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The Lead Apple's new 27in Studio Display XDR is its best monitor yet, with an exceptionally bright and gorgeous 5K screen that wants to be the pro display for Mac-wielding content creators everywhere, with a price tag to match. The Event Details Built to be paired with the latest or high-end Macs, the Studio Display XDR costs from £2,599 (€3,099/$2,899/A$4,799), although it is a cool £3,000 if you want it with a stand. It sits above the standard £1,499 Studio Display and is £2,000 cheaper than the 2019 Apple Pro Display XDR it replaces. The Data Analysis Price: from £2,599 (€3,099/$2,899/A$4,799) Display: 27in 5K IPS LCD screen Brightness: up to 1,000nits for everyday content, 2,000nits for HDR content Features: six speakers, three mics, 12MP webcam, Thunderbolt 5 ports, USB-C ports The Impact Analysis The Studio Display XDR has a number of unusual features typically not found on professional monitors. It has six speakers in it, which are infinitely better than most monitor or TV speakers and do a sterling job for casual listening or watching video. Its three mics and good 12MP webcam make video calls effortless with Apple’s auto-panning and scanning Centre Stage and Desk View technology from the MacBook Pro and iPads. The Prediction The Studio Display XDR is likely to be a popular choice among professionals who need a high-end monitor for their work. Its exceptional brightness and color accuracy make it ideal for tasks such as video editing, color grading, and medical imaging. However, its high price tag may put it out of reach for some users.

The Rise of Heated Rivalry: From Canadian TV to NYC StageWalking into the Culture Club in West Chelsea, New York, for a performance of Heated Rivalry: The Unauthorized Musical Parody last week, I was met by three ghosts left over from when the space was called the McKittrick hotel and it hosted the immersive spookfest, Sleep No More. The first was the phantom of clever detail: cans of Athletic IPAs for sale, a cute, non-alcoholic nod to the mega-popular series' hockey setting. The second was of unnerving fright, as I realized there would be no booze at this singing satire. Would I be able to make it through 90 minutes of jokes about an overexposed Canadian gay sports romance, with zero quality guarantee and an even lower blood alcohol concentration? At least at the downtown premiere of the popular parody Titanique, long before it proved itself worthy of a handful of Tony nominations, you could stand up and order a bucket of White Claws.But then the third specter materialized, the ghost of immersion and surrender, as this very funny production completely won me over. (I've since learned that a liquor license is forthcoming.) Heated Rivalry, for the uninitiated, is a television show adapted from a series of gay romance novels by Rachel Reid, a straight woman who unwittingly launched a thousand discussions about who gets to be horny over whom, how and when. Fans of the books petitioned for a wider release of the show produced for the Canadian streamer Crave, last November and, some six months later, its formerly unknown stars Connor Storrie and Hudson Williams are in easy contention for the most photographed people alive. Heated Rivalry: The Unauthorized Musical Parody is the latest addition to New York City's musical parody cottage industry, which has led me to a theater lobby where a woman in a branded hockey jersey is telling the stranger next to her that she's seen the series "probably not as many times as you think, but still a lot".The Unauthorized Musical: A Masterclass in ParodyThere was a communal giddiness as everyone filed into the unassuming performance space, where less than 200 folding chairs were arranged around a small stage. Super-fans were giddy that their dreams were coming true, and the more reserved types, perhaps blushing at what they deemed beneath them, were still clearly enjoying themselves. I liked the TV show just fine, a bit underwhelmed at what was broadly discussed as "softcore smut" but felt more in line with the twee "naughtiness" of the romance world. I had worried a musical parody put together in a few months would be a cash-grab; plain fan service for those who can't get enough of those six novels or episodes, not jabbing at the culture so much as stroking its ego. Impressively, as written by Dylan MarcAurele and directed by Alan Kliffer, it satisfies all three camps.Framing is everything, and this romp begins with a faux earnest number, à la Waitress, where three suburban Susans detail their newfound pastime: putting their husbands to bed with some iPad time, knocking back an "Ambien margarita" and reveling in their favorite televised "boy aquarium". From there, "Main Susan" (Ryann Redmond, glorious) recaps the years-long flirtation between the feuding players, innocent Japanese-Canadian "Shane Hollander" (Jimin Moon) and brusque Russian "Ilya Rozanov" (Jay Armstrong Johnson).The obligatory double entendres (a song titled Shane Hollander, Slap that Stick! or a line, by Shane's mom, about the "heavy load" her obviously gay son carries) are expertly delivered right between earnestness and tongue-in-cheek, but it's MarcAurele's ability to mock the story's sillier elements that clinched it for me. Shane, whose thumb-twiddling submissiveness often grated me in the TV show, is played by Moon as a dopey bottom with a hopeless romantic complex. What the series plays out as a forbidden romance writ epic across timelines and borders, MarcAurele presents as Shane's borderline delusion in dealing with an uncaring dom for years on end. "I keep replaying things he said," Shane beams after a hookup, "like, 'Ass up, little whore.'" The score's best number, certainly the one best primed for cabaret nights anywhere, is Liza Minnelli's Maybe This Time send-up where Shane croons, "This fuck felt different from the last fuck. This fuck, he asked if I would stay."If reading that inspires eyerolls – totally – Moon (and the rest of the cast, which includes Cherry Torres and Ryan Duncan) are so winning in their deliveries, so in on the joke without reducing their project into one, that it's impossible to resist. As the icy-hot Ilya, Johnson has the less showy role and plays it mostly straight, which makes his song about an outcast childhood made tragic by his impossibly "big ass, cold heart" that much funnier. And, well, let's face it: Johnson and Moon are sexy as hell, and charming to boot. Kliffer's inventive staging, with choreography by Brooke and Tiffany Engen on a resourceful set by Sully Ross, goes long on bunny-hopping glee.The Off-Broadway Parody Boom: A New RenaissanceThe Canadian Kliffer, previously artistic director of famed improv spots like Second City and Asylum NYC, where he helped launch Titanique's improbable boom, later told me that these parodies rarely come together with such speed, let alone quality. He'd loved MarcAurele's Pop Off, Michelangelo! in London and M3gan spoof stateside, and had just bought into Heated Rivalry, courtesy of its amorously optimistic fifth episode, when the writer texted him with the idea. The resulting work fits attractively between the out-and-out bawdiness of the Titanic send-up and the relentless Millennial nostalgia of Ginger Twinsies, which parodied the 90s Parent Trap remake last summer, and Kliffer notes that this very queer, very funny moment downtown – which also includes Cole Escola's Oh, Mary! – points to "a little bit of an Off-Broadway renaissance."This particular renaissance seems to be defined by parodies that are loving but not saccharine, willing to mock their source material while still celebrating what made it appealing in the first place. The success of these shows suggests a hunger for theater that doesn't take itself too seriously but still delivers genuine theatrical craft. In a city where Broadway ticket prices can be prohibitive, these intimate, affordable productions offer a different kind of theatrical experience – one that feels more accessible and immediate.Cultural Impact: Beyond the ParodyHeated Rivalry exists at the intersection of several cultural conversations. The original series, based on novels by Rachel Reid, sparked discussions about who gets to tell LGBTQ+ stories and how those stories should be represented. The parody doesn't shy away from these questions but instead uses humor to explore them. By exaggerating certain elements of the original series, the musical actually highlights what made it compelling in the first place.The show also represents the growing visibility of LGBTQ+ stories in mainstream entertainment. What began as niche content has become a cultural phenomenon, with the original series gaining international attention and its stars becoming unlikely celebrities. The musical parody capitalizes on this popularity while simultaneously commenting on it, creating a meta-narrative that appeals to both fans and newcomers.Moreover, the success of Heated Rivalry reflects a broader trend in entertainment where audiences are increasingly drawn to content that acknowledges and plays with its own artificiality. In an era of heightened awareness about media consumption, audiences seem to appreciate works that don't pretend to be anything other than what they are – crafted, performed, and enjoyed.The Future of Parody Theater: What's Next?As the Off-Broadway scene continues to evolve with these clever parodies, we can expect to see more adaptations of popular TV shows and movies hitting the small stage. The success of Heated Rivalry, following in the footsteps of Titanique and other parody hits, suggests that there's a sustainable market for this type of entertainment.What's particularly interesting is how these parodies are pushing the boundaries of traditional musical theater. They're more immediate, more self-aware, and more willing to break the fourth wall than many conventional productions. This approach seems to resonate with younger audiences who are accustomed to interactive media and meta-commentary.Looking ahead, we might see parodies of other recent cultural phenomena – perhaps streaming hits, viral social media trends, or even political events. The key to success, as demonstrated by Heated Rivalry, will be balancing genuine affection for the source material with sharp, intelligent humor that offers something new to the conversation.

Peter Murrell, the former chief executive of the Scottish National Party, admitted to diverting £400,310 of party money into his personal accounts and using it to fund an extravagant lifestyle that included a Jaguar iPace, premium watches, iPads and even instant coffee. The revelations, detailed in a Guardian investigation, paint a picture of a self‑served spending spree that reads like a Harrods catalogue. How Murrell Turned SNP Cash into a Luxury Catalogue The investigation uncovered a sprawling list of purchases across several categories. Below is a snapshot of the most notable items: Cars: Jaguar iPace (£81,000, £57,500 from SNP funds, later sold for £47,378), Niesmann+Bischoff motorhome (£124,550), Volkswagen Golf (£32,989, partially funded with £16,489 SNP money). Luxury accessories: Two Bremont watches (£9,350), Starwalker World Time fountain pen (£4,225), Montblanc Boheme Noir pens (£1,407), 14‑karat gold Beatles fountain pen (£700). Games and technology: iPads, Kindles, PlayStation 3 (£247), Xbox One (£297.14), Nintendo Switch, multiple PS4 games totalling over £100. Home and kitchen: Le Creuset coffee mugs (£442.20), Miele coffee machine (£1,299), Jura Giga 5 coffee machine (£3,232), Husqvarna robotic lawnmower (£3,070). Miscellaneous: Fortnum & Mason Advent calendars (£650.75), Lalique pepper & salt grinders (£2,618.16), silver wine coaster (£3,500), jewellery box (£2,495), Nescafé Gold Blend (2 kg for £81.16). Financial Scale of the Misappropriation The total amount misappropriated was £400,310. A rough breakdown shows: Vehicle‑related spend: ~£250,000 Luxury watches and pens: ~£15,000 Electronics and gaming: ~£1,200 Home appliances and coffee equipment: ~£5,000 Miscellaneous luxury goods: ~£30,000 Unaccounted or minor items: remainder of the sum, including small food items and DVDs. These figures illustrate that the bulk of the stolen cash was funneled into high‑value transport and lifestyle assets, with smaller sums scattered across niche luxury items. Political Fallout and Trust Erosion in Scottish Politics The scandal has immediate repercussions: Intensified scrutiny of SNP’s internal financial controls, with calls for an independent audit. Potential damage to the party’s public image ahead of upcoming elections, as voters question governance standards. Police Scotland, led by Assistant Chief Constable Stuart Houston, faces pressure to demonstrate that the investigation is thorough and that any accomplices are identified. Media narratives linking the misuse of funds to broader concerns about transparency in devolved administrations. What Comes Next for the SNP and Governance Oversight Looking forward, several developments are likely: Legal consequences: Murrell faces sentencing, and the SNP may seek civil recovery of the assets. Regulatory reforms: The Scottish Parliament could introduce stricter party‑fund accounting rules and mandatory external audits. Political recalibration: Party leadership may distance itself from Murrell’s actions, emphasizing a renewed commitment to ethical stewardship. Public sentiment: Voter confidence may dip in the short term, but effective remedial actions could restore trust before the next electoral cycle. Overall, the case underscores the importance of robust financial governance in political parties and sets a precedent for how embezzlement allegations are handled in the United Kingdom.

Apple's AI Strategy Shift Apple is set to revolutionize its iOS experience with the upcoming release of iOS 27, later this year. The new operating system will introduce a feature called 'Extensions,' allowing iPhone users to choose from a variety of third-party large language models to power different functions within the iPhone's operating system. The 'Extensions' Feature The 'Extensions' feature will enable users to access generative AI capabilities from installed apps on demand, through Apple Intelligence features such as Siri, Writing Tools, Image Playground, and more. This move is expected to be available not only for iOS 27 but also for iPadOS 27 and macOS 27. AI Model Options Models from Google and Anthropic are currently being tested. The status of ChatGPT, currently available to users, remains unclear but may continue as an option. The Impact of AI on Apple's Strategy Apple's approach to AI is centered around integrating AI capabilities into its existing hardware rather than investing heavily in building out AI infrastructure and services. This strategy comes as the company is perceived to be behind in the AI space compared to its peers. The Future Outlook With Tim Cook stepping down and John Ternus taking over, Apple is poised to make significant changes in its AI strategy. The company's ability to generate substantial AI-based revenue suggests that its focus on user-centric AI experiences could pay off in the long run.

The Simeone Legacy Continues At the beginning of the final training session before their biggest game in a decade, Atlético Madrid's players lined up by the centre circle at the Metropolitano and waited for their coach to come. Diego Simeone arrived and ran through the middle of them, from Juan Musso and Jan Oblak at one end to Antoine Griezmann and Ademola Lookman at the other. As he passed, head down, they cheered and hit him – if not quite as hard as they do when it's a player's turn. Gauntlet run, applause echoed round the empty stadium. Happy birthday, mister. Simeone turned 56 on Tuesday. He has spent almost 20 of those here: first as the captain who won the double, then the coach who lifted Atlético's next league title, 18 years on, and now leads them into his fourth and their seventh European Cup semi-final, nine years since the last. What do you get the man who has it all? "Buah! You can't imagine how good it is to be in the four best teams in Europe," he said after the quarter-final; "I have no birthday wish," he said before this semi-final, "just pure gratitude to be able to be with my three sons on my birthday, with my two daughters, my mum, my wife, my lifelong friends." From Ballboy to Professional One of the sons was hidden in the crowd somewhere, hitting him. The day that Simeone bade farewell to the Vicente Calderón as a player in December 2004, he carried his youngest son, two-year-old Giuliano, in his arms. The days before he came back to Madrid as coach in December 2011, he stopped in a cafe in Mar del Plata and, over a croissant and a glass of milk, asked Giuliano, then eight, what he thought. "You're going to coach [Radamel] Falcao?!" the kid replied, excitement giving way to reality. "But … if it goes well, you won't come back." It did and he didn't, but that was all right. Fourteen years later, Giuliano's dad is still there – no manager in Spanish history has lasted longer – and now so is he. Born in Italy in December 2002, Giuliano grew up in Argentina with his elder brothers, Giovanni and Gianluca, but they visited often and their dad visited them too. They would eat "together" via an iPad on matchday mornings. Football was their thing, of course, bound by a shared passion. Glasses would be moved round the table in formation and they would find bits of paper all over the house, Gio recalled: tactical scribblings their dad did. The Making of a Footballer During celebrations after Atlético's 2012 Europa League title, Simeone Sr was caught on camera excitedly talking on the phone: "And did you see Falcao's goal?!" On the other end was Giuliano. The night Atlético won the Copa del Rey in 2013, it was a school night, too late, but the brothers went through the usual routine at home, scarves draped around the room. When Atlético won the derby in January 2015, a tiny ballboy in a white bib and long hair came racing along the touchline – something he was going to be very good at – and leaped into the coach's arms. That was Giuliano too. As a ballboy he was invariably by the bench and, yes, there were times his dad told him to slow down a bit if they were winning. He would visit training at Cerro del Espino in Majadahonda near the family home and have a kickabout. "It was crazy seeing the players up close," he has said. "I always thought: 'Imagine being out there; that would be mad.'" After Falcao, his idol became Antoine Griezmann. Overcoming the Family Legacy Competition came closer to home. "They would kick me, throw me to the floor, and if I cried, I couldn't play with them any more; I learned to be tougher," Giuliano said of playing with his brothers. Gianluca and Gio were good, becoming professionals like their dad, and they suspected Giuliano would be good too. Just maybe not this good. He was 16 when he left River Plate's academy and crossed the Atlantic to join Atlético's youth system, living with his dad, watching him pore over formations every morning. When he turned 18, though, Simeone Sr kicked him out; it was time to be a man. Now, his dad is his manager and his hero is his teammate. Which might make it sound easy, but it hasn't been – in part precisely because it might sound easy. In a recent interview with Jorge Valdano, Giuliano admitted: "At times, it can feel strange to me, wondering what others might think." When Valdano joked that the best thing is, when your teammates speak badly of the manager, speak even worse. The reply came back rapidly: "No doubt!" Giuliano admitted that had affected him when he was younger, telling Cadena Ser: "When I was 12 people said I was playing because I was my father's son. I try to isolate myself from [that]. I know I won't be gifted anything." The Father-Son Dynamic Quite the opposite. Simeone Sr once said that there was no way he would sign his son because of the baggage it would bring: the suspicion, the pressure. "I don't want to say never, but …" he said. "It would be very difficult to have a son in the dressing room. Very difficult for him, for the relationship, for everyone." But he said that about Gio not Giuliano, and Atlético didn't sign the latter nor really plan for father and son to coincide. He was just another kid from the academy, trying to prove himself.

The Critical Privacy Flaw in iOS 18 Apple has released a software update for iPhones and iPads running iOS 18 to address a significant security vulnerability that exposed deleted private communications to law enforcement. The bug allowed forensic tools to extract message content that had been marked for deletion or automatically removed by messaging apps, due to a flaw in how the operating system handled notification caches. How Law Enforcement Exploited the Notification Cache The vulnerability was first brought to light by 404 Media, which reported that the FBI successfully used forensic tools to extract deleted Signal messages from a suspect's device. The issue stemmed from the fact that the content of messages was displayed in system notifications and subsequently stored in the device's database, even after the user deleted the messages within the app. Notification Retention: Notifications marked for deletion were unexpectedly retained on the device for up to a month. Signal's Response: Meredith Whittaker, president of Signal, called for the fix, stating that "notifications for deleted messages shouldn't remain in any OS notification database." Backporting: Apple backported the security patch to older versions of iOS 18 to ensure a broad range of devices were protected. The Future of OS-Level Privacy Protections This incident highlights a growing tension between operating system design and end-to-end encryption promises. For users relying on self-destructing features—such as the timer in Signal or WhatsApp—to protect sensitive conversations from authorities, this bug represented a critical failure point. As privacy activists express alarm over the ease with which law enforcement bypassed these security measures, the industry can expect increased pressure on OS developers to ensure that notification handling does not compromise user privacy.

After 15 years leading one of the world's most influential companies, Tim Cook is stepping down as Apple's CEO at age 65. Cook, who took over the reins from legendary co-founder Steve Jobs in 2011, leaves behind a dramatically different Apple – a hardware and services juggernaut that has grown from a $350 billion valuation to a staggering $4 trillion market cap. His successor, John Ternus, Apple's senior vice president of hardware engineering, will take over as CEO while Cook transitions to executive chairman of the board. Key Developments Tim Cook's tenure at Apple spans nearly two decades, with his leadership beginning in 1998 when he joined the company to oversee worldwide sales and operations. His rise to the top came in 2009 when he temporarily ran day-to-day operations during Jobs' medical leave, and then permanently in 2011 following Jobs' death. Under Cook's leadership, Apple expanded its product ecosystem beyond the iPhone to include the iPad, Mac computer lines, Apple Watch, and AirPods. He also spearheaded Apple's expansion into services with Apple Pay, Apple TV, and Apple Music, creating a tightly integrated network of devices and software. Cook's departure marks the end of an era for Apple, as he is the last direct link to the Jobs-led management team that transformed the company from near-bankruptcy in the late 1990s to the tech powerhouse it is today. Data & Market Impact The financial transformation of Apple under Cook is nothing short of remarkable. When he took over in 2011, Apple's market capitalization stood at approximately $350 billion. Today, that figure has ballooned to $4 trillion, making Apple the first publicly traded company to reach such a valuation. This growth represents a more than 1,000% increase in market value, outperforming most indices and competitors during the same period. Apple's revenue has similarly expanded, with the company consistently reporting quarterly earnings in the tens of billions of dollars. The stock performance under Cook has been exceptional, with Apple shares rising from around $10 (adjusted for splits) in 2011 to over $190 today. This growth has created tremendous value for shareholders and made Apple one of the most influential companies in global markets. Why This Matters Tim Cook's departure from Apple's CEO role matters profoundly for several reasons: For consumers, Apple's transition comes at a critical juncture in tech evolution. The company's decisions on AI integration, privacy standards, and ecosystem development will shape how billions of people interact with technology for years to come. For businesses, Apple's continued growth and innovation under new leadership will influence supply chains, manufacturing processes, and service models across multiple industries. The company's approach to sustainability, privacy, and data security often sets industry standards that competitors must follow. For investors, this leadership change represents both an opportunity and a risk. While Cook has proven Apple's ability to maintain profitability and growth, the market will closely watch how John Ternus navigates future challenges, particularly in emerging technologies like AI and mixed reality. For the tech industry as a whole, Apple's direction under new leadership will influence competitive dynamics across the sector. Companies from Samsung to Microsoft to Google will be adjusting their strategies based on Apple's moves in AI, hardware, and services. Expert Insight Industry analysts view Cook's tenure through a nuanced lens. As Dipanjan Chatterjee, principal analyst for Forrester, notes: 'Steve Jobs was never going to be an easy act to follow. Yet Tim Cook took Jobs' legacy and transformed Apple into a durable, resilient financial powerhouse with explosive market-cap growth.' Bob O'Donnell, president and chief analyst of Technalysis Research, emphasizes Cook's unique strengths: 'After a lot of initial questions about an operations guy becoming CEO, Tim Cook unquestionably brought Apple into a new era that was driven by his vision to build a connected ecosystem of billions of devices. He didn't need to know exactly what products were required, but he did understand the interconnectedness of it all.' However, Chatterjee also points out a key distinction between the two leaders: 'While Cook has kept Apple's growth trajectory moving at a steady clip, he has not overseen a step-change innovation that would reset Apple's competitive position for the next two decades, as Jobs did with the iPhone. Cook's legacy will be defined by steady, disciplined operational stewardship–proof that a company can be more than just exciting and visionary; it can also be immensely valuable to all its stakeholders.' This analysis suggests that Cook's greatest contribution may have been institutionalizing Apple's operational excellence and creating a sustainable business model that extends beyond individual product innovations. What Happens Next As John Ternus prepares to take the helm at Apple, several key developments are likely to shape the company's future: First, we can expect a continued focus on ecosystem integration, with Apple likely to deepen the connections between its hardware, software, and services. Ternus, as a hardware engineering leader, may bring a fresh perspective on how physical devices can better complement Apple's digital offerings. Second, Apple's approach to artificial intelligence is likely to intensify. The company has been criticized for being slow to embrace generative AI, but with increasing competitive pressure from Microsoft, Google, and others, we can expect accelerated AI integration across Apple's product lines. Third, the Vision Pro mixed reality headset, despite its current lukewarm reception, represents Apple's bet on the next computing platform. Ternus will need to determine whether to double down on this technology or pivot to other emerging form factors. Fourth, Apple's services division, which has become increasingly important to the company's revenue, will likely continue to expand. This could include more subscription offerings, enhanced content creation tools, and deeper integration with third-party services. Finally, Apple's position in global markets will face new challenges, including potential regulatory scrutiny, trade tensions, and competition from Chinese manufacturers. How Ternus navigates these geopolitical and economic factors will be crucial to Apple's continued success.

The Leadership Transition at Apple Apple announced on Monday that Tim Cook will step down as CEO, a role he has held since 2011, when he succeeded the late Steve Jobs. Senior Vice President of Hardware Engineering John Ternus will take the top executive position on September 1 of this year. Cook's Legacy and Future Role Cook will remain at the company as executive chairman, and Ternus will join Apple's board of directors. Arthur Levinson, who has served as Apple's non-executive chairman for the past 15 years, will become lead independent director, also effective September 1. The Impact of Cook's Tenure The transition has been expected for some time and ends one of the longer and more impactful runs a CEO has had at any company. Cook took the reins at a moment of true uncertainty — Jobs died of pancreatic cancer just six weeks after formally handing off the job — and inherited a company that many industry watchers and enthusiasts struggled to separate from its famed founder. What he leaves behind is a $4 trillion business with annual revenue that has more than quadrupled on his watch. Ternus' Background and Future Outlook Ternus, who at 51 is nearly the same age Cook was when he became CEO, has spent almost his entire career at Apple. He has been involved in much of what Apple has shipped over the past decade, including the introduction of iPad and AirPods and has overseen numerous generations of the iPhone, Mac, and Apple Watch. The Future of Apple's Leadership Ternus said: "Having spent almost my entire career at Apple, I have been lucky to have worked under Steve Jobs and to have had Tim Cook as my mentor," he said. "I am humbled to step into this role, and I promise to lead with the values and vision that have come to define this special place for half a century." Cook said of Ternus: "John Ternus has the mind of an engineer, the soul of an innovator, and the heart to lead with integrity and with honor," he said. "He is without question the right person to lead Apple into the future."

When a Toronto reader confessed to always using "please" and "thank you" with Alexa, the Guardian invited its audience to share their thoughts on the etiquette of speaking to artificial assistants.One camp warns against treating AI as sentient beings, arguing that these systems merely mimic social cues and that confusing imitation with reality can erode our language’s power to challenge dehumanisation. As User30000 put it, we should avoid both de‑humanising language toward people and humanising language toward machines.Conversely, several contributors argue that politeness serves as a useful human default. Lauk notes that courteous phrasing may reinforce positive behavioural cues for AI that learn from user input, while also keeping the speaker grounded in genuine social norms.From an ecological standpoint, extra words translate into measurable energy and water waste. Superspartan highlights that each unnecessary token adds processing load to already energy‑intensive models, and that the cumulative effect of polite phrasing across millions of daily interactions could be substantial.Academic research supports the idea that courteous language can improve AI performance. A linked study finds that polite prompts often elicit more helpful replies, treating modern models as "statistical parrots" that mirror the tone they receive. Yet Sam Altman has publicly estimated that responding to thank‑you notes costs OpenAI tens of millions of dollars, underscoring a tangible financial dimension to the debate.Some readers take a lighter view, extending politeness to elevators, SUVs and even low‑battery iPads, while others, like Martin from Dorset, argue that the practice protects the human soul rather than the machine.There is growing concern that habitual rudeness toward AI may spill over into real‑world interactions. Poridgeoates observes that younger users, who spend more time with technology than with people, risk weakening empathy and emotional‑intelligence muscles if they treat conversational agents dismissively.Louise adds that the way we speak to objects can shape broader social behaviour, especially where power imbalances exist. While AI itself may not feel insulted, the act of being rude can reinforce undesirable character traits in the speaker.Overall, the discussion reveals a split between those who see politeness as a harmless habit that can improve AI responses, and those who view it as an unnecessary drain on resources and a potential threat to human civility.