Breaking AI & Tech News Analyzed

The UK government is set to trial social media curbs for teenagers in a major study aimed at understanding the impact of reduced social media use on young people's lives. Hundreds of UK teenagers will participate in the six-week pilot, which will test different restrictions on social media use, including bans, digital curfews, and time limits on popular apps like Instagram, TikTok, and Snapchat.The trial, led by the UK government, will involve 300 teens across all four nations of the UK, with some participants having their social apps disabled, while others will have access blocked overnight or capped to one hour's use. The goal is to gather evidence on how different restrictions affect young people's day-to-day lives.Technology Secretary Liz Kendall emphasized the importance of testing different options in the real world, stating that the pilots will provide the evidence needed to take the next steps, informed by the experiences of families themselves.The pilot is part of a broader effort to address concerns about the mental health risks associated with unfettered internet access. Nearly 30,000 parents and children have responded to the government's digital wellbeing consultation, which closes on May 26. An independent study, funded by the Wellcome Trust, will also examine the impact of reducing social media use among adolescents.The study, involving about 4,000 students between the ages of 12 and 15 from 10 Bradford secondary schools, will investigate changes in anxiety and sleep quality, time spent with friends and family, wellbeing, body image, social comparison, school absences, and bullying.The UK government faces pressure to follow Australia's move to ban access to social media sites for under-16s, with France, Spain, and Indonesia also considering similar bans. The European parliament has passed a resolution on age restrictions, although it is not legally binding.Critics argue that the pilot is a half-measure that puts pressure on parents rather than holding big tech accountable for the harm caused by social media. Bereaved parents have written to parliamentarians, urging them to support a ban and expressing concern about the consultation process.

A 60-year-old man has received a suspended prison sentence after pleading guilty to sending offensive messages about England international Jess Carter during the European Championship last summer.Nigel Dewale, of Great Harwood in Lancashire, was sentenced to six weeks, suspended for 12 months, after a hearing at Blackburn magistrates court. He also received a four-year football banning order and a requirement to engage in a 10-day rehabilitation programme.Dewale had admitted to sending 'malicious communications' on TikTok and was identified as the author of two posts that used both racist and misogynist language.The deputy director of the UK Football Policing Unit, Mike Ankers, welcomed the verdict and praised the determination of Carter and the rest of the Lionesses to stand up to online abuse.Ankers said he believed there continued to be substantial underreporting of the online abuse directed at athletes and called for social media companies to be held accountable for sharing identifying information of account holders suspected of hate speech.

Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'

American musician Chappell Roan has responded to criticism from former Chelsea footballer Jorginho after he accused her security guard of being aggressive towards his stepdaughter and wife at a hotel in Brazil.Jorginho, 34, claimed that his 11-year-old stepdaughter was left crying after Roan's security guard spoke to her and his wife in an aggressive manner when they encountered Roan at a hotel in São Paulo. He accused Roan of not appreciating her fans, stating that they had been staying in the same hotel and his stepdaughter had simply smiled at Roan before walking back to her mother.In response, Roan posted a video on Instagram, explaining that she had not instructed her security guard to approach Jorginho's stepdaughter and wife. She expressed sadness over the incident, saying that the stepdaughter "did not deserve that" and emphasized that she values her fans and does not hate children or people who admire her music.The incident sparked online criticism of Roan, including from the mayor of Rio de Janeiro, Eduardo Cavaliere, who suggested that Roan was not welcome to perform at the city's annual Todo Mundo no Rio music festival. This criticism comes after Roan previously spoke out against "entitled" fans and their "creepy" behavior in a series of TikToks.