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Anti‑tobacco advocates have condemned Philip Morris International’s (PMI) new global advertising push, arguing the “I AM Marlboro” campaign is a thinly veiled attempt to lure a younger audience while the company touts its transition to smoke‑free products.Global “I AM Marlboro” Campaign Sparks Accusations of Youth TargetingThe campaign features billboards, television ads and online videos that portray young adults climbing mountains, playing in rock bands and competing for branded merchandise such as scooters. PMI has filed or owns trademarks for the campaign in roughly 20 countries, including Indonesia, Morocco, Bangladesh and Germany.Roadside stands in the Philippines offer competitions to win a scooter for buying Marlboro packs.An Indonesian TV spot shows youthful adventure scenes tied to the brand.Critics note the slogan “I AM Marlboro” mirrors a previous “Be Marlboro” campaign that was banned in Germany for appealing to teenagers.Financial Snapshot: Smoke‑Free Products Now Dominate PMI’s RevenuePMI’s own spokesperson highlighted that in Q1 2026 43 % of net revenues came from smoke‑free products, a stark contrast to “essentially zero” a decade ago. Over the past ten years the company reports having sold 240 billion fewer cigarettes, while shipments of alternatives have risen annually.Implications for Tobacco Regulation and Youth HealthPublic‑health experts argue the campaign’s focus on identity, belonging and self‑expression directly targets adolescents, a demographic most vulnerable to nicotine addiction. The use of platforms like YouTube, Instagram and TikTok amplifies reach among youth, raising concerns for regulators in markets where the ads are most visible, such as Indonesia and the Philippines.Mark Hurley, vice‑president of the Campaign for Tobacco‑Free Kids, called the effort “doubling down” on cigarette promotion.Jorge Alday of Vital Strategies warned that genuine commitment to ending cigarettes would preclude any tobacco advertising.What the Future Holds for PMI’s Smoke‑Free TransitionIf regulatory bodies act on the alleged youth‑targeting tactics, PMI may face bans similar to the earlier “Be Marlboro” prohibition in Germany. The company’s claim that its marketing is “restricted to adults” will likely be scrutinized against the campaign’s visual and narrative cues that resonate with younger audiences. Continued pressure could accelerate PMI’s shift toward a fully smoke‑free portfolio, but only if it aligns its branding strategies with public‑health expectations.

The LeadRenowned actress Linda Bassett reflects on her distinguished career spanning decades of theatre work, her celebrated collaboration with playwright Caryl Churchill, and her upcoming role in Alexander Zeldin's "Care" at the Young Vic. Known for her understated yet powerful performances, Bassett shares insights into her approach to acting and the profound impact of theatre on her life.The Career JourneyBassett's path to acting wasn't conventional. Despite coming from a non-theatrical family, she discovered her passion at age four when she was unexpectedly thrust into a Sunday school Easter play. "I was in bliss," she recalls. Her formative years included ushering at the Old Vic during Laurence Olivier's legendary tenure, where she witnessed groundbreaking performances and even sold ice creams during intermissions.After briefly studying English at Leeds University, where she focused on drama rather than academics, Bassett began creating devised work in Leeds and Coventry. This experience, she suggests, "made me a bit gobby," developing her confidence to make suggestions as an actor, though she admits she sometimes oversteps when working with certain playwrights.The Churchill ConnectionBassett's most significant artistic relationship has been with playwright Caryl Churchill, beginning with "Fen" in 1983 and continuing through to "What If If Only" in 2021. She describes auditioning for Churchill as "enormous" because it launched her on a particular trajectory. Her disconcerting clarity has made her a peerless interpreter of Churchill's work, which some audiences find forbidding."They're not hard to watch," Bassett protests of Churchill's plays. She recalls her iconic monologue in "Escaped Alone" where the phrase "terrible rage" is repeated 25 times in succession. "It was the only thing to say at that point. The words fed the feeling, and it was the audience who felt it, not me, which is ideal." Churchill's writing, she notes, is "so distilled, no excess baggage," requiring actors to find "the one way" to play them.From Call the Midwife to CareDespite notable film roles including "East Is East" and "Calendar Girls," many audiences know Bassett as stern nurse Phyllis in the BBC's "Call the Midwife." "Complete strangers come up and say, I love you. My wife loves you, my mother loves you. It's extraordinary," she remarks of the public's connection to the character. Despite playing Phyllis for over a decade, she found fresh aspects to explore, learning "how to be" more matter-of-fact and practical than her natural disposition.Currently rehearsing Alexander Zeldin's "Care" at the Young Vic, Bassett plays Joan, a woman who after caring for her family begins showing signs of dementia and needs care herself. "She's convinced, as many people are, that she's just in for respite. She never loses the idea that she's going home," Bassett explains. The role draws from personal experience; after a heart attack, she spent two weeks recuperating in a care home, giving her "an insight into what it's like when you become helpless."The Actor's Philosophy"Every part is an education," Bassett states. "That's the glory of being an actor. You learn about human feelings and frailty and rottenness. The writer puts their soul on the page, and you inhabit that. I've always felt I was a writer's actor." This philosophy has guided her selective approach to roles, resulting in a "remarkably free of crap" CV despite turning down numerous opportunities.Though she hasn't performed as many classics as she might have hoped—"I think I'm seen as a working-class actress"—Bassett values the authenticity she brings to her roles. With Zeldin directing "Care," she appreciates his desire for "absolute truthfulness," which "suits me down to the ground." As she prepares for this new challenge, she acknowledges the nerves: "Every new part you're starting again. It's a bit scary, but I think we'll be all right."The Future of TheatreAs a veteran performer who has witnessed theatre's evolution, Bassett remains committed to the medium's power. She recalls the impact of Ronald Pickup's messenger speech in Peter Brook's production of Seneca's "Oedipus": "People fainted every night. You didn't see anything, his voice was enough. That's the power of theatre, isn't it?"Looking ahead, Bassett continues to seek roles that challenge her and explore the human condition. Whether through her meticulous interpretation of complex playwrights like Churchill or her willingness to portray the vulnerability of aging in "Care," she remains dedicated to the craft that has defined her life. "Every part is an education," she reiterates, and with each new role, Linda Bassett continues to learn, grow, and enrich the theatrical landscape.

The End of an Era: Outlander's Final Season After twelve years on air, Outlander is concluding its remarkable journey this week. The series, which began with WWII nurse Claire Randall discovering a magic stone circle and traveling back to 18th century Scotland, has evolved into one of television's most unique and beloved dramas. As it approaches its finale, fans are left with mixed emotions—relieved for the stars who can finally rest, yet nostalgic for a show that dared to be delightfully ludicrous while maintaining historical authenticity. A Time-Traveling Romance Like No Other Outlander distinguished itself from other period dramas with its fantastical premise. What began as a simple story about a woman who falls through time to meet her true love expanded into an epic saga spanning centuries and continents. The show masterfully blended historical events like the Battle of Culloden and the lead-up to the American Revolution with personal drama, creating a narrative that was both educational and entertaining. Its attention to historical detail, from costumes to settings, earned it critical acclaim, including Emmy recognition for costume design. The Cultural Phenomenon of Outlander What started as a niche book adaptation became a global phenomenon. The show's devoted fanbase, often referred to as 'Outlander fans,' created a vibrant community around the series. Its unique blend of steamy romance, historical adventure, and time-travel fantasy appealed to diverse audiences. The chemistry between leads Caitríona Balfe and Sam Heughan became a cornerstone of the show's success, with their portrayal of Claire and Jamie Fraser setting a new standard for on-screen partnerships. The series also pushed boundaries with its frank depiction of sexuality, normalizing conversations about desire in period dramas. What Made Jamie and Claire's Relationship Special At the heart of Outlander lies the extraordinary relationship between Claire and Jamie. Unlike many period dramas that portrayed relationships through unequal power dynamics, Outlander presented a partnership based on mutual respect, desire, and intellectual equality. Their bond transcended time itself, surviving separations of decades and countless historical challenges. The show explored intimacy in a way that was both realistic and fantastical—from their wedding night where Claire teaches virgin Jamie the ways of love to more adventurous encounters like their famous scene in castle ruins. Their dynamic, marked by Jamie's term of endearment 'Sassenach' for Claire, became one of television's most beloved romances. The Legacy of Outlander As Outlander concludes its run, its legacy extends beyond entertainment. The show demonstrated that period dramas could successfully incorporate fantasy elements while maintaining historical integrity. It proved that female-led stories with complex characters could thrive in a genre often dominated by male narratives. For many viewers, Outlander provided an escape while also educating them about historical events and Scottish culture. The series' conclusion marks the end of an era for both its dedicated fans and the stars who brought these characters to life over eight remarkable seasons.

The Lead The 2026 NFL season will kick off with a highly anticipated Super Bowl rematch between the New England Patriots and the Seattle Seahawks on September 9. Super Bowl Rematch to Kick Off 2026 Season The Seahawks dominated the Patriots in a 29-13 victory in February's Super Bowl LX, securing the franchise's second NFL title. This game will mark the first of 272 games in the season and the first time the teams have played each other since the Super Bowl. Historical Context of Week 1 Matchups This matchup will be just the third time that the teams that played in the Super Bowl face off again in Week 1. The last time came in 2016, when the Broncos beat the Panthers. The Eagles followed up a Super Bowl victory with another win over the Chiefs in Week 2 last year. Additional Insights from NFL Executive “Yes, it was definitely a key data point for us,” NFL executive Hans Schroeder said. “We saw what a big draw that was and so we just thought it was really fun. I think it’s been a decade since we did Denver and Carolina in Super Bowl 50 and came back in Week 1 the next year. We thought it was a fun way to start the season again with New England in Seattle, coming off that Super Bowl, certainly a ton to play for. Let our fans see if they play again.” Other Notable Games and International Matchups The NFL season will be opening on a Wednesday for just the second time in league history. Other opening week highlights include the San Francisco 49ers facing the Rams in Melbourne on September 10 in the first of a record nine international games. The league will play across four continents, with 16 of the league’s 32 teams playing at least one of their 17 regular-season games outside the United States.

Explosive Demonstrations in La Paz Highlight Deepening CrisisDemonstrators led by mining groups and rural unions clashed with police in Bolivia’s capital, with small explosions heard as protesters attempted to breach the presidential palace. The protest underscores mounting public anger over an economic downturn that officials describe as the worst in decades.Mining Unions and Rural Groups Ignite Streets with DynamiteOn May 14, 2026, miners detonated sticks of dynamite in the heart of La Paz, a tactic meant to amplify their demands for fuel subsidies, welfare benefits, and agrarian reform. Earlier that day, a delegation of about 20 miners met with President Rodrigo Paz at the presidential palace, while Economy Minister Jose Gabriel Espinoza pledged “open dialogue.”Economic Strains Underpin the UnrestNatural gas production has plummeted, turning Bolivia from a major exporter into a net importer of oil and gas.Dwindling foreign‑currency reserves have triggered soaring inflation and chronic supply shortages.Citizens face long queues for fuel; hospitals report shortages of oxygen and medication.Previous road blockades by miners, farmers, teachers, and rural workers set the stage for today’s escalation.Political Repercussions for President Rodrigo Paz’s AdministrationThe protest adds pressure on the centre‑right leader elected in October 2025 on a promise to reverse the economic tailspin. While officials, including Public Works Minister Mauricio Zamora, reject calls for resignation, opposition figures blame former President Evo Morales for stoking dissent. Morales, currently facing an arrest warrant for statutory‑rape allegations, continues to mobilise rural support via social media.Outlook: Potential Escalation or Dialogue?With miners poised to resume blockades and the government refusing to step down, Bolivia faces a volatile weeks‑long standoff. If dialogue on fuel subsidies and agrarian reform materialises, tensions may ease; otherwise, further protests could spread, threatening regional stability and deepening the economic crisis.

The Lead: Title Race Upended by Controversial CallA controversial penalty awarded to Celtic against Motherwell following a VAR review has dramatically altered the Scottish Premiership title race, setting up a potentially decisive showdown between league leaders Hearts and Celtic at Celtic Park. The decision, which has sparked widespread debate and criticism, has left Hearts frustrated as they now face the prospect of losing their title lead in what could be the biggest Scottish game in a generation.The Event Details: A Night of VAR ControversyThe incident that led to Celtic being awarded a spot-kick against Motherwell has been intensely scrutinized, with referee John Beaton initially declining to award a penalty before being sent to his screen by officials at McStockley Park. The decision has been labeled in some quarters as the most controversial in Scottish football history, with even English pundits like Gary Lineker and Jeff Stelling weighing in on the debate. Football Daily's analysis suggests that while the ball may have hit Motherwell defender Sam Nicholson's arm, the initial decision not to award a penalty was not a clear-and-obvious error, making the subsequent VAR intervention particularly controversial.The Data Analysis: Title Race MathematicsWith the controversial penalty, Celtic secured a crucial victory that kept them in the title hunt, creating a scenario where Hearts now need to avoid defeat at Celtic Park to secure the championship. The mathematical implications are stark: Hearts, having seen off Falkirk at Tynecastle's final match of the season, were left seething after watching the Fir Park incident unfold. The result has set up a winner-takes-all showdown at Celtic Park, with Hearts knowing that even a draw might be insufficient depending on other results in the league.The Impact Analysis: Scottish Football in the SpotlightThe controversy surrounding this decision has once again brought Scottish football under scrutiny, with critics questioning the consistency and application of VAR in the league. Former Rangers player Ally McCoist described it as "a horrendous decision that has once again embarrassed Scottish football," while Hearts head coach Derek McInnes expressed frustration at what he perceived as bias against his team. The incident has reignited debates about the role of technology in football and whether it is enhancing or detracting from the game, particularly in a league where resources for implementing VAR may not match those in top European competitions.The Prediction: Paradise Awaits for CelticAs the title race reaches its climax, all eyes turn to the upcoming match at Celtic Park, where Hearts will need to overcome both their opponents and the weight of history. Recent encounters between these two sides suggest that the main post-match talking points may extend beyond the football itself, with potential disputes and controversies likely to overshadow the action on the pitch. For Celtic, the opportunity to reclaim the title at home presents both a chance for redemption and a platform to silence their critics, while Hearts will be aiming to prove they can handle the pressure and secure their first championship in decades.

Executive Summary: Labour’s Post‑Brexit CrossroadsTen years after the referendum, the UK remains divided over Brexit, and Labour has suffered a sweeping loss in recent elections across England, Scotland and Wales. Columnist Larry Elliott contends that the party’s indecision—trying to straddle both the pro‑remain and pro‑leave camps—will continue to erode its support unless it adopts a clear, singular approach.Brexit’s Ten‑Year Political Aftermath and Labour’s Recent DefeatThe 2016 vote reshaped British politics, breaking the two‑party duopoly and creating new fault lines. Keir Starmer’s government, elected with a massive majority in 2024, was humbled by a “record defeat” in 2026, losing seats to the Green Party in remain‑leaning areas and to Reform UK in former Brexit strongholds.2019: Conservatives win landslide.2024: Labour secures large parliamentary majority.2026: Labour suffers massive losses in England, Scotland and Wales.Electoral Numbers and Economic Indicators Highlighting the CrisisWhile the article provides limited hard data, several trends are evident:Living standards have been flat‑lining for almost two decades, fueling voter discontent.Growth is expected to slow and inflation to rise as global conflicts in Iran and Lebanon impact the UK economy.The financial services sector, the sole Brexit beneficiary, continues to thrive under a lighter‑touch regulatory regime championed by former Chancellor Jeremy Hunt and current Chancellor Rachel Reeves.Why Labour’s Ambiguous Brexit Strategy Risks Further MarginalisationLabour’s current “middle way” seeks closer EU ties without re‑joining the single market or customs union, while also avoiding a second referendum. This approach, according to Elliott, pleases neither remain voters nor leave supporters, leaving the party without a compelling narrative.The EU remains the UK’s biggest trading partner, and the Greens have captured remain‑leaning voters, while Reform UK has consolidated the Brexit‑loyal electorate. Labour’s failure to present a decisive plan means it cedes ground to both sides.Potential Paths Forward: Re‑embrace Brexit or Rejoin the EUElliott outlines two coherent options:Exploit Brexit freedoms: Use tariffs, subsidies, government procurement and capital controls to rebuild manufacturing, mirroring successful East Asian models.Reverse Brexit: Treat the EU exit as a mistake and campaign for re‑entry, aligning with the economic arguments of remain‑leaning voters.Without committing to one of these routes, Labour risks further electoral erosion as voters seek parties with clear, actionable policies.

The Diplomatic Opening in BeijingOne day into US President Donald Trump's visit to China for trade talks, both he and Chinese President Xi Jinping have exchanged toasts at a state banquet at the Great Hall of the People in Beijing, and hailed their relationship as the world's most "consequential". On Thursday, following a visit to the Temple of Heaven, a 600-year-old landmark in the Chinese capital, Xi spoke of a "shared US-China future", while also warning that failure to handle this bond would create a "very dangerous situation"."We must make it work and never mess it up," he said.The Personal Diplomacy Between LeadersThe US president described his Chinese counterpart as "my friend" in his opening remarks at the state banquet that Xi hosted for the American leader. "We are going to have a fantastic future together. I have such respect for China, for the job you've done. You are a great leader," he told Xi.Trump also invited Xi and First Lady Peng Liyuan to pay a return visit to the White House on September 24. For his part, the Chinese president said he was "very happy" to meet Trump in Beijing at a time of "historic turbulence" when "the world stands at a new crossroads".Xi posed a series of questions to the US president: "Can we join hands to address global challenges and inject greater stability into the world? Can we uphold the wellbeing of our respective peoples and the shared future of humanity, working together to create a bright future for our bilateral relationship?"China's reception underscored how highly Xi regards this visit. Trump was welcomed at the Great Hall of the People, the seat of power in China, "the equivalent of the White House and all other important centres of power combined". Additionally, Vice President Han Zheng greeted Trump at the airport when he landed in Beijing on Wednesday, making him the highest-ranking Chinese official to ever welcome a US president.Strategic Framework for Bilateral RelationsXi and Trump agreed to frame their relationship as "constructive, strategic and stable" in a new positioning that is intended to guide US-China ties for the next three years and beyond, according to a Chinese Foreign Ministry statement about talks between the two.Trump said the relationship between the two countries went back to the founding of the US, noting that the early American traders who visited China were described, by the Chinese, as "the new people". Today, he said, the two countries' bilateral ties were among "the most consequential" in the world.The Chinese president said the two countries should become partners, rather than rivals, adding that "mutual respect is key to stable China-US ties". "I have always believed that the common interests between China and the US outweigh the differences," Xi said. "Let 2026 be a historic and landmark year for Sino-US relations to carry on the past and open up the future."Trade and Economic NegotiationsTrump and Xi discussed trade, with Xi saying that China's door of opportunity will open wider. What this means is not explicitly clear yet, but Trump will be hoping it includes a Chinese pledge to buy US soya beans, beef and aircraft. Officials in the Trump administration also hope to move towards setting up a Board of Trade with China to manage commercial disputes between the two countries.Xi also met with US business leaders who have accompanied Trump on this trip on Thursday. The US and China entered a tariff threat standoff last year, with each side imposing retaliatory tariffs on each other's exports. China also restricted exports of some rare-earth metals, which are crucial for technology manufacturing, in April. Later in the year, it announced plans to restrict several others. Those later plans are on pause since a truce was agreed between the two presidents in October last year on the sidelines of the APEC summit in South Korea.In return for China's agreement to pause restrictions on rare-earth metal exports, Trump dropped a threat of 100 percent tariffs on Chinese goods.The Taiwan ChallengeThe Taiwanese government maintains that the self-governing island of 23 million people is a sovereign state. During the meeting on Thursday, Xi reportedly warned Trump that the issue of Taiwan – which China regards as its own territory – could lead to conflict between Washington and Beijing if it is not handled carefully.However, Taiwan was not mentioned in a joint statement following the meeting, and Trump notably ignored a question from reporters about his stance on Taiwan. This is a tricky issue for the US. While the US government officially acknowledges that China views Taiwan as part of its territory, it does not explicitly state whether or not it agrees with that stance.The US formally severed official diplomatic ties with Taiwan – also known as the Republic of China – decades ago, but remains committed under the 1979 Taiwan Relations Act to supporting the defence of the self-governing democracy. That law has enabled Washington to supply Taiwan with billions of dollars' worth of weapons and to deepen cooperation in areas such as military training and intelligence sharing, moves Beijing regards as meddling in its internal affairs.Xi has told Trump that the "Taiwan question is the most important issue in China-US relations", Chinese Foreign Ministry spokesperson Mao Ning posted on X on Thursday. "If it is handled properly, the bilateral relationship will enjoy overall stability. Otherwise, the two countries will have clashes and even conflicts, putting the entire relationship in great jeopardy," she wrote.Taiwan's Foreign Ministry released a statement saying that China is "currently the sole risk to regional peace and stability", after Xi warned Trump. "Beijing has no right to make any claims on behalf of Taiwan internationally," the statement added.Global Security CooperationThe US-Israel war on Iran, which entered its 76th day on Thursday, also came up in the meeting between Trump and Xi. In their joint statement, Trump and Xi agreed that the Strait of Hormuz must remain open and Iran should never have nuclear weapons.US officials have previously said that they might need China's help in convincing Iran to open the Strait of Hormuz. But analysts say Beijing will want concessions from the US, likely regarding Taiwan, in exchange for any aid in resolving the crisis.Future Outlook for US-China RelationsTrump and Xi may meet again on at least two other occasions this year – the Asia-Pacific Economic Cooperation (APEC) leaders' meeting, in Shenzhen, China, in November; and the Group of 20 (G20) summit in Miami, Florida in the US in December. It would be unprecedented for the US president to travel to China twice in one year.The tone set during these initial talks suggests both sides recognize the importance of managing their complex relationship carefully. Xi's warning about not "messing it up" indicates the high stakes involved, while Trump's personal approach and emphasis on friendship suggests he may be seeking a personal channel for diplomacy alongside official channels.As both nations navigate differences on trade, Taiwan, and global security issues, the framework they've established as "constructive, strategic and stable" will be tested in the coming months. The frequency of their planned meetings suggests both sides understand the need for constant communication to prevent misunderstandings that could escalate into conflict.

The Lead: Beth Orton's Artistic Philosophy in the Age of AI Beth Orton, the acclaimed British singer-songwriter, has shared her thoughts on the intersection of technology and creativity in a recent interview. While discussing her illustrious career spanning decades, Orton made a striking statement about artificial intelligence's impact on music, expressing skepticism that AI "isn't going to have any beneficial influence on humans." This perspective comes from an artist who has navigated the evolving music industry while maintaining her unique voice and creative integrity. The Creative Journey: From Fear to Finding Her Voice Orton discovered her singing ability in 1989 while experimenting with theater, initially driven by a desire to confront her fear of performing publicly. "My biggest fear was singing in public and I wanted to do something I was afraid of," she recalled. This led her to transform a Rimbaud poem into what she imagined was a blues song, marking the beginning of her musical journey. Her talent was quickly recognized by producer William Orbit, who connected her with a singing teacher and helped launch her career, though Orton still struggles with identifying herself primarily as a musician. The Creative Process: Inspiration meets Craft When asked about her songwriting approach, Orton described a process where inspiration often strikes during everyday moments. "I get inspired and that's why I write. I could be walking in nature or having a conversation and it'll spark something in my head and I'll make notes," she explained. The elements of melody, words, and chords frequently emerge together, followed by the challenging work of refining these initial ideas. "The easy part is the la la la, here's the idea, here's the shape, here's the form, and then it's like: this all came unconsciously, how do I write to that standard consciously?" she noted, highlighting the difficulty of translating inspiration into finished songs. Musical Influences: Bowie's Wake-Up Call One of Orton's earliest musical memories involves hearing David Bowie's "Oh! You Pretty Things" as a child. "Anything he played was fucking loud. Mostly it was raging punk rock, but this one morning that track woke me up – he must have been up all night – and I heard something that made me feel excited for life. I was like: 'Wow, what the hell is that? I wanna find that.'" This experience exemplifies the profound impact that authentic human creativity can have, a theme that resonates with her later skepticism about AI-generated art. Industry Reflections: Authenticity in Commercial Pressures Orton reflected on her career in the music industry, particularly her experience with the album "Central Reservation" in 1999. She expressed discomfort with the pressure to conform to commercial expectations, noting that "it was like: 'Oh, she likes to be remixed. Let's get her remixed up the wazoo and that'll make this work and make it successful.'" This experience highlights the tension between artistic authenticity and commercial pressures that many musicians face, a challenge that AI might further complicate by potentially devaluing human creativity even more. The Economic Reality: Making Music Outside the Mainstream When asked about the financial challenges of being a musician outside the mainstream, Orton acknowledged the difficulties. "It is not easy. I think the lucky break is if you can make music for TV or films. That didn't happen for me and I have had to support a family," she shared. Despite these challenges, she found motivation in her dedication to her craft: "at a certain point it was like, well, there's no going back because I'm not good at anything. I'm useless at everything, but I can make music so I'll just keep doing that and hope for the best." The AI Question: Human Creativity vs. Machine Generation Orton's most controversial statement came when addressing the impact of AI on music: "Yes. It's pretty depressing. I still live in the hope that the real deal is the real deal and that only humans can make art the way humans can. And I think that's really important, spiritually and emotionally and energetically. I sound really hippy, I don't care. If you make music you feel maybe it can have an energetic influence in a powerful, positive way and I just can't see that AI is going to have any beneficial influence on humans." The Future Outlook: Preserving Human Artistry As AI continues to advance in creative fields, Orton's perspective represents a significant viewpoint from an established artist. Her stance emphasizes the irreplaceable human element in creative expression—something that cannot be replicated by algorithms, no matter how sophisticated. This viewpoint raises important questions about the value we place on human creativity in an increasingly automated world and challenges the notion that technology can fully replace the authentic, emotionally resonant qualities of human-made art.