head coach and Rob Key as team director following a dismal Ashes series. The pair's contracts and the board's decision have sparked widespread criticism.McCullum's contract runs until the end of 2027, and terminating it would come at a substantial cost. The ECB appears to have opted for continuity, despite England's 4-1 defeat in Australia, which exposed several issues with the team's approach and strategy.The Test team holds a special place in the hearts of English cricket fans, and the recent performance has left many feeling frustrated. The ECB's decision to stick with McCullum and Key is seen as a bold move, but it also means that the duo must now work to regain the trust and support of the public.Richard Gould, the ECB chief executive, and Richard Thompson, the ECB chair, have acknowledged that the decision will not be popular. However, they seem committed to their strategy, citing a 25% increase in Test viewership over the past four years.The ECB's plans to revamp the team include introducing a bowling guru and a new selector. However, some critics argue that these changes do not go far enough to address the team's shortcomings. Rob Key emphasized the need for greater accountability for poor performance, but the specifics of how this will be implemented remain unclear.The team's performance under McCullum and Key has been inconsistent. While there have been some notable victories, the team has struggled in major Test series against Australia and India. The Ashes campaigns, in particular, have been approached with a casual attitude, with England only becoming more determined after falling behind 2-0 in 2023.To regain the public's trust, England must demonstrate improvement in several areas, including better engagement with the domestic game, more merit-based selection, and a clearer understanding between Ben Stokes and McCullum. The team's ability to adapt and evolve will be crucial in the coming months.