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After a prolonged period of uncertainty, the County Championship returns on Good Friday with renewed vigor, its schedule finally settled and the controversial three‑year Kookaburra ball trial abandoned.The England and Wales Cricket Board (ECB) is now trialling a full‑substitute system in domestic matches. Unlike the traditional “covering fielder” approach, a player can be replaced by a fully‑playing substitute for injury, illness or significant life events such as the birth of a child or a family health crisis.Alan Fordham, the ECB’s head of cricket operations, highlighted the change: “Most seasons we get three or four questions about a player being replaced to witness the birth of a child… the answer will now be yes.” He also recalled the Blair Tickner incident, where the New Zealander’s wife was diagnosed with leukaemia during a match, forcing him to continue playing with a ten‑man side.The substitute scheme is being tested at the ICC’s request, which asks member boards to experiment domestically before considering a similar rule for Test cricket. By allowing replacements for personal emergencies, the ECB has moved further than counterparts in India, Australia and South Africa.To curb potential abuse, any player replaced for illness or injury must observe an eight‑day “stand‑down” period before returning. Derbyshire head coach Mickey Arthur praised the intent but warned of loopholes, noting that the rule does not account for bye weeks, season‑ending fixtures or the transition from red‑ball to white‑ball cricket.Following a disappointing Ashes winter, the ECB is keen to restore the Championship’s relevance. Managing director Rob Key signalled that England‑team places are no longer guaranteed, urging county coaches and players to re‑engage.England head coach Brendon McCullum, speaking to counties via Zoom, stressed the competition’s value for talent identification, especially for players adept against high pace and spin. He also announced the return of Troy Cooley as the ECB’s pace‑bowling lead.Test captain Ben Stokes backed the message, urging players to seize the early weeks of the Championship as a platform for national selection: “It’s a great opportunity for a lot of people around the country… use it to push your case forward.”Enthusiasm is palpable across the counties. Glamorgan, back in Division One for the first time since 2005, aim to showcase their spinners. Lancashire chase promotion despite the late loss of Mitch Perry, while Surrey, Nottinghamshire and Warwickshire marshal their senior talent. Even clubs hit by setbacks—Leicestershire, plagued by injuries and the sudden withdrawal of captain Peter Handscomb, and Sussex, docked 12 points before the season began—remain determined as they kick off their fixtures at Grace Road.

Chelsea and Arsenal are set to face off in the Women's Champions League quarter-final second leg. Chelsea is facing a two-goal deficit but has a strong attacking lineup led by Sonia Bompastor. They have been unbeaten in five league games and recently scored four goals against Aston Villa.The Arsenal defense has been solid, conceding only 12 goals in 17 Women's Super League games. Additionally, Alessia Russo's recent hat-trick will boost her confidence against Chelsea, who conceded three goals against Aston Villa on Sunday.The starting lineups for both teams have been announced:Chelsea: Hampton, Carpenter, Buurman, Nusken, Cuthbert, James, Thompson, Kerr, Bronze, Buchanan, WalshSubs: Peng, Spencer, Charles, Girma, Sarwie, Baltimore, Kaptein, PotterArsenal: Van Domselaar, Fox, Wubben-Moy, Catley, McCabe, Mariona, Little, Russo, Smith, Foord, BlacksteniusSubs: Borbe, Votikova, Codina, Hinds, Holmberg, Pelova, Maanum, Mead, KellyThe match kicks off at 8pm BST.

The MCC has rejected a proposal to rescue Middlesex Cricket Club, which is struggling with financial and governance issues. Middlesex, a long-term tenant at Lord's, has been facing a crisis, prompting a group of distinguished former players, led by former England captain Mike Gatting, to call on chairman Richard Sykes to stand down.The MCC, with annual revenues of around £70m, has been mooted as a potential solution to Middlesex's problems, but it will not happen under their current leadership. While the MCC remains committed to extending Middlesex's lease at Lord's and will provide further help where possible, there are no plans to offer direct financial assistance or become more involved in the running of the club.Middlesex's financial problems are compounded by the fact that they cannot access the £24m they are theoretically owed from the ECB's part-sale of the eight Hundred franchises. The ECB insists that the counties can only use the £500m windfall to clear debt or for major infrastructure projects. Middlesex are exploring taking the club into private ownership, but the process of demutualisation would require a 75% majority vote from a turnout of at least 50% of their membership.The club starts the season against Gloucestershire on Friday in the second division of the County Championship for the third successive year, the eighth out of the last nine years they have spent in the second tier.

The UK's declining birthrate has been a growing concern in recent years, with long-term fiscal pressures expected to arise from supporting an ageing population. A new report by the Resolution Foundation thinktank, titled 'Bye Bye Baby', suggests that politicians should prioritize tackling housing affordability to encourage young people to have more children.The report highlights a significant shift in the proportion of women who are not yet mothers by age 30, rising from 48% for those born in the late 1980s to 58% for those born in the early 1990s. This trend is most pronounced among non-graduate women aged 25-29, with more than half (54%) having no children by 2023, up from one in three in 2011.The analysis attributes this shift to falling partnership rates and a major shift away from home ownership towards costly private renting and living with parents, making it harder for young people to start a family. The share of non-graduates in their late 20s in private rented accommodation has doubled to 33% in 2023-24, while home ownership has halved over the same period.The thinktank's research suggests that financial constraints play a significant role in young people's decisions to have children. Among 32-year-olds who are not yet parents, twice the proportion of those in the lowest quarter of earners said they intended to remain permanently childless, compared with those in the top quarter of earners.Politicians have proposed various policies to encourage young people to have children, including expanding free childcare and introducing married tax allowances. However, the Resolution Foundation's research suggests that focusing on housing struggles may be a more successful approach.“Deciding whether to have children is a deeply personal choice, but it’s clear that financial constraints are at play too,” said Charlie McCurdy, senior economist at the thinktank. “Policymakers should look to address the financial barriers that are hindering young people’s ability to start a family – such as increasing housing affordability and opportunities to get on the housing ladder – to make parenthood more achievable for those who want it.”

Unilever’s latest strategic move pairs its food portfolio – home to brands such as Hellmann’s, Knorr and Marmite – with US condiment specialist McCormick in a deal valued at $44.8 bn. While the transaction will deliver $15.7 bn in cash to Unilever, the bulk of the consideration is equity‑based, giving Unilever shareholders a 55% stake in the enlarged McCormick and leaving Unilever itself with a modest 10% holding. The structure marks a departure from Unilever’s recent clean‑break divestitures, such as the outright sales of its Flora spreads and Lipton tea businesses and the spin‑off of its ice‑cream division (including Ben & Jerry’s) last year. Instead, investors now face a complex share‑exchange that ties their fortunes to a company that will assume significant debt to fund the acquisition. CEO Fernando Fernández framed the transaction as “another decisive step in sharpening our portfolio”, yet market reaction was swift: Unilever’s share price slid 7% on the announcement. The decline underscores investor scepticism that the merger will unlock genuine value. From a financial perspective, Unilever’s food arm contributes annual sales of $12 bn – outpacing McCormick’s $8 bn – and enjoys higher growth (2.7% vs 2%) and superior margins (24% vs 17%). These metrics suggest Unilever could have retained a more profitable segment rather than ceding control to a partner with weaker performance indicators. Critics argue that the combined entity will be a sprawling conglomerate of global powerhouses like Hellmann’s and Knorr alongside niche brands such as French’s mustard and Old Bay seasoning. The anticipated synergies, described by McCormick’s Brendan Foley as “maximal adjacency” and “end‑to‑end flavour experiences”, remain unproven, especially given the modest cash component and the dilution of Unilever’s ownership. Ultimately, the success of the merger hinges on whether the new food business can generate growth that justifies the equity swap and the added debt burden. For now, the market’s 7% share‑price dip reflects a cautious outlook on the promised “trapped value” that Unilever hopes to unlock.

Unilever, the maker of Marmite and Hellmann's mayonnaise, has agreed to a $44.8 billion deal to combine its food business with US-based McCormick. The deal, which is forecast to result in $600 million of annual cost savings by the end of the third year, will give Unilever majority control of the new company.Under the agreement, McCormick will pay Unilever $15.7 billion in cash and the equivalent of $29.1 billion in shares for most of Unilever's food arm. The new company will combine brands such as Knorr and Pot Noodle with McCormick's condiments and spices, including French's mustard and Cholula hot sauce.Unilever will control 65% of the new spin-off, while McCormick executives will lead the combined company. The deal marks the end of nearly a century of Unilever selling food products in competition against big rivals such as Kraft Heinz, Nestlé, and PepsiCo.The remainder of Unilever, valued at about £100 billion, will focus on beauty, personal care, and home products, repositioning it to compete directly with large household and personal care companies including L'Oréal, Beiersdorf, and Estée Lauder.

The latest documentary about Paul McCartney, 'McCartney: The Hunt for the Lost Bass', tells the story of the 1961 Höfner bass guitar that McCartney bought for £30 in Hamburg and became an iconic part of the Beatles' image. The instrument went missing after the band split and was finally recovered in 2024 thanks to the efforts of Nick Wass, a Höfner employee, and Steve Glenister, an ambulance service worker.The film is an amiable tale with a happy ending, but it struggles to fully absorb the sadness and shame associated with the theft. The documentary reveals that the bass was stolen from the back of a Wings roadie van in Ladbroke Grove, London, in the early 1970s. McCartney only recently recalled the incident and revealed that he wasn't particularly bothered at the time, having owned a second Höfner bass.The investigation into the theft took several paths, including suspicion falling on the band Hawkwind and their roadie Michael 'DikMik' Davies. However, the true culprit was someone who stole the bass out of opportunity and later gave it to a pub landlord, leading it to end up in Hastings. McCartney reflects on the theft, saying that he and his friends might have done similar things in their youth.The documentary will be released in UK cinemas on April 2 and 4, and on BBC Two and iPlayer on April 11.

Harry Enfield, known for his portrayal of King Charles in The Windsors, presents a comprehensive review of his career in this Audience With … event. The show is a chronological journey through his 40-plus years in comedy, featuring a vast array of personae, catchphrases, and showbiz anecdotes.Enfield's iconic characters, such as Stavros and Loadsamoney, are revived, along with his DJ alter ego Dave Nice, now a right-wing podcaster. The show also includes fresh sketches and performances of his favorite old sketches, like Mr Cholmondley-Warner and Wayne and Waynetta Slob.The comedian's ability to distill personalities and social types into telling tics, speech patterns, or catchphrases is remarkable. He shares engaging background details and biographical snippets, including stories about his family and celebrity encounters with Whitney Houston, Nelson Mandela, and a drunken session with Paul McCartney and George Harrison.This touring show is a treat, offering a trip down memory lane and showcasing Enfield's enduring comedic talent. He solidifies his claim as the head of our comedy state, with a performance that is both nostalgic and engaging.Harry Enfield is set to tour with his show, with upcoming dates at G Live, Guildford, and the Forum, Bath.

The UK television landscape has undergone a significant change this Easter, as new regulations banning junk food advertising before 9pm have taken effect. For the first time, viewers will not be subjected to a barrage of advertisements for chocolate eggs and hot cross buns during their Easter celebrations.The regulations, which came into force at the beginning of the year, aim to tackle rising childhood obesity by prohibiting products high in fat, sugar, and salt from appearing in TV ads before 9pm. This move has resulted in a sugar-free viewing experience for UK audiences during Easter.The impact on the advertising industry has been notable, with TV advertising spending by confectionery and snacks brands almost halving year-on-year between October and February. Overall TV ad spend is down at least 15% year-on-year.Industry bodies and broadcasters have argued that the ban is more political PR than an effective policy, with the chief executive of ITV, Carolyn McCall, and former Channel 4 boss, Alex Mahon, pointing out that the government’s own research showed that the number of calories saved would be 1.7 a day, about a third of a Smartie.Campaigners argue that big food companies are compensating for the ban by upping marketing budgets on other media, such as outdoor media and radio. A battle is already brewing over the likely introduction of further restrictions, with the government launching a consultation on adopting a newer nutrient profiling model that would deem a far wider range of products too high in fat, salt, and sugar.