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The Rise of Cringe Culture In a TikTok video, Katie Whitney, a 25-year-old with 2.5 million followers, addresses Cynthia Erivo in a way that is described as 'toe-curling' or 'cringe' to watch. This type of content is part of what is known online as CringeTok, a subsection of the internet that deals in content designed to make your toes curl. The Psychology of Cringe Cringe has been identified by some working in mental health as a relatively new form of shame. According to Roger Giner-Sorolla, a professor of social psychology at the University of Kent, cringe is a slang term for the feeling of 'vicarious shame'. This places a person who has done something embarrassing or even morally shameful 'under the dim regard of other people'. Mark Beal, a professor of communications at Rutgers University, describes cringe as 'feeling awkward, feeling embarrassed, feeling uncool'. A key aspect of cringe is a lack of self-awareness. The Impact on Gen Z According to a Yahoo/YouGov poll, the fear of coming across as cringe has stopped more than half of Gen Z from expressing themselves freely online, and 55% of those surveyed said it had stopped them from opening up emotionally. This fear is affecting not only online behavior but also offline interactions, with some people feeling hesitant to participate in activities or express themselves for fear of being ridiculed. The Future of Cringe Culture So can Gen Z get over the fear of cringe? According to Giner-Sorolla, the way to survive is to 'narrow your focus ... have a reference group of people you can be authentic with, and even if other people think your authenticity is cringe, at least you've got your people.' Having connections, having friends, having people you can relate to and share with, is good for the brain. However, not everyone benefits from an audience.

The War Economy: A Billionaire’s Perspective from the FrontlineUkraine is reeling from its heaviest aerial raid in months, with at least 25 people killed in the night sky. In the aftermath, Rinat Akhmetov, the country's wealthiest oligarch and owner of Shakhtar Donetsk, gives a rare interview from a location outside Kyiv. This conversation marks the 90th anniversary of the club and the 30th year of Akhmetov's leadership, offering a unique insight into how the war has reshaped his personal and professional life.From Coal Traders to Champions: The Akhmetov StrategyAkhmetov’s rise from a child in 1970s Donbas to the owner of one of eastern Europe’s most influential football clubs is a story of calculated risk and strategic foresight. His journey began not in football, but in the volatile economy of the 1990s.The Proximity of Danger: Akhmetov was five seconds away from death when his business partner and predecessor, Akhat Bragin, was killed in a stadium explosion in 1995. This tragedy left the club abandoned, with players earning as little as $200 or $300 a month.Industrial Expansion: Leveraging the collapse of the Soviet Union, Akhmetov moved from trading coke and coal to acquiring cheap stakes in metallurgy plants. He revitalized the Yenakiieve plant, where workers previously earned $45 a month, transforming it into a globally competitive enterprise.Breaking the Mold: To break Dynamo Kyiv's dominance, Akhmetov hired foreign managers like Nevio Scala and Mircea Lucescu. He argued that a patriot is someone who works for Ukraine's benefit, regardless of origin, a philosophy that yielded 22 trophies over 12 years.The Financial Toll of Occupation and the Iron and Steelworks of AzovstalThe conflict in Donbas has been devastating for Akhmetov’s industrial empire. Since the occupation began in 2014, his businesses have suffered severe losses. The Azovstal iron and steelworks became a global symbol of Ukraine's resilience during the 2022 siege, though it came at a massive cost to the local economy.Shakhtar was forced to flee their home, losing the Donbas Arena—a stadium that once held 40,000 to 50,000 fans—to the occupying forces. The club's relocation to Lviv and Poland turned them into a powerful ambassador for the Ukrainian state, using the Conference League semi-finals to keep the world's attention on the war.Shakhtar as a Symbol of Ukrainian ResilienceAkhmetov reveals that Shakhtar has always been pro-Ukrainian, evidenced by their 2007 decision to use the Ukrainian spelling of their name over the Russian one. However, the full-scale invasion has crystallized this identity. The club is now viewed globally as a symbol of the fight for independence, sovereignty, and freedom.The Road to Donbas: A Promise Kept and BrokenFor years, Akhmetov maintained a moral imperative: he vowed not to attend another game until Shakhtar returned to their beloved Donbas Arena. This promise was broken last month when he returned for the Conference League quarter-final following the death of his long-time manager, Mircea Lucescu. The spontaneous decision was driven by emotion, as the players' applause during the warm-up moved him to tears. It marks a significant moment in the club's history, signaling a potential return to the region that birthed them, even as the war continues.

The LeadCall of Duty: Modern Warfare 4, the latest installment in the popular shooter game series, has stirred controversy with its depiction of a fictional Korean War. The game's storyline, which imagines a full-scale invasion of South Korea by North Korea, has raised concerns among South Korean journalists and gamers. The Event DetailsThe game, developed by Infinity Ward and published by Activision, takes players on a globetrotting journey, featuring levels set in Paris, Russia, New York, and Mumbai. However, the vast majority of the story will be divided across virtual recreations of both North and South Korea. This setting has sparked concerns that the game may be insensitive to the ongoing tensions between the two nations and the families of Korean War veterans. The Data AnalysisWhile there are no specific numbers available on the game's expected sales or player base, the game's developer has taken great pains to portray the region as respectfully as possible. Infinity Ward co-studio head, Jack O'Hara, says that the team has consulted with advisers, people whose parents came over across the border, military folks that have served in that area, and people from shadowy governmental organisations that might have some information as well. The Impact AnalysisThe game's setting and storyline have significant implications for the gaming industry and the Korean community. The game's depiction of a fictional Korean War has raised concerns that it may be perceived as a sensitive issue by the families of Korean War veterans, as well as employees of government agencies and related organisations. South Korean journalist Hyeonju Song believes that creating fiction based on the Korean War is bound to cause pain to someone, given that the conflict has not yet ended and continues to directly impact the lives of Koreans. The PredictionAs the game's release approaches, it remains to be seen how the gaming community and the Korean public will react to the game's depiction of a fictional Korean War. While some may view the game as a bold and thought-provoking take on the genre, others may see it as insensitive and exploitative. One thing is certain, however: Call of Duty: Modern Warfare 4 is a game that will spark conversation and debate.

The PlayStation Strategic ShiftPlayStation's future has looked a little uncertain these past few years. Although the PS5 has sold well and been very profitable, the brand is far from the runaway market leader it was in the PS2 days. Earlier this week, Game File dug into Sony's most recent earnings reports to illustrate how PlayStation has been selling fewer and fewer of its own flagship games since a peak during the pandemic. About 54.1m copies of games either developed or published by Sony were sold in the 2018 financial year; in 2025, it sold 32.1m.The State of Play Event OverviewSo what is Sony going to do in the next few years, as we enter a later stage of the PS5 lifecycle? Will it play safe, or diversify? Perhaps revive some older games for nostalgic millennials? Thanks to a State of Play live-stream last night, we now have some answers. Here's what's on the slate:Marvel's Wolverine: A Violent DepartureCalifornian developer Insomniac's next Marvel adaptation after the somewhat wholesome Spider-Man adventures is an exceptionally violent Wolverine game. Seriously, we see those claws go through about seven people in the first 30 seconds of the demo, before fellow mutant Jean Grey shows up and starts killing people with telekinesis instead. A motorbike chase follows, and a showdown atop a moving vehicle. Truly all the Hollywood-esque action a player could possibly want, if also rather more blood spatter than some of us can take. There was also less 18-rated Marvel action in the form of comic-book-style fighting game Marvel Tokon: Fighting Souls (coming 6 August).Horror Revival with Silent Hill: TownfallThis Silent Hill spin-off, from the Scottish developer Screen Burn, looks excellent. It's a horror game set in a misty town on the east coast of Scotland. Expect: many disgusting creatures that arise from the depths of its characters' worst imaginings. Many eerily abandoned little seaside homes. Many ominous shots of closed doors at the end of hallways. And much creepy radio static.Classic Franchises ReturnCapcom revives another of its classic PlayStation series in this Japanese-mythology action game, in which you slice up demons with a katana. (It will have to work hard to compete with the Nioh games and FromSoftware's Sekiro, which have filled this niche in the two decades Onimusha has been away.) The demo is available to try now.Although this was announced late last year, we've just got our first good look at it. It's a remake of the very first Tomb Raider, and they really mean it – it looks like a new Uncharted game. It's got all the classics: Egyptian tombs, jungle temples, T-Rexes, and Lara Croft looks badass in a modernised version of her classic outfit.Market Competition ContextSony has put out some great homegrown games since the PS5 was released in 2020, from Astro Bot to Ghost of Yōtei, but it has also had some expensive and very public failures and cancellations; PlayStation boss Jim Ryan, who retired in 2024, placed big bets on live-service games and only a few panned out (hello, Helldivers). Sony also seems to have rolled back on releasing its single-player PS5 games on PC after a polite interval of time, suggesting it wants to preserve what advantage and exclusivity it has.Meanwhile, its longtime console rival Xbox may have faded into the background as a sales competitor – the PS5 has outsold the Xbox Series S/X by approximately three to one – but it has become a strong publishing competitor, having bought up tens of development studios alongside Activision and Bethesda. Then there's Nintendo, whose exclusive games for the Switch and Switch 2 consoles have performed significantly better than Sony's over the last decade. (The top-selling Sony-developed PS4 game was Spider-Man, at 22.68m. The top-selling Nintendo-developed Switch game was Mario Kart 8 Deluxe at … 71m.)Strategic Implications for SonyThe State of Play event reveals Sony's strategic approach to the next phase of the PS5 lifecycle. By reviving classic franchises like Onimusha and Tomb Raider while investing in high-profile exclusives like Marvel's Wolverine and horror properties like Silent Hill, Sony appears to be balancing nostalgia with innovation. The company seems to be acknowledging its need to strengthen exclusive content while also diversifying its portfolio beyond live-service games that haven't always met expectations.Future Outlook for PlayStationWith releases spanning from late 2026 into 2027, Sony appears to be building a substantial pipeline of exclusive content designed to maintain PS5 momentum. The emphasis on both established franchises and new intellectual properties suggests a strategy to appeal to multiple segments of the gaming audience. As the console market matures and competition intensifies, Sony's ability to deliver compelling exclusive experiences will be crucial in maintaining its market position against Microsoft's expanded publishing arm and Nintendo's consistently strong first-party offerings.

The Sound of a City in Transition: Emmy the Great’s Cantopop JourneySinger-songwriter Emma-Lee Moss, known professionally as Emmy the Great, has returned to Hong Kong to write her fourth album, driven by a deep personal and historical inquiry into the city's musical heritage. Born to an English father and a Hongkonger mother, Moss left the city at age 11 before the 1997 handover, a pivotal moment that shaped her understanding of displacement and belonging. Her new memoir, My Cantopop Nights, serves as a bridge between her mixed heritage and the city's history, using the genre of Cantopop to decode the emotional and political landscape of Hong Kong.A Personal History Through MelodyMoss’s narrative is not just a music review but a memoir woven through specific tracks that defined eras of her life. Her connection to the music is visceral and personal, often tied to rites of passage. For instance, the haircut she received in 1995 after hearing Aaron Kwok’s 'Love You Endlessly' became a symbol of her transition from a world where Kwok was a 'god' to one where he was unknown. Similarly, Faye Wong’s cover of 'Dream Person' introduced Moss to a subculture of punk and DIY bands during a childhood sleepover, fundamentally altering her teenage identity.Aaron Kwok – 'Love You Endlessly': A career-launching anthem that defined a hairstyle and a generation’s transition.Faye Wong – 'Dream Person': Introduced Moss to Western rock influences and punk culture.The Wynners – 'You're Free': Revealed a family secret where Moss’s father wrote English lyrics for the band.Beyond – 'Boundless Ocean, Vast Skies': A mourning anthem for the band's late singer, Wong Ka Kui, representing underground rock.Sam Hui – 'Half a Catty, Eight Taels': A working-class anthem that resonated with Moss during a period of political fragility in 2017.The Evolution of Cantopop: From Western Covers to Cantonese AnthemsThe article highlights the genre's evolution from a Western-influenced bubble to a distinctively Cantonese art form. The story begins with the Beatles playing in Hong Kong in 1964, sparking a wave of English-language covers. However, Sam Hui is credited with pioneering the shift to Cantonese originals, blending classical Chinese elements with pop sensibilities. Moss notes that Hui’s music, particularly the humorous yet poignant 'Half a Catty, Eight Taels,' offers a critique of the working class similar to Dolly Parton’s '9 to 5,' but grounded in the specific socio-economic context of 1970s Hong Kong.Music as a Mirror of Hong Kong’s Political LandscapeCantopop is portrayed not merely as entertainment but as a historical record of the city's resilience and fragility. Moss observed a surge in music and art in 2017 and 2019 as young people born after the handover sought to understand their identity amidst political insecurity. Songs like Beyond’s 'Boundless Ocean, Vast Skies' became anthems of mourning and underground resistance. Moss argues that the 'story of Hong Kong is the sound of it,' suggesting that the city's history is best understood through its auditory landscape rather than just its street signs or history books.The Enduring Legacy of Cantopop in a Globalized WorldAs Moss reconnects with her roots, she realizes that her independent musical style is deeply rooted in the Cantopop tradition. The genre has proven to be a powerful tool for cultural preservation, allowing the diaspora to maintain a connection to their heritage. By documenting these songs, Moss ensures that the emotional and political nuances of Hong Kong’s past are not lost. The genre continues to serve as a vessel for collective memory, proving that even in a rapidly changing globalized world, the local soundscape remains a vital anchor for identity and history.

The Lead: AI Film Breakthrough at TribecaNext week, a groundbreaking 75-minute drama about the brutal crackdown in Iran on anti-government protesters will premiere at the Tribeca film festival in New York. Titled Dreams of Violets, this film represents a historic milestone as the first fully AI-generated live action feature accepted at a major film festival. Directed by Iranian-British filmmaker Ash Koosha, the project was completed in less than six months at a cost of under $2,000—dramatically less than traditional production methods would require.The Technical Breakthrough: AI as a Creative ToolEvery image and character in Dreams of Violets is AI-generated, with Koosha creating characters by describing their physical appearances using people he has known as references. The director explains that using AI was necessary for security reasons: "Because of the security issue, it would not be safe for the characters to even remotely resemble someone" in Iran. While the script wasn't AI-generated, Koosha used the chatbot Claude to improve language and structure his thoughts. The director emphasizes that AI allows filmmakers to "multiply your imagination until something hits the right spot," as they can change direction at any point without costly reshoots.The Financial Impact: Democratizing Film ProductionThe economic implications of AI filmmaking are profound. Koosha states that Dreams of Violets would be "100% impossible" to bring to screen traditionally, noting that "If you wanted to do it in CGI, it would cost millions." This dramatic cost reduction—under $2,000 versus potentially millions—removes significant barriers for independent filmmakers. The director also highlights how AI enables rapid production, allowing films to be made "at the speed of news itself," which would be impossible with traditional methods requiring years of development and financing.The Industry Transformation: Shifting Power in FilmmakingKoosha sees AI as a democratizing force in the film industry, potentially leveling the playing field between independent and studio filmmakers. "An indie film-maker mind is often a lot more fresh and creative than an industrial film-maker mind," he argues. "In my view most stories that are told with $100m should be told through the lens of an indie film-maker." This technological shift could create a "new space" separate from traditional filmmaking, allowing emerging talents to create compelling content without needing to prove themselves to established gatekeepers.The Future Outlook: AI's Expanding Role in CinemaThe film industry is beginning to grapple with AI's potential. While some directors like Steven Soderbergh and Gareth Edwards embrace AI as a "genius" tool, others like Guillermo del Toro reject it outright. Koosha himself takes a measured approach: "I'm not selling AI. I'm just trying to use a tool to tell a story." Looking ahead, he plans to create characters using actual people's faces, with actors potentially taking a share in the financial gain through licensing. As AI technology continues to evolve, we may see more filmmakers using it to create "impossible movies"—ambitious projects that would require budgets of "$300m" and "doesn't happen on this planet" through traditional means.

The Lead The new reality show 'The Vardys' has been panned as very bad and very boring, disappointing fans of Leicester City's Jamie Vardy and those interested in the 'Wagatha Christie' libel case. The Reality Check The three-part reality show, which aired on ITV1 and is now available on ITVX, follows the lives of Jamie Vardy and his wife Rebekah Vardy as they move to Italy. However, the show fails to deliver on its promises, instead focusing on mundane tasks like packing up a house and moving to Italy. The Content Critique For fans of Jamie Vardy, the show doesn't provide much insight into his life as a footballer. Leicester fans won't get much of Jamie or any footage they haven't seen before. And much of what is shown in the first two episodes is to do with the troughs of his early days at the Italian club Cremonese – injury, stress, failing to dazzle in his debut, failing to score many goals thereafter – rather than his glory days at home. The Wagatha Christie Factor For fans of the 2022 legal case (also known as “The Scousetrap”, for Coleen is Liverpudlian, and “Roodunnit?” because the whole thing played out in private, then on social media and then in court like the neatest mystery novel you ever read), here is pretty much everything Rebekah has to say about the private, public and court verdict that she did exactly what she was claiming Rooney had wrongly accused her of: “Never, ever, ever will I apologise for something I didn’t do. Hell will freeze over before I do that. “I’m not going to carry on living in the past. I’m so fucking tired of it,” says Rebekah, on a show almost certainly commissioned because of what happened in the past and in the hope that she would discuss it in great detail. The Verdict The show is a slow, slow grind through the minutiae of packing up a house and moving a family to Italy once Jamie takes his leave of Leicester City and signs with the then Serie A Cremonese. Watching people move house, try to find school places for five children (the oldest of the Vardys’ six is staying in England), moan about getting visas and finding a house to rent is about as interesting as listening to people describe their dreams.

The Shift in Clarkson's Farm By now, five series in, the fatal flaw at the heart of Clarkson’s Farm has become unignorable. Ultimately, this is meant to be a show about failure; about an oafish man who wades in to an industry he knows little about and mucks everything up. The Reality of Clarkson's Success Except, well, it isn’t that any more, is it? Because in real life, Clarkson’s Farm has become so successful that Clarkson has now essentially colonised the entire Cotswolds in his image. His Farmer’s Dog pub is now such an attraction that it recently had to turn a nearby field into a 360-space car park – the same as a large supermarket – to cope with demand. His Diddly Squat farm shop is a souvenir emporium, catering to anyone who wants to buy branded hats and cufflinks, or to own a jar of honey with Clarkson’s face on it. And this isn’t even mentioning his Hawkstone beer brand, which reported sales of £21.3m in the year to March 2025 and has a stated goal of putting Peroni “out of business”. The Impact on the Show's Format All of which makes Clarkson’s mannered whoopsie daisy clumsiness harder to take. If the point of Clarkson’s Farm is to show people how difficult it is to be a farmer, and yet Clarkson’s biggest gripe is the number of pint glasses tourists steal from his pub, that seems like a fairly difficult structural flaw to overcome. The Data Analysis The show's attempt to balance Clarkson's celebrity with farming content is evident. The series opens with iPhone footage of Clarkson in hospital with chest pains. Years of stress and bad living have caught up with him, and he reveals that he was apparently days away from a catastrophic heart attack. The Prediction Especially when the actual farming stuff is so well made. The joy of Clarkson’s Farm is that Clarkson is such an effective communicator that you find yourself swept up in his interests. Unlike Countryfile, which offers rose-tinted sentimentality as a default, there’s always something slightly thrilling about the sight of Clarkson encountering the quirks of modern agriculture. There’s a bit here where he gets someone to perform a postmortem on a dead sheep that is fascinating and disgusting in equal measure. Clarkson’s Farm is on Prime Video

Capturing the Unseen Lives of Coastal Youth Documentary photographer Polly Braden had her big idea while reading a landmark report about the poor health of people living on the English coast. The report blew her away, and she thought: 'This is about England. And it affects all of us.' The Against the Tide Series Braden collaborated with The Guardian's Seascape section to produce the 'Against the tide' series, a wide-reaching year-long journalism project reporting on the lives of young people in coastal communities across England and Wales. The project aims to shine a spotlight on 16- to 25-year-olds growing up on the neglected fringes of England and Wales. Photographing Resilience and Beauty Braden's work includes a photograph of Libby, a young woman from Whitehaven, Cumbria, depicted on a beach underneath a gloomy sky, holding a bag of oranges. A rainbow is faintly visible in the centre of the image, behind her right shoulder, giving her a slight halo as she looks down, away from the camera. 'There's beauty in it,' says Braden. 'And there is bleakness.' The Exhibition Braden's work will form a touring exhibition which opens at Arnolfini gallery in Bristol in June and moves to Colchester's Firstsite gallery in October.