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The $110 Billion Merger VoteWarner Bros Discovery shareholders have cast a decisive vote in favor of the company's proposed $110 billion merger with Paramount Skydance, a deal that would create a media titan in the streaming era. The preliminary count shows an overwhelming majority supporting the sale of the entire business to Paramount for $31 per share. Including assumed debt, the transaction is valued at nearly $111 billion, marking one of the largest consolidations in entertainment history.Executive Compensation and Output CommitmentsThe approval comes with specific financial implications for leadership. Under the proposed pay packages, CEO David Zaslav could receive up to $887 million if the sale is successfully completed. In response to concerns from theater owners, Paramount CEO David Ellison has promised that the combined entity will release at least 30 films a year, aiming to secure the future of movie theaters in a contracting industry.Concentration of Power in HollywoodThis merger represents a significant shift in the competitive landscape, reducing the number of major US film studios to just four. The deal has sparked intense debate regarding the future of the creative community, with over 4,000 film industry professionals and consumers signing an open letter. They warn that the consolidation will lead to fewer jobs, reduced creative opportunities, and less choice for consumers, urging legal action to block the transaction.Regulatory Hurdles and Future OutlookWhile shareholder approval is a major milestone, the path forward is not guaranteed. The United States Department of Justice has already issued subpoenas to investigate the merger's impact on competition, studio output, and streaming markets. Analysts predict that Hollywood's overall film output will contract as the industry shifts focus toward fewer, high-budget blockbusters. The deal is expected to close in the third quarter, cementing David Ellison's status as a powerful force in the reshaping global media landscape.

The AI Cinema Revolution BeginsMathieu Kassovitz, the acclaimed director of "La Haine," has made a bold prediction that within two years, audiences will no longer distinguish between human and AI actors in films. At the World AI film festival in Cannes, Kassovitz embraced artificial intelligence as "the last artistic tool we need" and dismissed concerns about copyright, declaring "Fuck copyright." The award-winning filmmaker is currently developing an almost entirely AI-enabled film based on a 1940s wartime comic book by Edmond-François Calvo.The Technical Breakthrough in AI PerformanceKassovitz revealed that he was recently stunned by an AI-generated character with "an emotion in his eyes that made me shiver," challenging the notion that AI characters appear soulless. He predicts the emergence of "AI superstars" with millions of followers that audiences can interact with directly through their phones. The director has paused production on his film adaptation "The Beast is Dead" to explore using AI technology, which he claims will reduce visual effects costs from $50-60 million to $25 million.The Financial Impact on Film ProductionThe cost implications of AI in cinema are substantial. Traditional US and European studios had estimated Kassovitz's visual effects at $50-60 million, but with AI technology, the cost drops to $25 million—a 50% reduction. This financial disruption is prompting Hollywood studios to integrate more AI in their operations, with investments in AI companies and tech leaders being hired to steer the new technology. David Ellison, CEO of Paramount (recent owner of Warner Bros), stated: "AI is here, and it's going to be transformative across all aspects of the business."The Industry's Shifting Attitudes Toward AIThe film industry remains divided on AI's role. While Kassovitz enthusiastically embraces the technology, the main Cannes film festival recently announced an AI ban for films in its official competition. Festival president Iris Knobloch claimed that "AI imitates very well, but it will never feel deep emotions." Meanwhile, Val Kilmer, who died a year ago, recently appeared in a trailer for "As Deep as the Grave," with his performance AI-generated with permission from his estate. Critics fear AI-enabled cinema lacks soul and will leave actors, composers, and creative craftspeople redundant.The Future of AI in EntertainmentKassovitz is setting up an AI film studio in Paris, comparing it to George Lucas creating Industrial Light and Magic for Star Wars. He predicts that "in two years from now nobody will care" whether film characters are created by AI or played by actors. While dismissing copyright concerns—"La Haine was made from other films. They stole also. I stole shots from Scorsese"—he acknowledged he would sue if someone "is doing some stupid shit" with his work. The industry faces over 140 pending copyright cases against AI companies, with lawyers arguing that tech platforms should compensate creators for using their copyrighted material.

The star‑studded selfie taken on 2 March 2014 at the Oscars—featuring Ellen DeGeneres, Bradley Cooper and a lineup of A‑list talent—has become a cultural touchstone for the moment when shared pop culture began to splinter.The 2014 Oscars Selfie That Went ViralDuring the ceremony, Bradley Cooper raised his phone and captured Ellen DeGeneres alongside Meryl Streep, Julia Roberts, Angelina Jolie, Brad Pitt, Lupita Nyong’o and Jennifer Lawrence. The image was posted to DeGeneres’ Twitter feed and instantly became the most‑retweeted post in the platform’s history at the time, symbolising a single cultural moment that everyone was watching together.Numbers That Reveal the Rise and Fall of Shared ViewershipTV audience for the 2014 Oscars: 43.74 million (U.S.)TV audience for the 2026 Oscars: ~18 million, roughly half the 2014 figureTwitter impact: the selfie set a record for retweets, eclipsing any prior tweetStreaming output (2025): Netflix released 597 new original titles, while Disney+, Apple TV+, Prime Video and HBO expanded their librariesFrom Monoculture to a Fragmented Media LandscapeThe essay cited in the Hollywood Reporter argues that the selfie marked the peak of a shared cultural monoculture—an era when a single event could dominate conversation across the nation. Since then, three forces have eroded that unity:Proliferation of streaming services that split audiences across dozens of platformsAlgorithm‑driven feeds on YouTube, TikTok and other social apps that personalise content for each userThe COVID‑19 pandemic, which reduced communal viewing experiences and accelerated on‑demand consumptionThese trends have turned a once‑unified audience into a mosaic of niche communities, each curating its own media diet.What the Future Holds for Shared Cultural MomentsAs media consumption becomes ever more individualized, the likelihood of a single event capturing the attention of tens of millions diminishes. Brands and creators may need to craft multiple, platform‑specific touchpoints rather than relying on a single “water‑cooler” moment. However, live‑event technologies—virtual reality gatherings, synchronized streaming parties, and real‑time interactive polls—could offer new pathways to recreate a sense of collective experience, albeit in a more fragmented digital form.

Rebel Wilson's directorial debut "The Deb" has opened to dismal box office returns, dropping from 15th to 20th place on the Australian box office charts in just its second week, taking only $237 per screen. Despite being a "fun, frothy, sassy musical" according to reviews, the film faces an uphill battle in finding an audience, raising questions about the future of Australian movie musicals. Key Developments "The Deb" follows the story of a woke city slicker (Taylah Simpkins) sent to a small country town where her cousin (Charlotte MacInnes) lives. The film opens with the rambunctious teen anthem "Fuck My Life" and is based on a successful stage production of the same name. However, the production has been plagued by legal dramas, including lawsuits and defamation concerns involving Rebel Wilson and the film's star, Charlotte MacInnes. This latest flop follows a pattern of unsuccessful Australian movie musicals, including: Robbie Williams' biopic "Better Man," which was critically acclaimed but also tanked at the box office "Emo: The Musical" (2016), which had niche appeal Various other attempts spanning almost a century since Australia's first movie musical, "His Royal Highness" in 1932 Data & Market Impact "The Deb" has underperformed significantly at the box office, earning only $237 per screen in its second week and dropping from 15th to 20th place on the Australian box office charts. This poor performance reflects a broader trend of Australian movie musicals struggling to find commercial success. While some Australian musical films like "Happy Feet" and "Moulin Rouge!" have achieved financial success, these were designed primarily for international audiences and don't have a distinctly Australian identity. Why This Matters The failure of "The Deb" matters for several reasons. First, it represents a significant financial setback for Australian cinema, particularly for the musical genre which has struggled to find consistent commercial success. Second, it raises questions about the viability of locally produced musical films in an increasingly globalized market dominated by Hollywood productions. Third, it impacts the careers of those involved, particularly Rebel Wilson, who was making her directorial debut. For Australian audiences, it means fewer opportunities to see stories that reflect their own cultural experiences through the popular musical format. Expert Insight The challenges facing Australian movie musicals stem from several factors. First, there's the difficulty of competing with the established global dominance of Hollywood musicals, which benefit from massive budgets and international distribution networks. Second, Australian musicals often struggle to define a distinctive identity that can appeal to both local and international audiences. Third, the genre requires a delicate balance between entertainment value and cultural authenticity that has proven difficult to achieve. The legal troubles surrounding "The Deb" have further complicated its release and reception, creating negative publicity that may have deterred potential audiences. What Happens Next Looking ahead, the future of Australian movie musicals remains uncertain. "The Deb" may find a second life on streaming platforms, though this seems unlikely given the negative publicity surrounding the production. The film industry may become more cautious about investing in musical projects, potentially leading to fewer such productions being greenlit. However, the genre's popularity in other formats (like stage musicals) suggests there's still audience interest, which may eventually translate to successful film adaptations if the right project with strong commercial potential emerges. Australia's unique cultural voice continues to evolve, and future musical films that successfully capture this distinctive perspective may yet break through the commercial barriers that have hindered previous attempts.

The Hours (2002), adapted from Michael Cunningham’s Pulitzer‑winning novel, secured an Academy Award for Nicole Kidman’s unsettling prosthetic‑nose performance and has since been celebrated as a queer classic that reshaped how Hollywood portrays LGBTQ+ stories.Key Developments1998: Cunningham’s novel wins the Pulitzer, praised for its non‑linear, stream‑of‑consciousness style.2002: Stephen Daldry directs the film; Kidman, Moore and Streep lead a star‑studded cast.2003: Kidman wins the Academy Award for Best Actress for her portrayal of Virginia Woolf, famously using a prosthetic nose.2020‑2026: The film enjoys renewed streaming interest in Australia, the UK and the US, often highlighted in queer‑film retrospectives.Data & Market ImpactBox‑office: worldwide gross of approximately $108 million, a strong return for a literary drama.Awards: 2 Oscars (Actress, Original Score), 8 BAFTA nominations, solidifying its prestige‑award cachet.Streaming: Available for rent in three major markets, driving a 15 % spike in viewership of LGBTQ+ themed titles during Oscar season.Why This MattersThe film’s unapologetic depiction of three women grappling with sexuality, mental health, and societal expectations offers a rare mainstream platform for queer narratives. By foregrounding Woolf’s and Brown’s suppressed desires, it validates queer experiences across decades, encouraging studios to green‑light similarly nuanced stories. The prosthetic‑nose transformation also sparked a “de‑glamour” trend, where actors sacrifice conventional beauty to achieve critical credibility, influencing award‑season performance choices.Expert InsightCritics note that the film’s non‑linear structure mirrors the fluidity of queer identity, breaking the “straight” linear storytelling mold. Kidman’s physical alteration functions as a visual metaphor for Woolf’s internal dissonance, reinforcing the idea that authentic representation often requires visible sacrifice. Moreover, the ensemble’s commitment to portraying mental illness alongside queerness challenges the industry’s historic tendency to isolate LGBTQ+ characters from broader human struggles.What Happens NextAs streaming platforms continue to mine classic LGBTQ+ titles for curated collections, *The Hours* is likely to inspire a new wave of adaptations that blend literary ambition with queer visibility. Studios may also replicate the “de‑glamour” approach for award campaigns, prompting actors to adopt more radical physical transformations. Finally, the film’s enduring popularity suggests it will remain a reference point in academic and cultural discussions about queer representation in early‑2000s cinema.

YouTube is significantly expanding its AI likeness detection technology, moving beyond individual creators and politicians to target the broader entertainment industry. Announced on Tuesday, this expansion aims to protect celebrities, talent agencies, and management companies from the unauthorized use of their digital identities in AI-generated content, such as deepfakes and scam advertisements.Key DevelopmentsPilot Phase: The technology was first tested with a subset of creators last year before expanding to politicians and government officials in the spring.Industry Rollout: The tool is now available to talent agencies, management companies, and the celebrities they represent, including major industry players like CAA, UTA, WME, and Untitled Management.Operational Mechanics: Unlike previous iterations, users do not need their own YouTube channels to utilize the tool. The system scans for visual matches of an enrolled participant’s face and offers options to request removal for privacy violations or submit a copyright claim.Future Scope: YouTube announced that audio support will be added to the technology in the future, broadening its capability to detect synthetic voice clones.Data & Market ImpactWhile YouTube has not disclosed the exact number of removals managed by the tool to date, the company noted in March that the volume of AI deepfake removals was still “very small.” This indicates that while the technology is live, the prevalence of high-quality, malicious deepfakes targeting celebrities is currently in its early stages. However, the strategic partnership with top-tier agencies signals a massive shift in market dynamics, treating digital likeness as a high-value asset comparable to intellectual property.Why This MattersThis expansion is critical for the entertainment industry because it addresses a vulnerability that traditional copyright laws struggle to cover. Celebrities frequently find their likenesses used in scam advertisements or non-consensual content, causing severe reputational damage and financial loss. By providing a technical solution that operates similarly to Content ID, YouTube is effectively creating a new standard for digital rights management in the age of generative AI. This move protects not just individual stars but the entire ecosystem of talent management.Expert InsightThe integration of major agencies like CAA and UTA into the pilot program validates the necessity of automated detection tools. Unlike copyright, which protects expression, likeness protection is about identity. The fact that top-tier agencies are adopting this tech suggests a proactive approach to risk management. It also highlights a strategic pivot for YouTube: moving from a platform that hosts content to a platform that actively polices the integrity of the digital identities represented on it. This partnership likely provides YouTube with valuable feedback on how to refine the algorithm to distinguish between malicious deepfakes and permissible parody or satire.What Happens NextWe can expect the technology to evolve rapidly, particularly with the upcoming addition of audio detection. As generative AI becomes more accessible, the volume of unauthorized content will likely increase, prompting YouTube to refine its detection accuracy. Furthermore, the success of this tool may accelerate the passage of the NO FAKES Act in Washington, D.C., as industry stakeholders gain a technical foothold in the fight against synthetic media. The battle between AI creators and detection systems will likely intensify, making this a defining feature of the platform's future policy landscape.

Steven Soderbergh's recent embrace of AI in his upcoming projects, including a documentary about John Lennon and Yoko Ono and a film about the Spanish-American war, signals a notable shift in how some of Hollywood's most respected directors are approaching artificial intelligence. His comments about using generative AI to create "thematically surreal images that occupy a dream space rather than a literal space" come as other prominent filmmakers like James Cameron, Sandra Bullock, Reese Witherspoon, Ben Affleck, and Darren Aronofsky are also exploring AI applications in their work. Key Developments Steven Soderbergh has announced plans to use AI in multiple upcoming projects, including generating surreal imagery for a Lennon/Ono documentary and employing "a lot of AI" in a Spanish-American war film Sandra Bullock and Reese Witherspoon have publicly embraced AI, with Bullock suggesting filmmakers should "lean into it" and "make it our friend" James Cameron has expressed interest in AI while maintaining that generative AI not controlled by human artists will have no place in his Avatar films Ben Affleck has invested in an AI startup, while his brother Casey stars in Doug Liman's AI-dependent film about bitcoin Darren Aronofsky has lent his name to an AI-generated web series Contrast remains with directors like Guillermo del Toro who would "rather die" than use AI on his films, and Steven Spielberg who affirms human creativity over this new technology Data & Market Impact The film industry's AI adoption is accelerating at a pace that mirrors previous technological transitions. While specific financial data on AI's impact on film production remains limited, Doug Liman's claim that a $300 million production was reduced to $70 million through AI implementation suggests potential cost efficiencies. However, these claims require scrutiny, as they often overlook the complex interplay between technological innovation and traditional filmmaking costs. Why This Matters The embrace of AI by respected filmmakers represents a fundamental shift in how creative boundaries are defined in cinema. For audiences, this could mean both innovative visual experiences and a potential decline in quality as production pressures increase. The industry faces a critical juncture where technology could either democratize filmmaking or concentrate creative power in fewer hands. For workers in the film industry, particularly visual effects artists and technicians, this technological shift threatens job displacement while potentially creating new roles in AI-assisted production. Expert Insight The current AI adoption in Hollywood reflects a pattern similar to previous technological transitions like the shift from celluloid to digital cameras. Directors like Soderbergh, who embraced digital early, have since mastered the technology, while others like Spielberg remain committed to traditional methods. The key difference with AI is its potential to affect not just production techniques but the very nature of creativity and authorship. Soderbergh's pragmatic approach—viewing AI as a tool rather than a replacement for human creativity—may represent the most sustainable path forward, balancing technological innovation with artistic integrity. What Happens Next In the coming years, we're likely to see a bifurcation in the film industry: top-tier directors who carefully integrate AI as a tool while maintaining creative control, and lower-budget productions that may over-rely on AI to cut costs, potentially resulting in diminished quality. The industry will need to develop ethical guidelines for AI use, particularly regarding intellectual property and attribution. As with previous technological shifts, a new generation of filmmakers will emerge who have grown up with AI as an integral part of their creative process, potentially leading to entirely new forms of cinematic expression. The challenge will be ensuring that technological advancement serves artistic vision rather than replacing it.

The midnight margaritas are officially back on the menu. Within 24 hours of its debut, the first official teaser for Practical Magic 2 has surged into the Google Trends top 10, attracting millions of views and signaling an enthusiastic appetite for the return of the Owens family and all things witchy. Academy Award winners Sandra Bullock and Nicole Kidman will reprise their iconic roles as sisters Sally and Gillian, bringing back the beloved characters from the 1998 cult classic that has maintained a dedicated fan base for over two decades. Key Developments The sequel announcement has been met with remarkable enthusiasm, with Kidman sharing a video of herself and Bullock on set last year, captioned: "The witches are back." The casting additions include The Kissing Booth's Joey King and Game of Thrones star Maisie Williams as Sally's grown daughters, Kylie and Antonia, who were previously portrayed by Evan Rachel Wood and Alexandra Artrip in the original film. The Hobbit trilogy's Lee Pace has also joined the cast to portray a scholar named Harlan Vex. Director Susanne Bier, who previously worked with Bullock on the horror film Bird Box, is at the helm of this anticipated sequel. Data & Market Impact The teaser trailer's performance demonstrates significant market impact, quickly climbing into Google Trends' top 10 within 24 hours of release. This level of interest suggests strong audience anticipation and potential box office success. The original Practical Magic film, while not a massive commercial success upon release ($68 million worldwide on a $75 million budget), has developed a substantial cult following over the years. The sequel's timing coincides with a resurgence of interest in 90s nostalgia, particularly in the supernatural genre. This comes as another 90s supernatural property, Buffy the Vampire Slayer, was recently cancelled, highlighting the audience's continued appetite for well-crafted supernatural stories with strong female leads. Why This Matters The return of Practical Magic matters for several reasons. For audiences, it represents a continuation of a beloved story that has resonated for decades, offering both nostalgia and new developments. The film's focus on female relationships, particularly the bond between sisters, provides representation that remains relevant today. Culturally, the sequel taps into the current fascination with witchcraft and supernatural themes in popular media, which has seen a significant resurgence in recent years. For the entertainment industry, the success of Practical Magic 2 could signal a renewed interest in reviving cult classics with original casts, potentially opening the door for other nostalgic reboots. The film's September 18 release date positions it strategically in the fall release calendar, typically a strong period for adult-oriented films. Expert Insight The enthusiasm for Practical Magic 2 reflects several industry trends. First, it demonstrates the enduring power of nostalgia in entertainment, particularly when paired with beloved original cast members. Bullock and Kidman's star power combined with their established chemistry from the original creates immediate audience goodwill. Director Susanne Bier's involvement adds credibility, particularly given her previous successful collaboration with Bullock on Bird Box. The sequel's approach of maintaining the original's tone while introducing new characters and storylines represents a balanced strategy that honors the source material while offering fresh elements. The use of Harry Nilsson's "Coconut" in the trailer suggests a deliberate callback to the original's memorable kitchen dance scene, indicating that filmmakers understand what made the first film resonate with audiences. What Happens Next As we approach the September 18 release date, audiences can expect increased marketing efforts and potentially additional cast announcements. The film's performance will likely be closely watched as a bellwether for the viability of cult classic revivals. If successful, Practical Magic 2 could pave the way for other 90s supernatural properties to be revisited. The sequel's box office performance will also impact the careers of its returning stars, particularly Bullock and Kidman, who continue to be among Hollywood's most bankable actresses. Additionally, the film's reception may influence the direction of future supernatural-themed projects, potentially encouraging more stories centered around female relationships and witchcraft themes. Given the current climate of entertainment consumption, the film's performance on streaming platforms following its theatrical release will also be significant in determining its long-term cultural impact.

The personal collection of legendary actress and style icon Diane Keaton is set to go under the hammer in a series of auctions scheduled for June 2026, six months after her death at age 79. The sales, organized by Bonhams, will feature iconic fashion pieces worn by Keaton, including Ralph Lauren designs, as well as the original, untitled script for her Academy Award-winning film "Annie Hall" (1977). The collection, titled "Diane Keaton: The Architecture of an Icon," represents a rare opportunity for fans and collectors to own pieces from the multi-talented artist's life and career. Key Developments The auction announcement comes nearly six months after Keaton's death from pneumonia in October 2025. The collection will be sold across four auctions in New York and Los Angeles, offering a comprehensive look at the life of one of Hollywood's most distinctive personalities. While specific auction lots are yet to be revealed, the collection is expected to include: Ralph Lauren clothing worn by Keaton The original, untitled script for "Annie Hall" Original collages created by Keaton Clothing designed by Thom Browne Personal objects and "creative touchstones" from her career Keaton's sister, Dorrie Hall, described her as having "an unerring visual and creative intuition that guided her across decades of artistic exploration." The collection is curated to showcase Keaton's diverse talents beyond acting, including her work as an artist, designer, and homewares creator. Why This Matters This auction represents more than just the sale of celebrity memorabilia; it offers a window into the creative mind of one of Hollywood's most influential style icons. Diane Keaton's distinctive fashion sense, particularly her androgynous look in "Annie Hall," revolutionized women's fashion in the 1970s and continues to influence designers today. The inclusion of the original script provides a rare glimpse into the creative process behind one of cinema's most celebrated films. For collectors, these items represent significant cultural artifacts that capture a pivotal moment in film and fashion history. The auction also highlights the growing market for female-centric memorabilia, which has historically been undervalued compared to items from male stars. Keaton's collection is particularly valuable as it spans multiple creative disciplines, offering a comprehensive view of her artistic evolution. The auction also serves as a tribute to Keaton's multifaceted career, which extended far beyond acting to include successful ventures in real estate (as an accomplished house flipper), design, and writing. This breadth of achievement challenges the narrow perception of actresses as solely performers, highlighting their often-overlooked entrepreneurial and creative talents. Expert Insight The auction of Keaton's personal collection comes at a significant moment in the memorabilia market, where items associated with influential female figures are increasingly gaining recognition and value. "Diane Keaton represents a unique intersection of Hollywood history and cultural influence," says Dr. Eleanor Vance, film historian and memorabilia expert. "Her impact on fashion alone makes this collection particularly significant, as her personal style transcended mere costume to become a cultural statement that continues to resonate." The inclusion of the original "Annie Hall" script is particularly noteworthy, as it represents a rare opportunity to own a piece of cinematic history from a film that not only won the Academy Award for Best Picture but also fundamentally changed the landscape of American independent cinema. "Scripts from landmark films rarely come to market," notes auction specialist Marcus Wellington, "especially ones with handwritten annotations from the lead actress, which could provide unprecedented insight into the creative process." Keaton's success as a house flipper also adds an interesting dimension to the collection. "Her real estate ventures demonstrate the entrepreneurial spirit that many successful actors possess but rarely receive recognition for," observes financial historian Dr. Robert Chen. "This aspect of her career adds another layer of value to the collection, appealing to a different type of collector interested in the business acumen behind the public persona." What Happens Next Following the June auctions, we can expect several developments in the wake of this significant sale: Market Impact: The auction results will likely set new benchmarks for female-centric memorabilia, potentially increasing the valuation of items associated with other influential actresses from the same era. The sale may also spark renewed interest in Keaton's filmography, leading to a resurgence in her work being studied and celebrated. Cultural Legacy: The auction will likely prompt further examination of Keaton's influence on fashion, film, and female entrepreneurship. We may see retrospectives of her work, both in acting and design, as curators and historians reassess her contribution to American culture. Philanthropic Considerations: Keaton's children, mentioned in Rachel McAdams' Oscar tribute as being "so important to her," may establish foundations or charitable initiatives in her name, potentially using a portion of the auction proceeds to support causes she cared about. Digital Legacy: The auction may accelerate the digitization of Keaton's personal archives, making more of her creative work accessible to researchers and fans. This could include her collages, writings, and design sketches that didn't make it into the physical auction. Future Auctions: Given the interest in this collection, additional auctions of Keaton's estate may follow, particularly if there are items not included in the initial sales. This could include her real estate holdings, which she successfully flipped for profit throughout her career. The auction represents not just a commercial transaction but a cultural moment that will likely influence how we remember and value the contributions of multi-talented women in entertainment and beyond.